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Louise Grimmer

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Louise Grimmer

Lecturer in Marketing
Tasmanian School of Business and Economics

Room Room 313, 3rd Floor, Centenary Building, Sandy Bay Campus

+61 3 6226 1587 (phone)

Louise.Grimmer@utas.edu.au

Keeping our city centres and vital retail strips vibrant

The retail sector is the second largest employer in Australia. And while small or micro-retailers make up 90-95% of retailers, research on small firms is rare. In fact, there is just one known longitudinal study of small retailers in the world.

The Retail Research Project has identified a number of strategies and resources which are used by higher performing small and independent retail firms. The good news is that the majority of the resources and strategies can easily be adopted by most small firms.

'We all benefit when small retailers flourish,' says Dr Louise Grimmer, the researcher responsible for the study.

'Shopping is a vital economic, social and cultural activity. Vibrant town centres and shopping precincts with a variety of locally owned shops are really the backbone of local economies and communities.'

'The alternative is streets dominated by generic chain stores and discount shops.'

Dr Grimmer is passionate about supporting small local retailers to prevent them from being driven out of business.

'Through our longitudinal research project we have uncovered a number of different things that small retailers can do to lead to higher levels of performance.'

Challenges and Opportunities

Small and micro-retailers face many challenges, but there are also opportunities.

'The introduction of international retailers, the growth of online shopping, and the low availability of retail premises can make retailing a challenging endeavour,' says Dr Grimmer.

'On the flip side, technology has become far more accessible and affordable, and savvy small retailers are able to use e-commerce as well as social media to promote their businesses.'

A small retail business is one with less than 20 employees, and a micro business is one with fewer than four employees.

'Most retailers are micro,' explains Dr Grimmer. 'Which means that the Owner/Manager often needs to be all things to all people.'

'They can face challenges in marketing their businesses effectively because sometimes they lack the time or knowledge about effective marketing and communications practices.'

Effective strategies for retailers

'Competing on price is often not the right approach because customers can now jump online and source the lowest priced products'.

'So it’s really important that small firms provide the highest levels of customer service, and offer speedy delivery where possible. And offering unique products is a powerful way to differentiate their business.'

Dr Grimmer says that click and collect, offered by many large retailers, is a great strategy for small firms as well.

'Research shows that around 50% of customers will make an additional purchase in store when they come to pick up their online order.'

Dr Grimmer says experiential retailing is also on the rise.

'Stores that offer a relevant and enjoyable experience as part of their shopping offer, like a morning yoga session at Lululemon or a crochet class at Lily and Dot, will not only improve the customer experience but help contribute to customer loyalty.'

Other innovative strategies for a vibrant retail sector that Dr Grimmer is researching include pop-up retail parks, co-retail spaces to reduce overheads, and a sustainable night-time economy.

The Research Projects

The Retail Research Project has been collecting data over a six-year period and involves a survey sent to all small retailers in Tasmania. The next survey in 2019 will be expanded Australia-wide with a focus on regional and rural areas.

'The important thing is that our research is industry relevant and that the findings are shared with the people that can use them – small retailers.'

Dr Grimmer created the Tasmanian Retail Network to disseminate the research findings. She also meets regularly with local governments and retail precinct marketing organisations. Louise is a regular contributor in the local and national media where her expertise is sought on a range of retail topics.

In addition to the Retail Research Project, Dr Grimmer is exploring how retailers can collaborate with local Airbnb hosts to promote their businesses, and how small cities can market their city centres.

Research that makes a difference

  • Amazon is not a threat

    28 May 2018

Dr Louise Grimmer is a Lecturer in Marketing in the Tasmanian School of Business and Economics. Louise's research focus is issues management and crisis communications in the context of the retail industry, factors affecting small and independent retailers, and how marketing communications can help retailers grow their firms. She is currently conducting the ‘Tasmanian Retailing Research Project’. This is a longitudinal study examining the importance of various resources on the financial performance of small, independent retail firms in Tasmania. Louise is also leading a research project ‘Just Like the Locals’ which examines the impact of Airbnb host recommendations to guests in helping drive tourist visitation to local shops and restaurants. Her other research interests are supermarket and department store retailing and how the digital economy is transforming traditional modes of shopping. Louise regularly writes for The Mercury newspaper in Tasmania on retailing issues. Louise is a Member, Certified Practising Marketer (CPM) and Tasmanian State Committee Member of the Australian Marketing Institute (AMI). She is also a Member of the American Marketing Association (AMA). Louise is a Fellow of the Institute of Place Management.

Biography

Louise is a marketing and communications professional with over twenty years’ experience in public relations, communications and marketing. In addition to holding a number of senior PR/Marketing roles, Louise previously worked as the Chief of Staff to the Vice-Chancellor at the University of Tasmania. Louise currently teaches and researches in marketing, concentrating on retailing and integrated marketing communications. Her current research focus is on small, independent retailers, retail precincts, tourist visitation to local shops and eateries, and the use of digital marketing by small firms.

