University of Tasmania, Australia

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Tommy Wong

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Dr Tommy Wong

Lecturer and Coordinator, International Programs

Tommy Wong

Contact Details

Contact Campus Sandy Bay Campus
Building Faculty of Business, Commerce Building
Room Reference 310
Telephone +61 3 6226 2849
Fax +61 3 6226 2170
Email Tommy.Wong@utas.edu.au

Teaching Responsibilities

Tommy has taught both undergraduate and postgraduate units in international business and marketing for the School of Management. He has also lived and taught in Shanghai and is actively involved in the School of Management international programs in Shanghai, Hong Kong and Kuwait.

Units

Publications

  • Wong, TL and Wickham, MD,, 2011, '‘Exploring an Australian state government’s management of dissenting stakeholder groups’ ', Proceedings of the 25th ANZAM Conference, Dec 7-9 Wellington, New Zealand.
  • Wickham, M.D., Wong, T.L. & O'Donohue, W, 2011, 'The strategic management of brand equity: Exploring the resources, capabilities and lessons of Marriott Hotel's entry into China', Academy of Taiwan Business Management Review, 6 (1), pgs. 13-23.
  • Wickham, MD and Wong, TL,, 2010, '‘The strategic management of brand equity: Exploring the resources, capabilities and lessons of Marriott Hotel's entry into China’ ', Abstracts of the 6th International Colloquium - Academy of Marketing, , April 9-11, Barcelona, Spain.
  • Wickham, M.D. & Wong, T.L, 2009, 'Stakeholder management capability: Exploring the strategic management of dissenting stakeholder groups', Corporate Ownership & Control, 6 (4), pgs. 293-301.

Career Summary

Prior to taking up a career in academia, Tommy had an extensive career in the retail sector where he held senior and state management positions in the areas of finance and services, retail development and business process management at two of Australia’s largest retail organisations – Coles Myer and Woolworths Supermarkets. Throughout this time Tommy also worked as a consultant in Australia and China advising on business process review, marketing strategy development and implementation and delivered leadership training for large multinational companies in China.

Research Interests

Tommy’s current research interests include international strategic and marketing issues of hotel industry in China, customer service quality and retail management.