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Martin Grimmer

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Martin Grimmer

Martin Grimmer

Dean
Head of Discipline of Marketing
Tasmanian School of Business & Economics

Room 203, Centenary Building, Sandy Bay Campus

+61 3 6226 2092 (phone)

Martin.Grimmer@utas.edu.au

Professor Martin Grimmer (Tasmanian School of Business and Economics at the University of Tasmania) is interested in why we do things - more specifically, the reasons we buy things.

"I'm interested in why it is that consumers act in the way that they do."

Martin Grimmer - 11 April 2016

Understanding the complexities of human behaviour

Professor Grimmer is an expert in consumer behaviour and ethical marketing. His latest research is looking at what encourages consumers to purchase environmentally-friendly products.

'I'm interested in unpacking the complexity of consumer decision making,' he said.

'We are spending and consuming beyond our own means, but also beyond what the planet can actually sustain.'

Each individual Australian produces about a tonne of waste over a year. It's got to go somewhere, and eventually we're going to run out of places for it to go.

The upcoming research project will ask consumers to track their household's carbon footprint and will also gauge their attitudes towards various aspects of ethical and environmentally-friendly consumption behaviour.

'Participants will fill out the carbon foot-printing exercise for their household and then we measure them again in those various attitudes and behaviour measures. We can then see if tracking that carbon foot-printing makes a difference.'

Professor Grimmer said most research shows that about 30 per cent of people intend to use environmentally-friendly products.

'There are a lot of people who intend to purchase environmentally-friendly products, but don't do it.

My research has been involved in trying to explore that disconnection between intention and behaviour.'

For Professor Grimmer, the aim of the project is to help participants become better-informed consumers. The results would also provide helpful information to governments to inform policy decisions.

'We tend to find that consumers are inconsistent in what they do. Some people might say, I'm happy to recycle but I don't have time to find environmentally-friendly products,' he explained.

'Because individual behaviours can be inconsistent, it is important to take a holistic attitude and look at the whole household, and see what the overall consumption is, and where they can make a difference.'

This is where psychology plays an important part in the research.

'I think some people have a reasonable amount of knowledge about overconsumption. Unfortunately, knowledge and behaviour are not highly correlated. The three aspects of an attitude are. 1. knowledge. 2. Behavioural intention and 3. Feelings and emotions.

'Knowledge is the worst predictor. Knowledge of the topic doesn't necessarily mean you're going to act in that way.

The best predictor is emotion. If you can evoke an emotional reaction, you're more likely to get a behaviour change.

'As a psychologist, I'm interested in why people do things. It's interesting to me that we act in such contradictory ways. We act in ways that are, in many respects, completely self-defeating. It's interesting to explore why consumers act in that particular way.

'I teach a course on consumer education and I tell the students that part of that course is for them themselves to become better educated and more informed consumers.

I like what I do because it's endlessly fascinating. It's a wonderful opportunity to try and understand more about the complexities of human behaviour.'

Professor Martin Grimmer is the Dean of the Tasmanian School of Business and Economics (TSBE). Prior to this, he was Head of the School of Management from 2006-2008, and Acting Dean of the then Faculty of Business from 2009-2010. Martin began his academic career in Queensland and has worked at the University of Queensland and Griffith University. At Griffith University, he was one of the founding members of the School of Applied Psychology. Martin researches in consumer behaviour, specifically ethical and pro-environmental consumer behaviour. He has conducted research into the effect of corporate reputation and green marketing communications on purchase behaviour, and factors that impact upon consumer attitudes towards, and purchase of, green products. Martin has also maintained an interest in research methodologies, and has published papers on trends in the use of research methods in marketing.

Biography

Martin began his academic career in Queensland, where he worked at the University of Queensland and Griffith University. Martin joined the University of Tasmanian in 2001. He teaches and researches in marketing, concentrating on consumer behaviour. His current research focuses on pro-environmental consumer behaviour and green purchase behaviour.

Career summary

Qualifications

Degree University Country Awarded
PhD University of Tasmania Australia 2003
MPsychOrg  University of Queensland Australia 1995
BSc (Hons) University of Queensland Australia 1986

Memberships

Professional practice

  • 2015 - Present   President Australian & New Zealand Academy of Management
  • 2014 - Present   President-elect Australian & New Zealand Academy of Management
  • 2010 - Present   Executive Board Member, Australian & New Zealand Academy of Management
  • 2007 - Present   Australian Marketing Institute
  • 2004 - Present   UTAS Institutional Rep., Australian & New Zealand Academy of  Management
  • 2002 - Present   Australian & New Zealand Academy of Management Member
  • 2008 - 2011       Tasmanian Council, Australian Direct Marketing Association
  • 2004 - 2010       UTAS Institutional Rep., Australian & New Zealand Marketing Academy

Other

  • 2014-present   Vice-Chancellor's Nominee, Standing Academic Committee
  • 2012-present   Deputy Dean and Head of School, TSBE
  • 2010-present   Member, Advisory Board, Inglis Clark Centre for Civil Society
  • 2009 - 2010     Acting Dean, Faculty of Business
  • 2009 - 2010     Member, UTAS Senior Management Team;  Planning and  Resources  Committee; Pathways and Planning Sub-Committee; Community Friends and Networks Advisory Board; Your Voice at UTAS Working Party; Chair, University Travel Review Working Group
  • 2006 - 2008   Head, School of Management
  • 2006 - Present   Member/Chair, Faculty of Business (and TSBE) Executive Committee (FMT)
  • 2006 - 2008   Faculty of Business Representative, Heads Reference Group
  • 2006 - 2009   President, University of Tasmania Club, Inc (Committee Member since 2003)
  • 2005 - Present   Member of Academic Senate
  • 2004 - 2008   Member, Faculty of Business Teaching & Learning Committee
  • 2004 - 2006   Honours Coordinator, School of Management
  • 2004 - 2005   Deputy Head, School of Management

Administrative expertise

Martin has served in various administrative roles at the University of Tasmania, including numerous committees, as chair and as a member, for staff selection, student and staff discipline and grievance, scholarship, prize and grant allocation.  He also serves on ad hoc working parties for such purposes as policy development, workload model development, and student recruitment and marketing.

Teaching

Consumer behaviour, research methods , statistics

Teaching expertise

Martin's substantial teaching experience has involved all aspects of the design and coordination of programs, courses and subjects (undergraduate and postgraduate); the supervision of Graduate Diploma, Honours and PhD students, and the marking of theses. He has covered the areas of human resources and marketing, as well as organisational psychology. Martin has taught at undergraduate level, and postgraduate level in the MBA program in the Faculty of Business, and conducted training for a range of government and business organisations. Current teaching focuses on consumer behaviour. Martin is a co-author of the leading Australian consumer behaviour textbook (Quester et al, 2007), and in 2005 received a Teaching Merit Certificate at UTAS for this subject. He also teaches research methods and data analysis.