Career summary

Qualifications

Degree University Country Awarded
PhD University of Tasmania Australia 2015      
MA Deakin University Australia 2010
GradDipBus University of South Australia       Australia 1991
BAUniversity of AdelaideAustralia1990

Memberships

Professional practice

  • Member and Certified Practising Marketer, Australian Marketing Institute
  • Member TAS State Committee, Australian Marketing Institute
  • Fellow, Institute of Place Management
  • Member, Public Relations Institute of Australia
  • Member, American Marketing Association
  • Member, Australian and New Zealand Marketing Academy
  • Member, Australian and New Zealand Academy of Management
  • Academic Member, Australian Retailers Association
  • Member, Council for Australasian Tourism and Hospitality Education
  • Member, Tourism Research and Education Network
  • Affiliated Researcher, Institute for the Study of Social Change

Teaching

Teaching expertise

Louise has expertise in the following areas:

  • Retailing
  • Marketing
  • Sales
  • Communications
  • Advertising
  • Public Relations
  • Small Business
  • Digital Marketing

Teaching responsibility

Past Teaching responsibilities:

View more on Dr Louise Grimmer in WARP

Expertise

  • Retail performance
  • Retail strategy and resourcing
  • Entrepreneurial orientation
  • Marketing communications
  • Digital marketing
  • Place marketing

Research Themes

Louise’s research aligns with the University research theme Creativity, Cultures and Society. Her research interests include understanding the factors and resources that contribute to small retail firm success. In particular, identifying which resources are associated with higher levels of financial performance. Louise’s research also examines factors impacting tourist visitation to local shops and eateries as well as the role of digital marketing in small retail firms.

Awards

Winner, Tourism Research and Education Network (TRENd) PitchFest, 2017

Finalist, 5 Minute Research Pitch, 2017

Elite Research Scholarship, University of Tasmania

Current projects

Louise is currently working on two retail research projects:

The Tasmanian Retail Research Project

This longitudinal study examines the importance of various resources on the financial performance of small, independent retail firms throughout Tasmania. This project collects survey data every three years and the findings contribute to both the extant research on small retailer resources and performance as well as providing significant practical information for the retail industry by assisting small firms to identify which resources and strategies can lead to higher levels of firm performance. It is anticipated that in the third phase of the project (to be conducted in 2019) the study will be extended Australia-wide.

The Just Like the Locals Airbnb Project

Airbnb visitors in Tasmania are increasingly seeking recommendations from their hosts about the best local places to eat, drink and shop, and as a result more and more local small businesses are being 'discovered' by Airbnb travellers through word of mouth (including e-word of mouth) recommendations from Airbnb hosts. This project aims to examine the process through which Airbnb hosts, guests and local small businesses (retail and hospitality) interact with one another, and specifically what impact Airbnb host recommendations to their guests have on guest visitation to local shops, cafes, restaurants and bars.

This project was the winning project pitched at the Tourism Research and Education Network (TRENd) inaugural PitchFest held at the University of Tasmania on 16 March 2017. The project has also received matching funding from the Tasmanian School of Business and Economics.

‘Marketing the City’: Precinct Marketing Programs and Resilience for Local Retailers in Tasmania, Australia Project

This project focuses on the notion of ‘retail resilience’ as it examines the impact of retail precinct marketing programs administered by local governments and affiliated marketing organisations in four Tasmanian sites: Hobart, Launceston, Burnie and Devonport.

In 2017 the project received a University of Tasmania Creativity, Culture and Society Small Grant.

Fields of Research

  • Business and Management (150399)

Research Objectives

  • Financial Services (900199)

Publications

Total publications

133

Highlighted publications

(2 outputs)
YearTypeCitationAltmetrics
2018Journal ArticleGrimmer L, Grimmer M, Mortimer G, 'The more things change the more they stay the same: A replicated study of small retail firm resources', Journal of Retailing and Consumer Services, 44 pp. 54-63. ISSN 0969-6989 (2018) [Refereed Article]

DOI: 10.1016/j.jretconser.2018.05.012 [eCite] [Details]

Co-authors: Grimmer M

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2017Journal ArticleGrimmer L, Miles MP, Byrom J, Grimmer M, 'The impact of resources and strategic orientation on small retail firm performance', Journal of Small Business Management, 55, (51) pp. 7-26. ISSN 0047-2778 (2017) [Refereed Article]

DOI: 10.1111/jsbm.12368 [eCite] [Details]

Citations: Scopus - 1Web of Science - 69

Co-authors: Grimmer M

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Journal Article

(6 outputs)
YearCitationAltmetrics
2018Grimmer L, 'The diminished stakeholder: examining the relationship between suppliers and supermarkets in the Australian grocery industry', Journal of Consumer Behaviour, 17, (1) pp. e13-e20. ISSN 1472-0817 (2018) [Refereed Article]

DOI: 10.1002/cb.1674 [eCite] [Details]

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2018Grimmer L, Grimmer M, Mortimer G, 'The more things change the more they stay the same: A replicated study of small retail firm resources', Journal of Retailing and Consumer Services, 44 pp. 54-63. ISSN 0969-6989 (2018) [Refereed Article]

DOI: 10.1016/j.jretconser.2018.05.012 [eCite] [Details]

Co-authors: Grimmer M

Tweet

2017Grimmer L, 'Is it so hard to say sorry? Revisiting image restoration theory in the context of Australian supermarkets', Asia Pacific Public Relations Journal, 18 pp. 17-32. ISSN 1440-4389 (2017) [Refereed Article]

[eCite] [Details]

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2017Grimmer L, Miles MP, Byrom J, Grimmer M, 'The impact of resources and strategic orientation on small retail firm performance', Journal of Small Business Management, 55, (51) pp. 7-26. ISSN 0047-2778 (2017) [Refereed Article]

DOI: 10.1111/jsbm.12368 [eCite] [Details]

