University of Tasmania, Australia

Marketing and Tourism Studies focuses on issues of marketing strategy and sustainable regional development using a variety of approaches including quantitative surveys, and qualitative focus groups, personal interviews and case studies. There is a strong emphasis on resources and capabilities in marketing and brand management, with a particular accent on service innovation and service quality including within the electronic business environment. An ARC Discovery Project, led by Prof Aron O'Cass, is focused around the role of service innovation and service branding capabilities in service firms' value creation and appropriation. A variety of qualitative and quantitative research also considers aspects of consumer behaviour, in terms of travel motivations, generational issues and pro-environmental purchasing, as well as marketing communications in a business context. Matters that are of core economic importance to contemporary Tasmania are reflected in work on food, wine, arts and cultural marketing, retailing and sales, cultural and adventure tourism and destination attractiveness. In this regard, the research and teaching has a strong practical emphasis with a pervasive concern for national and international implications, as well as for the networks and partnerships that are a source of Asia-Pacific regional advantage.

Cluster Leaders: Professor Aron O'Cass and A/Professor Martin Grimmer

Carlson, J & O'Cass, AG 2010 'Exploring the relationships between e-service quality, satisfaction, attitudes and behaviours in content-driven e-service web sites', Journal of Services Marketing 24 (2) pp. 112-127.

Carlson, J & O'Cass, AG 2011 'Creating commercially compelling website-service encounters: an examination of the effect of website-service interface performance components on flow experiences', Electronic Markets 21 (4) pp. 237-253.

Carlson, J & O'Cass, AG 2011 'Developing a framework for understanding e-service quality, its antecedents, consequences, and mediators', Managing Service Quality 21 (3) pp. 264-286.

Carlson, J & O'Cass, AG 2011 'Managing web site performance taking account of the contingency role of branding in multi-channel retailing', Journal of Consumer Marketing 28 (7) pp. 524-531.

Crispin, SH & Reiser, D 2008 'Food and wine events in Tasmania, Australia', Food and Wine Festivals and Events Around the World, Elsevier, Hall, M & Sharples, L (ed), Sydney, pp. 113-130.

Evans, J., Bridson, K., Byrom, JW & Medway, D* 2008 'Revisiting retail internationalisation: Drivers, impediments and business strategy', International Journal of Retail & Distribution Management, 36 (4) pp. 260-280.

Hall, LE & Wickham, MD 2008 'Organising IMC roles and functions in the business-to-business network environment', Journal of Marketing Communications, 14 (3) pp. 193-206.

Hardy, A & Gretzel, U 2011 'Why we travel this way: An exploration into the motivations of recreational vehicle users', Drive Tourism: Trends and Emerging Markets, Routledge, Prideaux, B & Carson, D. (ed), New York, pp. 194-209.

Lehman, KF 2009. 'Australian museums and the modern public: A marketing context', The Journal of Arts Management, Law and Society, 39 (2) pp. 87-100.

Ngo, L & O'Cass, AG 2009. 'Creating value offering via operant resource-based capabilities', Industrial Marketing Management, 38 (1) pp. 45-59.

Ngo, L & O'Cass, AG 2010 'Value creation architecture and engineering: A business model encompassing the firm-customer dyad', European Business Review 22 (5) pp. 496-514.

Ngo, L., O'Cass, AG & Julian, C 2008 'Rose by any other name? The influence of brand name versus chemical differences in the prescription of antidepressants: the role of expertise, journal of macromarketing', Journal of Macromarketing, 28 (3) pp. 258-274.

O'Cass, AG & Choy, E 2008 'Studying Chinese Generation Y consumers' consumer involvement in fashion clothing and brand status', Produce and Brand Management, Journal Of, 17 (5) pp. 341-352.

O'Cass, AG & Grace, D 2010 'Understanding the Role of Retail Store Service in Light of Self-Image-Store Image Congruence', Psychology and Marketing 25 (6) pp. 521-537.

O'Cass, AG & Voola, R 2010 'Explications of political market orientation and political brand orientation via the Resource Based View of the political party', Journal of Marketing Management, iFirst (1) pp. 1-19.

O'Cass, AG & Weerawardena, J 2009. 'A resource based view of the political party and value creation for the voter-citizen: an integrated framework for political marketing', Marketing Theory, 9 (2) pp. 189-209.

O'Cass, AG & Weerawardena, J 2009. 'Examining the role of international entrepreneurship, innovation and international market performance in SME internationalisation', European Journal of Marketing, 43 (11/12) pp. 1325-1348.

O'Cass, AG &Weerawardena, J 2010 'The effects of perceived industry competitive intensity and marketing-related capabilities: Drivers of superior brand performance', Industrial Marketing Management, 39 (4) pp. 571-581.

Parker, M & Byrom, JW 2009. 'The elusive written contract: Dependence, power, conflict and opportunism within the Australian food industry', The Crisis of Food Brands: Sustaining Safe, Innovative and Competitive Food Supply, Gower Publishing, Lindgreen, A. Hingley, M.K & Vanhamme, J. (ed), Burlington, pp. 293-310.

Reiser, D & Crispin, SH 2009. 'Local perceptions of the reimaging process: The case of the Sullivans Cove waterfront precinct', Journal of Place Management and Development 2 (2) pp. 109-124.

Roach, GK 2009. 'Consumer perceptions of mobile phone marketing: A direct marketing innovation', Direct Marketing: An International Journal, 3 (2) pp. 124-138.

Shepherd, D., Munilla, L & Miles, M 2008 'Strategic sales conversations as a foundation for effective partnership selling', Journal of Business & Economics Research, 7 (2) pp. 1-7.

Vengesayi, S 2008 'Destination attractiveness: Are there relationships with destination attributes?', The Business Review, Cambridge, 10 (2) pp. 289-294.

Vengesayi, S 2010 'Tourism destination attractiveness: The mediating effect of destination support services', The Business Review Cambridge, 16 (2) pp. 179-185.

Vengesayi, S., Mavondo, F & Reisinger, Y 2009. 'Tourism destination attractiveness: Attractions, facilities, and people and predictors', Tourism Analysis, 14 (5) pp. 621-636.

White, J., Miles, M & Levernier, W 2009. 'AACSB International and the management of its brand: Implications for the future', Journal of Management Development 28 (5) pp. 407-413.