The IRD co-delivers a unit of study with the Tasmanian School of Business and Economics called BMA236 Festivals and Events Management. This is a key unit within the cross-faculty Tourism major and a focus area of the Tourism Research and Education Network (TRENd). Dr Clayton J Hawkins of the IRD is the Unit Coordinator.
BMA236 Festivals and Events Management
Festivals and events play a major role in our society, by uniting people, and stimulating visitation to tourism destinations. The skills needed to manage successful events are wide reaching, as they involve: consideration of the broader environment within which special events and festivals are located; marketing and coordination skills; and understanding of the events' relationship with the destination and the broader tourism industry; and consideration of the events' direct and indirect economic, social and cultural impacts.
This unit aims to equip students with knowledge about events management and how events relate to the wider tourism and leisure industries. The unit will include local, national and global dimensions of the events sector and help students comprehend the scale and impact of events and the organisations that manage them.
The IRD offers selected interdisciplinary units in partnership with other faculties across the University.
Currently, we partner with the Tasmanian Institute of Agriculture and the Centre for Rural Health to offer Working with Communities (XBR 202).
Next year, we will be working with the Tasmanian School of Business and Economics and Information and Communication Technology to offer a new unit on Social Entrepreneurship in the Digital Age.