We are the University of Tasmania. But to some audiences – mainly Tasmanian, or active partners – we are "UTAS". UTAS is currently reflected in signage, infrastructure such as our domain name, and in some of our written language.
The value of "UTAS" is realised most in how we refer to ourselves – it is a term of affection and affiliation, our nickname and shorthand for our institution. In redeveloping the brand framework, the UTAS logo will be withdrawn over a period of time (14 months), being removed from printed materials, signage and other media as they are replaced.
The UTAS acronym will remain as our domain name, and continue be used in written communications where we refer to the University in shorthand (after the full name of the organisation has been used).
We embrace people calling us UTAS – but our top line communications and brand material will always give our full name.
Never use the terms: Tasmania University, Uni Tasmania or Uni Tas etc.
Avoid abbreviations where possible. Full stops and other punctuation marks are not used in most abbreviations but are still preferred shortened Latin words:
- ACT, NSW, NT, Qld, SA, Tas, Vic, WA for the states/territories of Australia
- Assoc Prof, not Ass Prof or Ass/Prof
- Cwlth, not C'wlth
- Dept, not Dep't
- e.g. (in formal documents may be better spelt out as 'for example')
- Govt, not Gov't
- HoS (the abbreviation is singular or plural depending on context)
- i.e. (in formal documents may be better spelt out as 'that is')
- Prof (no punctuation)
- Pty Ltd
- UK and USA.
Avoid contractions, e.g.: aren't, can't, couldn't, hasn't, don't, I'm, it's, there's and what's.
Plurals of abbreviations
Most are made plural by simply adding an 's' without an apostrophe:
- FAQs not FAQ's
- MPs not MP's.
Units of measurement do not have an 's' added:
- kg not kgs
- km not kms.
Acronyms (a string of letters pronounced as a word e.g. NASA) can be used without explanation where the audience will understand their meaning. If the audience is unfamiliar with the acronym, spell it out, e.g.: Tasmanian Institute of Agriculture (TIA) in the first reference and thereafter use the acronym.
Do not use full stops or spaces between initials in acronyms.
Commonly used UTAS acronyms include:
- AARNet: Australian Academic Research Network
- AAS: Admission Approval System
- ACE-CRC: Antarctic Climate & Ecosystems Cooperative Research Centre
- AES: Aboriginal Employment Strategy
- AMC: Australian Maritime College
- AMS: Asset management Services
- ATEM: Australian Tertiary Education Management Association
- CALT: Centre for the Advancement of Learning and Teaching
- CCC: Cradle Coast Campus
- CODES: Centre for Ore Deposit Research
- CRICOS: Commonwealth Register of Institutions and Courses for Overseas Students
- CUD: Course & Unit Database
- EAS: Enrolment Approval System
- EDGE Agenda: Excellence, Distinctiveness, Growth & Engagement
- EFTSU: Equivalent full-time student unit
- EFTSL: Equivalent full-time student load
- ELC: English Language Centre
- ELICOS: English Language Intensive Courses for Overseas Students
- HECS: Higher Education Contribution Scheme
- HERDC: Higher Education Research Data Collection
- ELTS: International English Language Testing System
- ESOS Act: Education Services for Overseas Student Act
- FMIS: Financial Management Information System
- FTE: Full-time Equivalent
- HoS: Head of School
- HR: Human Resources
- IASOS: Institute of Antarctic & Southern Ocean Studies
- ITR: Information Technology Services
- MRI: Menzies Research Institute
- MBA: Master of Business Administration
- NEAS: National ELT Accreditation Scheme
- NESB: Non-English-speaking background
- SET: Faculty of Science, Engineering & Technology
- SLIMS: Student Lifecycle Information Management Services
- TAFE: Technical and Further Education
- TAFI: Tasmanian Aquaculture & Fisheries Institute
- TESOL: Teaching English to Speakers of Other Languages
- TIA: Tasmanian Institute of Agriculture
- TILES: Tasmanian Institute of Law Enforcement Studies
- TOEFL: Test of English as a Foreign Language
- TUU: Tasmania University Union
- USRS: Unified Student Record System
- UTAS: University of Tasmania
- WARP: Web Access Research Portal.
Avoid using symbols (such as @ for 'at') unless they're a recognised part of a trademark, title or email address.
As a general rule, do not use ampersands (&) in body text. Using ampersands in headings and menus on the UTAS website is acceptable.
Avoid using the plus sign (+) unless the symbol is a typographical element.