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Mark Wickham

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Mark Wickham

Mark Wickham

Senior Lecturer
Tasmanian School of Business and Economics

Room 316, Centenary Building, Sandy Bay Campus

+61 3 6226 2159 (phone)

Mark.Wickham@utas.edu.au

Dr Mark Wickham is a Senior Lecturer in Social Enterprise Strategy at the Tasmanian School of Business & Economics. His research focuses on 'strategic communication', 'sustainability', and 'social responsibility reporting' in both the for-profit and not-for-profit sectors. His research has appeared in a number of prestigious outlets, including the Australian Journal of Public Administration, Annals of Tourism Research, Tourism Management, and The Journal of Sustainable Tourism.  Mark also reviews papers for The International Journal of Organizational Analysis, The Journal of Corporate Ownership & Control and The Qualitative Report; in 2015, he was awarded the Outstanding Reviewer for International Journal of Organizational Analysis in the Emerald Literati Network Awards for Excellence.

Career summary

Qualifications

DegreeTitle of ThesisUniversityCountryAwarded
PhDIndustrial Cluster Development: The Role of Regional GovernmentUniversity of TasmaniaAustralia2004
BComm(Hons)CEO Pay and Organisational Performance in AustraliaUniversity of TasmaniaAustralia2000
GradCertUniversity Learning & TeachingUniversity of TasmaniaAustralia2006

Biography

Before joining the University of Tasmania, Mark worked as a manager (both at the store and State office level) for Coles supermarkets, and as a marketer with Cadbury Schweppes. In 1996, he began his undergraduate degree In Marketing and Human Resource Management in the Faculty of Commerce. During his undergraduate degree, but the most outstanding Human resource Student by the Australian Human Resource Institute. In 2000, Mark was awarded a first class honours degree or his research into CEO compensation performance in Australia. In 2004, he was awarded his Ph.D. qualification, which focused on the regional government in the development of an internationally competitive industrial cluster. Post Ph.D., his research interests include: the strategic management of non-traditional organisational forms (e.g. social enterprises, not-for-profit organisations, temporary organisational forms, the arts and cultural marketing context etc.); the role that sustainability plays in the sin-industry context, and; marketing strategy generally.

Research Themes

Mark's research aligns to the University's theme of Community, Place & Change. His research interests include:

  • The strategic management of non-traditional organisational forms
  • Social enterprises
  • Not-for-profit organisations,
  • Temporary organisational forms

In particular, Mark is interested in how the extant strategic management theories applied to organisations whose primary focus is not a financial performance, but rather on increasing their impact on the social good.

  • The role that sustainability plays in the sin-industry context

'Sin-industry' is the title given to sectors in the economy whose core product/services cause harm to society, but are nonetheless demanded by that society (e.g. tobacco, gambling, prostitution, mining etc.). Mark's research seeks to understand how such industries employ ethics/corporate social responsibility/sustainability principles in their strategic communications in order to hold the position themselves in the marketplace.

  • Marketing strategy in the arts and cultural sector

The arts and cultural sector represents a unique marketplace within which produces and consumers combine to create the value proposition. Extant marketing theory is cut will provide only a partial explanation of value creation in this market, and Mark's research is focused on reconceptualising marketing theory to better account for value creation in this context.

Memberships

Professional practice

Australian Marketing Institute (AMI)

Australasian Society for Computers in Learning in Tertiary Education (ASCILITE)

Administrative expertise

WARP/PES Academic Coordinator for the TSBE

Teaching

Introduction to Management, Managerial Social Responsibility, Marketing Management

Teaching expertise

Mark's teaching is closely related to his research work, and since joining the University of Tasmania in 2004, has taught introductory units (i.e. Introduction to Management) and advanced units (i.e. Strategic Management and Managerial Social Responsibility) at the undergraduate level, and advanced units (i.e. Strategic Marketing) at the MBA level. Mark's teaching has been recognised internationally, with invitations to deliver his Strategic Management unit at The European Overseas Campus (a German based university program based in Indonesia in 2011, 2012, 2013, 2015), and to co-author a Strategic Marketing Management textbook  in 2012.

Teaching responsibility

Research Invitations

2014: Invited to Passau University, Germany, to establish a research collaboration (i.e. sustainability strategy)and to contribute to the Business School's PhD colloquium

2012: Invited to Nuremberg  University, Germany, for research collaboration (i.e. innovation strategy)

2010: Invited to Nuremberg  University, Germany, to establish a research collaboration (i.e. innovation strategy)

View more on Dr Mark Wickham in WARP

Expertise

  • Marketing strategy in non-traditional marketing and organisational contexts
  • Ethics/CSR/Sustainability performance management in 'sin-industries'
  • Reputation management in non-traditional organisational forms
  • Arts and cultural marketing management

Awards

2015: Outstanding Reviewer for International Journal of Organizational Analysis in the Emerald Literati Network Awards for Excellence.

2007: Faculty of Business Research Award2005: Faculty of Business Research Award

Collaboration

Mark is currently involved in one international research project with the University of Passau's Business School. The project focuses on sustainability reporting strategy in Sin-industry settings.

