Achievements

Ross Honeywill is a social researcher best known for his research on Desire Economics and his development of the intellectual property behind the NEO consumer classification. His books on business and economics have been published on three continents.

In 1997, professional services firm KPMG bought his Values Bank Research Centre and renamed it the Centre for Consumer Behaviour. As its Director in Asia / Pacific, and subsequently through international work with the NEO Group and the Centre for Social Economics, he is an internationally recognized authority on the measurement and mapping of consumer value. He advises global and national corporations.

Ross Honeywill has served as chairman of Tasmania's Festival of Voices, chairman of the Tasmanian Literary Awards, a member of the Melbourne Docklands Retail Taskforce, and a board member of the Melbourne International Film Festival.

Publications

Books

• Honeywill, R, Byth, V, 2001, I-Cons: the essential guide to winning and keeping high-value customers, Random House, Sydney
• Honeywill, R, Byth, V, 2004, (Chinese edition) I-Cons: the essential guide to winning and keeping high-value customers, Citic Publishing, Beijing
• Honeywill, R, Byth, V, 2006, NEO Power: how the new economic order is changing the way we live, work and play, Scribe Publications, Melbourne
• Honeywill, R, Byth, V, 2008, 'Managing the Innovation Faultline', chapter in Inside the Innovation Matrix, Australian Business Foundation, Sydney
• Honeywill, R, 2008, Lamarck's Evolution: two centuries of genius and jealousy, Pier 9, Sydney
• Honeywill, R, 2010, Wasted: the true story of Jim McNeil, violent criminal and brilliant playwright, Viking (Penguin imprint), Melbourne
• Honeywill, R, Norton, C, 2012, One Hundred Thirteen Million Markets of One: How the New Economic Order can remake the American economy, Fingerprint, Santa Barbara
• Honeywill, R, 2014, 'It's Not a Glass Ceiling; it's a masculine fault line', chapter in Gender Discrimination and Inequality, ed. Healey, J, The Spinney Press, Sydney

Journals/Papers (recent)

• Honeywill, R, 2011, 'A Radical Dimension of Normality: Beauvoir as diviner of masculine madness in ordinary men', Sapere Aude - Journal of Philosophy, Vol 3, No 6. (Brazil)
• Honeywill, R 2013, 'PM Takes a Stalinist Stance on Science', Australasian Science, Vol 34, No 10, December
• Honeywill, R, 2014, Tasmania: towards a new economy, ISBN 978-0-646-91654-5, Tasmanian Department of Premier & Cabinet