Teaching responsibility

Past Teaching responsibilities:

  • BMA101  Introduction to Management
  • BM121/221  Management of Human Resources
  • BMA201  Organisational Behaviour
  • BMA205  Business Research Methods
  • BMA253  Marketing Research
  • BMA224/324  Human Resource Development
  • BMA353  Services Marketing
  • BMA417  Data Analysis and Management
  • BMA583  Human Resource Management
  • BMA604  Buyer Behaviour
  • BMA681  Statistics for Managers
  • BMA776  Human Resource Development
  • BMA790  Special Topics in Management: Services Marketing
  • Bachelor of Business (Honours) Coordinator, 2004-2006

Research Invitations

Invited Referee for the following:

  • Australian Research Council (Discovery and Linkage Grants)
  • International Journal of Manpower
  • Journal of Business Research
  • Journal of Management and Organisation
  • Journal of Marketing Communications
  • Journal of Services Marketing
  • Marketing Intelligence & Planning
  • Personnel Review
  • ACREW Conference
  • ANZAM Conferences
  • ANZMAC Conferences
  • ACR Conferences

View more on Professor Martin Grimmer in WARP

Expertise

Martin's research interests and activities cover a range of areas in both the HR and marketing fields. He has conducted research into aspects of the employment relationship for professional/managerial employees as embodied in the notion of the 'psychological contract'. He has also conducted research into employment selection, specifically the use of biographical data as a predictor of job turnover. Martin has maintained an interest in research methodologies, and has published papers on trends in the use of qualitative methods.

Martin's current research focuses on the area of pro-social, and specifically pro-environmental, consumer behaviour. He is conducting research into the effect of corporate reputation and green marketing communications on consumer purchase behaviour, and the extent to which any such effects are moderated by product factors such as price and consumer factors such as environmental involvement. He is also interested in consumer attitude change and the measurement of environmental concern. Currently he is also conducting research into consumer behaviour and identity, with specific reference to age cohorts.

Research Themes

Martin's research falls under the University research theme of Environment, Resources and Sustainability. Projects include: 

Green Marketing – why don't consumers do what they say?

Thirty five per cent of Australians consider damage to the environment to be a bigger problem than the economy, terrorism, wars and security. Consumers are increasingly seeking to make purchases based on issues such as sustainability and the environment, business ethics and the corporate social responsibility (CSR) of companies. The so-called 'green market' is growing. However, consumers' concern for the environment does not readily translate into actual purchase behaviour; there appear to be barriers preventing many otherwise environmentally conscious consumers from engaging in this market.

Collaboration

Martin is involved in several national and international research collaborations, broadly involving pro-environmental consumer behaviour, ethical food and sustainable tourism, and perceptions of the value of international business school accreditation.

  1. Life-cycle pricing and carbon foot-printing – this project concerns the effect on consumers of including the total energy and carbon costs of products in their pricing, and of informing consumers of their carbon footprint data. The work involves colleagues from Deakin University, the University of Canterbury in New Zealand, and Aarhus University in Denmark.
  2. Ethical food and sustainable tourism – this project is looking at how ethical food can become a feature of sustainable tourism for certain destinations, with regard to cultural, social and environmental benefits. The work involves colleagues from the University of Turin in Italy.
  3. The value of international business school accreditation – this project involves assessing business deans' perceptions of the value of various international business school accreditation systems, and the brand value of such systems. The work involves colleagues from the University of Canterbury in New Zealand, the United Arab Emirates University in the UAE, and Columbus State University in the USA.

Awards

  • 2014 Best paper, Sustainability and Social Issues in Management, Australian & New
    Zealand Academy of Management Conference, Sydney, Australia
  • 2010 Best paper, Marketing and Communications, Australian & New Zealand
    Academy of Management Conference, Adelaide, Australia
  • 2005 Teaching Merit Certificate, University of Tasmania
  • 1998-2001 Australian Postgraduate Award (Research scholarship)
  • 1997 Eric Jeffery Prize
    Greatest Proficiency in Latin I, University of Tasmania
  • 1989 John Damm Prize, and Australian Institute of Training and Development (Qld) Award
    MPsychOrg program, University of Queensland
  • 1986 Australian Psychological Society Prize in Psychology
    Top Student in the Honours Program, University of Queensland
  • 1986 McElwain Prize
    Top Honours Thesis in Psychology, University of Queensland

Current projects

Martin's current research projects centre on the areas of pro-environmental consumer behaviour, ethical food and sustainable tourism, and political branding, as well as a planned project on factors that predict small retailer success.

  1. Life-cycle pricing and carbon foot-printing – this project concerns the effect on consumers of including the total energy and carbon costs of products in their pricing, and of informing consumers of their carbon footprint data.
  2. Understanding the intention-behaviour gap in pro-environmental consumer behaviour – this project examines why it is that consumers do not always purchase what they intend to and specifically why environmentally conscious consumers often do not buy green.

Fields of Research

  • Marketing Management (incl. Strategy and Customer Relations) (150503)
  • British History (210305)
  • Human Resources Management (150305)
  • Consumer-Oriented Product or Service Development (150501)
  • Business and Management (150399)
  • Psychology (170199)
  • Marketing (150599)
  • Marketing Communications (150502)
  • Tourism Marketing (150604)
  • Personality, Abilities and Assessment (170109)
  • Tourism Management (150603)
  • Pricing (incl. Consumer Value Estimation) (150507)
  • Marketing Theory (150506)
  • Engineering (099999)
  • Innovation and Technology Management (150307)
  • Organisational Behaviour (150311)
  • Economics (149999)
  • Australian Government and Politics (160601)
  • Corporate Governance and Stakeholder Engagement (150303)
  • Animal Breeding (070201)
  • Animal Management (070203)
  • Law (180199)
  • Environmental Education and Extension (050203)

Research Objectives

  • Marketing (910403)
  • Management (910402)
  • Understanding Past Societies (950599)
  • Expanding Knowledge through Studies of Human Society (970116)
  • Economic Issues in Tourism (900301)
  • Public Sector Productivity (910405)
  • Economic Framework (919999)
  • Commercial Energy Conservation and Efficiency (850701)
  • Wholesale and Retail Trade (900204)
  • Financial Services (900199)
  • Understanding Europe's Past (950504)
  • Animal Welfare (839901)
  • Expanding Knowledge in Law and Legal Studies (970118)
  • Civics and Citizenship (940201)
  • Consumption (910201)

Publications

As a psychologist, Martin's core interest is in examining the motivations and underlying reasons for human behaviour. Martin's publication record reflects this interest, and demonstrates how a fresh perspective on research problems can be gained by applying theory from one discipline area to another, such as Social Identity Theory (from psychology) to both history (in terms of how cultural groups interact; notions of ethnicity) and marketing (in terms of the meaning attached to possessions; materialism). Indeed, one of Martin's papers in history (Grimmer, 2007, Britons in Early Wessex) appeared in a research book collection alongside the work of leading international scholars in the field.

