Profiles

Anne Hardy

UTAS Home Dr Anne Hardy
Anne Hardy

Anne Hardy

Senior Lecturer
Tasmanian School of Business and Economics

Room 413, Centenary Building, Sandy Bay Campus

+61 3 6226 7687 (phone)

Anne.Hardy@utas.edu.au

The tourism expert who leads the world in understanding how we travel

And what strangers mean to us.

If you’ve ever travelled alone for weeks or months at a time, you’ll know that the relationships you form along the way tend to stick with you long after you’ve returned home.

Just as we surround ourselves with our closest friends and family in our regular lives, as tourists, we can’t help but form ‘tribes’ with other travellers who are chasing the same experiences as us.

It’s known as neo-tribalism, and it’s not just fascinating from an anthropological standpoint – it’s the kind of insight around which an entire tourism enterprise can be built.

“We think of people as going away in couples and families, and staying fixed in their groups as they travel, but in recent years we’ve realised that tourists love to socialise and share experiences, and they're influenced by the people they meet,” says Dr Anne Hardy, a senior lecturer at the Tasmanian School of Business and Economics, and a world leader in sustainable tourism research.

'They form a little tribe, and if you understand how these tribes work, you can market your products to tailor to their experience.”

Through her years working with tourist groups around the world, Dr Hardy has seen this behaviour in everything from caravan parks and gay tourism resorts, to Antarctic expeditions and Alaskan campsites.

“When I was researching RVers [people travelling in motor homes, caravans, and tent trailers] in Alaska and Canada, I saw that these travellers formed strong ‘tribes’ at the campsites, and even had their own rituals, like happy hour at 5pm. They swapped stories, gave recommendations, emailed each other afterwards – they acted as a tribe,” she says.

“It becomes a market segment in a way. How we behave when we travel, the experiences we have, the communities we form in hostels – if we’re not marketing to these, it’s a big area that’s being missed.”

Dr Hardy specialises in gathering insights that will not only help the tourism industry succeed, but also show them how to promote sustainable tourism – the idea that if a tourist is going to have an impact on the places they go, it should be a positive one.

She first made her mark on the industry with her 2001 PhD project, which highlighted a key problem with tourism in Queensland’s Daintree Rainforest at the time: large segments of the community were not on board with what was going on around them.

The insights gained from her research proved so valuable, her report became one of the most highly cited tourism papers in the world.

“Sustainability often focuses on environment and business, but often ignores the community,” says Dr Hardy.

“We weren’t looking at the impact that tourism can have on people’s livelihoods and their sense of place as a community. It was early work in recognising that if the community is offside, it won’t provide a good tourism experience.”

Dr Hardy is now running an ongoing research project called Tourism Tracer, which is the first in the world to track tourists for the duration of their trips.

After getting the tourists on board, she teamed up with Tasmanian website designer, Ionata Digital, to distribute devices that record things like when and where the tourists stop, the speed they’re driving, and who’s using overcrowded car parks during peak visitation times.

The information is visualised by the online Tourism Tracer Dashboard for anyone to access, and has been so transformative for the industry that Dr Hardy was invited to speak at the United Nation’s 2017 World Tourism Organisation conference in Botswana.

“Now those in the tourism industry can finally understand how to market to these people, or help them move through national parks, for example. It’s all of those amazing details that the industry is really interested in,” she says.

In her current role as Director of the Tourism Research and Education Network (TRENd), Dr Hardy is also helping other academics connect with industry partners to share their research – something that happens less often than it should.

“When I first started as Director in 2013, we were collectively stunned that there was this large amount of research at the University, but we weren’t working with industry,” she says.

“That really guides my approach to research – we’re building theories, but it’s about the ability to transfer this knowledge to the industry, and making sure it’s relevant.”

Research that makes a difference

Dr Anne Hardy is a Senior lecturer at the University of Tasmania and the Director of the Tourism Research and Education Network (TRENd). Her PhD was awarded from the University of Queensland.  Anne's research interests are neo-tribal marketing, the self drive tourism market and stakeholder perspectives of tourism development. Her recent projects have included: research into the behaviour and motivation of Recreational Vehicle Users in Canada and Australia; a study into the attitudes of Tasmanians towards tourism development;  and research into the neo-tribal behaviours of tourists.

Biography

Following the award of her PhD Anne was employed at the University of Tasmania, before moving to Canada where she was employed at the University of Northern British Columbia. Upon her return to Tasmania, Anne developed and ran a successful tourism consulting business in Tasmania, before returning to the University of Tasmania in 2011.

Career summary

Qualifications

DegreeTitle of ThesisUniversityCountryAwarded
PhDA Troubled Paradise: Stakeholder perceptions of tourism in the Daintree Region of Far North Queensland, AustraliaUniversity of QueenslandAustralia2001
BSc (Hons) University of TasmaniaAustralia1997

Memberships

Committee associations

  • Member of the Council of Australian Hospitality and Tourism Educators (CAUTHE)

Other

  • Director of the Tourism Research and Education Network (TRENd) at UTAS

Administrative expertise

  • Managing Large research projects (CRC, NERP and SENSE-T)
  • Industry Collaboration
  • Work Integrated Learning in Tourism

Teaching

Sustainable Tourism, Festival and Event Management, Foundations of Tourism

Teaching expertise

  • Sustainable Tourism
  • Festival and Event Management
  • Coordinator of the Tourism Major

Teaching responsibility

View more on Dr Anne Hardy in WARP

Research Themes

Anne's research aligns to two research themes: Resources and Sustainability; and Creativity, Culture and Society.  Specifically research interests are neo-tribal theory, the self drive tourism market and stakeholder perspectives of tourism. Her past projects have included: research into the behaviour and motivation of Recreational Vehicle Users in Canada and Australia; a study into the attitudes of Tasmanians towards tourism development; and research into the neo-tribal behaviours of tourists.

Currently Anne leads a team of researchers and research higher degree candidates that are using neo-tribal theory to explore the behaviour of tourists and leisure seekers. This team has applied the construct to gay tourists, Antarctic tourists and sports fans. Personally Anne is undertaking research that explores the neo-tribal behaviours of recreational vehicle users in Australia, North America and the United Kingdom. Her research compares the similarities and differences of this tourism market.

