Profiles

Stuart Crispin

UTAS Home Associate Professor Stuart Crispin

Stuart Crispin

Associate Dean Learning and Teaching, and MBA Course Coordinator
Tasmanian School of Business & Economics

Room 326, Centenary Building, Sandy Bay Campus

+61 3 6226 7476 (phone)

Stuart.Crispin@utas.edu.au

Learning and Teaching for the Future

Technology has changed the world. Ideas are free and open to anyone. They’re on mass and at our fingertips. But how do we know how to sift through them and find what is relevant? And how do we know how to apply them to the problems that we face?

As a Lecturer, Associate Professor Stuart Crispin curates content from the best sources around the world. He combines that with his own theory to provide his students with the best information he can. Most importantly he teaches them how to analyse and use it.

“I just delivered a workshop for free from the 3rd best university in the world. I’m good, but I’m not that good. The value add comes from what you do with it,” he says.

Students need to learn what is credible and what is not, what to learn from and what not to learn from.

“I’m more of a moderator. I Associate Professor on expert knowledge of people all over the world and teach people how to critique it.”

As a researcher, Associate Professor Crispin is focussed on the way his students learn.

“How can we further develop higher education to take advantage of the way the world is changing?”

Learning for the new world

Today, organisational teams change around projects. The working environment has changed, and so have people’s career and life aspirations. Students need to be able to adapt. So too do universities.

“Universities are steeped in tradition, and modes of delivery have not changed for centuries. But no-one can tell me why we have a 13-week learning semester,” says Associate Professor Crispin.

Is the traditional 13-week semester the best delivery method for students to learn? Associate Professor Crispin’s research suggests not.

In collaboration with RMIT and the University of Western Sydney, Associate Professor Crispin has conducted a study that found that when clear structural guidelines are followed, students learn better in intensive modes of delivery. For example, learning over four weeks intensively, for longer periods on each day, instead of 13 weeks part-time.

The study, which is one of the first of its kind, was funded by a 2015 Office of Learning and Teaching strategic grant.

University education is such a competitive industry. Providing the best quality learning, is a competitive advantage not to be ignored.

“Students are paying for a product. They need to know it is a sound investment. And, when universities are funded by taxpayer money, we have a responsibility to the community to produce students that are employable.”

“For centuries universities have thought of themselves as the keepers of knowledge, and they are, but they no longer own the space. There is so much available online, universities need to adapt their product to the new landscape.

“The competition is not constrained by 200 years of history, they’re providing dynamic education through online learning and in private institutions.”

Creating graduates that can succeed in any context

Associate Professor Crispin is committed to producing graduates that can succeed in any industry, anywhere in the world.

“It’s an exciting time. Technology is continuing to evolve, and it can be turned into new industries, opportunities and ventures. Millenials are likely to have 7-10 careers but it’s not an easy transition from one industry base to another,” he says.

“They want an education that suits their needs for a particular point in time as they move through their career trajectory, in a globalised and rapidly changing world. They want flexibility.”

He says, resilience is the greatest skill teachers can give to their students, along with empathy, critical thinking, problem solving, global awareness, and social responsibility.

“These are the skills that make people employable and ready to face the challenges of the new century.”

It’s also important for the ongoing economic development of our country, says Associate Professor Crispin.

Improving our human capital in a competitive world

In the Australian context, entrepreneurial skills to help develop new industries, are vital. Associate Professor Crispin says that our industries are constantly changing.

“As artificial intelligence replaces many industries, for example, we’ll need to create other industries to work in. As the population ages, we’ll need solutions for healthcare in a market-based economy,” says Associate Professor Crispin.

“Working with consumers to make them part of the solution, using their excess capacity to sell on the market, such as UBER and AirBnb, is great example.”