Current projects

Mark's research aligns to the University's theme of Creativity, Culture and Society, and is currently focused on three ongoing research projects: the first project seeks to gain insight into the links between extant marketing theory and its applicability to the arts and cultural sectors. The second project concerns the management of reputation in non-traditional organisational settings (e.g. events). The third project involves the role of corporate reports in the communication of ethical and sustainability performance.

Research Fields

  • Marketing Management (incl. Strategy and Customer Relations) (150503)
  • Tourism Management (150603)
  • Marketing Theory (150506)

Research Impact

  • Management (910402)
  • Marketing (910403)
  • Human Capital Issues (910202)

Publications

Total publications

82

Highlighted publications

(10 outputs)
YearTypeCitationAltmetrics
2016Journal ArticleDunn A, Wickham M, 'Craft brewery tourism best-practices: A research agenda', Annals of Tourism Research, 56 pp. 140-142. ISSN 0160-7383 (2016) [Refereed Article]

DOI: 10.1016/j.annals.2015.10.009 [eCite] [Details]

Co-authors: Dunn A

Tweet

2016Journal ArticleWong TL, French LE, Wickham MD, 'Knowledge-management issues in China's hotel industry', Annals of Tourism Research, 57 pp. 257-259. ISSN 0160-7383 (2016) [Refereed Article]

DOI: 10.1016/j.annals.2015.11.022 [eCite] [Details]

Co-authors: Wong TL; French LE

Tweet

2015Journal ArticleWickham M, Lehman K, 'Communicating sustainability priorities in the museum sector', Journal of Sustainable Tourism, 23, (7) pp. 1011-1028. ISSN 0966-9582 (2015) [Refereed Article]

DOI: 10.1080/09669582.2015.1042483 [eCite] [Details]

Citations: Scopus - 1Web of Science - 1

Co-authors: Lehman K

Tweet

2015Journal ArticleWong T, Wickham M, 'An examination of Marriott's entry into the Chinese hospitality industry: A Brand Equity perspective', Tourism Management, 48 pp. 439-454. ISSN 0261-5177 (2015) [Refereed Article]

DOI: 10.1016/j.tourman.2014.12.014 [eCite] [Details]

Citations: Scopus - 1Web of Science - 3

Co-authors: Wong T

Tweet

2014Journal ArticleLehman KF, Wickham MD, 'Marketing orientation and activities in the arts-marketing context: Introducing a visual artists' marketing trajectory model', Journal of Marketing Management, 30, (7/8) pp. 664-696. ISSN 0267-257X (2014) [Refereed Article]

DOI: 10.1080/0267257X.2013.838987 [eCite] [Details]

Co-authors: Lehman KF

Tweet

2014Journal ArticleLehman KF, Wickham MD, Fillis I, 'A cultural tourism research agenda', Annals of Tourism Research, 49, (6) pp. 156-158. ISSN 0160-7383 (2014) [Refereed Article]

DOI: 10.1016/j.annals.2014.09.004 [eCite] [Details]

Co-authors: Lehman KF

Tweet

2012BookJain S, Haley G, Voola R, Wickham MD, 'Marketing: Planning and Strategy', Cengage Learning, Victoria, pp. 472. ISBN 9780170189392 (2012) [Authored Other Book]

[eCite] [Details]

2012Journal ArticleWickham M, Dunn A, Sweeney S, 'Analysis of the leading tourism journals 1999-2008', Annals of Tourism Research, 39, (3) pp. 1714-1718. ISSN 0160-7383 (2012) [Refereed Article]

DOI: 10.1016/j.annals.2012.05.022 [eCite] [Details]

Citations: Scopus - 3Web of Science - 1

Co-authors: Dunn A

Tweet

2012EntryWickham MD, 'Thana-Marketing Mix', Marketing Glossary, MAANZ International (ed), Marketing Association of Australia and New Zealand, 1, pp. 1 (2012) [Entry]

[eCite] [Details]

2007Journal ArticleWickham MD, 'The development of competitive industries: the role of state government actors', Australian Journal of Public Administration, 66, (1) pp. 38-51. ISSN 0313-6647 (2007) [Refereed Article]

DOI: 10.1111/j.1467-8500.2007.00512.x [eCite] [Details]

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Journal Article

(35 outputs)
YearCitationAltmetrics
2016Dunn A, Wickham M, 'Craft brewery tourism best-practices: A research agenda', Annals of Tourism Research, 56 pp. 140-142. ISSN 0160-7383 (2016) [Refereed Article]

DOI: 10.1016/j.annals.2015.10.009 [eCite] [Details]

Co-authors: Dunn A

Tweet

2016Lehman KF, Wickham MD, Fillis I, 'Conceptualising the Symbolic Product: An arts marketing imperative', AT Business Management Review, 12, (1) pp. 84-92. ISSN 1813-0534 (2016) [Refereed Article]

[eCite] [Details]