In addition, Anne is currently co-leading research that will track the movement of self-drive tourists to Tasmania and explore their social media patterns. This ground breaking, cross disciplinary research will use GPS and mobile web technology to the track movement of visitors over multiple days.

Anne is also undertaking research that utilises inclusive and responsive mobile methodologies in order to explore stakeholders' attitudes towards tourism in Tasmania and other communities. This work builds upon her highly successful publications in sustainable tourism. She is also involved in research and supervises research students pertaining to  the experiences and behaviour of Chinese tourists to regional areas.

Collaboration

Anne's research is predominantly done in a collaborative capacity. In the past five years she has worked collaboratively with research institutions overseas (Texas A&M university, university of Northern British Columbia) and in Australia (University of Canberra, University of Wollongong, University of Queensland, Charles Sturt University). Anne also has a successful history of working with the tourism industry, both here in Australia, North America and the United Kingdom. Her past research collaborations have been with the Caravan and Motorhome Club of Australia, Tourism Tasmania, Tourism Queensland, Tourism Vitoria, the Tourism industry Council of Tasmania, Federal Group Tasmania, Tourism British Columbia, Parks Canada, British Columbia Parks, the Texas Campground Association, Tourism British Columbia, the Caravan Club (the United Kingdom).

Awards

  • Recipient of the Harry Holgate Fellowship

Current projects

  • Sensing Tourist Travel in Tasmania, funded by SENSE-T
  • Stakeholder attitudes to tourism in Tasmania, funded by the National Environment Research Program
  • A Cross Cultural Comparison of Recreational Vehicle Users in Australia and the United Kingdom (currently being conducted in conjunction with the Caravan Club, UK).
  • Understanding Chinese Student Travel behaviour in Tasmania (conducted in Conjunction with Dr Tommy Wong and the Federal Group, Tasmania).

Fields of Research

  • Tourist Behaviour and Visitor Experience (150606)
  • Tourism (150699)
  • Tourism Management (150603)
  • Impacts of Tourism (150601)
  • Tourism Policy (160513)
  • Tourism Marketing (150604)
  • Consumption and Everyday Life (200203)
  • Tourism Resource Appraisal (150605)
  • Marketing Management (incl. Strategy and Customer Relations) (150503)
  • Consumer-Oriented Product or Service Development (150501)
  • Education Policy (160506)
  • Landscape Ecology (050104)
  • Corporate Governance and Stakeholder Engagement (150303)
  • Health and Community Services (111708)
  • Environmental Impact Assessment (050204)
  • Culture, Gender, Sexuality (200205)
  • Tourism Economics (140216)
  • International Business (150308)
  • Sociology and Social Studies of Science and Technology (160808)

Research Objectives

  • Tourism (900399)
  • Tourism Infrastructure Development (900303)
  • Socio-Cultural Issues in Tourism (900302)
  • Economic Issues in Tourism (900301)
  • Cultural Understanding (959999)
  • Environmentally Sustainable Commercial Services and Tourism (909899)
  • Management (910402)
  • Marketing (910403)
  • Gender Aspects of Education (939904)
  • Management of Solid Waste from Commercial Services and Tourism (909804)
  • Ecosystem Assessment and Management at Regional or Larger Scales (960501)
  • Expanding Knowledge in Law and Legal Studies (970118)
  • Rural Health (920506)
  • Public Services Policy Advice and Analysis (940204)
  • Gender and Sexualities (940113)
  • Protected Conservation Areas in Marine Environments (961303)

Publications

Anne has published, and cited highly, in the fields of sustainable tourism and stakeholder involvement. More recently her publications have centred on the recreational vehicle market, and the application of neo tribal theory to tourism.

Currently, along with being an active reviewer for over 5 highly ranked tourism journals, Anne is a Member of Editorial Board for International Journal of Tourism Cities and an Associate Reviewer, Journal of Tourism, Hospitality and Travel.

Total publications

89

Journal Article

(16 outputs)
YearCitationAltmetrics
2018Hardy A, McDonald J, Guijt R, Leane E, Martin A, et al., 'Academic parenting: work-family conflict and strategies across child age, disciplines and career level', Studies in Higher Education, 43, (4) pp. 625-643. ISSN 0307-5079 (2018) [Refereed Article]

DOI: 10.1080/03075079.2016.1185777 [eCite] [Details]

Citations: Scopus - 1

Co-authors: McDonald J; Guijt R; Leane E; Martin A; James A; Jones M; Corban M; Green B

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2018Kriwoken L, Hardy A, 'Neo-tribes and Antarctic expedition cruise ship tourists', Annals of Leisure Research, 21, (2) pp. 161-177. ISSN 1174-5398 (2018) [Refereed Article]

DOI: 10.1080/11745398.2017.1286512 [eCite] [Details]

Citations: Scopus - 4Web of Science - 3

Co-authors: Kriwoken L

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2018Hardy A, Pearson LJ, 'Examining stakeholder group specificity: an innovative sustainable tourism approach', Journal of Destination Marketing & Management, 8 pp. .247-258. ISSN 2212-571X (2018) [Refereed Article]

DOI: 10.1016/j.jdmm.2017.05.001 [eCite] [Details]

Citations: Scopus - 4Web of Science - 3

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2017Hardy A, Hyslop S, Booth K, Robards B, Aryal J, et al., 'Tracking tourists' travel with smartphone-based GPS technology: a methodological discussion', Information Technology & Tourism, 17, (3) pp. 255-274. ISSN 1943-4294 (2017) [Refereed Article]

DOI: 10.1007/s40558-017-0086-3 [eCite] [Details]

Citations: Scopus - 1Web of Science - 1

Co-authors: Hyslop S; Booth K; Robards B; Aryal J; Eccleston R

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2017Hardy A, Kirkpatrick JB, 'Exploring the attitudes and behaviours of recreational vehicle users', Journal of Outdoor Recreation and Tourism, 18 pp. 100-104. ISSN 2213-0780 (2017) [Refereed Article]

