MONA (Museum of Old and New Art) has been described as the most important cultural event in recent Australian history since the opening of the Sydney Opera House. It has achieved international recognition not only for its astonishing innovation in generating new ways in which art can be experienced but also in generating the kind of economic benefits that create a platform for significant and sustainable urban regeneration and tourism. This project is dedicated to discovering how these impacts and effects happened and how they can be capitalized on and grown.
We are seeking to recruit a PhD student to this high profile and exciting new project. They will be based in Faculty of Arts at the University of Tasmania with excellent access to MONA and top level training and supervision by leading experts. They will join a team of two other PhDs and one Research Associate attached to the project. Here is an opportunity to conduct research within a major Australian Research Council Linkage Project with enthusiastic industry partners.
You will work with mostly with Prof Adrian Franklin on the nature of tourism to MONA and its impact on the wider tourism field. We are as much interested in understanding why tourists are so enlivened and engaged with MONA and its various arts and music activities as we on how its new practices might have applications in other domains of tourism such as nature tourism or heritage tourism
Investigating the impact of the Museum of Old and New Art (MONA) on visitors to MONA and the wider impacts it has had on tourism
You will therefore be working within an established investigative and methodological framework, with experienced supervision, a team working environment, and an active partnership with leading local arts and policy organisations.
The project is led by Prof. Adrian Franklin (University of Tasmania) with fellow Chief Investigators Prof. Justin O’Connor (Monash University) and Prof. Nikos Papastergiadis (University of Melbourne). Industry partners are MONA itself, Hobart City Council, Glenorchy City Council and the Tasmanian Department of Economic Development, Tourism and Arts.
The University of Tasmania is offering an Elite Scholarships to the successful applicant ($32,892 per annum tax free) and all students will have the benefit of instruction, training and supervision from an illustrious and experienced team of senior academics. The successful student might be from several academic backgrounds (cultural studies, tourist studies, sociology, social anthropology, human geography, urban studies, regional studies and others) have an interest in and knowledge of academic and policy debates around cultural tourism, art tourism, cultural policy, cultural and creative industries and an interest in tourism theory. They would be expected to conduct research under Aims One, Two, Three and Four below, but bring their own perspective, interests and experience to the project.
Since opening in January 2011, MONA has attracted very high visitor numbers and praise from the international art community. This project will assist the cities of Hobart and Glenorchy and the state of Tasmania to address its falling visitor numbers and faltering economy by planning and developing supportive infrastructure for MONA that will maximise its potential to attract tourists and consolidate earnings from art tourism (a Bilbao Effect). The research will analyse why this innovative and unorthodox gallery is so successful, how this knowledge can be used to reorder and grow a peripheral ring of creative industries and tourism, and how a Bilbao Effect can be embedded as part of local governance.
For more details contact Professor Adrian Franklin on (03) 6226 7241.
Authorised by the Dean of Graduate Research
2 April, 2014