Profiles

Fan Liang

UTAS Home Dr Fan Liang
Fan Liang

Fan Liang

Lecturer
Tasmanian School of Business and Economics

Room 314, Centenary Building, Sandy Bay Campus

+61 3 6226 1710 (phone)

Fan.Liang@utas.edu.au

Fan does teaching and research in the area of international business. His interest in research lies in foreign direct investment, cross-institutional and cross-cultural business behaviour, and business activities across Australia and China.

Career summary

Qualifications

DegreeTitle of ThesisUniversityCountryAwarded
PhD University of MelbourneAustralia2005
MEco Yunnan Minzu UniversityChina1994
BSci Yunnan UniversityChina1984

Languages (other than English)

Chinese (Mandarin)

Biography

Fan has joined the University of Tasmania since obtaining his PhD degree from the University of Melbourne.

Research Themes

Fan's research activities align with the themes of Creativity, Culture and Society, and Environment, Resources and Sustainability of the University of Tasmania. He is particularly interested in foreign direct investment, business behaviour under the cross-institutional and cross-cultural context, and business activities between Australia and China. He also works on projects related to migrants business, entrepreneurship, and innovation.

Memberships

Professional practice

  • Member of Academy of International Business
  • Member of Australia and New Zealand Association of the Academy of International Business
  • Member of Australia and New Zealand Academy of Management
  • Member of International Association for Chinese Management Research
  • Editor of Journal of Advances in Economics and Business
  • Vice President of Tasmanian Association of Chinese Professionals
  • Committee member of the Australia China Business Council Tasmania

Administrative expertise

  • Program Coordinator of Master of International Business at the University of Tasmania
  • Consultation for businesses involving cross-border business activities between Australia and China.

Teaching

International Business, Managing Business in Asia Pacific, International Business Management, Doing Business in Asia and Europe.

Teaching expertise

Fan teaches at both undergraduate and postgraduate levels and involves in coordinating, lecturing and designing new subjects related to international business. In addition to conventional teaching activities, he also has experience in teaching off-shore students on-site and distance students through internet.

Teaching responsibility

View more on Dr Fan Liang in WARP

Expertise

  • International business
  • Foreign direct investment
  • Cross-institutional and cross-cultural business behaviour
  • International business activities between Australia and China

Fields of Research

  • International Business (150308)
  • Small Business Management (150314)
  • Business and Management (150399)
  • Entrepreneurship (150304)
  • Sociology of Education (160809)
  • Consumer-Oriented Product or Service Development (150501)

Research Objectives

  • Management (910402)
  • Management and Productivity (910499)
  • Expanding Knowledge in Economics (970114)
  • Expanding Knowledge in Commerce, Management, Tourism and Services (970115)
  • Education and Training Systems (930599)
  • Socio-Cultural Issues in Tourism (900302)

Publications

Fan's research articles appear in academic journals.

Total publications

15

Highlighted publications

(5 outputs)
YearTypeCitationAltmetrics
2004Conference PublicationLiang F, Nicholas S, 'Integration and Responsiveness of Subsidiaries in Transitional China', Inaugural Conference Proceedings International Association for Chinese Management Research , 17-20 June 2004, Beijing PR China, pp. 1-18. (2004) [Refereed Conference Paper]

[eCite] [Details]

2004Conference PublicationLiang F, Nicholas S, 'Maintaining Inter-Partner Cooperation of IJV: Evidence from China', Proceedings of the 2004 Annual Conference of the Australia-New Zealand International Business Academy Dynamism and Challenges in Internationalisation, 5-6 November 2004, Canberra, pp. 1-21. ISBN 1740882393 (2004) [Refereed Conference Paper]

[eCite] [Details]

2004Conference PublicationLiang F, Nicholas S, 'Managing Ongoing Inter-Partner Relationships Within International Joint Ventures: An Empirical Investigation', "Bridging with the Other: The Importance of Dialogue in International Business", 10-13 July 2004, Stockholm, Sweden, pp. 1-30. (2004) [Refereed Conference Paper]

[eCite] [Details]

2003Conference PublicationLiang F, Nicholas S, 'Cooperation and Conflict of Joint Ventures in China', Conference Proceedings 2003 ANZIBA The Challenge of International Business, 7-8 November 2003, University of Otago, Dunedin, New Zealand, pp. 1-16. ISBN 0-9583404-9-8 (2003) [Refereed Conference Paper]

[eCite] [Details]

2002Conference PublicationLiang F, Nicholas S, 'Subsidiary Strategic Roles in a Transitional Economy', Assessing International Business Theory and Practice, 8-9 November 2002, Brisbane, pp. 265-283. ISBN 0-9581932-0-7 (2002) [Refereed Conference Paper]

[eCite] [Details]

Journal Article

(4 outputs)
YearCitationAltmetrics
2016Wu YX, Wu R, Liang F, 'A study of incentives for core employees in small and micro enterprises', Management and Technology of SME pp. 4-8. ISSN 1673-1069 (2016) [Non Refereed Article]

[eCite] [Details]

2008Liang F, 'Managing dynamics of inter-partner cooperation of IVJs in China', Chinese Management Studies, 2, (4) pp. 303-316. ISSN 1750-614X (2008) [Refereed Article]

DOI: 10.1108/17506140810910944 [eCite] [Details]

Citations: Scopus - 2Web of Science - 2

Tweet

2007Liang F, Nichols S, 'Exploring subsidiary strategic roles in a transitional economy: Evidence from China', Journal of Global Business Issues, 1, (2) pp. 101-114. ISSN 1931-311X (2007) [Refereed Article]