Dr Stuart Crispin is the Associate Dean Learning and Teaching with the Tasmanian School of Business and Economics at the University of Tasmania.  Stuart started teaching in marketing and strategy at UTAS in 2004, and in 2010 completed his PhD at the same institution.  His PhD explored strategic marketing issues in the tourism and hospitality industries, specifically exploring the marketing resources of firms, and the use of network relationships to support the sustainability of these firms.  Since the start of 2012, Stuart has been working with colleagues from across UTAS on a multi-disciplinary study of value chains in the agri-foods sector.  He is also actively involved in a number of Scholarship of Teaching & Learning Projects.

Career summary

Qualifications

DegreeTitle of ThesisUniversityCountryAwarded
PhDThe Strategic Management of Ecotourism Firms: A Resource-Based ViewUniversity of TasmaniaAustralia2010
BCom (Hons)Personality as a Predictor of Service PerformanceUniversity of TasmaniaAustralia2000
BBA(TourismMgmt) University of TasmaniaAustralia1999

Memberships

Professional practice

  • Member: Australian Marketing Institute (AMI)

Committee associations

  • Faculty Learning & Teaching Committee (TSBE)
  • Faculty Management Committee (TSBE)
  • Division of Students & Education Learning & Teaching Committee
  • Course Proposal Sub-Committee
  • Admissions Standards Sub-Committee
  • University Learning & Teaching Committee

Administrative expertise

Management and quality assurance of teaching programs; curriculum development and renewal.

Teaching

Strategic Management, Principles of Marketing, Services Marketing, Marketing Management, Consumer Behaviour, Entrepreneurship and Innovation

Teaching expertise

Stuart has taught a range of undergraduate and postgraduate units in the area of marketing, strategy and entrepreneurship, and has had extensive experience at teaching in the University's offshore programs in Shanghai and Hong Kong.  He has extensive experience in curriculum design and assessment practices, and is actively engaged in using blended delivery methods in all his units.  Stuart is also part of a project funded Office of Learning & Teaching exploring student experiences of threshold capability development in intensive teaching modes.

Teaching responsibility

In his role as Associate Dean Learning & Teaching, Stuart is responsible for the quality assurance of the learning and teaching programs within the Tasmanian School of Business & Economics, and is an active member of a number of University committees related to teaching and learning.  Stuart is currently responsible for coordinating the units BMA202 Strategic Management, BMA799 Strategic Management, BMA334 Entrepreneurship and Innovation, BMA702 International & National Study Tour as well as the Corporate Internships program for TSBE.

View more on Dr Stuart Crispin in WARP

Expertise

Stuart's areas of research expertise include:

  • Strategy and strategic management, especially in the context of small to medium sized enterprise
  • Innovation and value-creation within supply chains
  • Marketing and management within service industries
  • Tourism and hospitality marketing
  • Scholarship of Learning & Teaching

Research Themes

Stuart's research aligns to the University's research themes of Environment, Resources & Sustainability, and Data, Knowledge & Decisions.  His research interests focuses on how individuals and organisations make strategic decisions, with a specific focus on how organisations create value for their stakeholders.  He is currently part of a multi-disciplinary project exploring innovation and value creation in the agri-food sector.  Stuart's other area of research focuses on the scholarship of learning and teaching.  Stuart is working with colleagues from the University of Western Australia, RMIT, and the Australian Maritime college on an Office of Learning & Teaching funded project looking at student experiences of threshold capability development in intensive mode teaching.

Collaboration

Stuart is part of the value chain research group, which brings together academics from School of Land & Food, Tasmanian Institute of Agriculture, Tasmanian School of Business & Economics, School of Engineering & ICT, and the Australian Maritime College.  This multi-disciplinary group is focus on identifying sources of innovation and value creation within agri-food supply chains.

