Overview 2020
Location
This course may not be available to international students. Please see the list of distance courses (i.e. online and taken outside Australia) that are offered to international students
View archived years for this course
For years prior to 2015, please view the Course and Unit Handbook Archive
View the current year's course page
"I would definitely recommend the course to anyone generally interested in marketing, wanting to move up the corporate ladder, or are looking to start their own business."
Take the next step in your marketing career and get a real-world advantage by completing an internship while studying.
Our academics are leading researchers in consumer behaviour, retailing, arts and culture, corporate reputation management, value chain and service innovation. You’ll benefit from their connections with industry and ability to bring theory to life with real-life case studies.
You can also complete a Corporate Internship or Workplace Project while studying. This gives you the chance to put what you’ve been learning into practice and gain an edge in job market.
You’ll choose one of four streams:
Fundamental Units
New to marketing? This stream will get you beyond the buzzwords and give you a strong understanding of marketing principals and strategies that won’t go out of style.
NOTE: The Fundamental Units stream is compulsory for students without a Marketing background.
Strategic Marketing
With a focus on sales, business to business marketing, analytics, and brand management this stream will teach you how to develop and implement a sales marketing strategy and then evaluate its success.
International Business
As global business continues to grow, understanding marketing in all cultures is essential. This stream will develop your marketing skills in a global context.
Entrepreneurship
An entrepreneurial mindset is an asset in our modern economy. This stream will teach you to how to develop fit-for-purpose marketing strategies to take entrepreneurism to the next level.
Looking for something more advanced?
We also offer a two-year Master of Marketing Management (Advanced) in which you can complete a research project as part of your studies.
Course objectives
Our graduates are equipped and inspired to shape and respond to the opportunities and challenges of the future as accomplished communicators, highly regarded professionals and culturally competent citizens in local, national, and global society. Graduates acquire subject and multidisciplinary knowledge and skills and develop critical and creative literacies and skills of inquiry. Our graduates recognise and critically evaluate issues of social responsibility, ethical conduct and sustainability.
Work placement
Amongst the core units, students may take BAA706 Workplace Project or BAA709 Corporate Internship (each weighted at 25 credit points). In BAA706 Workplace Project, students undertake a period of project-oriented workplace research in the area of administration/management arising out of, and in the course of, their employment. The unit enables students to critically reflect on the skills, capabilities and knowledge that they have acquired in previous years of their study, and to reflect on and articulate the links between those skills, capabilities and knowledge in the context of a workplace-centred project. The Corporate Internship Program (available in this course via BAA709 Corporate Internship) is a Work Integrated Learning (WIL) program where students undertake placements within organisations. Internships provide students the opportunity to directly apply theoretical learning in a practical, and real-world, environment.
Career outcomes
Rebecca Byfield
Marketing Professional
Rebecca reached a point where she knew she would need to up-skill to keep moving up the corporate ladder so she pursued postgraduate study.
Read more about Rebecca
Marketing is at the centre of what makes any business successful, so it’s crucial for leaders in an organisation to know how and why it works. This advanced marketing degree will prepare you for mid to senior level roles in marketing management or general management.
Examples of roles this course will prepare you for include:
- Marketing Manager
- Brand and/or Product Manager
- Marketing Consultant
- Research Analyst
- Sales Executive
- Social Media and Digital Marketing Specialist
- Account Manager
- Advertising Manager
Course structure
Entry requirements
Fees & scholarships
Domestic students
Domestic students enrolled in certain postgraduate coursework programs may not be eligible for student payments through Youth Allowance and Austudy. Visit the Department of Social Services website to find out more about eligibility for Centrelink support and the list of eligible courses
Scholarships
For information on general scholarships available at the University of Tasmania, please visit the scholarships website.
How can we help?
Do you have any questions about choosing a course or applying? Get in touch.
- Domestic
- 13 8827 (13 UTAS)
- International
- +61 3 6226 6200
- Course.Info@utas.edu.au
- Online
- Online enquiries