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Masterclass in Horticultural Business

10 months (8 modules each of 5 weeks)

Flexible online delivery

February 2018

Become a leader in the Australian Horticulture industry

Take your career to the next level with our Masterclass in Horticultural Business.

Offered through flexible online delivery, you’ll gain practical management and leadership skills that you can apply to your business from day one.

There are industry-supported scholarships up for grabs, each worth $10,000.

About the Masterclass

This Masterclass is specifically designed for the upcoming leaders in the horticulture industry. You will gain leadership and management skills that will enable you to take your career to the next level.

You will interact with people who understand your business and who face the same challenges. Enrolments will be limited, which means students can build high quality networks that will continue after the Masterclass is completed.

What you’ll learn today, will add value to your company tomorrow
During the program you will develop a strategic plan for your own company. By doing this, you will not only gain the latest academic insights, but you will immediately translate these into practical actions can be applied to your business.

Learn from global leaders
The Masterclass in Horticultural Business is the first of its kind in Australia for the horticulture industry.

The Masterclass has been developed in partnership with international leaders in Horticulture – Horticulture Innovation Australia, Wageningen Academy and Lincoln University, to ensure it best meets industry needs.

Who is the Masterclass for?

The Masterclass in Horticultural Business is specifically designed for upcoming leaders in the horticulture industry. The Masterclass would suit you if:

  • You have experience in the sector and want to take your career to the next level.
  • You recognise the urgency for change and growth in the sector and want to contribute to this by developing your own knowledge and practical skills.
  • You want practical knowledge that will help you further develop your business or the horticulture industry.
  • You are willing to reflect critically on your own company and/or on sector developments.

What to expect

The Masterclass has been designed so that participants not only gain knowledge, but also gain business skills that can immediately be put into practice.

Through the variety of different learning methods, the Masterclass has the value of a supervised consultancy project.

The course is offered through flexible online delivery, with three face to face intensives. There will be eight modules:

  • Horticultural Management
  • People and Culture
  • Supply Chain Management and Logistics
  • Financial Management and Law
  • Horticultural Marketing and Communication
  • Global Trends and International Business
  • Innovation and Entrepreneurship
  • Business Development and Strategy
Study PeriodDate
Term 1 Starts (Modules 1 and 2)12 February 2018
Term 1 Ends15 April 2018
Term 2 Starts (Modules 3 and 4)30 April 2018
Term 2 Ends1 July 2018
Term 3 Starts (Modules 5 and 6)16 July 2018
Term 3 Ends 16 September 2018
Term 4 Starts (Modules 7 and 8)1 October 2018
Term 4 Ends2  December 2018

The Face to face intensives will be held at the start, middle and end of the course in February, July and late November/early December (dates to be announced).

How to apply

Applications for 2018 have now closed but we are taking expressions of interest for 2019. Please contact to find out more.

More information

Want to know more? Check out our Frequently Asked Questions page, or contact us at

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Wageningen University logo
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