DOI: 10.1016/j.jort.2017.03.002 [eCite] [Details]

Co-authors: Kirkpatrick JB

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2016Hardy A, Pearson LJ, 'Determining sustainable tourism in regions', Sustainability, 8, (7) Article 660. ISSN 2071-1050 (2016) [Refereed Article]

DOI: 10.3390/su8070660 [eCite] [Details]

Citations: Scopus - 4Web of Science - 4

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2016Vorobjovas-Pinta O, Hardy A, 'The Evolution of Gay Travel Research', International Journal of Tourism Research, 18 pp. 409-416 . ISSN 1099-2340 (2016) [Refereed Article]

DOI: 10.1002/jtr.2059 [eCite] [Details]

Citations: Scopus - 9Web of Science - 6

Co-authors: Vorobjovas-Pinta O

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2015Hardy A, 'Tourism development in Tasmania's Wilderness Areas: Is sustainable tourism a realistic possibility?', Australian Environment Review, 30, (2) pp. 66-69. ISSN 1035-137X (2015) [Professional, Refereed Article]

[eCite] [Details]

2015Hardy A, Robards BJ, 'The ties that bind: Exploring the relevance of neo-tribal theory to tourism', Tourism Analysis, 20, (4) pp. 443-454. ISSN 1083-5423 (2015) [Refereed Article]

DOI: 10.3727/108354215X14400815080686 [eCite] [Details]

Citations: Scopus - 18Web of Science - 8

Co-authors: Robards BJ

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2013Hardy A, Gretzel U, Hanson D, 'Travelling neo-tribes: Conceptualising recreational vehicle users', Journal of Tourism and Cultural Change, 11, (1-2) pp. 48-60. ISSN 1476-6825 (2013) [Refereed Article]

DOI: 10.1080/14766825.2013.783584 [eCite] [Details]

Citations: Scopus - 21Web of Science - 10

Co-authors: Hanson D

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2013Hardy A, Wickham MD, Gretzel U, 'Neglected stakeholder groups: conceptualising a dynamic model for neglected stakeholder analysis and engagement', Corporate Ownership & Control, 11, (1) pp. 348-359. ISSN 1727-9232 (2013) [Refereed Article]

DOI: 10.22495/cocv11i1c3art6 [eCite] [Details]

Citations: Scopus - 5

Co-authors: Wickham MD

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2012Hardy A, Hanson D, Gretzel U, 'Online representations of RVing neo-tribes in the USA and Australia', Journal of Tourism and Cultural Change, 10, (3) pp. 219-232. ISSN 1476-6825 (2012) [Refereed Article]

DOI: 10.1080/14766825.2012.667415 [eCite] [Details]

Citations: Scopus - 19Web of Science - 14

Co-authors: Hanson D

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2005Hardy A, 'Using grounded theory to explore stakeholder perceptions of tourism', Journal of Tourism and Cultural Change, 3, (2) pp. 108-133. ISSN 1476-6825 (2005) [Refereed Article]

DOI: 10.1080/09669580508668490 [eCite] [Details]

Citations: Scopus - 31

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2003Hardy A, 'An investigation into the key factors necessary for the development of iconic touring routes', Journal of Vacation Marketing, 9, (4) pp. 314-330. ISSN 1356-7667 (2003) [Refereed Article]

DOI: 10.1177/135676670300900402 [eCite] [Details]

Citations: Scopus - 45

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2002Hardy A, Beeton RJS, Pearson L, 'Sustainable Tourism: An Overview of the Concept and its Position in Relation to Conceptualisations of Tourism', Journal of Sustainable Tourism, 10, (6) pp. 475-496. ISSN 0966-9582 (2002) [Refereed Article]

DOI: 10.1080/09669580208667183 [eCite] [Details]

Citations: Scopus - 146

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2001Hardy A, Beeton RJS, 'Sustainable Tourism or Maintainable Tourism: Managing Resources for More Than Average Outcomes', Journal of Sustainable Tourism, 9, (3) pp. 168-192. ISSN 0966-9582 (2001) [Refereed Article]

DOI: 10.1080/09669580108667397 [eCite] [Details]

Citations: Scopus - 110

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Book

(2 outputs)
YearCitationAltmetrics
2018Hardy A, Bennett A, Robards B, 'Neo-Tribes: Consumption, Leisure and Tourism', Palgrave Macmillan, Cham, Switzerland, pp. 259. ISBN 978-3-319-68206-8 (2018) [Edited Book]

DOI: 10.1007/978-3-319-68207-5 [eCite] [Details]

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2006Hardy A, 'Drive Tourism: A Methodological Discussion with a View to Further understanding the Drive Tourism Market in British Columbia, Canada', UNBC, British Columbia, pp. 30. ISBN 1-896886-24-8 (2006) [Authored Other Book]

[eCite] [Details]

Chapter in Book

(12 outputs)
YearCitationAltmetrics
2018Dolles H, Dibben MR, Hardy A, 'Motorcycle Racing and Neo-Tribes at the Isle of Man', Neo-tribes: Consumption, leisure and tourism, Palgrave Macmillan, A Hardy, A Bennett, and B Robards (ed), Cham, Switzerland, pp. 119-134. ISBN 978-3-319-68206-8 (2018) [Research Book Chapter]

DOI: 10.1007/978-3-319-68207-5_1 [eCite] [Details]

Co-authors: Dibben MR

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2018Ma Yue, Ooi CS, Hardy A, 'Chinese Travelling Overseas and Their Anxieties', Asian Cultures and Contemporary Tourism, Springer Singapore, ECL Yang and C Khoo-Lattimore (ed), Singapore, pp. 201-220. ISBN 978-981-10-7979-5 (2018) [Research Book Chapter]

DOI: 10.1007/978-981-10-7980-1 [eCite] [Details]

Co-authors: Ma Yue; Ooi CS

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2018Ma Yue, Ooi CS, Hardy A, 'Chinese Travelling Overseas and Their Anxieties', Asian Cultures and Contemporary Tourism, Springer, ECL Yang and C Khoo-Lattimore (ed), Singapore, pp. 201-220. ISBN 978-981-10-7979-5 (2018) [Research Book Chapter]

