Profiles

Syed Fazal-E-Hasan

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Syed FazalEHasan

Syed Fazal-E-Hasan

Lecturer
Tasmanian School of Business & Economics

Room 414, Centenary Building, Sandy Bay Campus

+61 3 6226 1982 (phone)

Syed.FazalEHasan@utas.edu.au

Dr Syed Hasan is a Lecturer in Marketing at the Tasmanian School of Business and Economics and has over 10 years' experience in quantitative research and teaching.  His research skill-set covers linear and non-linear, parabolic, periodic and exponential relationships using multiple statistical techniques.  His present and future research agenda focuses on research pertaining to consumer emotional and cognitive responses. Syed is a Fellow of Higher Education Academy (FHEA), Member of Australian Marketing Institute (AMI), Certified Practicing Marketer (CPM) and Member of American Marketing Association (AMA).

Career summary

Qualifications

DegreeTitle of ThesisUniversityCountryAwarded
PhDThe role of customer gratitude in relationship marketingQueensland University of TechnologyAustralia2013
MPhilMarketingCOMSATS University of TechnologyPakistan2009
MBAMarketingQuaid-E-Azam UniversityPakistan1998
BScAdvance Mathematics and PhysicsUniversity of The PunjabPakistan1995

Biography

Before joining the University of Tasmania, Syed has previously worked as Postdoctoral Research Fellow in Marketing at the Business School, Queensland University of Technology (QUT).  Prior to this he worked as Quantitative Analyst for School of Advertising, Marketing and Public Relations, QUT.

Syed has completed a number of research and entrepreneurial projects using advance statistical and project management techniques, and he has contributed to 14 small to medium size projects including Brisbane Airport Corporation (BAC) and Global Entrepreneurship Monitor projects.  Seven of these projects are related to consumer choices and responses, and are published in the Journal of Business Research, Journal of Retail and Consumer Services and Journal of Consumer Behaviour.

Syed has over 10 years undergraduate and postgraduate teaching experience in Australia and overseas, including three years teaching and mentoring experience with Aboriginal and Torres Strait Islander students under the Oodgeroo program funded by QUT. He also has had a number of administrative positions in public universities in South Asia to design and implement educational programs and projects. He has won a number of teaching and learning grants and has sound experience in managing teaching and learning projects.

Research Themes

Syed's research aligns to the University's research theme of Better Health. His research interests include understanding how consumers' positive emotions contribute to their and others well-being. Syed's research into positive emotions such as gratitude and hope has got focus of a number of service firms due the important roles emotions can in generating profits and employee productivity.  Syed is also researching role of positive emotions in developing consumer perceptions of brand innovativeness and sustainability and attainment of consumers' personal, professional and social goals.   He is also working on understanding whether different psychological mechanisms can explain the relationships between firms' economic and non-economic investments and positive organisation and consumer related outcomes in different contexts such as B2C, B2B and C2C.  Syed's other work is focusing on role of positive emotional and behavioural responses in group settings, particularly online group settings.  Drawing upon social marketing theories, Syed is working on anti-drinking and anti-radicalisation themes.

Memberships

Professional practice

Dr Hasan has been acknowledged as a:

  • Fellow of Higher Education Academy (FHEA)
  • Member of Australian Marketing Institute (AMI)
  • Certified Practicing Marketer (CPM)
  • Member of American Marketing Association (AMA)
  • AMAMI Certified Practising Marketer (2015 – to present)
  • Institute of Marketing Australia (2015 – to present)
  • Fellow Higher Education Academy, QUT, Higher Education Academy (HEA) and Australian National University (ANU) Collaboration (2015 – to present)
  • Mindhive (www.mindhive.org), Member and Academic specialist (2015 – present)

Committee associations

  • Member, Teaching & Learning Committee, School of Advertising, Marketing & Public Relations, Queensland University of Technology (2015 to present)
  • Active reviewer of manuscripts for Journal of Service Marketing (Ranked A) (2013 to present)
  • Mentoring school postgraduate and master students for their quantitative analysis and method section of thesis, School of Advertising, Marketing & Public Relations, Queensland University of Technology (2013 to present)

Teaching

Teaching expertise

Syed's has expertise in the following areas:

  • Consumer behaviour
  • Marketing research
  • e-Marketing
  • Marketing analytics
  • International marketing
  • Readings in IMC

Teaching responsibility

Research Appointments

  • (2014-2015) Postdoctoral Research Fellow in Marketing, Business School, Queensland University of Technology, Brisbane
  • (2010-2013) Quantitative Analyst, School of Advertising Marketing and Public Relations, Queensland University of Technology, Brisbane