Fields of Research

  • Business and Management (150399)
  • Impacts of Tourism (150601)
  • Entrepreneurship (150304)
  • Tourism Management (150603)
  • Higher Education (130103)
  • Consumer-Oriented Product or Service Development (150501)
  • Tourism Marketing (150604)
  • Science, Technology and Engineering Curriculum and Pedagogy (130212)
  • Business Information Management (incl. Records, Knowledge and Information Management, and Intelligence) (150301)
  • Business Information Systems (150302)
  • Ship and Platform Structures (091105)
  • Environmental Management (050205)
  • Logistics and Supply Chain Management (150309)
  • Agriculture, Land and Farm Management (070199)
  • Agricultural Economics (140201)
  • Tourist Behaviour and Visitor Experience (150606)
  • Animal Management (070203)
  • Food Packaging, Preservation and Safety (090804)

Research Objectives

  • Socio-Cultural Issues in Tourism (900302)
  • Marketing (910403)
  • Tourism (900399)
  • Learner Development (930103)
  • Vegetables (820215)
  • Tourism Infrastructure Development (900303)
  • Technological and Organisational Innovation (910406)
  • Productivity (excl. Public Sector) (910404)
  • Environmentally Sustainable Commercial Services and Tourism (909899)
  • Environment (969999)
  • Expanding Knowledge in Engineering (970109)
  • Management and Productivity (910499)
  • Commercial Services and Tourism (909999)
  • Basic Aluminium Products (861101)
  • Environmental Policy, Legislation and Standards (960799)
  • Management (910402)
  • Economic Issues in Tourism (900301)
  • Control of Animal Pests, Diseases and Exotic Species in Farmland, Arable Cropland and Permanent Cropland Environments (960403)
  • Animal Production and Animal Primary Products (839999)

Publications

Total publications

21

Highlighted publications

(5 outputs)
YearTypeCitationAltmetrics
2002Conference PublicationCrispin SH, Hanson DJ, 'Exploring the Link Between Legitimation Theory and Corporate Image: The 'Greening' of Forestry Tasmania', Proceedings of the Australian and New Zealand Marketing Academy Conference, 2-4 December 2002, Melbourne, pp. 1801-1808. ISBN 0 7300 2562 4 (2002) [Refereed Conference Paper]

[eCite] [Details]

Co-authors: Hanson DJ

2002Chapter in BookCrispin SH, Wickham MD, Hanson DJ, 'Pacific Dunlop: Caught on the half volley', Strategic Management Competitiveness and Globalisation, Nelson Thomson Learning, Robyn Flemming (ed), South Bank, Victoria, pp. 157-172. ISBN 0 17 0102742 (2002) [Other Book Chapter]

[eCite] [Details]

Co-authors: Wickham MD; Hanson DJ

2001Conference PublicationHale J, Crispin SH, White RD, Hanson DJ, 'Birds in Flight: Reconceptualising Servicescapes in Ecotourism', Bridging Marketing Theory and Practice, 1-5 December, 2001, Auckland, New Zealand EJ ISBN 0-473-08206-3 (2001) [Refereed Conference Paper]

[eCite] [Details]

Co-authors: Hale J; White RD; Hanson DJ

2001Conference PublicationHanson DJ, Crispin SH, White RD, Dixon PA, 'Pacific Dunlop and path dependency: An explanation, a test and a problem', ANZAM Australian and New Zealand Academy of Management 2001: Closing the Divide, 5-8 December, 2001, Auckland, New Zealand, pp. online. ISBN 0-473-08309-4 (2001) [Refereed Conference Paper]

[eCite] [Details]

Co-authors: Hanson DJ; White RD; Dixon PA

2001Conference PublicationHanson DJ, White RD, Crispin SH, 'Responsal routinization: Environmental responsibility in the annual reports of one Australian company', Sustainability at the Millenium: Globalization, Competitiveness, and the Public Trust, 21-24 January, 2001, Bangkok, pp. Online. ISBN 974-131-845-6 (2001) [Non Refereed Conference Paper]

[eCite] [Details]

