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Alumna expertise drives TSBE’s WeChat launch

Published 13 May 2019
Alumna expertise drives TSBE’s WeChat launch

Former University of Tasmania students Elaine Cao and Silvy Yang have come full circle to bring their expertise back as contractors for the Tasmanian School of Business and Economics’ (TSBE) recent launch onto the online social media platform WeChat.

After their 2018 graduation with a Master of Business Administration and a Master of Marketing Management respectively, the pair used their studies and their career experience in Shanghai to start C & Y Consulting firm, aimed at assisting Tasmanian organisations to connect with the Chinese market.

Their most recent project has seen them return to the University to develop, launch and manage TSBE’s WeChat profile.

WeChat is a multi-purpose social media, messaging and payment app with over 1 billion active users.

TSBE’s launch of go-live activities onto the platform has already had positive results with an high influx of likes and page follows within the first 48 hours.

TSBE Interim Executive Dean,  Associate Professor Stuart Crispin, said TSBE’s presence on WeChat was aimed at further establishing Tasmania’s place in the mind of Chinese students and demonstrating to them the beauty, experience and opportunities they can have coming to Tasmania to study.

“This is a great example of our students putting their learning into real world practice and building a business that can benefit Tasmanian business and industry,” Associate Professor Crispin said

“One of the challenges anyone in a place-based economy faces is overcoming that perceptual issue of being remote and isolated.

“Through WeChat we are able to talk to potential students and their parents about all the exciting and interesting things that happen in Tasmania and the quality of education that their son or daughter can have in a place like Tasmania, in a world-class institution that does have global connections.”

The WeChat profile will reach prospective and current students by providing a range of TSBE course, program, events and activities information as well as a ‘Dean’s hotline’ where students can provide direct feedback to the Dean.

Ms Cao and Ms Yang said they were honored to return to TSBE to help achieve the best communications for students.

“It is absolutely wonderful to come back to TSBE,” Ms Yang said.

“We have always wanted to find a way to contribute back to the business community and the student community.”

After living the experience of studying at TSBE, the pair said they were excited to be able to help other students experience the same.

“We think it’s a wonderful experience to study at TSBE and it would be wonderful to promote the school in the Chinese market and for TSBE to have a stronger presence in that market,” Ms Cao said.

Ms Cao and Ms Yang moved to Tasmania in 2017 to study and quickly fell in love with the State and all it had to offer.

“We didn’t know much about Tasmania, but we absolutely fell in love with the place because we think Tasmania has great potential and it is a wonderful opportunity and timing to start any business here,” Ms Cao said.

Image: L-R Elaine Cao, Associate Professor Stuart Crispin and Silvy Yang