View more on Dr Syed Fazal-E-Hasan in WARP

Expertise

  • Consumers' emotional and behavioral response
  • Positive emotions, innovation and sustainability
  • Firms' innovation and relationship marketing investments
  • Consumers' responses to e-marketing strategies
  • Marketing Analytics and Big Data

Awards

  • Higher Education Academy Fellowship ($1,500) 2015           
  • QUT Write-Up Award, postdoctoral award for writing papers ($5,400) 2013
  • QUT APA Award 1, 3 year doctorate research project ($84,000) 2013
  • QUT APA Award 2, 1 year extended research project ($24,000) 2009
  • QUT Residency Award, residency scholarship ($54,000) 2009
  • COMSATS University Postgraduate Research Award ($ 5,000) 2009

Collaboration

Syed is currently working in a number of collaborations. Syed and his collaborators are working on a range of diverse themes.

Current projects

  • with I. Lings (QUT), J. Drennan (QUT), H. J. Kim (QUT), 'Role of hope in customer-oriented positive deviance intentions.'
  • with R. Russel-Bennet (QUT) & K. Kohn, (QUT), 'The role of learning styles in technology adoption model- A longitudinal study?'
  • with C. Bianchi (Universidad Adolfo IbaƱez, Chile), & L. Andrew QUT), 'Antecedents to and consequences of social commerce.'
  • with M.L. Fry, J. Drennan (QUT), & J. Previte, 'The role of space and time in defining drinking behaviours.'
  • with H. J. Kim, A. Beatson, & K. Johnston, 'The role of employee gratitude in enhancing customer orientation.'

Fields of Research

  • Marketing Management (incl. Strategy and Customer Relations) (150503)
  • Marketing Measurement (150504)
  • Marketing Theory (150506)
  • Marketing Communications (150502)

Research Objectives

  • Marketing (910403)

Publications

Total publications

25

Highlighted publications

(4 outputs)
YearTypeCitationAltmetrics
2015Journal ArticleMortimer G, Bougoure U, Fazal-E-Hasan SM, 'Development and validation of the Self-Gifting Consumer Behaviour scale', Journal of Consumer Behaviour, 14, (3) pp. 165-179. ISSN 1479-1838 (2015) [Refereed Article]

DOI: 10.1002/cb.1506 [eCite] [Details]

Citations: Scopus - 1Web of Science - 1

Tweet

2015Journal ArticleMortimer G, Neale L, Fazal-E-Hasan SM, Dunphy B, 'Investigating the factors influencing the adoption of m-banking: a cross cultural study', International Journal of Bank Marketing, 33, (4) pp. 545-570. ISSN 1758-5937 (2015) [Refereed Article]

DOI: 10.1108/IJBM-07-2014-0100 [eCite] [Details]

Citations: Scopus - 15Web of Science - 15

Tweet

2015Journal ArticlePrevite J, Fry ML, Drennan J, Fazal-E-Hasan SM, 'Friends or foes: Group influence effects on moderate drinking behaviors', Journal of Business Research, 68, (10) pp. 2146-2154. ISSN 0148-2963 (2015) [Refereed Article]

DOI: 10.1016/j.jbusres.2015.03.014 [eCite] [Details]

Citations: Scopus - 3Web of Science - 3

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2014Journal ArticleFazal-E-Hasan S, 'The role of customer gratitude in making relationship marketing investments successful', Journal of Retailing and Consumer Services, 21, (5) pp. 788-796. ISSN 0969-6989 (2014) [Refereed Article]

DOI: 10.1016/j.jretconser.2014.06.007 [eCite] [Details]

Citations: Scopus - 15

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Journal Article

(8 outputs)
YearCitationAltmetrics
2017Fazal-E-Hasan S, Lings I, Mortimer G, Neale L, 'How Gratitude Influences Customer Word-of-Mouth Intentions and Involvement: The Mediating Role of Affective Commitment', Journal of Marketing Theory and Practice, 25, (2) pp. 200-211. ISSN 1069-6679 (2017) [Refereed Article]

DOI: 10.1080/10696679.2016.1270769 [eCite] [Details]

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2017Fazal-E-Hasan S, Mortimer G, Lings IN, Neale L, 'Examining the antecedents and consequences of gratitude', Journal of Services Marketing, 31, (1) pp. 34-47. ISSN 0887-6045 (2017) [Refereed Article]