The bulk of Martin's more recent publications have concentrated on factors affecting pro-environmental consumer behaviour. This work has been published in respected journals in marketing including the Journal of Business Research, the International Journal of Consumer Studies, and the Journal of Marketing Communications. Martin's paper on trends in the use of research methods in marketing journals (Hanson and Grimmer, 2007), published in the highly ranked European Journal of Marketing, continues to be cited by a wide range of scholars interested in how marketing research is undertaken.

Total publications

91

Highlighted publications

(9 outputs)
YearTypeCitationAltmetrics
2017Journal ArticleGrimmer L, Miles MP, Byrom J, Grimmer M, 'The Impact of Resources and Strategic Orientation on Small Retail Firm Performance', Journal of Small Business Management, 55, (51) pp. 7-26. ISSN 0047-2778 (2017) [Refereed Article]

DOI: 10.1111/jsbm.12368 [eCite] [Details]

Citations: Web of Science - 51

Co-authors: Grimmer L

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2017Journal ArticleGrimmer M, Grube D, 'Political branding: a consumer perspective on Australian Political Parties', Party Politics pp. 1-14. ISSN 1354-0688 (2017) [Refereed Article]

DOI: 10.1177/1354068817710585 [eCite] [Details]

Co-authors: Grube D

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2017Journal ArticleGrimmer M, Miles M, 'With the best of intentions: a large sample test of the intention-behaviour gap in pro-environmental consumer behaviour', International Journal of Consumer Studies, 41, (1) pp. 2-10. ISSN 1470-6423 (2017) [Refereed Article]

DOI: 10.1111/ijcs.12290 [eCite] [Details]

Citations: Scopus - 1Web of Science - 1

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2016Journal ArticleGrimmer M, Kilburn AP, Miles MP, 'The effect of purchase situation on realized pro-environmental consumer behavior', Journal of Business Research, 69, (5) pp. 1582-1586. ISSN 0148-2963 (2016) [Refereed Article]

DOI: 10.1016/j.jbusres.2015.10.021 [eCite] [Details]

Citations: Scopus - 5Web of Science - 7

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2014Journal ArticleGrimmer MR, Wooley M, 'Green marketing messages and consumers' purchase intentions: Promoting personal versus environmental benefits', Journal of Marketing Communications, 20, (4) pp. 231-250. ISSN 1352-7266 (2014) [Refereed Article]

DOI: 10.1080/13527266.2012.684065 [eCite] [Details]

Citations: Scopus - 12

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2014Journal ArticlePolonsky MJ, Vocino A, Grimmer M, Miles MP, 'The interrelationship between temporal and environmental orientation and pro-environmental consumer behaviour', International Journal of Consumer Studies, 38, (6) pp. 612-619. ISSN 1470-6423 (2014) [Refereed Article]

DOI: 10.1111/ijcs.12131 [eCite] [Details]

Citations: Scopus - 8Web of Science - 6

Co-authors: Miles MP

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2013Journal ArticleGrimmer MR, Bingham TW, 'Company environmental performance and consumer purchase intentions', Journal of Business Research, 66, (10) pp. 1945-1953. ISSN 0148-2963 (2013) [Refereed Article]

DOI: 10.1016/j.jbusres.2013.02.017 [eCite] [Details]

Citations: Scopus - 42Web of Science - 40

Co-authors: Bingham TW

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2007Chapter in BookGrimmer MR, 'Britons in early Wessex: The evidence of the Law Code of Ine', Britons in Anglo-Saxon England, Boydell Press, Nick Higham (ed), Suffolk, pp. 102-114. ISBN 978-1-84383-312-3 (2007) [Research Book Chapter]

[eCite] [Details]

2007Journal ArticleHanson DJ, Grimmer MR, 'The mix of qualitative and quantitative research in major marketing journals, 1993-2002', European Journal of Marketing, 41, (1/2) pp. 58-70. ISSN 0309-0566 (2007) [Refereed Article]

DOI: 10.1108/03090560710718111 [eCite] [Details]

Citations: Scopus - 58Web of Science - 37

Co-authors: Hanson DJ

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Journal Article

(35 outputs)
YearCitationAltmetrics
2017Grimmer L, Miles MP, Byrom J, Grimmer M, 'The Impact of Resources and Strategic Orientation on Small Retail Firm Performance', Journal of Small Business Management, 55, (51) pp. 7-26. ISSN 0047-2778 (2017) [Refereed Article]

DOI: 10.1111/jsbm.12368 [eCite] [Details]

Citations: Web of Science - 51

Co-authors: Grimmer L

Tweet

2017Grimmer M, Grube D, 'Political branding: a consumer perspective on Australian Political Parties', Party Politics pp. 1-14. ISSN 1354-0688 (2017) [Refereed Article]

DOI: 10.1177/1354068817710585 [eCite] [Details]

Co-authors: Grube D

Tweet

2017Grimmer M, Miles M, 'With the best of intentions: a large sample test of the intention-behaviour gap in pro-environmental consumer behaviour', International Journal of Consumer Studies, 41, (1) pp. 2-10. ISSN 1470-6423 (2017) [Refereed Article]

DOI: 10.1111/ijcs.12290 [eCite] [Details]

Citations: Scopus - 1Web of Science - 1

Tweet

2016Grimmer M, Kilburn AP, Miles MP, 'The effect of purchase situation on realized pro-environmental consumer behavior', Journal of Business Research, 69, (5) pp. 1582-1586. ISSN 0148-2963 (2016) [Refereed Article]

DOI: 10.1016/j.jbusres.2015.10.021 [eCite] [Details]

Citations: Scopus - 5Web of Science - 7

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2016Miles MP, Grimmer M, McClure Franklin G, 'How well do AACSB, AMBA and EQUIS manage their brands?', Marketing Intelligence & Planning, 34, (1) pp. 99-116. ISSN 0263-4503 (2016) [Refereed Article]

DOI: 10.1108/MIP-06-2014-0100 [eCite] [Details]