Citations: Scopus - 1Web of Science - 69

Co-authors: Grimmer M

Tweet

2016Grimmer L, Miles MP, Grimmer M, 'The performance advantage of business planning for small and social retail enterprises in an economically disadvantaged region', European Journal of International Management, 10, (4) pp. 403-421. ISSN 1751-6757 (2016) [Refereed Article]

DOI: 10.1504/EJIM.2016.077422 [eCite] [Details]

Citations: Scopus - 1Web of Science - 1

Co-authors: Grimmer M

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2015Grimmer L, Miles MP, Grimmer M, 'A research note on the effect of entrepreneurial orientation on small retailer performance: a resource-advantage perspective', International Entrepreneurship and Management Journal, 11, (2) pp. 409-424. ISSN 1554-7191 (2015) [Refereed Article]

DOI: 10.1007/s11365-013-0279-y [eCite] [Details]

Citations: Scopus - 6Web of Science - 5

Co-authors: Miles MP; Grimmer M

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Chapter in Book

(1 outputs)
YearCitationAltmetrics
2018Grimmer L, 'Disrupting the giants: how independent grocers respond to the supermarket duopoly in Tasmania', Case Studies in Food Retailing and Distribution, Elsevier Ltd, United States (In Press) [Research Book Chapter]

[eCite] [Details]

Conference Publication

(14 outputs)
YearCitationAltmetrics
2018Grimmer L, Grimmer M, 'The More Things Change the More They Stay the Same: A Longitudinal Study of Small Retail Firm Resources', Australian New Zealand Academy of Management Conference, 6-8 December 2017, RMIT University, Melbourne (In Press) [Conference Extract]

[eCite] [Details]

Co-authors: Grimmer M

2018Gimmer L, 'The future of retail: five trends shaping how we shop', the Growing Edge: Nursery and Garden Industry Association conference, 19-21 February 2018, Hobart, Tasmania, pp. 30. (2018) [Plenary Presentation]

[eCite] [Details]

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2018Grimmer L, 'The Curators' and The Curious': Towards a Typology of Airbnb Hosts and Guests and the Implications for Word of Mouth Marketing in the Sharing Economy', CAUTHE Annual Conference, 5-8 February 2018, Newcastle, NSW, pp. 1-7. (2018) [Conference Extract]

[eCite] [Details]

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2018Grimmer L, 'Retail health check', The Growing Edge: Nursery and Garden Industry Association conference, 19-21 February 2018, Hobart, Tasmania, pp. 16. (2018) [Plenary Presentation]

[eCite] [Details]

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2018Grimmer L, 'The future of selling: Five trends shaping purchase behaviour', A world of opportunity: NZPPI conference 2018: Conference Handbook, 27-28 June 2018, Rotorua, NZ, pp. 7. (2018) [Keynote Presentation]

[eCite] [Details]

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2018Grimmer L, 'Building a Great Business', A world of opportunity: NZPPI conference 2018: Conference Handbook, 27-28 June 2018, Rotorua, NZ, pp. 7. (2018) [Plenary Presentation]

[eCite] [Details]

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2018Grimmer L, Grimmer M, 'Business as usual? A longitudinal study of the relationship between resources and performance in small retail firms', British Academy of Management Conference, 7 September, University of Warwick (In Press) [Conference Extract]

[eCite] [Details]

Co-authors: Grimmer M

2018Grimmer EL, 'Shaping the future of Gardening NZ', A world of opportunity: NZPPI conference 2018: Conference Handbook, 27-28 June 2018, Rotorua, NZ, pp. 7. (2018) [Plenary Presentation]

[eCite] [Details]

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2017Gimmer L, 'The Airbnb Effect: The Impact of Increased Tourist Visitation to Small Businesses in Tasmania', 13th Biennial Conference: Leisure for Social Change, December 4-7, 2017, Hobart, Tasmania, pp. 18-19. ISBN 9781925646115 (2017) [Conference Extract]

[eCite] [Details]

2017Grimmer L, 'Shop Like a Local: The Potential Impact of Airbnb Host Word of Mouth Recommendations on Local Retailing in Tasmania', CAUTHE Conference, 7-10 February 2016, Dunedin, New Zealand (2017) [Conference Extract]

[eCite] [Details]

2016Grimmer L, 'Why is it so hard to say sorry? Revisiting image restoration theory in the context of Australian supermarkets', PRIA 2016 Program, 14-15 November 2016, Sydney, Australia, pp. 1-3. (2016) [Conference Extract]

[eCite] [Details]

2015Grimmer L, Miles M, Byrom J, Grimmer MR, 'The impact of resources and strategic orientation on small retail firm performance', Australian and New Zealand Academy of Management (ANZAM) Conference, 2-4 December 2015, Queenstown, New Zealand, pp. 98. (2015) [Conference Extract]

[eCite] [Details]

Co-authors: Grimmer MR

2014Grimmer L, Miles M, Grimmer M, 'Does planning really matter? The case of small retail firms', Australian and New Zealand Academy of Management (ANZAM) Conference, 3-5 December 2014, Hobart, Australia, pp. 25. (2014) [Conference Extract]

[eCite] [Details]

Co-authors: Grimmer M

2013Grimmer L, Miles M, 'Small retailer performance: a resource-advantage theory perspective', Australian and New Zealand Academy of Management (ANZAM) Conference, 4-6 December 2013, Hobart, pp. 38. (2013) [Conference Extract]

[eCite] [Details]

Thesis

(1 outputs)
YearCitationAltmetrics
2015Grimmer EL, 'Retail matters: examining the relationship between resources and performance in small retail firms' (2015) [PhD]

[eCite] [Details]

