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Applying Our Brand

To view our visual identity system detailing logo, typography, and graphics usage, please download our Brand Guidelines (PDF 6.5 MB).

Within this section, you'll find information on how to apply our brand across all materials such as advertising, signatures, and stationery.

The goal of our visual identity system is to create a widely recognised, positive image of the University. The most important principles in achieving this are consistency, frequency, and repetition over time. Therefore, despite various preferential elements still in-use from old branding, it is critical that the brand elements are applied consistently, and that we limit the number and type of variations in use. In each section we give example applications, and if you would like us to add examples from your specific area, please let us know.

These identity applications, however, are a guide. We are an evolving University and the standards also offer flexibility in some cases. Some areas have unique communication needs (e.g., co-branding issues) that can be addressed on a case-by-case basis. If you have any questions or concerns, please contact the Office of Marketing.