University of Tasmania, Australia

This visual standard and style guide has been developed to align with the University’s branding strategy and to inform and support all UTAS staff, and external contractors.

The application of these standards will protect and showcase the corporate brand of UTAS, and ensure a professional and consistent visual identity - an imperative element in maintaining successful branding for the University.

Key elements of the ‘look and feel’ of the standard are:

1. Logos

2. Fonts

3. Faculty and School imagery

4. Photography

5. Stationery (including printed and electronic)

6. Institute and partnership visual standards