UTAS produces and distributes a large and varied range of publications, brochures and marketing collateral to local, national and international audiences. Some of our marketing material promotes our range of course and study opportunities, other material has a corporate focus, however all UTAS marketing collateral promotes and reflects the UTAS brand and reputation.
To ensure a consistent and professional approach that enhances our brand, brochures, publications and marketing collateral must be produced by the University’s agencies and must comply with the Visual Standards Style Guide - correct application of these guidelines will avoid costly reprints.
The following information provides a guide for developing marketing collateral and it is very important for all staff to be mindful of the international compliance requirements – details are provided below.
Brochures, fliers, publications and banners promoting courses, study opportunities and other services that are primarily for the purpose of recruiting students are frequently displayed as a suite of materials at expos, events and in on-campus and off-campus displays.
In order to present a consistent, professional and recognisable appearance, these materials should align with the University’s design templates. These design templates have been developed to provide a consistent and recognisable shell structure across the header area and left hand margin, but to ensure flexibility to tailor the material for the message being communicated.
Both UTAS agencies have the templates and specifications for producing these materials. Examples are provided below.
Course Guide template examples:
A4 flier template examples:
DL brochure template examples:
All marketing material, both print based and electronic, must be approved by the International Services Compliance Office before print/placement and distribution. This applies to all promotional materials, including information that is intended for distribution in Tasmania or other states of Australia, in addition to that intended for use in the international arena. Please allow 10 working dates for a response from the IS Compliance Office.
All marketing material, both print and electronic versions are subject to the:
Further information about the ESOS Act and the National Code can be found at the Australian Education International website.
An International Marketing Compliance Checklist (PDF 127.0KB) outlines the requirements for all marketing material as outlined in the ESOS Act and the National Code.
Please submit all marketing material intended to promote UTAS to international students to:
Private Bag 38, Hobart 7001
The Media & Communications Office produces a range of corporate publications including Alumni News, Research to Reality, UniTas, the University's Annual Report and more. Enquiries for theses publications should be directed to the Media & Communications Office.
The UTAS house stock is 'Mega Recycled'. This stock is FSC approved, 50% recycled and 50% plantation fibre and is produced 100% chlorine free.
While this stock is recommended, it is not mandatory and there may be instances where other stock is chosen for particular brochures or publications.
It is recommended that brochure and publication covers are up to 300gsm and that internal pages are a minimum of 120gsm.
Photography used in marketing collateral should reflect the University’s brand, and be sensitive to the appropriate audience/s. An extensive image library can be accessed through the marketing office – for more information see the photography guidelines.
Photos used in print material should be a minimum size of 300 dpi at 100% of the actual size in order to ensure quality reproduction of images.
For more information, advice or approval of material, contact:
Jo Bailey, Director of Marketing
Phone: 6226 2882
Authorised by the Director of Marketing
16 August, 2012