Co-authors: Hanson DJ; White RD

Journal Article

(5 outputs)
YearCitationAltmetrics
2016Crispin S, Hancock P, Male SA, Baillie C, MacNish C, et al., 'Threshold capability development in intensive mode business units', Education and Training, 58, (5) pp. 521-539. ISSN 0040-0912 (2016) [Refereed Article]

DOI: 10.1108/ET-02-2016-0033 [eCite] [Details]

Co-authors: Ranmuthugala D

Tweet

2014Lewis GK, Crispin SH, Bonney L, Woods M, Fei J, et al., 'Branding as innovation within agribusiness value chains', Journal of Research in Marketing and Entrepreneurship, 16, (2) pp. 146-162. ISSN 1471-5201 (2014) [Refereed Article]

DOI: 10.1108/JRME-03-2014-0005 [eCite] [Details]

Citations: Scopus - 2

Co-authors: Lewis GK; Bonney L; Woods M; Fei J; Miles MP

Tweet

2013Crispin SH, McAuley A, Dibben MR, Hoell RC, Miles M, 'To Teach or Try: A continuum of approaches to entrepreneurship education in Australasia', American Journal of Entrepreneurship, 6, (2) pp. 94-109. ISSN 2164-9685 (2013) [Refereed Article]

[eCite] [Details]

Co-authors: Dibben MR; Miles M

Tweet

2011Miles M, Crispin S, Kasouf CJ, 'Entrepreneurship's relevance to marketing', Journal of Research in Marketing and Entrepreneurship, 13, (2) pp. 126-136. ISSN 1471-5201 (2011) [Refereed Article]

DOI: 10.1108/14715201111176417 [eCite] [Details]

Citations: Scopus - 7

Co-authors: Miles M

Tweet

2009Reiser D, Crispin S, 'Local perceptions of the reimaging process: The case of the Sullivans Cove waterfront precinct', Journal of Place Management and Development, 2, (2) pp. 109-124. ISSN 1753-8335 (2009) [Refereed Article]

DOI: 10.1108/17538330910975856 [eCite] [Details]

Citations: Scopus - 10

Co-authors: Reiser D

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Chapter in Book

(2 outputs)
YearCitationAltmetrics
2008Crispin SH, Reiser D, 'Food and wine events in Tasmania, Australia', Food and Wine Festivals and Events Around the World, Elsevier, Hall, M & Sharples, L (ed), Sydney, pp. 113-130. ISBN 978-0-7506-8380-7 (2008) [Research Book Chapter]

[eCite] [Details]

Co-authors: Reiser D

Tweet

2002Crispin SH, Wickham MD, Hanson DJ, 'Pacific Dunlop: Caught on the half volley', Strategic Management Competitiveness and Globalisation, Nelson Thomson Learning, Robyn Flemming (ed), South Bank, Victoria, pp. 157-172. ISBN 0 17 0102742 (2002) [Other Book Chapter]

[eCite] [Details]

Co-authors: Wickham MD; Hanson DJ

Conference Publication

(12 outputs)
YearCitationAltmetrics
2016Male S, Alam F, Baillie C, Crispin S, Hancock P, et al., 'Students' experiences of threshold capability development with intensive mode teaching', Research and Development in Higher Education: The Shape of Higher Education (Proceedings of the 39th Annual Conference of the Higher Education Research and Development Society of Australasia), 4-7 July 2016, Fremantle, Australia, pp. 192-201. ISBN 978-0-9945546-2-8 (2016) [Refereed Conference Paper]

[eCite] [Details]

Co-authors: Ranmuthugala D

Tweet

2015Male S, Baillie C, MacNish C, Leggoe J, Hancock P, et al., 'Student experiences of threshold capability development in an engineering unit with intensive mode', Proceedings of the 26th Annual Conference of the Australasian Association for Engineering Education (AAEE2015), 6-9 December 2015, Geelong, Australia, pp. 1-10. ISBN 978-0-7300-0041-9 (2015) [Refereed Conference Paper]