Co-authors: Lehman KF

2016Wong TL, French LE, Wickham MD, 'Knowledge-management issues in China's hotel industry', Annals of Tourism Research, 57 pp. 257-259. ISSN 0160-7383 (2016) [Refereed Article]

DOI: 10.1016/j.annals.2015.11.022 [eCite] [Details]

Co-authors: Wong TL; French LE

Tweet

2015Wickham M, Lehman K, 'Communicating sustainability priorities in the museum sector', Journal of Sustainable Tourism, 23, (7) pp. 1011-1028. ISSN 0966-9582 (2015) [Refereed Article]

DOI: 10.1080/09669582.2015.1042483 [eCite] [Details]

Citations: Scopus - 1Web of Science - 1

Co-authors: Lehman K

Tweet

2015Wong T, Wickham M, 'An examination of Marriott's entry into the Chinese hospitality industry: A Brand Equity perspective', Tourism Management, 48 pp. 439-454. ISSN 0261-5177 (2015) [Refereed Article]

DOI: 10.1016/j.tourman.2014.12.014 [eCite] [Details]

Citations: Scopus - 1Web of Science - 3

Co-authors: Wong T

Tweet

2015Dunn A, Wickham M, 'Building product awareness and distribution channels in crowded markets: An analysis of craft breweries in the USA', AT Business Management Review, 11, (1) pp. 60-67. ISSN 1813-0534 (2015) [Refereed Article]

[eCite] [Details]

Co-authors: Dunn A

2015Wickham M, Lehman K, French L, 'Communicating marketing priorities in the Not-For-Profit sector: A content analysis of Australian state-museums' annual reports', Corporate Ownership and Control, 12, (2) pp. 318-328. ISSN 1727-9232 (2015) [Refereed Article]

[eCite] [Details]

Co-authors: Lehman K; French L

2014Lehman KF, Wickham MD, 'Marketing orientation and activities in the arts-marketing context: Introducing a visual artists' marketing trajectory model', Journal of Marketing Management, 30, (7/8) pp. 664-696. ISSN 0267-257X (2014) [Refereed Article]

DOI: 10.1080/0267257X.2013.838987 [eCite] [Details]

Co-authors: Lehman KF

Tweet

2014Lehman KF, Wickham MD, Fillis I, 'A cultural tourism research agenda', Annals of Tourism Research, 49, (6) pp. 156-158. ISSN 0160-7383 (2014) [Refereed Article]

DOI: 10.1016/j.annals.2014.09.004 [eCite] [Details]

Co-authors: Lehman KF

Tweet

2014Alshathry S, O'Donohue W, Wickham MD, Fishwick S, 'National culture as an influence on perceptions of employer attractiveness', Academy of Taiwan Business Management Review, 10, (1) Article 13. ISSN 1813-0534 (2014) [Refereed Article]

[eCite] [Details]

Co-authors: Fishwick S

2013Hardy A, Wickham MD, Gretzel U, 'Neglected stakeholder groups: conceptualising a dynamic model for neglected stakeholder analysis and engagement', Corporate Ownership and Control, 11, (1) pp. 348-359. ISSN 1727-9232 (2013) [Refereed Article]

[eCite] [Details]

Citations: Scopus - 2

Co-authors: Hardy A

2013Lehman KF, Wickham MD, 'Arts-marketing and marketing strategy development: Modelling the marketing activities of visual artists across their career', AT Business Management Review, 9, (2) Article 14. ISSN 1813-0534 (2013) [Refereed Article]

[eCite] [Details]

Co-authors: Lehman KF

2013Jekimovics L, Wickham MD, Danzinger F, 'Social networking and e-CRM: 'Revolution' or 'e-business as usual'?', AT Business Management Review, 9, (1) pp. 153-162. ISSN 1813-0534 (2013) [Refereed Article]

[eCite] [Details]

Co-authors: Jekimovics L

2012Andrew N, Wickham M, O'Donohue W, Danzinger F, 'Presenting a Core-Periphery model of voluntary CSR disclosure in Australian annual reports', Corporate Ownership & Control Journal, 9, (2) pp. 438-448. ISSN 1727-9232 (2012) [Refereed Article]

[eCite] [Details]

Citations: Scopus - 2

Co-authors: Andrew N

2012Dunn A, Wickham M, 'The mix of research methods in the leading tourism journals: 2000-2009', Problems and Perspectives in Management, 10, (1) pp. 8-16. ISSN 1727-7051 (2012) [Refereed Article]

[eCite] [Details]

Citations: Scopus - 1

Co-authors: Dunn A

2012Wickham M, Dunn A, Sweeney S, 'Analysis of the leading tourism journals 1999-2008', Annals of Tourism Research, 39, (3) pp. 1714-1718. ISSN 0160-7383 (2012) [Refereed Article]

DOI: 10.1016/j.annals.2012.05.022 [eCite] [Details]

Citations: Scopus - 3Web of Science - 1

Co-authors: Dunn A

Tweet

2012Wickham M, O'Donohue W, 'Developing an Ethical Organization: Exploring the Role of Ethical Intelligence', Organization Development Journal, 30, (2) pp. 9-29. ISSN 0889-6402 (2012) [Refereed Article]

