University of Tasmania, Australia

Ms Linda Hall

Lecturer
Graduate Research Candidate

BCom (Hons) (Tas)

Contact Details

Teaching Responsibilities

Teaching areas primarily involve marketing based units. Have lectured and tutored in a number of units including Marketing Communications, Services Marketing, Principles of Marketing and International Marketing.

Units

• BMA151 - Principles of Marketing
• BMA255 - Marketing Communications

Publications

• Wickham, M.D. & Hall, L.E, 2006, 'An examination of integrated marketing communications in the business to business environment: The case of the Tasmanian light ship cluster. [Refereed Article]', The Journal of Marketing Communications, 12 (2), pgs. 95-108.
• Hall, L.E. & Wickham, M.D, 2004, 'The role of IMC in the business-to-business environment: The case of the Tasmanian Maritime cluster [Refereed Conference]', Conference proceedings of ANZMAC The Australian and New Zealand Marketing Academy 2004 Marketing Accountabilities and Responsibilities, Wellington, New Zealand, 1- 7 December.
• Hall, L. & Hanson, D, 2003, 'Corporate reputation theory and practice: The case of ten days on the island festival', The 7th International Conference on Corporate Reputation, Identity and Competitiveness, Manchester, UK.
• Hall, L. & Francis, H, 2002, 'IMC theory and practice: The brand Tasmania case', ANZMAC Conference, Melbourne.

Completed an Advanced Diploma of Tourism at Drysdale Institute of TAFE followed by a Bachelor of Business Administration (Tourism Management) and Bachelor of Commerce (Hon) at the University of Tasmania. Commenced as an Associate Lecturer with the School of Management in 2002.

Research Interests

Particular area of research interest is corporate identity and reputation. Other areas of research interest include integrated marketing communications in a business to business context, and country of origin branding.

Project title: Managing the Reputation Formation Process and Product of Episodic Event Organisations

Abstract
Emergent trends occurring in the business environment over the last four decades have focused the attention of management academics and practitioners on the concept of corporate reputation. A companys overarching reputation can provide it with a salient point of differentiation, which if strategically managed, can constitute a valuable resource and provide a source of competitive advantage. Research into this concept has primarily concentrated on corporate reputation in the context of traditional on-going organisational forms. Little attention has been paid to how the concept relates to alternative organisational entities, such as those that emerge to manage and execute episodic events. The increase in the number of episodic events and the scarcity of research into the application of corporate reputation literature to such entities, therefore presents the opportunity to consider how corporate reputation is developed and managed in the context of episodic event organisations.

Keywords
Reputation, events, episodic organisational forms.