[eCite] [Details]

Co-authors: Harte D; Ranmuthugala D

Tweet

2013Lewis G, Crispin SH, Miles M, 'Applying an Entrepreneurial Marketing Perspective to Agricultural Value Chains', Proceedings of the 26th Global Research Symposium on Marketing and Entrepreneurship, August 7-9 2013, Boston, pp. 1-23. (2013) [Non Refereed Conference Paper]

[eCite] [Details]

Co-authors: Lewis G; Miles M

2010Crispin S, Wickham M, 'Ecotourism and strategic management: the current state of play', Proceedings of the 20th Annual CAUTHE Conference: Tourism and Hospitality Challenge the Limits, 8-11 February 2010, Hobart, pp. 1-21. ISBN 978 1 86295 560 8 (2010) [Refereed Conference Paper]

[eCite] [Details]

Co-authors: Wickham M

2010Crispin SH, Dunn AM, Fishwick S, Franklin AS, Hanson DJ, et al., 'Proceedings of the 2010 CAUTHE Conference', CAUTHE, February 2010, Hobart, pp. 1. ISBN 978 1 86295 560 8 (2010) [Conference Edited]

[eCite] [Details]

Co-authors: Dunn AM; Fishwick S; Franklin AS; Hanson DJ; Reiser D; Wells M; Baxter CW

2008Crispin SH, 'Tensions over the triple bottom line: The complexity of achieving economic, social and environmental sustainability in the business strategy of small ecotourism firms', Proceedings of the 14th Annual International Sustainable Development Research Conference, 21-23 September 2008, New Delhi, pp. 1-30. (2008) [Conference Extract]

[eCite] [Details]

2008Reiser D, Crispin SH, Farnell L, 'Reimaging Hobarts' waterfront precinct: Local interest group perceptions', Proceedings of the International Cultural & Event Tourism Conference 2008, 5-9 November 2008, Turkey, pp. 1009-1034. ISBN 9789944223737 (2008) [Refereed Conference Paper]

[eCite] [Details]

Co-authors: Reiser D; Farnell L

2006Crispin SH, 'Ecotourism: The Need for a Strategic Management Focus', Beyond Nature Conference Proceedings, 5-7 December 2006, Otago, pp. 68-107. (2006) [Refereed Conference Paper]

[eCite] [Details]

2002Crispin SH, Hanson DJ, 'Exploring the Link Between Legitimation Theory and Corporate Image: The 'Greening' of Forestry Tasmania', Proceedings of the Australian and New Zealand Marketing Academy Conference, 2-4 December 2002, Melbourne, pp. 1801-1808. ISBN 0 7300 2562 4 (2002) [Refereed Conference Paper]

[eCite] [Details]

Co-authors: Hanson DJ

2001Hale J, Crispin SH, White RD, Hanson DJ, 'Birds in Flight: Reconceptualising Servicescapes in Ecotourism', Bridging Marketing Theory and Practice, 1-5 December, 2001, Auckland, New Zealand EJ ISBN 0-473-08206-3 (2001) [Refereed Conference Paper]

[eCite] [Details]

Co-authors: Hale J; White RD; Hanson DJ

2001Hanson DJ, Crispin SH, White RD, Dixon PA, 'Pacific Dunlop and path dependency: An explanation, a test and a problem', ANZAM Australian and New Zealand Academy of Management 2001: Closing the Divide, 5-8 December, 2001, Auckland, New Zealand, pp. online. ISBN 0-473-08309-4 (2001) [Refereed Conference Paper]

[eCite] [Details]

Co-authors: Hanson DJ; White RD; Dixon PA

2001Hanson DJ, White RD, Crispin SH, 'Responsal routinization: Environmental responsibility in the annual reports of one Australian company', Sustainability at the Millenium: Globalization, Competitiveness, and the Public Trust, 21-24 January, 2001, Bangkok, pp. Online. ISBN 974-131-845-6 (2001) [Non Refereed Conference Paper]

