Dr Mark Wickham
Senior Lecturer
Contact Details
| Contact Campus |
Sandy Bay Campus |
| Building |
Faculty of Business, Commerce Building |
| Room Reference |
312 |
| Telephone |
+61 3 6226 2159 |
| Fax |
+61 3 6226 2170 |
| Email |
Mark.Wickham@utas.edu.au |
Teaching Responsibilities
Managerial Social Responsibility
Marketing Management
Units
Publications
- Hanson, D.J. & Wickham, M.D, 2009, 'How should small shareholders have a choice? Lessons from Gunns Ltd extraordinary general meeting', Corporate Ownership & Control, 7 (1), pgs. 160-167.
- Wickham, M.D. & O'Donohue, W, In Press, 2009, 'Developing 'employer of choice' status: Exploring on employment marketing mix', Organization Development Journal.
- Wickham, M.D. & Wong, T.L, 2009, 'Stakeholder management capability: Exploring the strategic management of dissenting stakeholder groups', Corporate Ownership & Control, 6 (4), pgs. 293-301.
- Hall, L.E. & Wickham, M.D, 2008, 'Organising IMC roles and functions in the business-to-business network environment', Journal of Marketing Communications, 14 (3), pgs. 193-206.
- Wickham, M.D, 2007, 'The development of competitive industries: The role of state government actors', Australian Journal of Public Administration, 66 (1), pgs. 38-51.
Full Publication List
Research Interests
Since joining the School of Management in 2000, I have developed a keen interest in a number of fields. Building upon my experience in the retail and marketing industries, I have developed a research program focused on marketing strategy in the business-to-business context. In addition, I have also become involved in computer-aided qualitative research methodologies and exploring the role of social responsibility in the development of business strategy.