[eCite] [Details]

Citations: Scopus - 1

2011Wickham M, Wong T, O'Donohue W, 'The strategic management of brand equity: Exploring the resources, capabilities and lessons of Marriott's entry into China', AT Business Management Review, 7, (1) pp. 13-23. ISSN 1813-0534 (2011) [Refereed Article]

[eCite] [Details]

Co-authors: Wong T

2010Andrew N, Wickham MD, 'The voluntary CSR disclosure in corporate annual reports: Evidence from Australia', Corporate Ownership and Control, 8, (1) pp. 49-55. ISSN 1727-9232 (2010) [Refereed Article]

[eCite] [Details]

Citations: Scopus - 2

Co-authors: Andrew N

2009Wickham MD, 'Thana-marketing strategy: Exploring the 8Ps that dare not speak their name', International Journal of Business Strategy, 9, (1) pp. 194-201. ISSN 1553-9563 (2009) [Refereed Article]

[eCite] [Details]

2009Wickham MD, O'Donohue W, 'Developing 'Employer of Choice' status: Exploring an employment marketing mix', Organization Development Journal: Guiding The Future of People Working Together, 27, (3) pp. 77-95. ISSN 0889-6402 (2009) [Refereed Article]

[eCite] [Details]

Citations: Scopus - 2

Co-authors: O'Donohue W

2009Wickham MD, Wong TL, 'Stakeholder management capability: Exploring the strategic management of dissenting stakeholder groups', Corporate Ownership & Control, 6, (4) pp. 293-301. ISSN 1727-9232 (2009) [Refereed Article]

[eCite] [Details]

Citations: Scopus - 3

Co-authors: Wong TL

2009Hanson DJ, Wickham MD, 'How should small shareholders have a choice? Lessons from Gunns Ltd extraordinary general meeting', Corporate Ownership & Control, 7, (1) pp. 160-167. ISSN 1727-9232 (2009) [Refereed Article]

[eCite] [Details]

Co-authors: Hanson DJ

2008Hall LE, Wickham MD, 'Organising IMC roles and functions in the business-to-business network environment', Journal of Marketing Communications, 14, (3) pp. 193-206. ISSN 1352-7266 (2008) [Refereed Article]

DOI: 10.1080/13527260701789775 [eCite] [Details]

Citations: Scopus - 8

Co-authors: Hall LE

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2008O'Donohue W, Wickham MD, 'Managing the psychological contract in competitive labour-market conditions', Journal of Global Business Issues, 2, (2) pp. 23-32. ISSN 1931-311X (2008) [Refereed Article]

[eCite] [Details]

Co-authors: O'Donohue W

2008Wickham MD, Fishwick S, 'Presenting a 'career-life balance' approach to the work-life balance issue', International Review of Business Research Papers, 4, (5) pp. 87-96. ISSN 1832-9543 (2008) [Refereed Article]

[eCite] [Details]

Co-authors: Fishwick S

2007Wickham MD, 'The development of competitive industries: the role of state government actors', Australian Journal of Public Administration, 66, (1) pp. 38-51. ISSN 0313-6647 (2007) [Refereed Article]

DOI: 10.1111/j.1467-8500.2007.00512.x [eCite] [Details]

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2007Wickham MD, Parker M, 'Reconceptualising Organisational Role Theory for contemporary organisational contexts', Journal of Managerial Psychology, 22, (5) pp. 440-464. ISSN 0268-3946 (2007) [Refereed Article]

DOI: 10.1108/02683940710757182 [eCite] [Details]

Citations: Scopus - 18

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2006Wickham MD, Hall LE, 'An Examination of Integrated Marketing Communications in the Business to Business Environment: The Case of the Tasmanian Light Ship Cluster', The Journal of Marketing Communications, 12, (2) pp. 95-108. ISSN 1352-7266 (2006) [Refereed Article]

DOI: 10.1080/13527260600615600 [eCite] [Details]

Citations: Scopus - 9

Co-authors: Hall LE

Tweet

2005Wickham MD, 'Entrepreneurship and the Management of Innovation in the Global Marketplace: The Incat Story', The Management Case Study Journal, 5, (2) pp. 83-93. ISSN 1445-033X (2005) [Refereed Article]

[eCite] [Details]

2005Wickham MD, 'Reconceptualising Porter's Diamond for the Australian Context', Journal of New Business Ideas and Trends, 3, (2) pp. 40-48. ISSN 1446-8719 (2005) [Refereed Article]

[eCite] [Details]

2005Wickham MD, Woods M, 'Reflecting on the Strategic Use of CAQDAS to Manage and Report on the Qualitative Research Process', The Qualitative Report, 10, (4) pp. 687-702. ISSN 1052-0147 (2005) [Refereed Article]

[eCite] [Details]