Other Public Output

(111 outputs)
YearCitationAltmetrics
2018Grimmer L, Mortimer G, 'Small is big: Why retailers are downsizing' and right-sizing'', Inside Retail Australia, InsideRetail, Sydney, NSW, 28 March 2018 (2018) [Magazine Article]

[eCite] [Details]

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2018Grimmer EL, 'Retail Therapy: Interview with Phillip Lasker', The Business, Australian Broadcasting Corporation, Australia, 11 June 2018 (2018) [Media Interview]

[eCite] [Details]

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2018Grimmer L, 'Breakfast: Interview with Ryk Goddard', ABC Radio Hobart, Australian Broadcasting Corporation, Hobart, Tasmania, 12 January 2018 (2018) [Media Interview]

[eCite] [Details]

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2018Grimmer L, 'Mountain Designs will close one in three stores as Aussie retailers embrace downsizing' trend: Interview with Alexis Carey', news.com.au, News Limited, Australia, 12 January 2018 (2018) [Media Interview]

[eCite] [Details]

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2018Grimmer L, 'Rightsizing and Downsizing: Retail Trends: Mornings interview with Sarah Gillman', ABC Radio Hobart, Australian Broadcasting Corporation, Hobart, Tasmania, 16 January 2018 (2018) [Media Interview]

[eCite] [Details]

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2018Grimmer L, 'Surge pricing has spread to Uber, movie theatres and now even our restaurants aren't safe: Interview with Alexis Carey', news.com.au, News Limited, Australia, 20 January 2018 (2018) [Media Interview]

[eCite] [Details]

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2018Grimmer L, 'Restaurant tests 'surge pricing' menu: Interview with Alexis Carey', The Morning Bulletin, Capricornia Newspapers Pty Ltd, Australia, 22 January 2018 (2018) [Media Interview]

[eCite] [Details]

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2018Grimmer L, 'Amazon Go launch paints a checkout-free shopping future', The New Daily, The New Daily, Melbourne, Vic, 22 January 2018 (2018) [Media Interview]

[eCite] [Details]

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2018Grimmer L, 'Drive: Interview with Louise Saunders', ABC Radio Hobart, Australian Broadcasting Corporation, Hobart, Tasmania, 23 January 2018 (2018) [Media Interview]

[eCite] [Details]

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2018Grimmer L, 'The Future of Retail: Five Trends Shaping How We Shop (Guest Lecture)', Summer School Program, University of the Third Age (U3A), The Philip Smith Centre, Hobart, 30 January 2018 (2018) [Media Interview]

[eCite] [Details]

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2018Grimmer L, 'Fashion giant H&M confirms it will open in Hobart in 2018: Interview with Georgia Westgarth', WIN News Tasmania, Nine Digital Pty Ltd, Hobart, Tasmania, 30 January 2018 (2018) [Media Interview]

[eCite] [Details]

2018Grimmer L, 'Drive: Interview with Melanie Tait', ABC Radio Hobart, Australian Broadcasting Corporation, Hobart, Tasmania, 1 February 2018 (2018) [Media Interview]

[eCite] [Details]

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2018Grimmer L, 'Woolworths is totally pummelling Coles in the supermarket wars: Interview with James Fernyhough', The New Daily, The New Daily, Melbourne, Vic, 2 February 2018 (2018) [Media Interview]

[eCite] [Details]

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2018Grimmer L, 'Drive: Interview with Louise Saunders', ABC Radio Hobart, Australian Broadcasting Corporation, Hobart, Tasmania, 13 February 2018 (2018) [Media Interview]

[eCite] [Details]

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2018Grimmer L, 'Airbnb may not be the culprit behind Tasmania's affordability woes: Interview with Gerv Tacadena', Your Mortgage, Key Media Pty Ltd, Australia, 19 February 2018 (2018) [Media Interview]

[eCite] [Details]

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2018Grimmer L, 'Social media and the Tasmanian state election: Interview with Piia Wirsu', ABC Northern Tasmania Radio: Drive with Piia Wirsu, Australian Broadcasting Corporation, Australia, 16 February 2018 (2018) [Media Interview]

[eCite] [Details]

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2018Grimmer L, 'Midtown Hobart Merchant Walk: Interview with Airbnb Citizen', Airbnb Citizen, Airbnb, Inc., Australia, 9 February 2018 (2018) [Media Interview]

[eCite] [Details]

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2018Grimmer L, 'Drive: Fast fashion retailing and sustainability: Interview with Louise Saunders', ABC Radio Hobart, Australian Broadcasting Corporation, Hobart, Tasmania, 27 February 2018 (2018) [Media Interview]

[eCite] [Details]

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2018Grimmer L, 'Tasmanian election: Big-budget Liberal Party and backers dominate ad campaign: Interview with Rhianna Witson', ABC News, Australian Broadcasting Corporation, Hobart, Tasmania, 1 March 2018 (2018) [Media Interview]

[eCite] [Details]

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2018Grimmer L, 'The impact of fast fashion on the environment: Interview with Louise Saunders', Drive with Louise Saunders, Australian Broadcasting Corporation, Hobart, Tasmania, 27 February 2018 (2018) [Media Interview]

[eCite] [Details]

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2018Grimmer L, 'Advertising spending in the Tasmanian election campaign: Interview with Ellen Coulter', ABC TV News, Australian Broadcasting Corporation, Hobart, Tasmania, 28 February 2018 (2018) [Media Interview]

[eCite] [Details]