DOI: 10.1007/978-981-10-7980-1_11 [eCite] [Details]

Co-authors: Ma Yue; Ooi CS

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2018Hardy A, Bennett A, Robards B, 'Introducing Contemporary Neo-Tribes', Neo-tribes: Consumption, leisure and tourism, Palgrave Macmillan, A Hardy, A Bennett, and B Robards (ed), Cham, Switzerland, pp. 1-14. ISBN 978-3-319-68206-8 (2018) [Research Book Chapter]

DOI: 10.1007/978-3-319-68207-5_1 [eCite] [Details]

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2017Eccleston RG, Hardy A, Tinch DR, 'Case study: Tasmania driving innovation in the visitor economy', Improving service sector productivity: the economic imperative, CEDA, CEDA (ed), Australia, pp. 112-116. ISBN 0858013134 (2017) [Other Book Chapter]

[eCite] [Details]

Co-authors: Eccleston RG; Tinch DR

2017Goodfellow DL, Hardy A, Dolnicar S, 'Communication-regulated social systems', Peer-to-Peer Accommodation Networks: Pushing the boundaries, Goodfellow Publishers Limited, S Dolnicar (ed), Oxford, pp. 226-236. ISBN 978-1-911396-51-2 (2017) [Research Book Chapter]

DOI: 10.23912/9781911396512-3618 [eCite] [Details]

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2017Hardy A, 'Community and connection: exploring non-monetary aspects of the collaborative economy through recreation vehicle use', Collaborative Economy and Tourism, Springer International Publishing, D Dredge and S Gyimothy (ed), Netherlands ISBN 978-3-319-51797-1 (2017) [Research Book Chapter]

DOI: 10.1007/978-3-319-51799-5_15 [eCite] [Details]

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2017Hardy A, Dolnicar S, 'Types of network members', Peer-to-Peer Accommodation Networks: Pushing the boundaries, Goodfellow Publishers Limited, S Dolnicar (ed), Oxford, pp. 170-182. ISBN 978-1-911396-51-2 (2017) [Research Book Chapter]

DOI: 10.23912/9781911396512-3613 [eCite] [Details]

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2017Hardy A, Dolnicar S, 'Networks and hosts: a love-hate relationship', Peer-to-Peer Accommodation Networks: Pushing the boundaries, Goodfellow Publishers Limited, S Dolnicar (ed), Oxford, pp. 182-194. ISBN 978-1-911396-51-2 (2017) [Research Book Chapter]

DOI: 10.23912/9781911396512-3614 [eCite] [Details]

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2015Gretzel G, Hardy A, 'Pooches on Wheels: Overcoming Pet-Related Constraints through RVing', Animals and Tourism: Understanding Diverse Relationships, Channel View Publications, Markwell, K (ed), United Kingdom, pp. 274-287. ISBN 9781845415037 (2015) [Research Book Chapter]

[eCite] [Details]

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2011Hardy A, Gretzel U, 'Why we travel this way: An exploration into the motivations of recreational vehicle users', Drive Tourism: Trends and Emerging Markets, Routledge, B Prideaux & D Carson (ed), New York, pp. 194-209. ISBN 978-0-415-49149-5 (2011) [Research Book Chapter]

[eCite] [Details]

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2005Hardy A, Beeton B, Carter R, 'Iterations: Improving Regional Touring Routes Through Survey Research', Regional Tourism Cases: Innovation in Regional Tourism, Common Ground, D Carson & J Macbeth (ed), Altona, Victoria, pp. 91-101. ISBN 1-86335-590-1 (2005) [Research Book Chapter]

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Conference Publication

(11 outputs)
YearCitationAltmetrics
2017Hardy A, Eccleston R, 'Where do the tourists go? Tracking tourists itineraries in Tasmania', 13th Biennial Conference: Leisure for Social Change, 04-07 December 2017, Hobart, Tasmania, pp. 20-21. ISBN 9781925646115 (2017) [Conference Extract]

[eCite] [Details]

Co-authors: Eccleston R

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2015Vorobjovas-Pinta O, Hardy A, Robards B, 'Gay Neo-tribes: An Exploration of Space and Travel Behaviour', Critical Tourism Studies Conference VI, 26-30 June 2015, Opatija, Croatia (2015) [Conference Extract]

[eCite] [Details]

Co-authors: Vorobjovas-Pinta O; Robards B

2014Hardy A, Ellis C, 'International Students' Interest and Experience of Working Part-Time in Tourism While Studying', CAUTHE 2014: Tourism and Hospitality in the Contemporary World: Trends, Changes and Complexity, 10 to 13 February, Brisbane, pp. 635-644. ISBN 9780987050755 (2014) [Non Refereed Conference Paper]

[eCite] [Details]

Co-authors: Ellis C

2014Vorobjovas-Pinta O, Hardy A, 'Rethinking Gay Tourism: A Review of Literature', CAUTHE 2014: Tourism and Hospitality in the Contemporary World: Trends, Changes and Complexity, 10-13 February 2014, Brisbane, pp. 635-644. ISBN 9780987050755 (2014) [Refereed Conference Paper]

[eCite] [Details]

Co-authors: Vorobjovas-Pinta O

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2013Hardy A, Gretzel U, Wickham M, 'Neglected stakeholder groups: A case study of recreational vehicle users in Tasmania', Proceedings of the 27th ANZAM Conference, December 4-6, 2013, Hobart, pp. 1-13. ISBN 978-0-9875968-1-9 (2013) [Refereed Conference Paper]

[eCite] [Details]

Co-authors: Wickham M

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2011Hardy A, Hanson DJ, 'Does size matter? Exploring experiences of large recreational vehicle users', Proceedings of the 2011 ANZMAC Conference, 28-30 November, Perth, pp. 1-5. ISBN 978-0-646-56330-5 (2011) [Refereed Conference Paper]

[eCite] [Details]