Citations: Scopus - 3Web of Science - 2

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2016Grimmer L, Miles MP, Grimmer M, 'The performance advantage of business planning for small and social retail enterprises in an economically disadvantaged region', European Journal of International Management, 10, (4) pp. 403-421. ISSN 1751-6757 (2016) [Refereed Article]

DOI: 10.1504/EJIM.2016.077422 [eCite] [Details]

Citations: Scopus - 1

Co-authors: Grimmer L

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2016Martin AJ, Wellen JM, Grimmer MR, 'An eye on your work: how empowerment affects the relationship between electronic surveillance and counterproductive work behaviours', International Journal of Human Resource Management, 27, (21) pp. 2635-2651. ISSN 0958-5192 (2016) [Refereed Article]

DOI: 10.1080/09585192.2016.1225313 [eCite] [Details]

Co-authors: Martin AJ; Wellen JM

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2015Grimmer M, Miles MP, Polonsky MJ, Vocino A, 'The effectiveness of life-cycle pricing for consumer durables', Journal of Business Research, 68 pp. 1602-1606. ISSN 0148-2963 (2015) [Refereed Article]

DOI: 10.1016/j.jbusres.2015.02.003 [eCite] [Details]

Citations: Scopus - 2

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2015Lewis GK, Byrom J, Grimmer M, 'Collaborative marketing in a premium wine region: the role of horizontal networks', International Journal of Wine Business Research, 27, (3) pp. 203-219. ISSN 1751-1062 (2015) [Refereed Article]

DOI: 10.1108/IJWBR-06-2014-0028 [eCite] [Details]

Citations: Scopus - 4Web of Science - 1

Co-authors: Lewis GK

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2015Miles M, Franklin G, Grimmer M, Heriot K, 'An exploratory study of the perceptions of AACSB International's 2013 Accreditation Standards', Journal of International Education in Business, 8, (1) pp. 2-17. ISSN 2046-469X (2015) [Refereed Article]

DOI: 10.1108/JIEB-02-2014-0009 [eCite] [Details]

Citations: Scopus - 5Web of Science - 4

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2015Grimmer L, Miles MP, Grimmer M, 'A research note on the effect of entrepreneurial orientation on small retailer performance: a resource-advantage perspective', International Entrepreneurship and Management Journal, 11, (2) pp. 409-424. ISSN 1554-7191 (2015) [Refereed Article]

DOI: 10.1007/s11365-013-0279-y [eCite] [Details]

Citations: Scopus - 4Web of Science - 3

Co-authors: Grimmer L; Miles MP

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2015Viassone M, Grimmer M, 'Ethical food as a differentiation factor for tourist destinations: The case of 'Slow Food'', Journal of Investment and Management, 4, (1-1) pp. 1-9. ISSN 2328-7713 (2015) [Refereed Article]

DOI: 10.11648/j.jim.s.2015040101.11 [eCite] [Details]

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2014Grimmer MR, Wooley M, 'Green marketing messages and consumers' purchase intentions: Promoting personal versus environmental benefits', Journal of Marketing Communications, 20, (4) pp. 231-250. ISSN 1352-7266 (2014) [Refereed Article]

DOI: 10.1080/13527266.2012.684065 [eCite] [Details]

Citations: Scopus - 12

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2014O'Donoghue W, Grimmer MR, Teo HT, 'Power differential and employee responses to perceptions of non-fulfilment by the organization of its psychological contract obligations', Academy of Taiwan Business Management Review, 10, (2) pp. 63-74. ISSN 1813-0534 (2014) [Refereed Article]

[eCite] [Details]

2014Polonsky MJ, Vocino A, Grimmer M, Miles MP, 'The interrelationship between temporal and environmental orientation and pro-environmental consumer behaviour', International Journal of Consumer Studies, 38, (6) pp. 612-619. ISSN 1470-6423 (2014) [Refereed Article]

DOI: 10.1111/ijcs.12131 [eCite] [Details]

Citations: Scopus - 8Web of Science - 6

Co-authors: Miles MP

Tweet

2013Grimmer MR, Bingham TW, 'Company environmental performance and consumer purchase intentions', Journal of Business Research, 66, (10) pp. 1945-1953. ISSN 0148-2963 (2013) [Refereed Article]

DOI: 10.1016/j.jbusres.2013.02.017 [eCite] [Details]

Citations: Scopus - 42Web of Science - 40

Co-authors: Bingham TW

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2012Grimmer M, Cugno M, Viassone M, 'Vecchie e nuove prospettive di sviluppo del turismo in Italia (Old and new prospects for the development of tourism in Italy)', Rassegna Economica (Naples), 75, (1) Article 5. ISSN 0390-010X (2012) [Refereed Article]

[eCite] [Details]

2008Grimmer MR, 'Columban Christian influence in Northumbria, before and after Whitby', Journal of the Australian Early Medieval Association, 4, (1) pp. 99-124. ISSN 1449-9320 (2008) [Refereed Article]

[eCite] [Details]

2007Grimmer MR, 'Invasion, settlement or political conquest: Changing representations of the arrival of the Anglo-Saxons in Britain', Journal of Australian Early Medieval Association, 3, (1) pp. 169-186. ISSN 1449-9320 (2007) [Refereed Article]

[eCite] [Details]

2007Hanson DJ, Grimmer MR, 'The mix of qualitative and quantitative research in major marketing journals, 1993-2002', European Journal of Marketing, 41, (1/2) pp. 58-70. ISSN 0309-0566 (2007) [Refereed Article]

DOI: 10.1108/03090560710718111 [eCite] [Details]

Citations: Scopus - 58Web of Science - 37

Co-authors: Hanson DJ

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2007O'Donohue W, Donohue R, Grimmer MR, 'Research into the Psychological Contract: Two Australian perspectives', Human Resource Development International, 10, (3) pp. 301-318. ISSN 1367-8868 (2007) [Refereed Article]

DOI: 10.1080/13678860701515349 [eCite] [Details]

Citations: Scopus - 11

Co-authors: O'Donohue W

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2007Grimmer MR, Oddy M, 'Violation of the Psychological Contract: The mediating effect of relational versus transactional beliefs', Australian Journal of Management, 32, (1) pp. 153-175. ISSN 0312-8962 (2007) [Refereed Article]

DOI: 10.1177/031289620703200109 [eCite] [Details]

Citations: Scopus - 34Web of Science - 20

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2006Grimmer MR, 'The Exogamous Marriages of Oswiu of Northumbria', The Heroic Age, October, (9) pp. online. ISSN 1526-1867 (2006) [Refereed Article]

[eCite] [Details]

2006Grimmer MR, 'The Beginnings of English Law', The Journal of Australian Early Medieval Association, 2, (1) pp. 257-258. ISSN 1449-9320 (2006) [Letter or Note in Journal]

