Laura is an International Relations PhD candidate in the Politics and IR Program, School of Social Sciences , Launceston. She holds a Bachelor in Arts with a double major in Legal and Economic/Literary Translation and Interpreting by the Pompeu Fabra University of Barcelona and a MA from the Open University of Catalonia. She has completed a Postgraduate Intensive Mandarin and Economics Course (University of International Business and Economics in Beijing), a Postgraduate Chinese Economics course (University of Fudan, Shanghai) and an Executive Program on China (IE Business School, Madrid).
Laura was selected to participate in the Second Asia-Europe Young Urban Leaders Dialogue (AEYULD) and taught Catalan language and culture at the Hong Kong University to language major students in the Faculty of Arts.
Laura's research interests include:
- Place Branding
- New Public Diplomacy
- Communications: Web 2.0, the network society
- Asian and Chinese Studies
- Transnational relations
- Civil Society organization and global governance
Laura's MA thesis, entitled The Image of Spain in China during Shanghai 2010 World Expo, explored the differences in the way place branding is conducted, analysing the discrepancies in the implementation of the public diplomacy approach to place branding of four Spanish pavilions at the Shanghai 2010 World Expo. The research compared the site attributes and public engagement activities of the four pavilions with respect to how the image of Spain was communicated.
Continuing her passion for place branding and how places 'are put in the map', Laura's PhD thesis Public diplomacy for place branding strategies: critical appraisal and future pathways addresses the follow key themes:
- Network governance
- Place Branding
- Public Diplomacy 2.0
- Civil Society engagement