Donald Reid

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Donald Reid

Donald Reid

Postgraduate Coursework Coordinator, JMC
Lecturer, Journalism, Media and Communications
School of Social Sciences

Room 211, The Media School, Salamanca, Hobart CBD Campuses

+61 3 6226 2365 (phone)

+61 3 6226 2864 (fax)

Donald Reid is a lecturer in the Journalism, Media and Communication program. His research interests include media and globalisation, public service and national media institutions, sports media, and fragmented identities and public relations. He also has an interest in cinema studies, notably national cinemas.


Before joining the University of Tasmania, Donald was a lecturer in the Department of Media, Film and Communication at the University of Otago where he also completed his PhD. He has also taught at Victoria University (Wellington). Prior to his academic career, Donald worked in various media industry roles including print journalism, public relations consultant, in-house publicist and television development researcher.

Career summary


DegreeTitle of ThesisUniversityCountryAwarded
PhDSolid to Liquid Culture: The institutional, political and economic transformation of New Zealand state broadcastingUniversity of OtagoNew Zealand2014
MACultural Citizenship and the TVNZ CharterUniversity of OtagoNew Zealand2005
BA (Hons, 1st class) University of OtagoNew Zealand2003
National Certificate in Journalism Massey UniversityNew Zealand1995

View more on Dr Donald Reid in WARP


  • Multiculturalism
  • Neoliberalism
  • Globalisation
  • Media policy
  • National Medias

Research Themes

Donald's research themes include examining the articulation of multiculturalism in the contemporary Australian media; the way class is conveyed and thus the hegemonic influence of particular media genres, notably reality and lifestyle television.

Fields of Research

  • Journalism Studies (190301)
  • Screen and Media Culture (200212)
  • Teacher Education and Professional Development of Educators (130313)
  • Gender, Sexuality and Education (130308)

Research Objectives

  • The Media (950204)
  • Gender Aspects of Education (939904)
  • Teacher and Instructor Development (930202)
  • Radio and Television Broadcasting (890405)


Total publications


Journal Article

(2 outputs)
2015Reid DM, 'Cooking Class: Ideology, Identity and the Commodification of New Zealand in Annabel Langbein - The Free Range Cook', MEDIANZ: Media Studies Journal of Aotearoa New Zealand, 15, (2) pp. 78-95. ISSN 2382-218X (2015) [Refereed Article]

DOI: 10.11157/medianz-vol15iss2id147 [eCite] [Details]


2014Reid D, 'Public broadcasting through the public sphere: a re-imagining of public service media in New Zealand', Media International Australia Incorporating Culture and Policy: Quarterly Journal of Media Research and Resources, 153 pp. 31-40. ISSN 1329-878X (2014) [Refereed Article]

[eCite] [Details]


Chapter in Book

(2 outputs)
2018Reid DM, 'Bringing us all together: multiculturalism as neoliberalism through New Zealand on Air', Migrant and Diasporic Film and Filmmaking in New Zealand, Springer Singapore, A Zalipour (ed), Sydney ISBN 978-981-13-1379-0 (In Press) [Research Book Chapter]

[eCite] [Details]

2011Reid DM, 'Multiculturalism in the Service of Capital - The Case of New Zealand Public Broadcasting', Citizens of the World: Pluralism, Migration, and the Practices of Citizenship, Rodopi Press, R Danisch (ed), Netherlands, pp. 61-78. ISBN 978-9042032552 (2011) [Research Book Chapter]

[eCite] [Details]



(1 outputs)
2009Reid DM, 'Manufacturing Europe - Spaces of Diversity, Democracy and Communication (Inka Salovaara-Moring ed.) In: The Globalization of Advertising in Asia - The Impact of Media', Media International Australia Incorporating Culture and Policy: Quarterly Journal of Media Research and Resources, 133 ISSN 1329-878X (2009) [Review Single Work]

[eCite] [Details]

Conference Publication

(3 outputs)
2014Reid DM, 'Normalizing the unattainable life: the un-natural world of the Free Range Cook', Un-natural Futures Conference, July 3-4, Hobart, pp. 1-18. (2014) [Non Refereed Conference Paper]

[eCite] [Details]

2010Reid DM, 'Public Broadcasting in New Zealand: Is State Media Inclusive Media?', Boundaries: Dichotomies of Keeping In and Keeping Out, November 6th - 8th, Austria, pp. 1-7. ISBN 978-1-84888-021-4 (2010) [Non Refereed Conference Paper]

[eCite] [Details]

2008Reid DM, 'Can Digital Media Save Public Broadcasting?', Conference of the Film and History Association of Australia and New Zealand, 27-29 November, Dunedin (2008) [Non Refereed Conference Paper]

[eCite] [Details]

Grants & Funding

Funding Summary

Number of grants


Total funding



Investigating the influence of sport and the media on perceptions of acceptable masculinity in different education contexts (2018)$13,332
The proposal aims to investigate the influence of sport and the media on perceptions of acceptable masculinity on male teachers educative practice. Previous research by Cruickshank (2016) suggests that perceptions of particular kinds of men as teachers and more broadly shape understandings of the role of male primary school teachers. The research is timely as the percentage of Australian primary school teachers who are male has decreased from 30.24% in 1983 to 18.26% in 2016 (ABS, 2016). This decrease has concerned key stakeholders such as parents and principals who believe that more men are required in primary schools to act as role models and father figures. A strong caveat for this belief is that these men must be the right kind of man. Research (e.g. Smith, 2008) has noted being sporty is an important aspect of displaying this right kind of masculinity. What hasnt been explored is the extent to which wider media portrayals of men, particularly high profile sportsmen, influences perceptions of acceptable masculinity in different education contexts, and consequently, male teachers educative practice. Media representation of teachers impacts recruitment and morale of teaching staff (Hargreaves et al. 2006), a Tasmania-based analysis of this premise may be useful for the Department of Education or teacher education institutions.The project builds on Dr Cruickshanks recently completed PhD on the challenges faced by male primary teachers and the coping strategies they use to deal with them. It will use a combination of qualitative data and media discourse analysis. The project will specifically focus on perceptions of acceptable masculinity in educational contexts, and the influence of media portrayals on male primary teachers and men in sport. Consequently, the project intends to identify strategies to assist with the retention of male primary teachers.
University of Tasmania ($13,332)
Grant - CALE Hothouse Alignment Scheme
Administered By
University of Tasmania
Research Team
Cruickshank V; Reid DM; Palmer C

Research Supervision

Donald welcomes inquiries fro students looking to study in the areas of




MastersThe Politics of Cooking: Class, inequality and power in MasterChef Australia2016
PhDAustralia's Soft Power Challenge, its Use of International Broadcasting and the Contested Role of Public Interest Media2017
PhDNo Longer Anonymous: Surviving Trauma in the Media Spotlight2017
PhDAustralian views of the South Pacific2018
PhDMedia Consolidation and Personalised News Feeds: Investigating the impact on the quality, diversity and impact of political news in regional Australia2018