Advertising
The University invests significant effort, time and funding into building the UTAS brand.
It is imperative that our advertising is delivered in a professional manner, consistent with the strategies of our brand management. For this reason, the University has two advertising agencies who handle the booking, placement and production of all UTAS advertising and UTAS staff must direct their advertising bookings accordingly.
The following provides information and guidance for staff in relation to advertising. If you require further advice or assistance please contact Jo Bailey (Director of Marketing).
Campaign advertising
The University maintains an integrated marketing campaign for brand awareness, positioning and the purpose of recruiting all domestic students for undergraduate and postgraduate programs which is managed by the Director of Marketing. The campaign covers an extensive range of activities including school programs, Polytechnic visits, national career expos and more. A component of the campaign is the domestic advertising presence, covering print media, television, cinema, outdoor, digital and special event marketing.
Any advertising undertaken for the purpose of recruiting domestic students must align with the University’s current advertising campaign, which is presently handled by Red Jelly.
Events and Public Lectures and Forums
Print media advertising for events and public lectures and forums is managed through the Events & Protocol Unit, with advertising placement handled by Clemenger Tasmania. There is a standard template that ensures a professional and recognisable UTAS presence.
Examples of the events and public lecture advertising template:
Public notices and general information
Print media advertising for public notices and general information is handled by Clemenger Tasmania. There is a standard corporate template that ensures a professional and recognisable UTAS presence.
Example of the public notes and general information advertising template:
Staff recruitment
Advertising for staff recruitment is arranged through Human Resources, with ad placement handled by Clemenger Tasmania.
Example of the staff recruitment advertising template:
International advertising
Any advertising intended for the University's international audience/s must be approved by International Services, through liaison with the Director - International Services or the Marketing Manager (International Services).
International marketing material, both print and electronic versions, is subject to the:
- Education Services for Overseas Students (ESOS) Act 2000; and
- National Code of Practice for REgistration Authorities and Providers of Education and Training to Overseas Students (National Code) 2007.
Further information, including an International Services Compliance Checklist, is outlined in the Brochures, Publications & Marketing Collateral guidelines.