Co-authors: Woods M

2002Holland P, Wickham MD, 'Drug testing in the workplace: unravelling the issues', The Journal of Occupational Health and Safety, 18, (1) pp. 55-59. ISSN 0815-6409 (2002) [Refereed Article]

[eCite] [Details]

Co-authors: Holland P

2002Holland P, Wickham MD, 'The Contentious Issue of Drug Testing in the Workplace: The Case of the South Blackwater Mine', Safety at Work, 3, (12) pp. 5-11. ISSN 1444-6995 (2002) [Professional, Non Refereed Article]

[eCite] [Details]

Co-authors: Holland P

2001Holland P, Wickham MD, 'Drug Testing in the Workplace: The Case of the South Blackwater Mine', The Management Case Study Journal, 1, (2) pp. 44-51. ISSN 1445-033X (2001) [Refereed Article]

[eCite] [Details]

Co-authors: Holland P

Book

(2 outputs)
YearCitationAltmetrics
2014Wickham MD, Macklin RB, Wong TL, 'Regional economic development: The role of regional government in the development of internationally competitive industry clusters', Palmer-Higgs, Australia, pp. 178. ISBN 978 0 992 54937 4 (2014) [Authored Research Book]

[eCite] [Details]

Co-authors: Macklin RB; Wong TL

2012Jain S, Haley G, Voola R, Wickham MD, 'Marketing: Planning and Strategy', Cengage Learning, Victoria, pp. 472. ISBN 9780170189392 (2012) [Authored Other Book]

[eCite] [Details]

Chapter in Book

(10 outputs)
YearCitationAltmetrics
2014Wickham MD, Woods M, 'Reflecting on the strategic use of CAQDAS to manage and report on the qualitative research process', Qualitative Research in Business and Management, SAGE, Willmott, H. and Bell, E. (ed), USA, pp. 687-702. ISBN 9781446287446 (2014) [Revised Book Chapter]

[eCite] [Details]

Co-authors: Woods M

2008Wickham MD, 'Regional Economic Development: Exploring the 'Role of Government' in Porter's Industrial Cluster Theory', Cluster Initiatives: Engine for Economic Growth, Icfai University Press, P Bala Bhaskaran (ed), Hyderabad, pp. 126-144. ISBN 978-81-314-1962-5 (2008) [Research Book Chapter]

[eCite] [Details]

2007Wickham MD, 'Planning for a new breed of technology: Bio-technology and the marketplace', Management, Prentice Hall, R. Fitzgerald (ed), Sydney, pp. 291-292. ISBN 0 7339 7313 2 (2007) [Other Book Chapter]

[eCite] [Details]

2007Wickham MD, 'Avian influenza: A national plan for an international threat', Management, Prentice Hall, R. Fitzgerald (ed), Sydney, pp. 265-267. ISBN 0 7339 7313 2 (2007) [Other Book Chapter]

[eCite] [Details]

2007Wickham MD, 'Restructuring to regain control: The case of the National Australia Bank', Management, Prentice Hall, R. Fitzgerald (ed), Sydney, pp. 656-660. ISBN 0 7339 7313 2 (2007) [Other Book Chapter]

[eCite] [Details]

2005Hanson DJ, Wickham MD, 'Hearing with the aid of implanted technology: The case of Cochlear, an Australian high-technology leader', Strategic Management Competitiveness and Globalisation, Nelson Thomson Learning, Robyn Flemming (ed), Southbank, Victoria, pp. 19-25. ISBN 0 17 011908 4 (2005) [Other Book Chapter]

[eCite] [Details]

Co-authors: Hanson DJ

2005Wickham MD, Hanson DJ, 'The Australian retail wars: Coles Myer and Woolworths battle for brand value', Strategic Management Competitiveness and Globalisation, Nelson Australia Pty Limited, Robyn Flemming (ed), Southbank, Victoria, pp. 26-31. ISBN 0 17 0119048 4 (2005) [Other Book Chapter]

[eCite] [Details]

Co-authors: Hanson DJ

2005Wickham MD, Hanson DJ, 'Incat Tasmania's race for international success: Blue-riband strategies', Strategic Management Competitiveness and Globalisation [2nd Edition], Nelson Australia Pty Limited, Robyn Flemming (ed), South Bank, Victoria, pp. 89-94. ISBN 0 17 011908 4 (2005) [Other Book Chapter]

[eCite] [Details]

Co-authors: Hanson DJ

2002Crispin SH, Wickham MD, Hanson DJ, 'Pacific Dunlop: Caught on the half volley', Strategic Management Competitiveness and Globalisation, Nelson Thomson Learning, Robyn Flemming (ed), South Bank, Victoria, pp. 157-172. ISBN 0 17 0102742 (2002) [Other Book Chapter]

[eCite] [Details]

Co-authors: Crispin SH; Hanson DJ

2002Wickham MD, Hanson DJ, 'Incat Tasmania's race for international success: Blue-riband strategies', Strategic Management Competitiveness and Globalisation [4th edition], Nelson Thomson Learning, Dallas Hanson (ed), South Bank, Victoria, pp. 95-104. ISBN 0 17 010274 2 (2002) [Revised Book Chapter]

