Answering some of the following questions may be important in determining why you need a site. Will the site:
Making a story board (wire frame or paper prototype) as a plan of your site is essential and is a cost-effective method of developing the organisation of the content of your site. Jakob Nielsen (the widely acknowledged Guru of Web Usability) considers it to be the most effective method to plan a site.
Remember, that your site must also be:
Authorised by the Executive Director, Marketing and Communications
23 February, 2012