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Linda French

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Linda French

Linda French

Lecturer
Tasmanian School of Business and Econonics

Room 422, Centenary Building, Sandy Bay Campus

+61 3 6226 2823 (phone)

Linda.French@utas.edu.au

Linda is a lecturer with the Tasmanian School of Business and Economics. Linda began, and continues her academic career at the University of Tasmania, where she teaches and researches in the area of marketing.  Having just completed her PhD, Linda's particular area of research interest focusses on strategic reputation management within the context of non-traditional organisational forms, specifically episodic event organisations.

Career summary

Qualifications

DegreeTitle of ThesisUniversityCountryAwarded
PhDExploring Reputation management within an Episodic Event Organisation: The Case of Targa TasmaniaUniversity of TasmaniaAustralia2014
BCom (Hons) University of TasmaniaAustralia2001
BBA (TourismMgt) University of TasmaniaAustralia2000
Advanced Diploma of Tourism Drysdale Institute of TAFEAustralia1999

Biography

Linda left the banking sector to pursue study interests the areas of marketing and tourism. Upon graduating with a BCom (Hons) in 2001 she gained an Associate Lecturer position with the University of Tasmania. Since this time Linda has taught a range of units within the marketing discipline, across a variety of domestic and international campuses. Linda's particular area of research interest is strategic reputation management within the context of non-traditional organisational forms, specifically episodic event organisations. Having just completed her PhD in this area, Linda is keen to expand on this knowledge and pursue further research opportunities.

Research Themes

Linda's research aligns to the University's research theme of Creativity, Culture and Society. Linda's research interests include understanding how episodic events can enable social connectivity and the management of a sustainable event reputation as a contributor to societal resilience.

Memberships

Professional practice

Australian Marketing Institute

Teaching

Foundation of marketing, international marketing, marketing communications,

Teaching expertise

Linda has undertaken the role of Unit Coordinator role for a number of Marketing units, and fulfilled responsibilities including unit design, content preparation and delivery, assembly and coordination of teaching teams, and design of assessment tasks. These unit offerings have spanned multiple campuses both onshore and offshore, and included students enrolled in both attending and distance mode. Linda has completed the Quality Matters online professional development course 'Applying the Quality Matters Rubric', and applied the knowledge learned in unit design to stimulate deep student learning, and plan a range of assessment tasks that demonstrate intended learning outcomes.

Teaching responsibility

Currently teaching: 

In the past Linda has taught a range of undergraduate and postgraduate units within the Marketing discipline, including:

  • International Marketing
  • Services Marketing
  • Marketing Communications
  • Marketing Management
  • Foundation of Marketing

View more on Dr Linda French in WARP

Expertise

  • Strategic reputation management
  • Corporate reputation
  • Episodic event organisations
  • Non-traditional organisational forms

Fields of Research

  • Marketing (150599)
  • Tourism Management (150603)

Research Objectives

  • Logistics (810106)

Publications

Total publications

11

Highlighted publications

(6 outputs)
YearTypeCitationAltmetrics
2008Journal ArticleHall LE, Wickham MD, 'Organising IMC roles and functions in the business-to-business network environment', Journal of Marketing Communications, 14, (3) pp. 193-206. ISSN 1352-7266 (2008) [Refereed Article]

DOI: 10.1080/13527260701789775 [eCite] [Details]

Citations: Scopus - 9

Co-authors: Wickham MD

Tweet

2006Journal ArticleWickham MD, Hall LE, 'An Examination of Integrated Marketing Communications in the Business to Business Environment: The Case of the Tasmanian Light Ship Cluster', The Journal of Marketing Communications, 12, (2) pp. 95-108. ISSN 1352-7266 (2006) [Refereed Article]

DOI: 10.1080/13527260600615600 [eCite] [Details]

Citations: Scopus - 9

Co-authors: Wickham MD

Tweet

2005Conference PublicationWickham MD, Hall LE, 'Organising IMC Functions in the Business-to-Business Environment: The Case of the Tasmanian Light Shipbuilding Cluster', ANZMAC: Broadening the Boundaries, 5-7 December 2005, Fremantle, Western Australia, pp. 189-196. ISBN 0-646-45502-8 (2005) [Refereed Conference Paper]

[eCite] [Details]

Co-authors: Wickham MD

2004Conference PublicationHall LE, Wickham MD, 'The Role of IMC in the Business-to-Business Environment: The Case of the Tasmanian Maritime Cluster', Conference Proceedings ANZMAC The Australian and New Zealand Marketing Academy 2004 Marketing Accountabilities and Responsibilities, 29 November - 1 December 2004, Wellington, New Zealand, pp. 1-7. (2004) [Refereed Conference Paper]

[eCite] [Details]

Co-authors: Wickham MD

2003Conference PublicationHall LE, Hanson DJ, 'Building Social Capital: The Case of the Ten Days on the Island Festival', Proceedings ANZMAC The Australian and New Zealand Marketing Academy 2003 Conference - Celebration of Ehrenberg and Bass : Marketing Discoveries, Knowledge and Contribution, 1-3 December 2003, Adelaide, South Australia, pp. 16. ISBN 0868039837 (2003) [Refereed Conference Paper]

