Visual Standards - University of Tasmania

Welcome to the UTAS Brand Identity and Visual Standards webpages. These pages provide information and resources relating to the brand of the University, and associated visual standards.

Four steps to good branding outcomes:

The Public Brand is the 'UTAS lion' version for all communications
The Regal Brand is the 'crest' version and has highly restricted usage
Read the guideline sheets before proceeding with ANY brand communication or design
Seek advice, feedback and approval for correct usage from PR&UE

Preferred Suppliers – Advertising and Marketing Services
A panel of three agencies has been contracted for a period of three years to service the University's advertising and marketing requirements and must be used for brochures and publications. The contract period is effective 1 July 2007 until 30 June 2010.

Press Advertising
In order to maintain a consistent standard in press advertising, Clemenger Tasmania has been contracted as the sole provider for staff recruitment advertising and all non-campaign press advertising.

Enquiries
For web visual standards please contact Web Services on 5959 or by email webservices@utas.edu.au
For all other visual standards and branding contact Public Relations on 03 6226 1041 or by email Public.Relations@utas.edu.au
For domestic recruitment and marketing contact Jo Bailey on 03 6226 2882 or email Jo.Bailey@utas.edu.au
For international recruitment and marketing contact Paul Rigby on 03 6226 7492 or email Paul.Rigby@utas.edu.au