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Associate Degree in Applied Business (Tourism Engagement)

Offer experiences you can't get anywhere else in the world.

Why study tourism engagement?

Tourism is an industry of experiences. Tasmania is rising as a tourism mecca as it becomes known around the world for its fine produce, breathtaking scenery, and experiences that you can’t get anywhere else in the world. Within this stream you will create a pathway to a fulfilling career of showing off and telling the stories of your local area to visitors from all over the world.

This two year, full time course will teach you the management, promotion and business skills of tourism organisations.  You’ll learn how to grow tourism sustainably, both in protected areas and balancing growth for the community and industry. You’ll also learn about sharing real Tasmanian stories with our visitors and locals alike.

Through your degree, you will have the opportunity to learn from leading Tasmanian tourism pros directly, through industry workshops, case studies, work placements and other hands-on projects.


Two years full-time or part-time equivalent


Online and face-to-face (workshops, tutorials)


Cradle Coast campus
Newnham campus
Sandy Bay campus
Newnham campus
Online (2020 intake)


Semester 1, 2021 and Semester 2, 2021


"If someone is considering University College, I would say definitely go for it. It is really hands-on, and much different from how I anticipated university to be.

I’m finding that there’s a lot more things that you can really take to jobs and roles that you want to do in the future. I think that it’s these things that future employers are going to look at as really desirable qualities in somebody that they want to hire, because we’ve done the practical side of things."

Career Options

  • Small and medium business owner
  • Tourism coordinator
  • Project manager
  • Marketing officer
  • Tour guide
  • Visitor services team leader
  • Volunteer coordinator

Program structure

Tourism Engagement is a stream available in the Associate Degree of Applied Business. The Associate Degree of Applied Business involves 16 units over 2 years of full-time study or 4 years of part-time study, delivered on campus in Launceston, Hobart and the Cradle Coast, and fully online in 2020. We offer evening tutorials to accommodate those already working full-time or part-time.

The first year of the course acts as a foundation year, while the second year of the course provides you with the skills to apply your new business knowledge to a range of situations.

After the successful completion of year 1 of the Associate Degree, you can choose to exit the course and be awarded with a diploma qualification.

Topics include:

  • Contemporary business environments
  • The business of leisure
  • Managing people
  • Visitor engagement
  • Marketing for business
  • Designing events
  • Hospitality management

For more detailed information, please visit the Course and Unit Handbook.

Extend your study into a Bachelor degree

By completing the Associate Degree in Applied Business you may receive some credit towards a bachelor degree at the University of Tasmania.  The amount of credit received will be subject to the University’s discretion.

Frequently Asked Questions

Yes. Bachelor degrees traditionally have a duration of three of more years, while an Associate Degree can take as little as two years when studied full time.

Our University College Associate Degrees have been uniquely designed to place equal emphasis on theory and practice. This is done by offering both discipline specific subjects and hands-on learning subjects (Practice and Portfolio) throughout your Associate Degree. By doing so, you graduate job ready with a firm understanding of how to apply the theory you have learnt.

The Associate Degrees are studied during the traditional university Semester study periods.

The new Associate Degrees are a formal qualification in their own right, offering pathways to new career opportunities or upskilling in a current career. These Associate Degrees also offer formal articulation pathways into specified bachelor degrees should you wish to continue studying.

Our Associate Degrees are likely to appeal to a wide range of people, including:

  • School leavers who achieve a TCE (or ATAR) but who are not eligible/prepared/interested in studying a bachelor degree;
  • students who want to gain skills and knowledge to start a career;
  • students interested in learning about innovation and future jobs;
  • students with industry/professional experience who would like to gain some academic credentials; and
  • non-school leaver and mature-age students seeking academic credentials and career advancement.

Our Associate Degrees are offered via a combination of face-to-face (workshops, tutorials etc.) and online study. The online component of our Associate Degrees are offered on each of the University of Tasmania campuses at Newnham, Sandy Bay and Cradle Coast.

No. For all University College units, assessments are built into the course content throughout the semester. If you undertake units from other parts of the University, you may be required to sit some exams. For more detailed information, please visit the Course and Unit Search.

If you successfully complete the first year of your Associate Degree and decide you no longer wish to study, you can graduate out of the course with a Diploma qualification.

Throughout your Associate Degree you will be exposed to a range of hands-on learning experiences such as live case studies, real-world business examples, industry speakers, job-focused programs, industry workshops, projects and internships.

By successfully completing one of our Associate Degree courses, you may be eligible to receive credit towards a relevant Bachelor degree offered by the University of Tasmania. Some of our Associate Degrees have specific credit pathways into a Bachelor degree, where you can receive up to 2 years full credit towards a specified Bachelor degree. For those Associate Degrees that do not have a specified credit pathway, or if you are wanting to receive credit into a different Bachelor degree than the one specified, you may receive some credit, subject to the College’s discretion.