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Associate Degree in Applied Business, Specialising in Tourism and Events

Offer experiences you can't get anywhere else in the world.

Why study tourism and events?

Tasmania has become a tourism mecca as we become known around the world for our weird and  wonderful events, fine produce and breathtaking scenery. We are an island paradise, offering experiences you can’t get anywhere else in the world. By specialising in Tourism and Events in the Associate Degree of Applied Business, you can make a fulfilling career out of showing off the beauty of our island state to visitors and putting on incredible events to entertain our locals. Our events are known for their unique weirdness, and our locals embrace and love to get in on the action. Entertain and inspire tourists and locals alike with this dual specialisation.

This two year, full time course will teach you the management, promotion and business skills of tourism and event organisations. Benefit from the University’s unique relationships with government, tourism operators and event organisations through this course, designed especially with key stakeholders. Tasmania is the perfect place to cut your teeth in the tourism and events sectors, and if the wind blows you in another direction, your skills will serve you anywhere.

This course will teach you about how to grow tourism and events sustainably, both in protected areas and balancing growth for the community and industry, and tourism in protected areas. You’ll also learn about sharing real Tasmanian stories with our visitors and locals alike. Your events studies will bring out your creative side, as you dive into events design and management, and their social, cultural and environmental impacts.

You will have the opportunity to learn from leading Tasmanian tourism and events pros directly, through industry workshops, case studies, work placements and other hands-on projects.

Banner image credit: Aaron Horsley


Two years full-time or part-time equivalent


Online and face-to-face (workshops, tutorials)


Cradle Coast campus
Newnham campus
Sandy Bay campus
Newnham campus
Online (2020 intake)


Term 1 (February 2020) and Term 3 (July 2020)


"If someone is considering University College, I would say definitely go for it. It is really hands-on, and much different from how I anticipated university to be.

I’m finding that there’s a lot more things that you can really take to jobs and roles that you want to do in the future. I think that it’s these things that future employers are going to look at as really desirable qualities in somebody that they want to hire, because we’ve done the practical side of things."

Career Options

  • Small and medium business owner
  • Tourism coordinator
  • Event manager
  • Project manager
  • Festival designer
  • Marketing officer
  • Tour guide
  • Function centre coordinator
  • Hospitality team leader
  • Visitor services team leader
  • Volunteer coordinator

Program structure

The Associate Degree in Applied Business Tourism and Events - Specialisation (Z2D) involves 16 units over 2 years of full-time study or 4 years of part-time study, delivered on campus in Launceston, Hobart and the Cradle Coast, and fully online in 2020. We offer evening tutorials to accommodate those already working full-time or part-time.

The first year of the course acts as a foundation year, while the second year of the course provides you with the skills to apply your new business knowledge to a range of situations.

After the successful completion of year 1 of the Associate Degree, you can choose to exit the course and be awarded with a diploma qualification.

Subjects include:

  • Contemporary business environments
  • The business of leisure
  • Managing people
  • Visitor engagement
  • Marketing for business
  • Designing events
  • Hospitality management

For more detailed information, please visit the Course and Unit Handbook.

Extend your study into a Bachelor degree

By completing the Associate Degree in Applied Business Tourism and Events - Specialisation (Z2D) you may receive some credit towards a bachelor degree at the University of Tasmania.  The amount of credit received will be subject to the University’s discretion. If you wish to receive two years full credit towards the University of Tasmania’s Bachelor of Business Administration, you need to apply for the Associate Degree in Applied Business - General Business (Z2C). You can then choose the articulation pathway in year 2.

Please see the Articulation/ Credit webpage for more information.

Frequently Asked Questions

Yes. Bachelor degrees traditionally have a duration of three of more years, while an Associate Degree can take as little as two years when studied full time.

Our University College Associate Degrees have been uniquely designed to place equal emphasis on theory and practice. This is done by offering both discipline specific subjects and hands-on learning subjects (Practice and Portfolio) throughout your Associate Degree. By doing so, you graduate job ready with a firm understanding of how to apply the theory you have learnt.

Rather than studying during traditional university semester teaching periods, our Associate Degrees are studied over 40 weeks per year (10 weeks per term), aligning with the Tasmanian school terms.

The new Associate Degrees are a formal qualification in their own right, offering pathways to new career opportunities or upskilling in a current career. These Associate Degrees also offer formal articulation pathways into specified bachelor degrees should you wish to continue studying.

Our Associate Degrees are likely to appeal to a wide range of people, including:

  • School leavers who achieve a TCE (or ATAR) but who are not eligible/prepared/interested in studying a bachelor degree;
  • students who want to gain skills and knowledge to start a career;
  • students interested in learning about innovation and future jobs;
  • students with industry/professional experience who would like to gain some academic credentials; and
  • non-school leaver and mature-age students seeking academic credentials and career advancement.

Our Associate Degrees are offered via a combination of face-to-face (workshops, tutorials etc.) and online study. The online component of our Associate Degrees are offered on each of the University of Tasmania campuses at Newnham, Sandy Bay and Cradle Coast.

Not in the first year, as our assessments are built into the course content throughout the term. If you choose to undertake the articulation into a bachelor pathway in year 2 of you Associate Degree, you may be required to sit some exams, dependant on the units you are studying. Students who do not undertake this pathway will not sit exams.

If you successfully complete the first year of your Associate Degree and decide you no longer wish to study, you can graduate out of the course with a Diploma qualification.

Throughout your Associate Degree you will be exposed to a range of hands-on learning experiences such as live case studies, real-world business examples, industry speakers, job-focused programs, industry workshops, projects and internships.

By successfully completing one of our Associate Degree courses, you may be eligible to receive credit towards a relevant Bachelor degree offered by the University of Tasmania. Some of our Associate Degrees have specific credit pathways into a Bachelor degree, where you can receive up to 2 years full credit towards a specified Bachelor degree. For those Associate Degrees that do not have a specified credit pathway, or if you are wanting to receive credit into a different Bachelor degree than the one specified, you may receive some credit, subject to the College’s discretion.