[eCite] [Details]

Co-authors: Hanson DJ; White RD

Contract Report, Consultant's Report

(1 outputs)
YearCitationAltmetrics
2015Stanley R, Jackson E, Crispin S, Wong T, Lewis G, et al., 'Asian Export of Branded King Island Wallaby: Stage One Proof of Concept', Department of Primary Industries, Parks, Water and Environment (DPIPWE) Agricultural Policy Branch, Australia (2015) [Contract Report]

[eCite] [Details]

Co-authors: Stanley R; Jackson E; Wong T; Lewis G

Other Public Output

(1 outputs)
YearCitationAltmetrics
2013Bonney L, Lewis GK, Crispin SH, Fei J, Woods M, et al., 'NW Veg - 3PL Tasmania - NSW Veg Value Chain Analysis Final Report', Restricted Report, Australasian Agrifood Value Chain Research Group, Australia, pp. 1-10. (2013) [Report of Restricted Access]

[eCite] [Details]

Co-authors: Lewis GK; Woods M; Miles M

Grants & Funding

Funding Summary

Number of grants

1

Total funding

$50,115

Projects

Asian export of branded King Island wallaby (1) Proof of concept (2014)$50,115
Description
The project goal is to improve the economic viability of Tasmania using the example of King Island agriculture that has additional costs due to logistics associated with island production and high numbers of indigenous wallaby. The objective of the proof-of-concept research is to determine if branded grass fed wild harvest King Island wallaby meat can be exported to Asia and command a premium price that is sufficient to compensate farmers for lost pasture production. The research is a leading example for evaluating the potential for Tasmanian product to be branded into focused Asian markets to achieve premiums not obtainable nationally. The project will undertake the first nutritional analysis of grass fed wallaby meat samples to determine the potential for health positioning in the Asian market and utilise local Chinese chefs to suggest ways to present and serve whole wallaby as opposed to only primal cuts. The information will be used to survey local top end restaurant market buyers to determine the potential selling price of whole wallaby carcase and to determine factors that may influence premium positioning. The conclusions, together with suggestions for branding strategy to capture a premium, will be used to make recommendations for a follow-on project to develop protocols for implementation of the strategy.
Funding
Department of Primary Industries, Parks, Water & Environment ($50,115)
Scheme
Contract Research
Administered By
University of Tasmania
Research Team
Stanley RA; Crispin SH; Lewis GK; Wong TL
Year
2014

Research Supervision

He has successfully supervised one Doctoral student through to completion. He welcomes expressions of interest from new MA or PhD in any of the following areas: strategy and strategic management, especially in the context of small to medium sized enterprise; innovation and value-creation within supply chains; marketing and management within service industries; and tourism and hospitality marketing.

Current

5

Completed

2

Current

DegreeTitleCommenced
PhDComparing Cross-Culture Dimensions in Customer Perception of Sustainable Tourism Products2014
PhDExploiting the Green Revolution: A cross-market empirical study involving a developed and a developing economy2016
PhDA Comparative Study of Decision Making Process in choosling a University in Australia and Hong Kong2016
PhDValues-based Decision Making in Livestock Value Chains: The cases of smallholder pig and beef cattle producers in Vietnam2016
PhDAnalysis of Foreign Banks (Trends, Motivations, Activities and Challenges) and their effect on the local banking sector: An Evidence Study from the Kingdom of Saudi Arabia2017

Completed

DegreeTitleCompleted
PhDFacilitating Collaborative Learning in Accounting Students: A cross-institutional study of perceptions and experiences of group work in university accounting education
Candidate: Bernadette Nona Smith
2017
PhDExploring Reputation Management in an Episodic Event Organisation: The Case of Targa Tasmania
Candidate: Linda Ellen French
2014