Co-authors: Hanson DJ

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2008Hardy A, Gretzel U, 'It's all about me: Understanding recreational vehicle useage (caravanning) on the Alaska Highway', Proceedings of the 2008 CAUTHE Conference, 11 -14 February 2008, Queensland, pp. 1-11. (2008) [Refereed Conference Paper]

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2008Simic J, Gretzel U, Hardy A, Wright P, 'Environmental consciousness of RV visitors to Rocky Mountain National Parks', Proceedings of the University of Calgary Conference, 2008, Calgary, pp. 1-12. (2008) [Non Refereed Conference Paper]

[eCite] [Details]

2001Hardy A, Beeton R, 'Stakeholder Perceptions of Sustainable Tourism: Lessons Learnt from a Study in the Daintree Region of Far North Queensland, Australia', Capitilising on Research, 7-10 February 2001, University of Canberra, Canberra, ACT, pp. 132-144. ISBN 0858898322 (2001) [Non Refereed Conference Paper]

[eCite] [Details]

1999Hardy A, Beeton J, 'Sustainable tourism: An overview of the concept and its position in relation to tourism theory', Proceedings of the International Tourism Students' Conference, August 30 - September 2, 1999, Otago, pp. 306-321. ISBN 0-473-06226-7 (1999) [Refereed Conference Paper]

[eCite] [Details]

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1999Hardy A, Beeton S, 'The use of Grounded Theory as a tool to facilitate theory on stakeholder perceptions of sustainable tourism', Proceedings of the International Geographic Union Sustainable Tourism Study Group & International Tourism Students' Conference, August 30 - September 2, Otago, pp. 234-245. ISBN 0-473-06226-7 (1999) [Refereed Conference Paper]

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Contract Report, Consultant's Report

(13 outputs)
YearCitationAltmetrics
2017Hardy A, Aryal J, 'GPS tracks of tourists in Tasmania: Initial investigation of driver behaviour on four state roads', University of Tasmania, Tasmania (2017) [Contract Report]

[eCite] [Details]

Co-authors: Aryal J

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2017Hardy A, Hyslop S, Aryal J, Eccleston R, Silva Ragaini B, 'Tourist Tracking Project: Report for Launceston Airport on 2016 Data', University of Tasmania, Tasmania (2017) [Contract Report]

[eCite] [Details]

Co-authors: Hyslop S; Aryal J; Eccleston R; Silva Ragaini B

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2017Hardy A, Hyslop S, Aryal J, Eccleston R, Silva Ragaini B, 'Tourist Tracking Project: Report for the Spirit of Tasmania on 2016 Data', University of Tasmania, Tasmania (2017) [Contract Report]

[eCite] [Details]

Co-authors: Hyslop S; Aryal J; Eccleston R; Silva Ragaini B

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2017Hardy A, Hyslop S, Aryal J, Silva Ragaini B, 'Tourist Tracking Project 2016: Wineglass Bay Track Car Park Analysis', University of Tasmania, Tasmania (2017) [Contract Report]

[eCite] [Details]

Co-authors: Hyslop S; Aryal J; Silva Ragaini B

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2017Hardy A, Hyslop S, Aryal J, Eccleston R, Silva Ragaini B, 'Tourist Tracking Project: Report for Hobart Airport on 2016 Data', University of Tasmania, Tasmania (2017) [Contract Report]

[eCite] [Details]

Co-authors: Hyslop S; Aryal J; Eccleston R; Silva Ragaini B

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2014Hardy A, Gretzel U, 'A National Review of Commercial Campground Infrastructure and Locations', Caravan and Motorhome Club of Australia (2014) [Contract Report]

[eCite] [Details]

2014Hardy A, Gretzel U, Kirkpatrick JB, 'Understanding the Free/Low Cost Camping Recreational Vehicle Traveller: An exploration of actions and attitudes', Tourism Victoria and Destination Gippsland (2014) [Contract Report]

[eCite] [Details]

Co-authors: Kirkpatrick JB

2014Hardy A, Pearson L, Davidson P, Kriwoken L, 'Social Analysis of Sustainable Tourism Development as a Contributor to the Economic Development of Tasmania', National Environmental Research Program, Australia (2014) [Consultants Report]

[eCite] [Details]

2003Hardy A, 'A report to Sinclair Knight Merz regarding the Business Plan for Sullivans Cove Tramway', Sinclair Knight Merz (2003) [Consultants Report]

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2003Hardy A, 'A Submission to Green Globe 21 Application for Benchmarking the Forestry Tasmania's Tahune Airwalk as a 'Visitor Centre'', Green Globe Sustainable CRC Tourism, 1 (2003) [Consultants Report]

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2002Hardy A, 'Key factors in the Development of Successful Touring Routes', Tourism Council of Tasmania, Tourism Tasmania and Holgate Family, 1 (2002) [Contract Report]

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2001Hardy A, 'Feasibility Study of Bernacchi Lodge Central Highlands/Great Lake Tasmania', Sinclair Knight Merz (2001) [Consultants Report]

[eCite] [Details]

2000Hardy A, 'An In-house Report to the Study Team of the Daintree Futures Study Team', University of Queensland (2000) [Consultants Report]

[eCite] [Details]

Other Public Output

(35 outputs)
YearCitationAltmetrics
2018Hardy A, 'Tasmanian developed technology is being exported to the World: Interview with Michael Breen', Southern Cross News, Southern Cross Austereo Pty Ltd, Tasmania, 27 July 2018 (2018) [Media Interview]

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2018Hardy A, 'Understanding Airbnb: Interview with Louise Saunders', ABC Radio Hobart, Australian Broadcasting Corporation, Hobart, Tasmania, 8 March 2018 (2018) [Media Interview]

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2018Hardy A, 'Airbnb helping to meet alternative tourism's needs', Weekend Gold Coast Bulletin, News Corporation, Gold Coast, QLD, 17 March 2018, p. 81. (2018) [Newspaper Article]

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2018Hardy A, 'Tourism boom and hotel investment lauded by industry, but some fear Tasmania's natural charm under threat: Interview with Natalie Whiting', ABC News, Australian Broadcasting Corporation, Australia, 27 April 2018 (2018) [Media Interview]