[eCite] [Details]

2006Grimmer MR, 'Bede and the Austine's Oak Conferences: Implications for Anglo-British ecclesiastical interaction in early Anglo-Saxon England', Journal of the Australian Early Medieval Association, 2, (1) pp. 103-120. ISSN 1449-9320 (2006) [Refereed Article]

[eCite] [Details]

2005Grimmer MR, 'British Christian Continuity in Anglo Saxon England: The Case of Sherborne/Lanprobi', Journal of Australian Early Medieval Association, 1, (1) pp. 51-64. ISSN 1449-9320 (2005) [Refereed Article]

[eCite] [Details]

2003Grimmer MR, 'The Early History of Glastonbury Abbey: A Hypothesis Regarding the 'British Charter'', Parergon, 20, (2) pp. 1-20. ISSN 0313-6221 (2003) [Refereed Article]

[eCite] [Details]

2002Grimmer MR, 'Britons and Saxons in Pre-Viking Wessex: Reflections on the Law Code of King Ine', Parergon, 19, (1) pp. 1-17. ISSN 0313-6221 (2002) [Refereed Article]

[eCite] [Details]

Citations: Web of Science - 1

2001Grimmer MR, 'Saxon Bishop and Celtic King: Interactions between Aldhelm of Wessex and Geraint of Dumnonia', The Heroic Age, 4, (Winter 2001) EJ ISSN 1526-1867 (2001) [Refereed Article]

[eCite] [Details]

1992Grimmer MR, 'Searching for Security in the Mystical', Skeptical Inquirer, 16, (2) pp. 173-176. ISSN 0194-6730 (1992) [Professional, Non Refereed Article]

[eCite] [Details]

1992Grimmer MR, White KD, 'Nonconventional Beliefs Among Australian Science and Nonscience Students', The Journal of Psychology, 126, (5) pp. 521-527. ISSN 0022-3980 (1992) [Refereed Article]

DOI: 10.1080/00223980.1992.10543385 [eCite] [Details]

Citations: Scopus - 9Web of Science - 6

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1992White KD, Grimmer MR, 'Psychics and ESP - Stereotypes not Techniques Answer the Question: A Reply to Thalbourne', Australian Psychologist, 27, (1) pp. 59-60. ISSN 0005-0067 (1992) [Non Refereed Article]

[eCite] [Details]

1990Grimmer MR, White KD, 'The Structure of Paranormal Beliefs Among Australian Psychology Students', The Journal of Psychology, 124, (4) pp. 357-370. ISSN 0022-3980 (1990) [Refereed Article]

DOI: 10.1080/00223980.1990.10543231 [eCite] [Details]

Citations: Scopus - 14Web of Science - 14

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1990Grimmer MR, White KD, 'Psychics and ESP: Across the Enchanted Boundary?', Australian Psychologist, 25, (2) pp. 210-214. ISSN 0005-0067 (1990) [Non Refereed Article]

[eCite] [Details]

1986Grimmer MR, White KD, 'Psychics and ESP: The Role of Population Stereotypes', Australian Psychologist, 21, (3) pp. 405-411. ISSN 0005-0067 (1986) [Refereed Article]

DOI: 10.1080/00050068608256918 [eCite] [Details]

Citations: Scopus - 7Web of Science - 8

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Book

(1 outputs)
YearCitationAltmetrics
2007Quester P, Neal C, Pettigrew S, Grimmer MR, Davis T, et al., 'Consumer Behaviour: Implications for Marketing Strategy', McGraw-Hill, Sydney, pp. 655. ISBN 9780074716922 (2007) [Authored Other Book]

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Chapter in Book

(4 outputs)
YearCitationAltmetrics
2012Grimmer MR, 'Tasmania. La promozione del turismo montano dalla'altra parte del mondo (Tasmania. The promotion of mountain tourism on the other side of the world)', Il Turismo Montano Come Vantaggio Competitivo Territoriale (Mountain Tourism as a Regional Competitive Advantage), Iustitiam Colimus, Giappichelli, G. (ed), Torino, Italy, pp. 127-135. ISBN 978-88-348-2906-6 (2012) [Other Book Chapter]

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2007Grimmer MR, 'Britons in early Wessex: The evidence of the Law Code of Ine', Britons in Anglo-Saxon England, Boydell Press, Nick Higham (ed), Suffolk, pp. 102-114. ISBN 978-1-84383-312-3 (2007) [Research Book Chapter]

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2006Hecker R, Grimmer MR, 'The Evolving Psychological Contract', Contemporary Issues in Human Resource Development: An Australian Perspective, Prentice Hall, Peter Holland & Helen De Cieri (ed), Malaysia, pp. 183-210. ISBN 0-7339-7157-1 (2006) [Research Book Chapter]

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Co-authors: Hecker R

2004Grimmer MR, 'Memories of the Celts in Bede's Historia ecclesiastica gentis Anglorum', Between Intrusions: Britain and Ireland between the Romans and the Normans, Sydney Series in Celtic Studies, Pamela O'Neill (ed), Sydney, pp. 22-32. ISBN 1-86487-619-0 (2004) [Research Book Chapter]

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Conference Publication

(31 outputs)
YearCitationAltmetrics
2017Grimmer L, Grimmer M, 'Business as usual? A longitudinal study of the relationship between resources and performance in small retail firms', British Academy of Management Conference, 7 September, University of Warwick (In Press) [Conference Extract]

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Co-authors: Grimmer L

2017Grimmer L, Grimmer M, 'The More Things Change the More They Stay the Same: A Longitudinal Study of Small Retail Firm Resources', Australian New Zealand Academy of Management Conference, 6-8 December 2017, RMIT University, Melbourne (In Press) [Conference Extract]

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Co-authors: Grimmer L

2016Grimmer M, Grube DC, 'Consuming Politics: How are Political Party Brands viewed by Australian Voters?', British Academy of Management Conference, 6-8 September, Newcastle University (2016) [Conference Extract]

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Co-authors: Grube DC

2016Grimmer M, Grube D, 'Political Branding: A Consumer Perspective on Australian Political Parties', Australian and New Zealand Academy of Management (ANZAM) Conference, 6-9 December, Brisbane (2016) [Conference Extract]

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Co-authors: Grube D

2015Grimmer M, Kilburn A, Miles MP, 'The impact of purchase situation on realized pro-environmental consumer behaviour', Global Innovation and Knowledge Academy (GIKA) Conference, 14-16 July, Valencia (2015) [Conference Extract]

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2015Grimmer L, Miles M, Byrom J, Grimmer MR, 'The impact of resources and strategic orientation on small retail firm performance', Australian and New Zealand Academy of Management (ANZAM) Conference, 2-4 December 2015, Queenstown, New Zealand, pp. 98. (2015) [Conference Extract]

