University of Tasmania, Australia

Dr Kim Lehman

Lecturer

BA, BLitt (Hons), PhD, FAMI, CPM

Contact Details

Teaching Responsibilities

Kim enjoys teaching, particularly the feeling of being part of the growth and development of students as they move through their studies, and seeing them walk across the stage to accept their degree. He also finds there is real value in providing a challenging learning experience for students. Kim also believes that students benefit from his industry and business experience and the incorporation of his research into teaching practice.

Units

• BMA251 - Principles of Marketing
• BMA255 - Marketing Communications
• BMA351 - Marketing Management

Publications

• Lehman, K, 2012, 'Connecting to the cultural consumer: The MONA FOMA experience', In Armstrong, G, Adam, S, Denize, S & Kotler, P, Principles of Marketing, Pearson: Frenchs Forest
• Lehman, K. & Roach, G., 2011, 'The strategic role of electronic marketing in the Australian museum sector', Museum Management and Curatorship, 26 (2), pgs. 291–306
• Leighton, D & Lehman, K., 2011, '‘Over the waterfall in a barrel’: Experiential marketing and the building of brand', 7th Global Brand Conference 2011: Academy of Marketing Brand, Identity and Reputation SIG, Said Business School, University of Oxford, April.
• Lehman, K & Leighton, D, 2010, 'The development of a hedonistic experience brand: Australia's MONA', Academy of Marketing Conference (UK), Coventry, July
• Lehman, K, 2009, 'Museums and the modern public: A marketing context', Journal of Arts Management, Law and Society, 39 (2), pgs. 87–100
• Lehman, K, 2009, 'Self-marketing and the visual artist', 10th International Conference on Arts & Cultural Management, Dallas, June/July
• Lehman, K & Byrom, J, 2009, 'Alfred Dunhill Ltd: Reconciling tradition and innovation in product and brand management', In Armstrong, G, Kotler, P, Harker, M & Brennan, R, Marketing: An introduction, Pearson Education: Harlow, Essex

Achievements

Prior to taking up a full time academic position, Kim had an extensive career in the tertiary education sector, most recently in business management. Throughout this time he also worked as a consultant on various marketing communication, Web content and design, and print media projects. Kim has a strong background in the arts: as a writer he has published both short stories and social commentary, and has exhibited as a visual artist.

Kim continues to maintain contact with industry and is an Associate Fellow of the Australian Marketing Institute and is a Certified Practicing Marketer. He also regularly comments on marketing, advertising and branding issues in the media.

Research Interests

Kim's research interests focus on marketing strategies in the arts, museum and cultural sectors. A long standing interest in museums has fuelled a number of projects centered on the museum sector. Projects on public museums have involved research into the role of the public in museum management and the strategic use of electronic marketing in the sector. With colleague Mark Wickham he has also been researching marketing strategy and cultural enterprise in Australia using the state museums' corporate reports 2001-2010 as the data source.

In 2009 Kim began a longitudinal research project that is tracking Tasmanias Museum of Old and New Art (MONA) from its pre-development stage, through its opening, and on into the future. He is working with colleagues in Australia and overseas on various aspects of the MONA project. In September 2011 Kim presented a paper on MONA's role in connecting culture, place and economic development in Tasmania to the 4^th International Arts, Culture & Management in Europe Workshop in Arcachon, France.

Kim's other recent research has been in the area of marketing the visual arts. In 2010 he commenced a research project investigating the nature of the private art museum in Australia, their impact on Australian cultural life, and their role in the marketing of the visual arts. This project links to ongoing research into the role of marketing in the career trajectory of the individual artist, which seeks to provide some insight into the links between existing marketing theory and the arts.