Half the content will do just as well, remove:

• 'Fluffy', 'Welcome' text, or give it a page of its own
• Marketese, boasts (both bad for site credibility)
• Metaphors, similes or figures of speech
• Jargon, scientific words, foreign phrases, puns
• Do not use a long word, when a short word will do
• If you can cut a word out, cut it out
• Break any of these rules sooner than say anything outright barbarous

Generally, you can remove 50% of the words without affecting the meaning of a web page.

The remaining content can also be organised for maximum readability and usability