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Co-authors: Grimmer L

2014Grimmer M, Miles MP, Polonsky MJ, Vocino A, 'A Research Note on the Propensity of Consumers to Internalize Environmental Costs', Global Innovation and Knowledge Academy (GIKA) Conference, 7-9 July, Valencia (2014) [Conference Extract]

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2014Grimmer M, Morgan M, 'With the best of intentions: a large sample test of the intention-behaviour gap in pro-environmental consumer behaviour', Australian and New Zealand Academy of Management (ANZAM) Conference, 3-5 December, Sydney, pp. 48. (2014) [Conference Extract]

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2014Grimmer L, Miles M, Grimmer M, 'Does planning really matter? The case of small retail firms', Australian and New Zealand Academy of Management (ANZAM) Conference, 3-5 December 2014, Hobart, Australia, pp. 25. (2014) [Conference Extract]

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Co-authors: Grimmer L

2013Grimmer MR, Miles M, Polonsky M, Vocino A, 'Pay today or sweat next year: Exploring consumers' willingness to internalize environmental costs', Proceedings of the 2013 AMA Educators' Conference, August 9-11, 2013, USA, pp. 110. (2013) [Conference Extract]

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Co-authors: Miles M

2013Polonsky MJ, Vocino A, Grimmer MR, Miles M, 'Past and future orientations, environmental attitudes and green consumer behavior', 2013 Academy of Marketing Science Conference, 17-19 July, Melbourne, pp. 1. (2013) [Conference Extract]

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Co-authors: Miles M

2013Willows A, Grimmer M, 'Exploring the intention-behaviour gap in pro-environmental consumer behaviour', Proceedings of the 27th ANZAM Conference, 4-6 December 2013, Hobart, pp. 1-21. ISBN 978-0-9875968-1-9 (2013) [Refereed Conference Paper]

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Co-authors: Willows A

2013Grimmer MR, Hecker R, 'Proceedings of the 27th Australian and New Zealand Academy of Management Conference 2013: Managing on the Edge', online, 4-6th December 2013, Hobart, pp. 1-2. (2013) [Conference Edited]

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Co-authors: Hecker R

2012Cugno M, Grimmer M, Viassone M, 'Measuring local tourism attractiveness: The case of Italy', Proceedings of the 2012 ANZAM Conference, 5-7 December, Perth, pp. 1-22. ISBN 978-0-9874158-0-6 (2012) [Refereed Conference Paper]

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2010Bingham TW, Grimmer MR, 'The effect of company perceived environmental performance on consumer purchase intentions', Proceedings of the 24th ANZAM Conference, December 8-10, 2010, Adelaide, pp. 1-16. ISBN 1877040819 (2010) [Refereed Conference Paper]

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Co-authors: Bingham TW

2010Woolley M, Grimmer M, 'Consumer attitudes towards green marketing messages: Environmental versus personal benefits', Proceedings of the 24th ANZAM Conference, December 8-10, 2010, Adelaide, pp. 1-20. ISBN 1877040819 (2010) [Refereed Conference Paper]

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Co-authors: Woolley M

2009Grimmer MR, Hanson DJ, 'Qualitative and quantitative research published in the International Journal of Human Resource Management, 1998-2007', Proceedings of the 23rd ANZAM Conference, December 1-4 2009, Melbourne, pp. 1-21. ISBN 1-86308-157-7 (2009) [Refereed Conference Paper]

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Co-authors: Hanson DJ

2009Teo HT, O'Donohue W, Grimmer MR, 'Linking psychological contract type and power distance orientation to exit, voice, loyalty and neglect behaviours', Proceedings of the 2009 British Academy of Management Conference, 15-17 September 2009, Brighton Centre, UK, pp. 1-21. ISBN 0-9549608-5-8 (2009) [Refereed Conference Paper]

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Co-authors: O'Donohue W

2009Sowden L, Grimmer MR, 'Symbolic consumption and consumer identity: An application of social identity theory to car purchase behaviour', Proceedings of the 2009 ANZMAC Conference, 30 November - 2 December 2009, Melbourne, pp. 1-9. ISBN 1-86308-158-5 (2009) [Refereed Conference Paper]

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2008Grimmer MR, Webber CJ, 'Age, identity and materialism: A generational comparison', Proceedings of the 2008 ANZMAC Conference, 1-3 December 2008, Sydney, pp. 1-8. ISBN 186308 144 5 (2008) [Refereed Conference Paper]

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Co-authors: Webber CJ

2007Grimmer MR, Hanson DJ, 'A Trait Approach to Measuring Materialism: Structure and Scale Properties', Reputation, Responsibility & Relevance: ANZMAC 2007, 3-5 December 2007, Dunedin, New Zealand, pp. 2024-2031. (2007) [Refereed Conference Paper]

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Co-authors: Hanson DJ

2006Grimmer MR, Oddy MB, 'Correlates of Psychological Contracts: The Mediating Effects of Relational Versus Transactional Expectations', Socially Responsive, Socially Responsible Approaches to Employment and Work - Australian Centre for Research in Employment and Work ACREW, 1-4 July 2006, Italy, pp. 1-20. ISBN 0-7326-2293-X (2006) [Refereed Conference Paper]

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2005Hanson DJ, Grimmer MR, 'Trends in HRM Research in the Asia-Pacific: A Content Analysis of Asia-Pacific Journal of Resources, 1987-2004', Proceedings of the 19th ANZAM Australian and New Zealand Academy of Management Conference, 7-10 December 2005, Canberra, pp. 1-11. ISBN 1-74088-245-8 (2005) [Refereed Conference Paper]

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Co-authors: Hanson DJ

2005Jackson K, Faifua DE, Hanson DJ, Grimmer MR, 'Diversity Training in a University Context: the explanatory value of the theory of planned behaviour', Proceedings of the 19th ANZAM the Australian & New Zealand Academy of Management Conference, 7-10 December 2006, Canberra, pp. 1-12. ISBN 1-74088-245-8 (2005) [Refereed Conference Paper]

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Co-authors: Jackson K; Faifua DE; Hanson DJ

2004Grimmer MR, Hanson DJ, 'Is Qualitative Research Going Ahead? Content Analysis of Three Leading Academic Marketing Journals, 1993-2002', Conference Proceedings ANZMAC - The Australian and New Zealand Marketing Academy 2004 Marketing Accountabilities and Responsibilities, 29 November - 1 December 2004, Wellington, New Zealand, pp. 1-7. (2004) [Refereed Conference Paper]

