The following information is provided to assist staff in UTAS faculties, schools, institutes and organisational units. For further information, staff can contact the marketing office.
The SR&M domestic Student Recruitment Plan outlines the key priorities for the unit for 2013. This should be viewed in conjunction with the 2013 Recruitment Activities Roadmap - a detailed month by month action plan with a broad overview of activities for the domestic market for this year.
Internal colleagues working in roles involving marketing and recruitment activities should also refer to the online Recruitment Calendar, which outlines dates and full details for every event undertaken by SR&M. The online calendar is open to all UTAS staff, and staff within faculties, schools, centres and units are encouraged to use this facility to record their own events. For UTAS staff attending interstate expos with SR&M, there is also an information guide to assist with your planning.
The following reports are compiled by Student Recruitment and Marketing, and are included here for UTAS STAFF ACCESS ONLY.
Please ensure that these reports, or information included in the documents, are not made available to any person or organisation outside of the University.
The UTAS Visual Standards website provides information and resources relating to the brand of the University, and the associated UTAS Visual Standards Style Guide. UTAS staff should refer to the style guide before proceeding with any brand communication or design.
It is important for staff involved in the development and distribution of promotional and marketing material to be aware of copyright requirements relating to the use of photos, footage and quotes.
To use an image or film/video/dvd footage for marketing or promotional purposes, UTAS must either:
Similarly, written permission must also be provided to the University for inclusion of people, either in images, film or written quotes.
UTAS Governance and Legal have developed a Personal Consent Form which covers use of individuals for photos, filming or in testimonials. This form must be completed and signed to authorise use by UTAS.
Note: Original copies of the UTAS Personal Consent Form should be held on file within the relevant organisational unit. A scanned electronic version of the form should be saved onto TRIM (the University's record information management system). For those units that do not operate or access TRIM, the scanned electronic version of the form should be emailed to firstname.lastname@example.org. Forms should be emailed individually, rather than in bulk, for effective retrieval purposes.
When using photographs not owned by UTAS, written permission must be given by the photographer. Permission can be in the form of email, fax or letter and an electronic version should be saved onto TRIM as per the above instructions.
The Student Recruitment & Marketing unit has a large range of promotional merchandise, used in a variety of school programs and non-school leaver activities. Many of these items are purchased in large qualities - internal units may wish to order through SR&M and take advantage of the lower prices per unit. Photos of items available are found on the order form.
The University maintains an integrated marketing campaign for brand awareness, positioning and the purpose of recruiting all domestic students for undergraduate and postgraduate programs, managed by the Manager - Marketing & Recruitment. A component of the campaign is the domestic advertising presence - covering print media, television, cinema, outdoor, digital and special event marketing - and any advertising undertaken for the purpose of recruiting domestic students must align with the University's current advertising campaign.
Staff seeking assistance or information relating to domestic advertising should contact the marketing office.
Authorised by the Director of Marketing
19 December, 2012