DOI: 10.1108/JSM-01-2016-0048 [eCite] [Details]

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2016Bougourne US, Russell-Bennett R, Fazal-E-Hasan SM, Mortimer G, 'The impact of service failure on brand credibility', Journal of Retailing and Consumer Services, 31 pp. 62-71. ISSN 0969-6989 (2016) [Refereed Article]

[eCite] [Details]

2016Mortimer G, Fazal-E-Hasan SM, Andrews L, Martin J, 'Online grocery shopping: the impact of shopping frequency on perceived risk', The International Review of Retail, Distribution and Consumer Research, 26, (2) pp. 202-223. ISSN 1466-4402 (2016) [Refereed Article]

DOI: 10.1080/09593969.2015.1130737 [eCite] [Details]

Citations: Scopus - 4Web of Science - 2

Tweet

2015Mortimer G, Bougoure U, Fazal-E-Hasan SM, 'Development and validation of the Self-Gifting Consumer Behaviour scale', Journal of Consumer Behaviour, 14, (3) pp. 165-179. ISSN 1479-1838 (2015) [Refereed Article]

DOI: 10.1002/cb.1506 [eCite] [Details]

Citations: Scopus - 1Web of Science - 1

Tweet

2015Mortimer G, Neale L, Fazal-E-Hasan SM, Dunphy B, 'Investigating the factors influencing the adoption of m-banking: a cross cultural study', International Journal of Bank Marketing, 33, (4) pp. 545-570. ISSN 1758-5937 (2015) [Refereed Article]

DOI: 10.1108/IJBM-07-2014-0100 [eCite] [Details]

Citations: Scopus - 15Web of Science - 15

Tweet

2015Previte J, Fry ML, Drennan J, Fazal-E-Hasan SM, 'Friends or foes: Group influence effects on moderate drinking behaviors', Journal of Business Research, 68, (10) pp. 2146-2154. ISSN 0148-2963 (2015) [Refereed Article]

DOI: 10.1016/j.jbusres.2015.03.014 [eCite] [Details]

Citations: Scopus - 3Web of Science - 3

Tweet

2014Fazal-E-Hasan S, 'The role of customer gratitude in making relationship marketing investments successful', Journal of Retailing and Consumer Services, 21, (5) pp. 788-796. ISSN 0969-6989 (2014) [Refereed Article]

DOI: 10.1016/j.jretconser.2014.06.007 [eCite] [Details]

Citations: Scopus - 15

Tweet

Conference Publication

(13 outputs)
YearCitationAltmetrics
2016Fazal-E-Hasan S, Lings I, Mortimer G, Neale L, 'The effect of relationship marketing investments on relationship quality, the mediating role of customer gratitude', Australian & New Zealand Marketing Academy Conference, 5-7 December, Christchurch (2016) [Conference Extract]

[eCite] [Details]

2016Russel-Bennette R, Kuhn K, Fazal-E-Hasan SM, Tuzovic S, 'Investigating the impact of learning styles on student behaviours towards creating reflective videos: An analysis of QUTOPIA TV', Marketing Education Association (MEA) Conference 2016, Denver (2016) [Conference Extract]

[eCite] [Details]

2016Tuzovic S, Russell-Bennet R, Kuhn K-A, Fazal-E-Hasan S, 'Investigating the impact of learning styles on student behaviors towards creating reflective videos: an analysis of QUTopia', Marketing Educators' Association Conference, 14-16 April 2016, Denver, Colorado, USA, pp. 86-88. (2016) [Conference Extract]

[eCite] [Details]

2016Kim H, Beatson A, Johnston K, Fazal-E-Hasan S, 'The role of employee gratitude in achieveing favourable organisational outcomes', Australian & New Zealand Marketing Academy Conference 2015, 30 Novemeber - 2 December, Sydney (2016) [Conference Extract]

[eCite] [Details]

2015Fazal-E-Hansan S, Lings I, Drennan J, Kim H, 'The role of hope in employee-organisation relationship', Australian & New Zealand Marketing Academy Conference 2015, 30 Novemeber - 2 December, Sydney (2015) [Conference Extract]

[eCite] [Details]

2015Fazal-E-Hansan S, Lings I, Drennan J, Kim JH, 'The effect of positive employee deviance behavioural intentions on personal and organisational attainment. The mediating role of employee hope', Australian & New Zealand Marketing Academy Conference 2015, 30 November - 2 December, Sydney (2015) [Conference Extract]

[eCite] [Details]