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Co-authors: Hanson DJ

2004Oddy MB, Grimmer MR, 'Psychological Contracts and Antecedents amongst MBA Students at the University of Tasmania', 18th Annual Conference of the Australian and New Zealand Academy of Management , 8-11 December 2004, Dunedin, New Zealand, pp. 1-15. ISBN 0-476-01131-0 (2004) [Refereed Conference Paper]

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2003Grimmer MR, Oddy MB, 'Psychological Contracts: An Exploratory Investigation of MBA Students at the University of Tasmania', Proceedings of the 17th ANZAM Australian and New Zealand Academy of Management Conference : Surfing the Waves Management Challenges Management Solutions, 2-5 December 2003, Fremantle, Western Australia, pp. 20. ISBN 1 86308 108 9 (2003) [Refereed Conference Paper]

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2002Grimmer MR, 'Weighted application blanks and employee turnover: A comparison of weighting methodologies', Proceedings of the 16th ANZAM Australian and New Zealand Academy of Management Conference, 4-7 December 2002, Beechworth, Victoria, pp. 1-10. ISBN 0-9750166-0-1 (2002) [Refereed Conference Paper]

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2001Grimmer MR, 'The early history of Glastonbury Abbey: A hypothesis regarding the 'British Charter'', Proceedings of the 3rd Australian and New Zealand Association for Medieval and Early Modern Studies, 5-8 July 2001, Western Australia, pp. 1-21. (2001) [Conference Extract]

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2000Grimmer MR, 'Celt and Saxon: Attitudes and interaction in early Wessex', Proceedings of the 2nd colloquium of the Australian and New Zealand Association for Medieval and Early Modern Studies, 1-4 february 2000, Sydney, pp. 1-18. (2000) [Conference Extract]

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2000Grimmer MR, 'From invasion to settlement: Changing representations of the arrival of the Anglo-Saxons in Britain', Proceedings of the Little Europe and the Great Globe Conference, 2-4 June 2000, Queensland, pp. 1-20. (2000) [Conference Extract]

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Contract Report, Consultant's Report

(2 outputs)
YearCitationAltmetrics
1992Barrkman J, Grimmer MR, 'Investigation into the Training Needs of, and the Training Resources Available to, the Community Services Industry in Queensland', Community Services Industry Training Advisory Council (1992) [Consultants Report]

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1991Grimmer MR, 'Pilot Survey into Patterns of Domestic Electricity Usage', Queensland Electricity Commission, Final (1991) [Consultants Report]

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Thesis

(1 outputs)
YearCitationAltmetrics
2003Grimmer MR, 'Celt and Saxon: Interaction in Pre-Viking Britain, c.600-800' (2003) [PhD]

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Other Public Output

(17 outputs)
YearCitationAltmetrics
2016Grimmer M, 'Green Marketing', Interview with Sally Dakis on Tasmanian Country Hour, Australian Broadcasting Corporation, Hobart, 18 June (2016) [Media Interview]

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2016Grimmer M, 'Ethical shopping: What stops you buying environmental and ethical products?', Carol Raabus, Australian Broadcasting Corporation, Australia, 19 May (2016) [Media Interview]

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2016Grimmer M, 'Ethical and Environmental Products', Breakfast show interview with Jonathon Kendall, Austrlaian Broadcasting Corporation, Gipsland, 20 May (2016) [Media Interview]

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2016Grimmer M, Grube D, 'Pollies are Learning our Lingo', Mercury Newspaper, Fairfax Media, Hobart, 21 May (2016) [Newspaper Article]

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Co-authors: Grube D

2016Grimmer M, Grube D, 'Political Marketing', ABC 936 Drive, Austrlaian Broadcasting Corporation, Hobart, 30 May (2016) [Media Interview]

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Co-authors: Grube D

2016Grimmer M, Grube D, 'Political Marketing', Louise Saunders on ABC936, Australian Broadcasting Company, Hobart, 30 June (2016) [Media Interview]

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Co-authors: Grube D

2016Grimmer M, 'Some to pay high price for Christmas shopping', Launceston Examiner, Fairfax Regional Media, Tasmania, 1 Jan (2016) [Newspaper Article]

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2015Grimmer M, 'Green Marketing', Interview with Sally Dakis on Breakfast by Ryk Goddard, Australian Broadcasting Corporation, Hobart, 18 June (2015) [Media Interview]

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2013Jordon P, Chapman RL, Grimmer MR, 'Australian and New Zealand Academy of Management Research Productivity Survey Report 2008-2010', Australian and New Zealand Academy of Management, Queensland, 1, 1 (2013) [Government or Industry Research]

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2012Grimmer MR, 'Shopper loyalty is big business', The Saturday Mercury, The Mercury, Hobart, 1, 1, p. 12. (2012) [Media Interview]

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2012Grimmer MR, 'Sale pitch to bargain hunters', The Mercury, The Mercury, Hobart, 1, 1, p. 6. (2012) [Media Interview]

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2012Grimmer MR, 'ABC Radio Interview', Big Tobacco and the High Court Ruling 2012, ABC Radio (Northern Tasmania ), Tasmania, 1, 1, p. 1. (2012) [Media Interview]

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2009Grimmer MR, 'Pura boycott sours brand', Tasmanian Country, Tasmanian Country, Tasmania, 1, 1, 7, 26 (2009) [Media Interview]

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2008Grimmer MR, 'GenY shop till they drop: Survey', Interview with ABC News, Australian Broadcasting Corporation, Australia, 1, 1 (2008) [Media Interview]

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2008Grimmer MR, 'Shopping habits of post war generations in Australia', ABC Television News 8/9/08, ABC News, Australia, 1, 1 (2008) [Media Interview]

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2008Grimmer MR, 'Shopping habits of post war generations in Australia', ABC Radio News 8/9/08, ABC News, Australia, 1, 1 (2008) [Media Interview]

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2008Grimmer MR, 'Shopping habits of post war generations in Australia', ABC Radio - Interview by Jo Spargo, ABC Afternoons Program 936, Australia, 1, 1 (2008) [Media Interview]

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Grants & Funding

Martin's latest cross-disciplinary grant will enable research into perspectives from politics and marketing to analyse how voters make decisions about individual candidates and their parties. The objectives of the project are focused on identifying variables that impact on voter choice, and secondly on investigating the extent to which political marketing and branding may change the saliency of those variables in voters' minds. To achieve these objectives, we pursue three core research questions:

1. What are the factors voters consider when deciding who to vote for?

2. Do voters look for a 'brand' that matches the factors most important to them?

3. Does changing the messages associated with a brand through political marketing change voter's perceptions of that brand?

