BBus (Hons), PhD
|Contact Campus||Newnham Campus|
|Telephone||+61 3 6324 3932|
|Fax||+61 3 6324 3369|
Gemma's primary teaching responsibilities are with undergraduate students studying management and marketing. In addition, Gemma has developed and delivered a number of distance and online units, such as Principles of Marketing, Services Marketing and Communication for Business Professionals. Gemma's current teaching responsibilities' include the following units:
Gemma has been working with the School of Management since 2008, when she commenced her PhD studies.While undertaking her doctoral research on networking and collaboration in Tasmania's wine industry, Gemma was a tutor and lecturer in a range of undergraduate BMA units. In 2011 Gemma completed her PhD studies, and has since moved into a full-time position with the School. Gemma particularly enjoys teaching and researching in the areas of marketing and strategic management. Much of this stems from her experience working with Tasmanian small businesses and a local advertising firm.
Gemma's core research interests lie in the fields of business to business marketing and network theory. She is particularly interested in how competing firms work together to achieve mutual objectives and enhance the reputation and sophistication of their industry. Recently Gemma has commenced working with the Agrifood Value Chain Research Group, where she is part of an inter-disciplinary team investigating what consumers' value in terms of fresh produce, and how value chain partners can embrace the principles of value chain management and co-innovation.
Authorised by the Head of School, Management
25 January, 2013