2015Kim H, Beatson A, Johnston K, Fazal-E-Hasan S, 'Investing in internal customers: The power of employee gratitude in employee-organisation relationship', Australian & New Zealand Marketing Academy Conference 2015, 30 Novemeber - 2 December, Sydney (2015) [Conference Extract]

[eCite] [Details]

2014Mortimer G, Bougoure US, Fazal-E-Hasan S, 'Developing and validation of the Self-Gifting Consumer Bahaviour Scale', 21st International Conference on Recent Advances in Retailing and Services Science, 7-10 July, Bucharest (2014) [Non Refereed Conference Paper]

[eCite] [Details]

2011Fazal-E-Hansan S, 'Are grateful customers more loyal to their benefactor firms?', Australian and New Zealand Marketing Academy Research Colloquium, Perth (2011) [Conference Extract]

[eCite] [Details]

2011Fazal-E-Hansan S, Lings I, Neale L, 'The role of customer gratitude in making relationship marketing Investments a success', Australian and New Zealand Marketing Academy Research Colloquium, Perth (2011) [Conference Extract]

[eCite] [Details]

2010Fazal-E-Hansan S, 'The consequences and antecedents of customer gratitude', QUT School of Business Colloquium, Queensaland (2010) [Conference Extract]

[eCite] [Details]

2009Fazal-E-Hansan S, 'Is customer loyalty enough for the sellers?', QUT School of Business Colloquium, Queensaland (2009) [Conference Extract]

[eCite] [Details]

2008Fazal-E-Hansan S, 'Cross-cultural data collection from field-settings- hazards and precautions', QUT Library, Queensland University of Technology (2008) [Conference Extract]

[eCite] [Details]

Other Public Output

(4 outputs)
YearCitationAltmetrics
2014Fazal-E-Hasan S, 'Gifts that generate gratitude keep customers loyal', Bio-Medix Daily, Bio-Medix, Australia (2014) [Magazine Article]

[eCite] [Details]

2010Fazal-E-Hasan S, 'Marketing with 'Gratitude'', Business ACUMEN Magazine, Australia (2010) [Magazine Article]

[eCite] [Details]

2010Fazal-E-Hasan S, 'I owe you one- Gratitude enhances customer relationships', Sunshine Coast Daily, Australian Regional Media, Australia, 7 September (2010) [Newspaper Article]

[eCite] [Details]

2008Fazal-E-Hasan S, 'Why should firms survive after Global Financial Crisis? A case study on Hewlett-Packards', Hewlett-Packards Seminar, Pakistan (2008) [Report Other]

[eCite] [Details]

    Tasmanian School of Business and Economics, research grant ($5,800) 2017

    Examining the impact of perceived harm and guilt on the reduction of food waste- mediating role of hope

    Tasmanian School of Business and Economics, research grant ($4,500) 2016

    The role of hope in firms’ green innovation and initiatives

    Tasmanian School of Business and Economics, research grant ($3,700) 2016

    The role of hope and brand love in developing repurchase intentions.

    QUT School of Advertising, Marketing & Public Relations, research, and development grant ($6,500) 2015

    The role of hope in developing positive deviance intentions

    QUT School of Advertising, Marketing and Public Relations, teaching and learning grant ($6,500) 2015

    What do scholarships do for their providers? The role student gratitude.

    Fellowship of the Higher Education Academy ($1,500) 2015

    Government College University, Pakistan, private sector grant for the establishment of a building for Management Sciences department ($250,000) 2004

Research Supervision

Syed is interested in supervising projects pertaining consumers' perceptions of brand innovation and sustainability, non-linear study of consumer emotions and BIG Data in managing CRM systems. Syed is also interested in looking into the roles that positive emotions can play in developing customer loyalty to firms and marketing of CSR practices.

Current 

DegreeTitleCommenced
PhDFactors motivating consumer purchasing of organic food2014
PhDThe impact of personal and social factors on consumer purchase behavior towards fine art products (paintings): an empirical study on Bangladesh2014

Future Supervision Areas

Consumer emotional response, non-linear nature of emotional experience, positive emotions, innovation and/or sustainability, big data and CRM, positive emotions and marketing of CSR.

Current

3

Current

DegreeTitleCommenced
PhDCustomer Perceptions of Service Quality: unlocking the role of management commitment to service quality2017
PhDDeveloping a Relationship Marketing Framework for Consumer Request for Health Information on Hospital Websites2017
PhDThe Role of Customer Struggle in Consumer Preference2017