[eCite] [Details]

2007Liang F, Nichols S, 'Knowledge transfer through appropriate location selection: An empirical investigation in China', Journal of Asia Business Studies, 1, (2) pp. 45-54. ISSN 1558-7894 (2007) [Refereed Article]

DOI: 10.1108/15587890780001295 [eCite] [Details]

Citations: Scopus - 1

Tweet

Conference Publication

(11 outputs)
YearCitationAltmetrics
2016Cai R, Liang F, Hecker R, 'The transition process from initial entrepreneurship to subsequent opportunity entrepreneurship: A case of China', Academy of International Business Southeast Asia Regional Conference 2016, 2-4 December 2016, Guangzhau, China (2016) [Conference Extract]

[eCite] [Details]

Co-authors: Hecker R

2013Liang F, 'Chinese immigrant entrepreneurs in Australia as institutional entrepreneurs: Do they still prefer restaurant industry?', Proceedings of the 27th Australian and New Zealand Academy of Management Conference 2013: Managing on the Edge, online, 4-6 December 2013, Hobart (2013) [Conference Extract]

[eCite] [Details]

2011Liang F, Gao L, 'An Institution and culture-induced dualistic approach towards Guanxi management: A case of Chinese migrant entrepreneurs in Australia', Proceedings of the 2011 AIB Southeast Asia Regional Conference, 1-3 December, 2011, Taiwan, pp. 1-22. (2011) [Refereed Conference Paper]

[eCite] [Details]

Co-authors: Gao L

2006Liang F, Nicholas S, 'Parent Control in International Joint Ventures in Transitional China', AIB 2006 Proceedings: From the Silk Road to Global Networks: Harnessing the Power of People in International Business, 23-26 June 2006, Beijing, pp. 1-26. (2006) [Refereed Conference Paper]

[eCite] [Details]

2005Liang F, Nicholas S, 'Transfer technology through appropriate location selection: An empirical investigation in China', AIB 2005 Proceedings, 9-12 July 2005, Quebec City, Canada, pp. 1-35. (2005) [Refereed Conference Paper]

[eCite] [Details]

2004Liang F, Nicholas S, 'Integration and Responsiveness of Subsidiaries in Transitional China', Inaugural Conference Proceedings International Association for Chinese Management Research , 17-20 June 2004, Beijing PR China, pp. 1-18. (2004) [Refereed Conference Paper]

[eCite] [Details]

2004Liang F, Nicholas S, 'Maintaining Inter-Partner Cooperation of IJV: Evidence from China', Proceedings of the 2004 Annual Conference of the Australia-New Zealand International Business Academy Dynamism and Challenges in Internationalisation, 5-6 November 2004, Canberra, pp. 1-21. ISBN 1740882393 (2004) [Refereed Conference Paper]

[eCite] [Details]

2004Liang F, Nicholas S, 'Managing Ongoing Inter-Partner Relationships Within International Joint Ventures: An Empirical Investigation', "Bridging with the Other: The Importance of Dialogue in International Business", 10-13 July 2004, Stockholm, Sweden, pp. 1-30. (2004) [Refereed Conference Paper]

[eCite] [Details]

2004Liang F, Nichols S, 'Exploring a typology of subsidiary strategies in a transitional economy', AIB 2004 Proceedings, 10-13 July 2004, Stockholm, Sweden, pp. 17. (2004) [Refereed Conference Paper]

[eCite] [Details]

2003Liang F, Nicholas S, 'Cooperation and Conflict of Joint Ventures in China', Conference Proceedings 2003 ANZIBA The Challenge of International Business, 7-8 November 2003, University of Otago, Dunedin, New Zealand, pp. 1-16. ISBN 0-9583404-9-8 (2003) [Refereed Conference Paper]

[eCite] [Details]

2002Liang F, Nicholas S, 'Subsidiary Strategic Roles in a Transitional Economy', Assessing International Business Theory and Practice, 8-9 November 2002, Brisbane, pp. 265-283. ISBN 0-9581932-0-7 (2002) [Refereed Conference Paper]

[eCite] [Details]

Research Supervision

Fan has supervised HDR students in the areas of: 

  • The effects of organisational factors on the employee process innovation
  • The entry mode decisions of Chinese investment in Australia
  • The effects of product information cues on consumers' purchase decision-making of unknown brands
  • Understanding online shopping behaviour from the perspective of transaction costs
  • The dynamic transition process from necessity-based start-up to subsequent opportunity- entrepreneurship
  • The determination of corporate environment performance

Current

1

Completed

6

Current

DegreeTitleCommenced
PhDCorporate Environmental Performance Determination in China2010

Completed

DegreeTitleCompleted
PhDThe Transition from Necessity-Based Start-Up to Subsequent Opportunity Entrepreneurship: A case study of china
Candidate: Rongchang Cai
2015
PhDA Study of the Effect of Product Information Cues on Consumers' Purchase Decision-Making of Unknown Brands
Candidate: Xuesong Bai
2015
PhDUnderstanding Consumer Online Shopping Behaviour From the Perspective of Transaction Costs
Candidate: Lingling Gao
2015
PhDChinese OFDI in Australia: Drivers and Entry Modes
Candidate: Zilan Cen
2014
PhDThe Effects of Organisational Factors on Employee Process Innovation: An Empirical Study of China
Candidate: Jingjing Wang
2013
PhDThe Strategic Management of Brand Equity in Emerging Markets
Candidate: Tommy Lee Wong
2013