Courses & Units
Services Marketing BMA258
Hobart, Shanghai Ocean University
Introduction
Addresses the importance of the services industry, the distinctive characteristics of services, and marketing implications arising from these. Students develop a firm understanding of key challenges and issues associated with marketing in a services environment; gain a broad understanding of the interaction between management and marketing within a service organisation; and become familiar with issues in developing and assessing service quality. The unit includes a focus on what is significant in hospitality and tourism management, and in the marketing of information services.
Summary
| Unit name | Services Marketing |
|---|---|
| Unit code | BMA258 |
| Credit points | 12.5 |
| Faculty/School | Tasmanian School of Business & Economics (TSBE) TSBE |
| Discipline | Management |
| Coordinator | Dr Vida Siahtiri (UTAS & SOU) |
| Teaching staff | UTAS: Dr Vida Siahtiri Shanghai Ocean University: David Wei |
| Level | Intermediate |
| Available as student elective? | Yes |
| Breadth Unit? | No |
Availability
| Location | Study period | Attendance options | Available to | ||
|---|---|---|---|---|---|
| Hobart | Semester 1 | On-Campus | Off-Campus | International International | Domestic Domestic |
| Shanghai Ocean University | Shanghai Semester 2 | On-Campus | International | Domestic | |
Key
- On-campus
- Off-Campus
- International students
- Domestic students
Note
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Units are offered in attending mode unless otherwise indicated (that is attendance is required at the campus identified). A unit identified as offered by distance, that is there is no requirement for attendance, is identified with a nominal enrolment campus. A unit offered to both attending students and by distance from the same campus is identified as having both modes of study.
Special approval is required for enrolment into TNE Program units.
TNE Program units special approval requirements.
Key Dates
| Study Period | Start date | Census date | WW date | End date |
|---|---|---|---|---|
| Semester 1 | 23/2/2015 | 23/3/2015 | 13/4/2015 | 29/5/2015 |
| Shanghai Semester 2 | 9/3/2015 | 30/3/2015 | 25/4/2015 | 12/6/2015 |
* The Final WW Date is the final date from which you can withdraw from the unit without academic penalty, however you will still incur a financial liability (see withdrawal dates explained for more information).
Unit census dates currently displaying for 2015 are indicative and subject to change. Finalised census dates for 2015 will be available from the 1st October 2014.
Fees
Domestic
| Band | CSP Student Contribution | Full Fee Paying (domestic) | Field of Education |
|---|---|---|---|
| 1 | 2015: $769.00 | 2015: $2,093.00 | 090799 |
Fees for next year will be published in October. The fees above only apply for the year shown.
Please note: international students should refer to this page to get an indicative course cost.
Requisites
Prerequisites
BMA151 or BMA251
Teaching
| Teaching Pattern | Attending: involves a mix of lectures, tutorials, and online activities. |
|---|---|
| Assessment | Please check the unit outline for details. |
| Timetable | View the lecture timetable | View the full unit timetable |
Textbooks
| Required | Information about any textbook requirements will be available from mid November. |
|---|---|
| Recommended |
The University reserves the right to amend or remove courses and unit availabilities, as appropriate.