University of Tasmania, Australia

Dr Gemma Lewis

Associate Lecturer

BBus (Hons), PhD

Contact Details

Contact Campus	Newnham Campus
Building	Building A
Room Reference	A267
Telephone	+61 3 6324 3932
Fax	+61 3 6324 3369
Email	Gemma.Lewis@utas.edu.au

Teaching Responsibilities

Gemma's primary teaching responsibilities are with undergraduate students studying management and marketing. In addition, Gemma has developed and delivered a number of distance and online units, such as Principles of Marketing, Services Marketing and Communication for Business Professionals. Gemma's current teaching responsibilities' include the following units:

Units

• BMA101 - Introduction to Management
• BMA116 - Communication for Business Professionals
• BMA151 - Principles of Marketing
• BMA302 - Strategic Management
• BMA799 - Strategic Management

Publications

• Lehman, K & Lewis, G 2013, 'Moleskine: Integrating the techno and the retro', In L Schiffman et al., Consumer behaviour (6th ed.), Frenchs Forest, Pearson, Australia (forthcoming).
• Lewis, G & Lehman, K 2013, 'Tasmanian wine: Best served with a unique cultural experience', In L Schiffman et al., Consumer behaviour (6th ed.), Frenchs Forest, Pearson Australia (forthcoming.
  
• Lehman, K & Roach, G*, 2011, 'The strategic role of electronic marketing in the Australian museum sector ', Museum Management and Curatorship, vol 26 no. 3, pp. 291-306.
• Roach, G K 2010, 'Horizontal networks and collaborative marketing in the Tasmanian wine industry', Proceedings of the 5th International Academy of Wine Business Research Conference, 8-10 February, Auckland, pgs. 1-9.
• Roach, G K 2009, 'Consumer perceptions of mobile phone marketing: A direct marketing innovation', Direct Marketing: An International Journal, vol 3 no. 2, pp. 124-38.
• Roach, G K, Byrom, J W & Lehman, K F, 2008, 'Consumer perceptions of mobile phone marketing: Recent evidence from Australia', Proceedings of the 2008 Academy of Marketing Conference, Aberdeen, UK, 7-10 July, pp. 1-8.
• Roach, G K 2008, 'Small firm marketing in the Tasmanian wine industry', Paper presented at the 2008 Australian and New Zealand Marketing Academy Doctoral Colloquium, Sydney, 29-30 November.

* Please note change of surname from Roach.

Career Summary

Gemma has been working with the School of Management since 2008, when she commenced her PhD studies.While undertaking her doctoral research on networking and collaboration in Tasmania's wine industry, Gemma was a tutor and lecturer in a range of undergraduate BMA units. In 2011 Gemma completed her PhD studies, and has since moved into a full-time position with the School. Gemma particularly enjoys teaching and researching in the areas of marketing and strategic management. Much of this stems from her experience working with Tasmanian small businesses and a local advertising firm.

Research Interests

Gemma's core research interests lie in the fields of business to business marketing and network theory. She is particularly interested in how competing firms work together to achieve mutual objectives and enhance the reputation and sophistication of their industry. Recently Gemma has commenced working with the Agrifood Value Chain Research Group, where she is part of an inter-disciplinary team investigating what consumers' value in terms of fresh produce, and how value chain partners can embrace the principles of value chain management and co-innovation.