[eCite] [Details]

Co-authors: Hanson DJ

2003Conference PublicationHall LE, Hanson DJ, 'Corporate reputation theory & practice: the case of the ten days on the island festival', Proceedings 7th International Conference on Corporate Reputation, Image, and Identity, 22-24 May 2003, Manchester, UK, pp. 11. (2003) [Refereed Conference Paper]

[eCite] [Details]

Co-authors: Hanson DJ

Journal Article

(4 outputs)
YearCitationAltmetrics
2016Wong TL, French LE, Wickham MD, 'Knowledge-management issues in China's hotel industry', Annals of Tourism Research, 57 pp. 257-259. ISSN 0160-7383 (2016) [Contribution to Refereed Journal]

DOI: 10.1016/j.annals.2015.11.022 [eCite] [Details]

Citations: Scopus - 1Web of Science - 1

Co-authors: Wong TL; Wickham MD

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2015Wickham M, Lehman K, French L, 'Communicating marketing priorities in the Not-For-Profit sector: A content analysis of Australian state-museums' annual reports', Corporate Ownership and Control, 12, (2) pp. 318-328. ISSN 1727-9232 (2015) [Refereed Article]

[eCite] [Details]

Co-authors: Wickham M; Lehman K

2008Hall LE, Wickham MD, 'Organising IMC roles and functions in the business-to-business network environment', Journal of Marketing Communications, 14, (3) pp. 193-206. ISSN 1352-7266 (2008) [Refereed Article]

DOI: 10.1080/13527260701789775 [eCite] [Details]

Citations: Scopus - 9

Co-authors: Wickham MD

Tweet

2006Wickham MD, Hall LE, 'An Examination of Integrated Marketing Communications in the Business to Business Environment: The Case of the Tasmanian Light Ship Cluster', The Journal of Marketing Communications, 12, (2) pp. 95-108. ISSN 1352-7266 (2006) [Refereed Article]

DOI: 10.1080/13527260600615600 [eCite] [Details]

Citations: Scopus - 9

Co-authors: Wickham MD

Tweet

Conference Publication

(7 outputs)
YearCitationAltmetrics
2013Wong T, Wickham M, Hall L, 'The paradox of training and development: Knowledge management in the Chinese hospitality industry context', Proceedings of the 27th ANZAM Conference, 4-6 December 2013, Hobart, pp. 1-18. ISBN 978-0-9875968-1-9 (2013) [Refereed Conference Paper]

[eCite] [Details]

Co-authors: Wong T; Wickham M

2005Wickham MD, Hall LE, 'Organising IMC Functions in the Business-to-Business Environment: The Case of the Tasmanian Light Shipbuilding Cluster', ANZMAC: Broadening the Boundaries, 5-7 December 2005, Fremantle, Western Australia, pp. 189-196. ISBN 0-646-45502-8 (2005) [Refereed Conference Paper]

[eCite] [Details]

Co-authors: Wickham MD

2004Hall LE, Wickham MD, 'The Role of IMC in the Business-to-Business Environment: The Case of the Tasmanian Maritime Cluster', Conference Proceedings ANZMAC The Australian and New Zealand Marketing Academy 2004 Marketing Accountabilities and Responsibilities, 29 November - 1 December 2004, Wellington, New Zealand, pp. 1-7. (2004) [Refereed Conference Paper]

[eCite] [Details]

Co-authors: Wickham MD

2003Hall LE, Hanson DJ, 'Building Social Capital: The Case of the Ten Days on the Island Festival', Proceedings ANZMAC The Australian and New Zealand Marketing Academy 2003 Conference - Celebration of Ehrenberg and Bass : Marketing Discoveries, Knowledge and Contribution, 1-3 December 2003, Adelaide, South Australia, pp. 16. ISBN 0868039837 (2003) [Refereed Conference Paper]

[eCite] [Details]

Co-authors: Hanson DJ

2003Hall LE, Hanson DJ, 'Corporate reputation theory & practice: the case of the ten days on the island festival', Proceedings 7th International Conference on Corporate Reputation, Image, and Identity, 22-24 May 2003, Manchester, UK, pp. 11. (2003) [Refereed Conference Paper]

[eCite] [Details]

Co-authors: Hanson DJ

2002Hall LE, Francis H, 'IMC Theory and Practice: the Brand Tasmania Case', IMC Theory and Practice: the Brand Tasmania Case, 2-4 December 2002, Melbourne, pp. 1641-1647. ISBN 0 7300 2562 4 (2002) [Refereed Conference Paper]

[eCite] [Details]

Co-authors: Francis H

2001Hall LE, Francis H, 'Using IMC Theory to Support the Export Marketing Activities of SME's:An Analysis of Potential Coalescence Between Perspectives of Academe and Practice', Conference Proceedings, 21-23 September 2001, Sydney, Australia, pp. 1-12. (2001) [Refereed Conference Paper]

[eCite] [Details]

Co-authors: Francis H

Having recently been awarded her PhD, Linda is now on the supervisory team for one PhD candidate.