[eCite] [Details]

Co-authors: Hanson DJ

Conference Publication

(28 outputs)
YearCitationAltmetrics
2015Lehman KF, Wickham MD, Fillis I, Mulvaney R, 'Maximising the impact of the cultural heritage sector in regional Australia', Proceedings of the 2015 MAPSI Conference, July 6-7, 2015, Tallinn, pp. 35-37. (2015) [Conference Extract]

[eCite] [Details]

Co-authors: Lehman KF

2014Lehman KF, Fillis I, Wickham MD, 'Reconceptualising product' in the arts and cultural context', Proceedings of the 2014 British Academy of Management Conference, 9-11 September, Belfast, pp. 1-15. ISBN 978-0-9549608-7-2 (2014) [Refereed Conference Paper]

[eCite] [Details]

Co-authors: Lehman KF

2013Wong T, Wickham M, Hall L, 'The paradox of training and development: Knowledge management in the Chinese hospitality industry context', Proceedings of the 27th ANZAM Conference, 4-6 December 2013, Hobart, pp. 1-18. ISBN 978-0-9875968-1-9 (2013) [Refereed Conference Paper]

[eCite] [Details]

Co-authors: Wong T; Hall L

2013Wong TL, Wickham MD, Hecker R, 'The strategic management of Brand Equity in emerging markets', Proceedings of the 27th ANZAM Conference, December 4-6, 2013, Hobart, pp. 1-21. ISBN 978-0-9875968-1-9 (2013) [Refereed Conference Paper]

[eCite] [Details]

Co-authors: Wong TL; Hecker R

2013Hardy A, Gretzel U, Wickham M, 'Neglected stakeholder groups: A case study of recreational vehicle users in Tasmania', Proceedings of the 27th ANZAM Conference, December 4-6, 2013, Hobart, pp. 1-13. ISBN 978-0-9875968-1-9 (2013) [Refereed Conference Paper]

[eCite] [Details]

Co-authors: Hardy A

2011Wong TL, Wickham MD, 'Exploring an Australian state government's management of dissenting stakeholder groups', Proceedings of the 25th ANZAM Conference, Dec 7-9 2011, Wellington EJ (2011) [Refereed Conference Paper]

[eCite] [Details]

Co-authors: Wong TL

2010Crispin S, Wickham M, 'Ecotourism and strategic management: the current state of play', Proceedings of the 20th Annual CAUTHE Conference: Tourism and Hospitality Challenge the Limits, 8-11 February 2010, Hobart, pp. 1-21. ISBN 978 1 86295 560 8 (2010) [Refereed Conference Paper]

[eCite] [Details]

Co-authors: Crispin S

2010Wickham MD, Wong TL, 'The strategic management of brand equity: Exploring the resources, capabilities and lessons of Marriott Hotel's entry into China', Abstracts of the 6th International Colloquium - Academy of Marketing, April 9-11, 2010, Barcelona, pp. 1-1. (2010) [Conference Extract]

[eCite] [Details]

Co-authors: Wong TL

2010O'Donohue W, Wickham MD, 'The role of ethical intelligence and organizational infrastructure in organizational decision-making', Proceedings of the 2010 British Academy of Management Conference, 14-16 September 2010 , United Kingdom, pp. 1-17. (2010) [Refereed Conference Paper]

[eCite] [Details]

Co-authors: O'Donohue W

2008Wickham MD, Fishwick S, 'Reconciling the divide between strategic HRM practices and Work-Life Balance: Conceptualising a Career-Life Balance Audit', Proceedings of the 2008 Annual London Conference of Money, Economy and Management, July 3-4 2008, London, pp. 1-11. (2008) [Refereed Conference Paper]

[eCite] [Details]

Co-authors: Fishwick S

2008Wickham MD, O'Donohue W, Hanson DJ, 'Conceptualising the employment value proposition: The role of the extended marketing mix', Proceedings of the 2008 ANZMAC Conference, 1-3 December 2008, Sydney, pp. 1-8. ISBN 1863081445 (2008) [Refereed Conference Paper]

[eCite] [Details]

Co-authors: O'Donohue W; Hanson DJ

2007O'Donohue W, Wickham MD, 'Managing the Psychological Contract for Employers of Choice: Would you like fries with that?', Proceedings of the 21st ANZAM Conference, December 4-7, 2007, Sydney, pp. 1-13. ISBN 186308 140 2 (2007) [Refereed Conference Paper]

[eCite] [Details]

Co-authors: O'Donohue W

2006Wickham MD, 'The Role of Government in Facilitating the Innovative Capacity of Industry: The Case of the Tasmanian Light Ship Building Industry', Academy of World Business Conference Proceedings, 10-13 July 2006, Paris, pp. 2065-2075. ISBN 0-9752272-1-1 (2006) [Refereed Conference Paper]

[eCite] [Details]