To analyse these questions, we draw on insights from the marketing literature- specifically the Brand Report Card developed by Keller (2000)- and apply them to assess the choices made by contemporary voters.

Successful Internal Grant Support and Competitive Tenders

2015ABL ADRs Cross-Disciplinary Incentive Grant $7,000Consuming politics: How consumers respond to political brands
    
 Faculty of Business Research Committee $10,500Exploring the intention-behaviour gap in consumers' pro-environmental purchase behaviour
    
 Research Enhancement Grant Scheme $22,000Internalizing environmental costs using lifecycle pricing – a study in marketing attitudes
    
 Faculty of Business Research Committee $3,000Publication reward payment for excellence in research performance
    
 Faculty of Business small research grant $2,400Identity, Age and Consumption: A Study of Generation Y, Generation X, and the Baby Boom Generation
    
2007/2008Faculty of Business small research grant $5,600Trends in Qualitative and Quantitative Research Methods in Major Human Resource Management Journals
    
2007/2008Faculty of Business Strategic Funding Grant $47,785Tasmanian Survey of Work and Life (specific emphasis on workplace surveillance, corporate social responsibility and trust in employers)
    
 Faculty of Business small research grant $3,500Trends in Qualitative and Quantitative Research Methods in Australian Human Resource Management Research Publications
    
 Faculty of Business small research grant$3,500Trends in Qualitative and Quantitative Research Methods in Major Marketing Journals
    
1991/1992Community Services Industry Training Advisory Council$20,000Investigation into the Training Needs of, and the Training Resources Available to, the Community Services Industry in Queensland
    
1990/1991Queensland Electricity Commission$12,000Pilot Survey into Patterns of Domestic Electricity Usage
   

Funding Summary

Number of grants

3

Total funding

$51,500

Projects

2017 Research Enhancement Program - TSBE (2017)$22,500
Funding
University of Tasmania ($22,500)
Scheme
Grant- Research Enhancement Program
Administered By
University of Tasmania
Research Team
Grimmer MR
Year
2017
Consuming Politics: How Voters Respond to Political Brands (2015)$7,000
Description
This project will draw on cross-disciplinary perspectives from politics and marketing to analyse how voters make decisions about individual candidates and their parties. The objectives of the project are focussed on identifying variables that Impact on voter choice, and secondly on investigating the extent to which political marketing and branding may affect the saliency of those variables in voters' minds.
Funding
University of Tasmania ($7,000)
Scheme
Grant-Cross-Disciplinary Incentive
Administered By
University of Tasmania
Research Team
Grube DC; Grimmer MR
Year
2015
Internalizing Environmental Costs Using Lifecycle Pricing (2012)$22,000
Funding
University of Tasmania ($22,000)
Scheme
Grant-Research Enhancement (REGS)
Administered By
University of Tasmania
Research Team
Grimmer MR; Miles MP
Year
2012

Research Supervision

Martin has supervised HDR candidates undertaking a range of projects, the encompassing fields of management, human resources and marketing. Martin now concentrates on HDR candidates undertaking in projects in marketing. Specifically, he is interested in taking candidates who want to study consumer behaviour and decision-making, especially those who wish to take a consumer perspective on topics such as pro-environmental consumption, ethical consumption, green marketing, green communications and so forth.

Current

9

Completed

16

Current

DegreeTitleCommenced
PhDA Comparative Study of Decision Making Process in choosling a University in Australia and Hong Kong2013
PhDComparing Cross-Culture Dimensions in Customer Perception of Sustainable Tourism Products2014
PhDPatient-Centred Care: Its Application in Creating Efficiencies in the Hospital Setting2015
PhDThe mediating role of organizational justice on the impact of management commitment to service quality on organizational commitment, organizational citizenship behaviours and customer perceptions of service quality2015
PhDConsumer Reference Price and Selected Internet Characteristics Price Comparison, Price Volatility, and Product Search2015
PhDExploiting the Green Revolution: A cross-market empirical study involving a developed and a developing economy2016
PhDCustomer Perceptions of Service Quality: unlocking the role of management commitment to service quality2017
PhDThe Impact of Cross Cultural Factors on Consumers' Purchase Decision of Festive Cloth: An empirical study on South Asian immigrants in Australia2017
PhDA Socio-analytic Study of the Effects of Overtly Known Workplace Transgression2017

Completed

DegreeTitleCompleted
PhDA Multilevel Study of Service Brand Building
Candidate: Ammar Yousif Dhicher Dhicher
2017
PhDUnlocking the Roles of Product Innovation and Branding in Driving Customer Value Creation and Firm Value Appropriation
Candidate: Keo Mony Sok
2016
PhDAppraising the construct validity of Product Innovation Capability and identifying its association with Firm Performance through meta-analysis
Candidate: Sumeet Om Sharma
2015
PhDDoes Providing Short Cycle Feedback Produce Organisational Learning?
Candidate: Paul William Miles
2015
PhDExamining Service Firms' Brand Strategies: Identifying the Relationships Between Service Innovation, Organisation Resources and Capabilities in Achieving New Service Performance
Candidate: Yasamin Rahmani
2015
PhDPatient Utilisation of Private Health Insurance in Public Hospitals: Influencing factors and impacts of use
Candidate: Yang Cheng
2015
PhDThe Effects of Organisational Factors on Employee Process Innovation: An Empirical Study of China
Candidate: Jingjing Wang
2013
PhDNursing Recruitment in Australia's Largest Hospital
Candidate: Timothy Michael Sinclair
2013
PhDAttributes of Effective Managers in the Public Health Sector
Candidate: Genevieve Louise Wallace
2013
PhDPeople, perceptions and policies: public sector workforce alignment
Candidate: Katrina Sophie Gonda
2013
PhDAchieving Ambidexterity across Multiple Organisational Levels and Functional Areas: Synchronising the Development and Marketing of Firms' New and Established Products
Candidate: Nima Heirati
2012
PhDHorizontal Networks and Collaborative Marketing in the Tasmanian Wine Industry
Candidate: Gemma Kate Lewis
2011
PhDPutting Strategic Human Resource Management (SHRM) into Practice: An Australian Case Study
Candidate: Simon Fishwick
2011
PhDThe Effects of Job Demands and Resources on Emotional Labour and Employees' Psychological Well-Being
Candidate: Huei-Yin Chou
2009
MastersTasmanian Trade Unions and Women's Issues 1960 - 2000: Experiences of Women in Senior Positions
Candidate: Karin Anne Mathison
2009
PhDProfessional Ideology and the Psychological Contract: An Analysis of the Psychological Contracts of Registered Nurses, Research Scientists and Primary School Teachers Employed in Public Sector Organisations
Candidate: Wayne Alexander Clive O'Donohue
2007