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2018Hardy A, 'We know where you are. And where you've been.: Interview with Louise Sanders', Drive with Louise Saunders, Australian Broadcasting Corporation, Hobart, 3 May 2018 (2018) [Media Interview]

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2018Hardy A, 'How is Tasmania's tourism boom impacting the environment and community?: Interview with Kristina Kukolja', RN Breakfast, Australian Broadcasting Corporation, Australia, 11 May 2018 (2018) [Media Interview]

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2018Hardy A, 'Licensing of Tourism Tracer: Interview with Sarah Gillman', Mornings with Sarah Gillman, Australian Broadcasting Corporation, Australia, 31 July 2018 (2018) [Media Interview]

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2018Hardy A, 'New tourism app on track: Interview with Amanda Robbemond', Gold Coast Bulletin, News Corporation, Gold Coast, QLD, 23 March 2018, p. 2. (2018) [Media Interview]

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2018Hardy A, 'Airbnb industry needs regulation with a light hand', Weekend Gold Coast Bulletin, News Corporation, Gold Coast, QLD, 24 March 2018, p. 67. (2018) [Newspaper Article]

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2017Grimmer L, Hardy A, 'The benefits of Airbnb', WIN News, WIN Network, Australia, 13 November 2017 (2017) [Media Interview]

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Co-authors: Grimmer L

2017Hardy A, 'New tourism is reaping rich rewards', Sunday Tasmanian, The Mercury, Hobart, 19 June, pp. 16-17. (2017) [Newspaper Article]

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2017Hardy A, 'Keeping tabs on travellers' tastes', The Mercury, News Corp, Australia, 24 May (2017) [Newspaper Article]

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2017Hardy A, 'Solid research needed to measure the impact of Airbnb on rental markets, expert says', The Mercury, News Corp, Australia, June 23 (2017) [Newspaper Article]

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2017Hardy A, 'What motorhomes tell us about modern marketing: Interview with Andrew Hill', Finacial Times, The Financial Times Ltd, United Kingdom, 7 August 2017 (2017) [Newspaper Article]

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2016Eccleston R, Hardy A, 'Old businesses hurt, but new enterprises can thrive', Mercury Newspaper, Fairfax Media, Australia, 11 Mar (2016) [Magazine Article]

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Co-authors: Eccleston R

2016Eccleston R, Hardy A, 'Talking Point: Better build on the boomtimes', The Mercury, News Corp, Australia, 17 August (2016) [Newspaper Article]

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Co-authors: Eccleston R

2016Hardy A, 'Tourist Tracking', 'Mornings' with Sarah Gilman, Australian Broadcasting Company, Australia (2016) [Media Interview]

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2016Hardy A, 'Tracking tourists a goldmine for Tassie', SBS News, Australian Broadcasting Company, Australia, 8 April (2016) [Media Interview]

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2016Hardy A, 'Tracking tourists a goldmine for Tassie', Finanace Yahoo, Australian Associated Press Pty Limited, Australia, 8 April (2016) [Media Interview]

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2016Hardy A, 'Tracking tourists a goldmine for Tassie', Sydney Morning Herald, Fairfax Media, Australia, 8 April (2016) [Media Interview]

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2016Hardy A, 'Pressure Tasmania's tourism industry as visitor numbers rise and staff, infrastructure stretched', The Mercury, News Corp, Australia, 11 May (2016) [Newspaper Article]

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2016Hardy A, 'Interview with Dr Anne Hardy', Fran Kelly Radio National Breakfast, Australian Broadcasting Company, Australia, 13 May (2016) [Media Interview]

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2016Hardy A, 'Tourist-tracking project delivers powerful insights into Tasmania's strengths and weaknesses', ABC News, Australian Broadcasting Company, Australia, 13 May (2016) [Media Interview]

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2016Hardy A, 'Premier backs Cradle Mountain master plan', The Advocate, Fairfax Regional Media, Australia, 13 May (2016) [Media Interview]

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2016Hardy A, 'University of Tasmania Sense-T Sensing Tourist Travel Project receives national success', The Examiner, Fairfax Regional Media, Australia, 17 May (2016) [Media Interview]

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2016Hardy A, 'Tracking tourists a goldmine for Tassie', The Australian, News Limited, Australia, 8 April (2016) [Media Interview]

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2016Hardy A, 'The Latest in Tourism Research', Hobart Mornings with Sarah Gillman, Australian Broadcasting Company, Australia, 3 Jan (2016) [Media Interview]

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2016Hardy A, 'The Latest in Tourism Research', Hobart Mornings with Sarah Gillman, Australian Broadcasting Company, Australia, 10 November (2016) [Media Interview]

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2016Hardy A, Ma M, 'xxx', ABC TV news, Australian Broadcasting Company, Australia, 14 Oct (2016) [Media Interview]

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Co-authors: Ma M

2015Eccleston RG, Hardy A, 'Talking Point: Inflating tourism's big boom', The Mercury, Fairfax Media, Australia, 4 November (2015) [Newspaper Article]

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Co-authors: Eccleston RG

2015Hardy A, 'Tourists in Tasmania will have their movements and opinions tracked with a phone loan tracker system', The Mercury, News Corp, Australia, 18 December (2015) [Newspaper Article]

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2015Hardy A, 'Tracking app to gather data from tourists visiting Tasmania', ABC News, Australiam Broadcasting Corporation, Australia, 18 Dec (2015) [Newspaper Article]

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2014Hardy A, 'Tourism Development in Tasmania and The New Tourism Major', Mornings with Leon Compton, Australian Broadcasting Corperation, Australia (2014) [Media Interview]

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2014Hardy A, 'Paradise gained - how tourism could help Tasmania's wilderness', The Conversation, The Conversation Media Trust, online, 1 (2014) [Magazine Article]

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2014Hardy A, Pearson L, 'Social Attitudes towards Tourism Development in Tasmania: A research project', Mornings with Leon Compton, Australian Broadcasting Corperation, Australia (2014) [Media Interview]

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Grants & Funding

Anne has recently attained a high level of success in being awarded collaborative grants related to tourism. Her most recent successes have included:

Anne has also been highly successful in gaining industry funded research grants. In the past five years, she has received a high level of funding to undertake research for many tourism industry groups, including: Tourism Victoria, the Caravan and Motorhome Club of Australia, Destination Victoria, Federal Group Tasmania and the East Coast Regional Tourism Board.