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2018Grimmer L, 'Convenience and service key essentials of retailing: Interview with Jennifer Stackhouse', Commercial Horticulture, The Reference Publishing Co Ltd, Auckland, New Zealand, Feb/Mar, p. 27. (2018) [Media Interview]

[eCite] [Details]

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2018Grimmer L, 'Amazon comes to town, will it affect the garden trade? What the Aussies think: Interview with Jennifer Stackhouse', Commercial Horticulture (NZ), The Reference Publishing Co Ltd, Auckland, New Zealand, Feb/Mar, pp. 28-29. (2018) [Media Interview]

[eCite] [Details]

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2018Grimmer L, 'Why Aussie Farmers Direct couldn't compete with Coles and Woolworths: Interview with Alana Mitchelson', The New Daily, The New Daily, Melbourne, Vic, 5 March 2018 (2018) [Media Interview]

[eCite] [Details]

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2018Grimmer L, 'Coles shifts away from annoying' price-focused Down Down with new wholesome slogan: Interview with Alana Mitchelson', The New Daily, The New Daily, Melbourne, Vic, 7 March 2018 (2018) [Media Interview]

[eCite] [Details]

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2018Grimmer L, 'Fake social media accounts in sights of Tasmanian Integrity Commission: Interview with David Beniuk', The Mercury, News Corporation, Hobart, Tasmania, 8 March 2018 (2018) [Media Interview]

[eCite] [Details]

2018Grimmer L, 'How Coles and Woolworths are moving away from marketing on price: Interview with Louise Saunders Drive Program', ABC Radio Hobart, Australian Broadcasting Corporation, Hobart, Tasmania, 13 March 2018 (2018) [Media Interview]

[eCite] [Details]

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2018Grimmer L, 'The Amazon deal that spelled doom for Toys R' Us: Interview with Alana Mitchelson', The New Daily, The New Daily, Melbourne, Vic, 15 March 2018 (2018) [Media Interview]

[eCite] [Details]

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2018Grimmer L, 'Airbnb and small business research project finds WOM marketing is encouraging tourist visitation to local retailers and eateries: Interview with Louise Saunders', Drive with Louise Saunders, Australian Broadcasting Corporation, Hobart, Tasmania, 27 March 2017 (2018) [Media Interview]

[eCite] [Details]

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2018Grimmer L, 'Subscription boxes: what's in it for me?: Interview with Louise Saunders', On Drive with Louise Saunders, Australian Broadcasting Corporation, Hobart, Tasmania, 18 April 2018 (2018) [Media Interview]

[eCite] [Details]

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2018Grimmer L, 'Sephora attracts 300-metre line as competition heats up: Interview with Matthew Elmas', Inside Retail Australia, InsideRetail, Australia, 4 May 2018 (2018) [Media Interview]

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2018Grimmer L, 'Dear Mum, I love you, here's a gift voucher: Interview with Louise Saunders', Drive with Louise Saunders, Australian Broadcasting Corporation, Hobart, Tasmania, 9 May 2018 (2018) [Media Interview]

[eCite] [Details]

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2018Grimmer L, 'Tourism Tasmania's new marketing campaign: Interview with Piia Wirsu', Drive with Piia Wirsu, Australian Broadcasting Corporation, Tasmania, 8 May 2018 (2018) [Media Interview]

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2018Grimmer L, 'Ad spend could decide Braddon byelection: marketing expert: Interview with Rob Inglis', The Advocate, Fairfax Regional Media, Tasmania, 16 May 2018 (2018) [Media Interview]

[eCite] [Details]

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2018Grimmer L, 'The sale of Westfield creates the globe's biggest mall empire: : Interview with Andrew Robertson', The Business, Australian Broadcasting Corporation, Australia, 24 May 2018 (2018) [Media Interview]

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2018Grimmer L, 'Plastic pollution: what can retailers, manufacturers and consumers do to reduce plastic consumption?': Interview with Louise Saunders', Drive with Louise Saunders, Australian Broadcasting Corporation, Hobart, Tasmania, 29 May 2018 (2018) [Media Interview]

[eCite] [Details]

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2018Grimmer L, 'Retail roundtable: Is Amazon's Australian ban a game-changer?: interview with Eloise Keating', SmartCompany, Private Media Pty Ltd., Melbourne, 1 June 2018 (2018) [Media Interview]

[eCite] [Details]

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2018Grimmer L, 'Falling well short of Amazonia', The Mercury, News Corporation, Hobart, Tasmania, 4 June 2018 (2018) [Newspaper Article]

[eCite] [Details]

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2018Grimmer L, 'How retailers are designing out queues: Interview with Geoff Hutchison', Drive with Geoff Hutchinson, Australian Broadcasting Corporation, Perth, WA, 5 June 2018 (2018) [Media Interview]

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2018Grimmer L, 'Queuing in retailing and service provision: Interview with Louise Saunders', Drive with Louise Saunders, Australian Broadcasting Corporation, Hobart, Tasmania, 19 June 2018 (2018) [Media Interview]

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2018Grimmer L, 'Why supermarkets are getting smaller: Interview with Danielle Bender', ABC Radio Perth, Australian Broadcasting Corporation, Australia, 19 june 2018 (2018) [Media Interview]

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2018Grimmer L, 'Nursery cafes...Are they your cup of tea?: Interview with Gabrielle Stannus', Nursery & Gardening Industry Australia, Nursery and Garden Industry Australia, Australia, 20 June 2018, p. 2. (2018) [Magazine Article]

[eCite] [Details]