2006Wickham MD, Parker M, 'Effectively Managing the Work-Family and Work-Life Balance: An Organisational Role Perspective', Socially Responsive, Socially Responsible Approaches to Employment and Work - Australian Centre for Research in Employment and Work ACREW, 1-4 July 2006, Tuscany, Italy, pp. 1-20. ISBN 0-7326-2293-X (2006) [Refereed Conference Paper]

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Co-authors: Parker M

2006Wickham MD, Parker M, Fishwick S, 'Exploring a Work Life Impact Audit: An Aid to Informed Consensus?', Proceedings of the 20th ANZAM Conference, 6-8 December 2006, Queensland, pp. 1-12. ISBN 1 921047 34 8 (2006) [Refereed Conference Paper]

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Co-authors: Parker M; Fishwick S

2006Woods M, Wickham MD, 'Methodological implications of software use: An empirical investigation of the impact of software programs on literature analysis using N6 and N VIVO 7', Quality and Impact of Qualitative Research, 27-29 November 2006, Brisbane, pp. 163-172. ISBN 1 920952 91 8 (2006) [Refereed Conference Paper]

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Co-authors: Woods M

2005Parker M, Wickham MD, 'Organizational Role Theory and the Multi-Faceted Worker', Proceedings of the 19th ANZAM Conference, 7-10 December 2005, Canberra, pp. 1-12. ISBN 1740882458 (2005) [Refereed Conference Paper]

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Co-authors: Parker M

2005Wickham MD, 'Industrial Cluster Development: Lessons from the Success of the Innovative Tasmanian Light Shipbuilding Industry Cluster', Creating an Entrepreneurial Nation: The Role of Enterprise and Innovation, 7-8 July 2005, Hamilton, New Zealand, pp. 1-14. ISBN 0-476-01402-6 (2005) [Refereed Conference Paper]

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2005Wickham MD, 'Regional Economic Development: Exploring the 'Role of Government' in Porter's Industrial Cluster Theory', Beyond Clusters: Current Practices & Future Strategies, 30 June - 1 July 2005, Ballarat, pp. 1-12. ISBN 187685121X (2005) [Refereed Conference Paper]

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2005Wickham MD, Hall LE, 'Organising IMC Functions in the Business-to-Business Environment: The Case of the Tasmanian Light Shipbuilding Cluster', ANZMAC: Broadening the Boundaries, 5-7 December 2005, Fremantle, Western Australia, pp. 189-196. ISBN 0-646-45502-8 (2005) [Refereed Conference Paper]

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Co-authors: Hall LE

2005Wickham M, 'Reconceptualising Porter's Diamond for the Australian Context', Journal of New Business Ideas and Trends, 30 June - 1 July, 2005, Ballarat, Australia, pp. 40-48. ISSN 1446-8719 (2005) [Refereed Conference Paper]

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2004Hall LE, Wickham MD, 'The Role of IMC in the Business-to-Business Environment: The Case of the Tasmanian Maritime Cluster', Conference Proceedings ANZMAC The Australian and New Zealand Marketing Academy 2004 Marketing Accountabilities and Responsibilities, 29 November - 1 December 2004, Wellington, New Zealand, pp. 1-7. (2004) [Refereed Conference Paper]

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Co-authors: Hall LE

2004Hanson DJ, Wickham MD, 'Who really matters in the end? Gunns of Tasmania and the green shareholder revolt', The Interdisciplinary Corporate Social Responsibility Conference, 22-23 October 2004, Nottingham, UK, pp. 1-14. (2004) [Refereed Conference Paper]

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Co-authors: Hanson DJ

2004Wickham MD, Woods M, 'Broadening the strategic use of CAQDAS to manage the qualitative research process: lessons from the field', Proceedings of the Qualitative Research in IT & IT in Qualitative Research, 24-26 November 2004, Brisbane, Australia, pp. 1-9. ISBN 1 920952 07 1 (2004) [Refereed Conference Paper]

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Co-authors: Woods M

2002Wickham MD, Hanson DJ, 'Industrial clustering in regional Australia: The role of chance, entrepreneurs and government in the Tasmanian Light Ships Industry', Proceedings of 16th ANZAM Australian and New Zealand Academy of Management Conference, 4-7 December 2002, Beechworth, Victoria, pp. online. ISBN 0-9750166-0-1 (2002) [Refereed Conference Paper]

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Co-authors: Hanson DJ

2001Holland P, Wickham MD, 'Mandatory drug testing in the workplace: Issues, problems, agendas', Proceedings of ANZAM the Australian & New Zealand Academy of Management Conference: Closing the Divide, 5-8 December, 2001, Auckland, New Zealand, pp. online. ISBN 0-473-08309-4 (2001) [Refereed Conference Paper]

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Co-authors: Holland P

2001Wickham MD, Holland P, 'The Contentious Issue of Drug Testing in the Workplace: The Case of the South Blackwater Mine', Association of Industrial Relations Academics Australian and New Zealand Conference, 31 January - 2 February 2001, Woollongong, pp. 1-12. ISBN 0864186908 (2001) [Refereed Conference Paper]