Funding Summary

Number of grants

17

Total funding

$7,941,739

Projects

Tracking trail users' movement in the Skane region of Sweden using the Tracer technology - Phase 2 (2018)$46,449
Description
The project aim is to build on Phase 1 of the project and to understand the movements, activities and preferences of tourists and useers of walking trails in the Skane region of Sweden. A new app will be developed to collect tracking and demographic ddata from participants. These dagtasets will then be analysed and presented to Tourism Skane.
Funding
Tourism in Skane ($46,449)
Scheme
Contract Research
Administered By
University of Tasmania
Research Team
Hardy A; Eccleston RG; Aryal J
Year
2018
Tourist Tracking Technology Phase 2 Development (2017 - 2018)$210,000
Description
Over the summer of 2015-2016 the innovative and ambitious UTAS Tourist Tracking project successfully tracked the movement of 472 tourists within Tasmania for 4-14 days. The goals of the Phase 2 research program are:1.To prove that techniques developed during our pilot study can be adapted to a completely app-based platform (iOS and Android) suitable for use on visitors personal phones. This will be critical for scaling the method and reducing unit cost;2.To develop and prove incentives to recruit a diverse and significant cohort of visitors to the state on a sustainable basis; and3.To develop a dynamic and user friendly industry/government interface to ensure that end user participants have timely access to key data.
Funding
Department of State Growth (Tas) ($190,000); Federal Hotels ($20,000)
Scheme
Contract Research
Administered By
University of Tasmania
Research Team
Hardy A; Aryal J; Eccleston RG; Booth KI; Tinch DR; Wong TL; Robards BJ
Period
2017 - 2018
Understanding the Risk Segments, Travel Behaviour and Enhancing the Road Safety for Tourists to Tasmania (2017)$14,500
Description
The research team will assess data collated during the phase 1 of Tourist Tracking Project in 2016 and in doing so, will:1. explore the average speed of tourists on 4 designated, high use roads.2. undertake an exploration of the place of origin and age of those tourists who have been identified as travelling in a dangerous manner;3. where possible, the research team will synthesise the Tourist Tracking data with relevant data sets provided by the State Growth;4. provide written and online to the Road Safety Branch of State Growth.
Funding
Department of State Growth (Tas) ($14,500)
Scheme
Contract Research
Administered By
University of Tasmania
Research Team
Hardy A; Aryal J; Eccleston RG
Year
2017
Tracking trail users' movement in the Skane region of Sweden using the Tracer technology - Phase 1 (2017)$195,495
Description
The project aim is to understand the movements, activities and preferences of tourists and users of walking trails in the Skene region of Sweden. An app will be developed to collect tracking and demographic data from participants. These datasets will then be analysed and presented to Tourism Skane.
Funding
Tourism in Skane ($195,495)
Scheme
Contract Research
Administered By
University of Tasmania
Research Team
Hardy A; Eccleston RG; Aryal J; Ooi CS
Year
2017
Tourist Tracking Project 2016: Wineglass Bay Track Car Park Analysis (2017)$7,723
Description
Tourism Tracer proposes to undertake specialised analysis of its 2016 data to provide East Coast Tourism with detailed information on how independent tourists use the Wineglass Bay Track Car Park.
Funding
East Coast Regional Tourism Organisation ($7,723)
Scheme
Contract Research
Administered By
University of Tasmania
Research Team
Hardy A; Aryal J
Year
2017
CANADA 150: Innovations in Community Based Research and Management: Best Practices For Sustainable Aboriginal Tourism Development (2017)$28,819
Description
The proposed SSHRC Connections grant will consist of a symposium as well as digital media strategy and virtual think tank to foster discussion and action in innovations in community based research and management for sustainable Aboriginal tourism development in Canada. This three day symposium will be held on April 11 to 13, 2017 at Vancouver Island University in Nanaimo, British Columbia and shared in real time via webinar and other social media tools. It will be a participatory and interactive forum for the Aboriginal community, academics and tourism industry to share and discuss recent innovations in community based research methodologies and sustainable management of Aboriginal tourism. The event and outreach will celebrate Canada's 150th birthday and will enhance Aboriginal tourism in Canada, hence projecting and celebrating our unique identity to the world.
Funding
Social Science and Humanities Research Council of Canada ($28,819)
Scheme
Grant-Partnership Development
Administered By
Ryerson University
Research Team
Graci S; Maher P; Whitney-Squire K; Hardy A; Ferguson R; Vaugeois N; Edmonds J
Year
2017
Tourism Education and Research Network (TRENd) (2016)$3,000
Description
The Parks and Wildlife Service will be donating to Dr Anne Hardy $3,000 each year for the next 3 years for her project 'Tourism education and Research Network (TRENd)with the intention to collaborate to develop research projects by identifying and discussing opportunities in relation to tourism and tourism related matters.
Funding
Department of Primary Industries, Parks, Water & Environment ($3,000)
Scheme
Donation - Individual
Administered By
University of Tasmania
Research Team
Hardy A
Year
2016
Tourism Education and Research Network (TRENd) (2016 - 2018)$27,000
Description
To establish a research collaboration with the Parties and UTAS sponsored Tourism Education and Research Newwork (TRENd) with the Parties's intention to cooperate to develop research projects by identifying and discussing opportunities.
Funding
Department of State Growth (Tas) ($27,000)
Scheme
Contract Research
Administered By
University of Tasmania
Research Team
Hardy A
Period
2016 - 2018
Sense-T Stage 2: Sensing Tourist Travel ('Tourist tracking project') (2015 - 2016)$499,534
Description
This project will use real-time sensor-generated data to address two significant industry-driven research questions, which are designed to provide unprecedented insights into tourists travel behaviour and decision making. Understanding where different cohorts of tourists travel and how they make spontaneous travel decisions will create value for the industry and the Tasmanian community by:Informing more nuanced and effective marketing strategies;Informing tourism related infrastructure and investment decisions, facilitating industry and employment growth;Informing strategies designed to increase the duration of (and spending during) visits; andEnhancing the tourist experience by providing more timely and relevant travel information.
Funding
University of Tasmania ($499,534)
Scheme
Grant - Institutional
Administered By
University of Tasmania
Research Team
Hardy A; Eccleston RG; Robards BJ; Wong TL; Aryal J; Tinch DR; Booth KI; Hyslop SE
Period
2015 - 2016
Understanding the travel behaviour of Chinese international students families - An exploratory study (2015)$3,000
Description
The purpose of this research project is for Dr Anne Hardy (Lead CI) and Dr Tommy Wong (CI) from the Tasmanian School of Business and Economic (TSBE) and a qualified research assistant to:Conduct research that will reveal the motivations, behaviour, group size and travel behaviour of the families of the Chinese international students who visit their relatives studying at the University of Tasmania; Assist with the Federal Group with their new product development and marketing campaigns; and Produce an ABDC ranked peer reviewed journal article in 2016.The overall project covers of the following six tasks:1.Project inception meeting with the Federal Group;2.TSBE and the Federal Group to design survey instrument;3.TSBE to apply UTAS ethics approval for project;4.TSBE to conduct data collection;5.TSBE to conduct data analysis; 6.TSBE to present findings to the Federal Group; and 7.TSBE to produce an ABDC ranked peer reviewed journal article.
Funding
Federal Hotels ($3,000)
Scheme
Contract Research
Administered By
University of Tasmania
Research Team
Hardy A; Wong TL
Year
2015
A Review of Commercial Campground Infrastructure and Locations: The East Coast, Tasmania (2014)$3,000
Description
This project will undertake an inventory of commercial and fee paying campgrounds, plus supporting infrastructure, for Recreational Vehicle Users, only on the East Coast of Tasmania, between Buckland and to the South of Musselroe Bay to the North.
Funding
East Coast Regional Tourism Organisation ($3,000)
Scheme
Consultancy
Administered By
University of Tasmania
Research Team
Hardy A
Year
2014
Baseline data on campgrounds to inform and examine RV user choices (2013)$19,223
Funding
Campervan and Motorhome Club of Australia ($19,223)
Scheme
Contract Research
Administered By
University of Tasmania
Research Team
Hardy A
Year
2013
Understanding the Free/Low Cost Camping Recreational Vehicle Traveller (2013)$5,000
Description
This project aims to significantly improve our understanding of the attitudes and behaviours of recreational vehicle (RV) users who choose to stay at free or low cost overnight locations.
Funding
Destination Gippsland ($2,500); Tourism Victoria ($2,500)
Scheme
Contract Research
Administered By
University of Tasmania
Research Team
Hardy A; Kirkpatrick JB
Year
2013
Landscapes and Policy (LaP) (2011 - 2015)$6,780,000
Funding
Department of Environment and Energy (Cwth) ($6,780,000)
Scheme
Grant-National Environmental Research Pgm (NERP)
Administered By
University of Tasmania
Research Team
Lefroy EC; Bowman DMJS; Lockwood M; Johnson CN; Tisdell JG; Bindoff NL; Hardy A; Davies PE
Period
2011 - 2015
'Market based touring route' research (2004)$24,996
Funding
Cradle Coast Authority ($24,996)
Scheme
Consultancy
Administered By
University of Tasmania
Research Team
Hardy A
Year
2004
Assessment of Interpretation Outcomes: The Development and Refinement of a Methodology and Evaluation Tools for Tourism Practitioners (2004)$40,000
Funding
CRC for Sustainable Tourism Pty Ltd ($40,000)
Scheme
Grant-Project
Administered By
Monash University
Research Team
Hardy A; Weiler B; Moscardo G; Ham S
Year
2004
Regional Touring Route Travellers: A Collaborative Exploration of Users' Motivations. Behaviour and Expenditure whilst on Regional Touring Routes in Queensland and Tasmania (2003)$34,000
Funding
CRC for Sustainable Tourism Pty Ltd ($34,000)
Scheme
Grant-Project
Administered By
University of Tasmania
Research Team
Sofield T; Hardy A; Carter W
Year
2003