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2018Grimmer L, 'Taking to the sky: The new heights for horticulturalists: Interview with Gabrielle Stannus', Nursery & Gardening Industry Australia, Nursery and Garden Industry Australia, Australia, 20 June 2018 (2018) [Magazine Article]

[eCite] [Details]

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2018Grimmer L, ' They don't really understand consumers at all': Why Coles and Woolies' plastic bag ban backfired: Interview with Frank Chung', news.com.au, News Limited, Australia, 2 July 2018 (2018) [Media Interview]

[eCite] [Details]

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2018Grimmer L, 'Changes to GST on overseas online purchases under $1,000: Interview with Piia Wirsu', Drive with Piia Wirsu, Australian Broadcasting Corporation, Tasmania, 2 July 2018 (2018) [Media Interview]

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2018Grimmer L, 'Environment: Is green the new black?: Interview with Tom Mann', Breakfast, Radio Adelaide, Australia, 4 July 2018 (2018) [Media Interview]

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2018Grimmer L, ' Good business sense': Coles and Woolworths to rake in $71 million profit from plastic bag ban: Interview with Frank Chung', news.com.au, News Limited, Australia, 4 July 2018 (2018) [Media Interview]

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2018Grimmer L, 'What's going on in your local supermarket?: Interview with Lyrella Cochrane', Morning with Conor Bryne, Australian Broadcasting Corporation, Australia, 4 July 2018 (2018) [Media Interview]

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2018Grimmer L, 'Talking Point: Online GST just a wobble to level playing field', The Mercury, News Corporation Australia, Australia, 5 July 2018 (2018) [Newspaper Article]

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2018Grimmer L, 'Health foods ramped up as new weapon in supermarket wars: Interview with Vanessa Brown', news.com.au, News Limited, Australia, 6 July 2018, pp. 1-7. (2018) [Media Interview]

[eCite] [Details]

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2018Grimmer L, Challen K, 'Talking Point: Blossoming midtown has lessons for other potential hot spots', The Mercury, News Corporation, Australia, 14 January 2018 (2018) [Newspaper Article]

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2018Grimmer L, Challen K, 'Talking Point: Blossoming midtown has lessons for other potential hot spots', The Daily Telegraph, News Limited, Australia, 14 January 2018 (2018) [Newspaper Article]

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2018Grimmer L, Grimmer M, 'Tasmanian election marketing campaign wrap-up: Interview with Piia Wirsu', ABC Radio Northern Tasmania, Australian Broadcasting Corporation, Tasmania, 2 March 2018 (2018) [Media Interview]

[eCite] [Details]

Co-authors: Grimmer M

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2018Grimmer L, Maria M, Vorobjovas-Pinta O, 'Airbnb is not driving up prices in Tasmania the way many people think', Business Insider, BI Intelligence, Australia, 16 February 2018, p. 14. (2018) [Magazine Article]

[eCite] [Details]

Co-authors: Maria M; Vorobjovas-Pinta O

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2018Grimmer L, Massey Maria, Vorobjovas-Pinta O, 'Airbnb is blamed for Tasmania's housing affordability problems, but it's actually helping small businesses', The Conversation, The Conversation Media Group Ltd, Australia, 16 February 2018 (2018) [Magazine Article]

[eCite] [Details]

Co-authors: Massey Maria; Vorobjovas-Pinta O

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2018Grimmer EL, Mortimer G, 'Retail giants like Coles and Woolworths are shrinking supermarkets to maximise profits', ABC News, Australian Broadcasting Corporation, Australia, 18 June 2018 (2018) [Magazine Article]

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2018Grimmer L, Mortimer G, 'Kate Spade, the archetypal New Yorker, sold whimsical, affordable luxury to women', The Conversation, The Conversation Media Group Ltd, Australia, 6 June 2018 (2018) [Magazine Article]

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2018Grimmer L, Mortimer G, ' Honey, I shrunk the store': Why your local supermarket is getting smaller', The Conversation, The Conversation Media Group Ltd, Australia, 18 June 2018 (2018) [Magazine Article]

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2018Grimmer L, Mortimer G, 'Private label is taking over supermarket shelves', Inside Retail Australia, InsideRetail, Australia, 20 June 2018 (2018) [Magazine Article]

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2018Grimmer L, Mortimer G, 'Green is the new black: why retailers want you to know about their green credentials', The Conversation, The Conversation Media Group Ltd, Australia, 29 June 2018 (2018) [Magazine Article]

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2018Grimmer L, Mortimer G, 'Green the new black for retailers chasing customers' feel-good dollars', The West Australian, The West Australian and Seven West Media, Western Australia, 3 July 2018 (2018) [Newspaper Article]

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2018Mortimer G, Grimmer L, 'Why retailers want you to embrace Click and Collect'', Commercial Horticulture Magazine (NZ), The Reference Publishing Co Ltd, Auckland, New Zealand, Feb/Mar, pp. 26-27. (2018) [Magazine Article]

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2018Mortimer G, Grimmer L, ' Down down' and cheap cheap' are gone gone: why supermarkets are moving away from price', The Conversation, The Conversation Media Group Ltd, Australia, 7 March 2018 (2018) [Magazine Article]

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2018Mortimer G, Grimmer L, 'Location and voice technology are the future of retail', The Conversation, The Conversation Media Group Ltd, Australia, 11 April 2018, p. 5. (2018) [Magazine Article]

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2018Mortimer G, Grimmer L, 'How stores will use your location data to change the way you shop', ABC Radio Australia, Australian Broadcasting Corporation, Australia, 11 April 2018 (2018) [Magazine Article]

