BSc (Hons), MPsychOrg (Qld), PhD (Tas)
|Contact Campus||Sandy Bay Campus|
|Building||Faculty of Business, Commerce Building|
|Telephone||+61 3 6226 2824|
|Fax||+61 3 6226 2170|
Martins teaching has covered the areas of HR and marketing, as well as organisational psychology. He has taught at the undergraduate level, and the postgraduate level in the MBA program in the Faculty of Business, and conducted training for a range of government and business organisations. His current teaching focuses on consumer behaviour. He has been a co-author of the leading Australian consumer behaviour textbook (Quester et al, 2007), and in 2005 received a Teaching Merit Certificate at UTAS for this subject. Martin also teaches research methods and data analysis.
Martin began his academic career in 1987 in Queensland. He has taught at the University of Queensland and Griffith University in Brisbane. At Griffith University, Martin was one of the founding members of the School of Applied Psychology. He was also a partner in an organisational consultancy business and worked as an industrial/organisational psychologist. Since joining the School of Management at UTAS, Martin has worked in the areas of human resources (HR) and marketing, and now concentrates on consumer behaviour. He has served as both Deputy Head and Head of the School of Management, and as Dean of the Faculty of Business.
Martin's research interests and activities cover a range of areas in both the HR and marketing fields. He has conducted research into aspects of the employment relationship for professional/managerial employees as embodied in the notion of the ‘psychological contract’. He has also conducted research into employment selection, specifically the use of biographical data as a predictor of job turnover. Martin has maintained an interest in research methodologies, and has published papers on trends in the use of qualitative methods.
Martin's current research focuses on the area of pro-social, and specifically pro-environmental, consumer behaviour. He is conducting research into the effect of corporate reputation and green marketing communications on consumer purchase behaviour, and the extent to which any such effects are moderated by product factors such as price and consumer factors such as environmental involvement. He is also interested in consumer attitude change and the measurement of environmental concern.
Currently he is also conducting research into consumer behaviour and identity, with specific reference to age cohorts.
Authorised by the Head of School, Management
15 October, 2012