Research Supervision

Currently I am seeking RHD candidates who may be interested in exploring topics such as (but not limited to):  the application of neo tribal theory application to tourism, stakeholders' attitudes towards tourism, sustainable tourism, or aspects related to the self-drive or recreational vehicle market.

I am currently supervising five RHD candidates in the areas of ecotourism, neo tribal theory, gay tourism, sustainable tourism and Chinese tourists' travel.

Current

4

Completed

5

Current

DegreeTitleCommenced
PhDA Study on the Cross-Cultural Behaviour and Decision-Making of Chinese Tourists for Australia2015
PhDA Study in the Mythology of Destination Narrative in Connection with Tourist Behaviour and the Visitor Experience in Tasmania2017
PhDSmart tourism: Non-tourism apps contributions towards the tourism experience2018
PhDUnpacking the Hospitality Product: A greenfield case study2018

Completed

DegreeTitleCompleted
PhDExploring the Power of the Augmented Soft and Hard Ecotourism Spectrum to Segment Walkers on the Overland Track, Tasmania
Candidate: Mizuki Yamasaki
2017
PhDExploring Local Government Approaches to Sustainable Practice: An investigation into tourism's development in Tasmania
Candidate: Barry Miles May
2017
PhDGay Neo-tribes: An exploration of space and travel behaviour
Candidate: Oskaras Vorobjovas-Pinta
2017
PhDAccidentally Tourism: Symmetry and Object Lessons from an Urban Design Laboratory
Candidate: Felicity Ellanor Picken
2010
MastersEducation industry as a tourism attractor: an instrumental case study of a university and its' induced visitors
Candidate: Jae Hee Pillai
2004