‘The University of Tasmania continues a long tradition of excellence and commitment to free inquiry in the creation, preservation, communication and application of knowledge, and to scholarship that is global in scope, distinctive in its specialisations and that reflects our Tasmanian character. The University will provide leadership within its community, thereby contributing to the cultural, economic and social development of Tasmania.’
~University of Tasmania Mission
Established in 1890, UTAS is Australia's fourth oldest university and remains the only university in Tasmania. Founded by an Act of the Tasmanian Parliament on 1 January 1890, the University was located on Hobart’s Domain in its formative years, before moving to Sandy Bay in the 1940s.
On 1 January 1991, the Hobart-based University merged with its northern neighbour, the Tasmanian State Institute of Technology, to form a new University of Tasmania. Following this, 1995 saw the establishment of the Cradle Coast campus, extending the presence of the University to the North West Region of Tasmania.
The University of Tasmania (UTAS) is an international university operating out of Tasmania.
Our reputation for excellence in teaching, research and scholarly activities over the past 120 years has shaped the UTAS brand of today. Our commitment to Excellence, Distinctiveness, Growth and Engagement (EDGE 2) will continue to build equity in our brand, and will position UTAS well for a bright and exciting future.
We continue to make far-reaching educational, cultural and economic contributions to Tasmania and the world - and while we maintain a strong and distinctive Tasmanian identity, our programs and research are international in scope, vision and standards.
Our family includes around 50,000 graduates who are now scattered across the globe. We are connected and contemporary, creating life-shaping experiences that provide the foundation on which to build careers and lives for our students.
The University’s visual identity is a vital element in the positioning and recognition of the UTAS brand, and must have a professional and consistent application in order to support and represent the UTAS brand.
The University’s public logo – a copyright design – acts as an identifying device and visual representation of the brand locally, nationally and internationally.
Authorised by the Director of Marketing
16 August, 2012