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2018Mortimer G, Grimmer L, 'Fed up with always being in the slow queue? That's why queues are being designed out'', The Conversation, The Conversation Media Group Ltd, Australia, 5 June 2018 (2018) [Magazine Article]

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2018Mortimer G, Grimmer L, 'Fed up with always being in the slow queue? That's why queues are being 'designed out'', ABC News, Australian Broadcasting Corporation, Australia, 5 June 2018 (2018) [Magazine Article]

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2018Mortimer G, Grimmer L, 'Why queues are being designed out'', Inside Retail Australia, InsideRetail, Australia, 5 June 2018 (2018) [Magazine Article]

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2018Mortimer G, Grimmer L, 'Love them or loathe them, private label products are taking over supermarket shelves', The Conversation, The Conversation Media Group Ltd, Australia, 19 June 2018 (2018) [Magazine Article]

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2017Grimmer L, 'Amazon's entry into Australia and what it means for local retailers: interview with Leon Compton', Mornings with Leon Compton, ABC Radio 936, Hobart, Tasmania, 5 December 2017 (2017) [Media Interview]

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2017Grimmer EL, ''The eternal dilemma of Tasmania's youth: Stay here or move interstate or overseas?: Interview with Helen Kempton', The Mercury, News Corporation, Hobart, Tasmania, 18 November 2017 (2017) [Media Interview]

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2017Grimmer L, 'Small business left out in cold', The Mercury, News Corporation, Hobart, 10 May (2017) [Newspaper Article]

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2017Grimmer L, 'Missed opportunity as small business ignored yet again', The Mercury, News Corporation, Hobart, 26 May (2017) [Newspaper Article]

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2017Grimmer L, 'Amazon's entry into Australia and what it means for retailers and consumers', ABC Radio Perth Breakfast Program with Peter Bell, Australian Broadcasting Corporation, Australia, 20 June (2017) [Media Interview]

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2017Grimmer L, 'Just Like the Locals: Airbnb Research Project', ABC Radio Hobart Drive Program with Louise Saunders, Australian Broadcasting Corporation, Australia, 15 June (2017) [Media Interview]

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2017Grimmer L, 'Amazon boom is not retail's doom', The Mercury, News Corp, Australia, June 27 (2017) [Newspaper Article]

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2017Grimmer L, 'The rise of click and collect in shopping', 6PR Radio Perth Weekend Wakeup Program with Darren de Mello er Bell, Macquarie Media, Australia, 3 September 2017 (2017) [Media Interview]

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2017Grimmer L, 'Checkout Crisis Management', Campus Morning Mail, Campus Morning Mail, Australia, 5 September 2017 (2017) [Magazine Article]

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2017Grimmer L, 'Facebook vote grab: Politicians ramp up social media to gain edge', The Mercury, News Corporation, Australia, 10 September 2017 (2017) [Media Interview]

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2017Grimmer L, 'Abusive social media tests political mettle: Our troll toll', The Mercury, News Corporation, Australia, 11 September 2017 (2017) [Media Interview]

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2017Grimmer L, 'The Future of Retail: Five Trends Shaping How We Shop', University of Tasmania Alumni Webinar Series, University of Tasmania, Hobart, Tasmania, 4 October 2017 (2017) [Media Interview]

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2017Grimmer L, 'Supermarkets ramp up online services to keep shoppers interested', Sunday Star Times, Fairfax New Zealand Limited, New Zealand, 29 October, 2017 (2017) [Media Interview]

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2017Grimmer L, 'Reinventing Central Launceston: Creating a Vibrant and Thriving Regional City', ABC Radio Tasmania Northern Breakfast Program with Belinda King, Australian Broadcasting Corporation, Australia, 1 November 2017 (2017) [Media Interview]

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2017Grimmer L, 'How retailers will attract Christmas shoppers', ABC Radio Hobart Drive Program with Louise Saunders, Australian Broadcasting Corporation, Australia, 13 November 2017 (2017) [Media Interview]

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2017Grimmer L, 'The Tasmanian Dilemma: Should I Stay or Should I Go?', Young alumni talk, University of Tasmania, Hobart, Tasmania, 21 November 2017 (2017) [Media Interview]

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2017Grimmer L, 'Re-inventing Central Launceston: Creating a vibrant and thriving regional city', Academy Gallery, School of Creative Arts, University of Tasmania, Hobart, Tasmania, 1 November 2017 (2017) [Media Interview]

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2017Grimmer L, 'Bunnings unveils online shopping ahead of Amazon's Australia launch: Interview with James Fernyhough', The New Daily, Melbourne, Vic, 23 November 2017 (2017) [Media Interview]

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2017Grimmer L, 'Sucked in: No sympathy for Aussie retailers ahead of Amazon launch: interview with Alexis Carey', news.com.au, News Limited, Sydney, NSW, 25 November 2017 (2017) [Media Interview]

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2017Grimmer L, 'Australia's keen yet largely untapped hunger for e-commerce, Amazon: interview with Alana Mitchelson', The New Daily, Melbourne, Vic, 24 November 2017 (2017) [Media Interview]

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2017Grimmer L, 'Talking Point: Nerves as Amazon sets up shop', The Mercury, News Corporation, Hobart, Tasmania, 28 November 2017 (2017) [Newspaper Article]

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2017Grimmer L, 'Talking Point: New travellers spread cheer far and wide', The Mercury, News Corporation, Hobart, 25 March 2017 (2017) [Newspaper Article]