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Co-authors: Holland P

2001Wickham MD, Holland P, Hecker R, 'CEO pay and organisational performance in Australia: Is there a relationship?', The Australian & New Zealand Academy of Management ANZAM 2001: Proceedings, 5-8 December 2001, Auckland, New Zealand, pp. online. ISBN 0-473-08309-4 (2001) [Refereed Conference Paper]

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Co-authors: Holland P; Hecker R

Contract Report, Consultant's Report

(1 outputs)
YearCitationAltmetrics
2016Lehman KF, Wickham MD, Fillis I, 'Motivations for consuming art and cultural experiences: Report to industry', QVMAG, Launceston, 1 (2016) [Consultants Report]

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Co-authors: Lehman KF

Thesis

(1 outputs)
YearCitationAltmetrics
2004Wickham MD, 'Industrial Cluster Development: The Role of Government' (2004) [PhD]

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Entry

(1 outputs)
YearCitationAltmetrics
2012Wickham MD, 'Thana-Marketing Mix', Marketing Glossary, MAANZ International (ed), Marketing Association of Australia and New Zealand, 1, pp. 1 (2012) [Entry]

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Other Public Output

(4 outputs)
YearCitationAltmetrics
2007O'Donohue W, Wickham MD, 'Survey of TCUSA Cricket Umpires and Scorers', TCUSA report , Tasmanian Cricket Umpires and Scorer's Association, Hobart, 1, 1 (2007) [Report of Restricted Access]

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Co-authors: O'Donohue W

2005Wickham MD, 'Regional Economic Development: Exploring the Role of Government in Porter's Cluster Theory', Ontario's Regional Economic Development and Innovation Newsletter, ONRIS, Canada, 114, 3 (2005) [Report of Restricted Access]

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2005Wickham MD, Woods M, 'Using Software to Enhance the Research and Analysis Process', QSR Nsight, QSR International, Australia, 27, 2 (2005) [Report of Restricted Access]

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Co-authors: Woods M

2004Wickham MD, 'Lobbying: The Case of Incat', The Clustering Alliance, Clusters Asia Pacific Inc., Canberra, 50, 1 (2004) [Report of Restricted Access]

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Grants & Funding

Mark's most recent research grant - Reconceptualising Product in the Arts and Cultural Context,- explores how traditional marketing theory may be adapted for arts marketing contexts. The intention of this research is to use the unique features of the arts and cultural products market to develop a more nuanced theoretical model which thinks beyond the traditional customer based approach to marketing.

Mark has been the recipient of other University of Tasmania research  grants, including:

  • 2008: $8000 University of Tasmania: Grant-Institutional Research Scheme
  • 2006: $6000 Faculty of Business Research Grant
  • 2004: $4200 UTAS Teaching Development Grant

Funding Summary

Number of grants

2

Total funding

$30,000

Projects

Reconceptualising product in the arts and cultural context (2014)$22,000
Funding
University of Tasmania ($22,000)
Scheme
Grant-Research Enhancement (REGS)
Administered By
University of Tasmania
Research Team
Lehman KF; Wickham MD
Year
2014
Conceptualising a Career-Life Balance Audit (2008)$8,000
Funding
University of Tasmania ($8,000)
Scheme
Grant-Institutional Research Scheme
Administered By
University of Tasmania
Research Team
Wickham MD
Year
2008

Research Supervision

Mark has supervised 4 successful MA and PhD theses.

Mark has supervised projects in strategic communication, sustainability, and social responsibility reporting. He welcomes expressions of interest from new MA or PhD students in any of these areas.

Current

6

Completed

5

Current

DegreeTitleCommenced
MastersThe Transfer, from Australian Universities to the Workplace, of Graduate Attributes/Skills/Outcomes2013
PhDA Core-Periphery Model of Voluntary CSR Disclosure in Corporate Comminications: A Comparative Study of Multinational Finance Corporations2013
PhDComparing Cross-Culture Dimensions in Customer Perception of Sustainable Tourism Products2014
PhDAn Investigation into the Management of Food Waste: Implementing an Innovative and Eco-Effective Strategy in Australia2014
PhDEntrepreneurial Project Management: The Promise to Business and Investment Sustainability in Africa2015
PhDBuilding Innovation: Improving Sustainability through Customer Focused Construction2016

Completed

DegreeTitleCompleted
PhDA Study of the Effect of Product Information Cues on Consumers' Purchase Decision-Making of Unknown Brands
Candidate: Xuesong Bai
2015
PhDExploring Reputation Management in an Episodic Event Organisation: The Case of Targa Tasmania
Candidate: Linda Ellen French
2014
PhDThe Strategic Management of Brand Equity in Emerging Markets
Candidate: Tommy Lee Wong
2013
PhDPutting Strategic Human Resource Management (SHRM) into Practice: An Australian Case Study
Candidate: Simon Fishwick
2011
PhDTheorising Occupational Decision Making: A Longitudinal Study of Hospitality Training in Schools A Social Constructivist Perspective
Candidate: Theresa Lesley Simpkin
2011