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2017Grimmer L, 'Online retail giant opens for trading: Experts play down impact of Amazon: interview with Helen Kempton', The Mercury, News Limited, Hobart, Tasmania, 6 December 2017 (2017) [Media Interview]

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2017Grimmer L, 'Experts say subscription box services are as addictive as gambling' and they use psychological tricks to suck us in: interview with Alexis Carey', news.com.au, News Limited, Australia, 7 December 2017 (2017) [Media Interview]

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2017Grimmer L, 'Hooked on subscriptions: The thrill of unboxing: Interview with Nic Healey', Radio 2ser 107.3, Sydney, 12 December 2017 (2017) [Media Interview]

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2017Grimmer L, 'Cash strapped Christmas shoppers spending their money on food and alcohol: Interview with Brent Bultitude', Radio 2HD, Sydney, NSW, 13 December 2017 (2017) [Media Interview]

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2017Grimmer L, 'The Tasmanian Dilemma: Interview with Peter Cochrane', O2t Magazine, University of Tasmania, Hobart, December, 2017, p. 22. (2017) [Media Interview]

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2017Grimmer L, Bailey M, 'Westfield's history tracks the rise of the Australian shopping centre and shows what's to come', The Conversation, Australia, 13 December 2017 (2017) [Magazine Article]

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2017Grimmer L, Hardy A, 'The benefits of Airbnb', WIN News, WIN Network, Australia, 13 November 2017 (2017) [Media Interview]

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Co-authors: Hardy A

2017Grimmer L, Mortimer G, 'What makes us sign up to subscription boxes', The Conversation, The Conversation Media Group Ltd, Australia, 6 December 2017 (2017) [Magazine Article]

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2017Grimmer L, Mortimer G, 'How subscription boxes can play on your mind and empty your wallet', ABC News, Australian Broadcasting Corporation, Australia, 6 December 2017 (2017) [Newspaper Article]

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2017Grimmer L, Mortimer G, 'Woolworths rolls out national pick up' service: Interview with Inside Retail', Inside Retail Australia, InsideRetail, Australia, 13 September 2017, p. 3. (2017) [Media Interview]

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2017Mortimer G, Grimmer L, 'Why retailers want you to 'click and collect'', The Conversation, The Conversation Media Group Ltd, Australia, 30 August 2017, pp. 1-4. (2017) [Magazine Article]

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2016Grimmer L, 'Retailers the big winners'', The Mercury, News Corporation, Hobart, 4 May (2016) [Newspaper Article]

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2016Grimmer L, 'Talking Point: Keeping up with the shoppers', The Mercury, News Corporation, Hobart, 12 July (2016) [Newspaper Article]

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2016Grimmer L, 'Talking Point: Small business voice muted by PM decision', The Mercury, News Corporation, Hobart, July 23 (2016) [Newspaper Article]

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2016Grimmer L, 'Talking Point: What on earth's next ... locusts?', The Mercury, News Corporation, Hobart, 8 August (2016) [Newspaper Article]

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2016Grimmer L, 'Talking Point: Buying into the click of a mouse', The Mercury, News Corporation, Australia, 21 Sept (2016) [Newspaper Article]

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2016Grimmer L, 'Talking Point: Plugging in to the new economy', The Mercury, News Corporation, Hobart, 4 Oct (2016) [Newspaper Article]

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2016Grimmer L, 'Talking Point: Online info key to success of small business', The Mercury, News Corp Australia, Australia, 19 November (2016) [Newspaper Article]

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2016Grimmer L, 'Retail revival in Tasmania', University of Tasmania Alumni News, University of Tasmania, Australia, 23 November (2016) [Magazine Article]

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2015Grimmer L, 'Talking Point: Tassie shops ride high with retail giants, internet and Mona effect', The Mercury, News Corporation, Hobart, 12 Dec (2015) [Newspaper Article]

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Grants & Funding

Tasmanian School of Business and Economics Research Grant (Matching Funds) ($6,000) 2017

Just Like the Locals: The Impact of Airbnb Host Recommendations on Tourist Visitation to Local Shops and Restaurants

Tourism Research and Education Network (TRENd), Research PitchFest Winner ($6,000) 2017

Just Like the Locals: The Impact of Airbnb Host Recommendations on Tourist Visitation to Local Shops and Restaurants

Creativity, Culture and Society Small Research Grant ($5,300) 2017

‘Marketing the City’: Precinct Marketing Programs and Resilience for Local Retailers in Tasmania, Australia Project

Funding Summary

Number of grants

1

Total funding

$6,000

Projects

Just Like the Locals: The Impact of Airbnb Host Recommendations on Tourist Visitation to Local Shops and Restaurants (2017)$6,000
Description
Given that WOM is a powerful form of information provision for travellers and a powerful marketing tool for small businesses this research aims to discover more about how it works for Airbnb travellers, and based on our findings, make some recommendations about how WOM can be maximised to assist both tourists and local businesses.
Funding
University of Tasmania ($6,000)
Scheme
TREND seed grant
Administered By
University of Tasmania
Research Team
Grimmer EL
Year
2017

Research Supervision

Current

3

Current

DegreeTitleCommenced
PhDThe Impact of Cross Cultural Factors on Consumers' Purchase Decision of Festive Cloth: An empirical study on South Asian immigrants in Australia2017
PhDThe Role of Customer Struggle in Consumer Preference2017
PhDCustomer Perceptions of Service Quality: unlocking the role of management commitment to service quality2017