Overview 2019
Location
Full Fee Paying places available
Location
- What is an ATAR
- CRICOS: 092719K
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For years prior to 2015, please view the Course and Unit Handbook Archive
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Our academics are leading researchers in consumer behaviour, retailing, arts and culture, corporate reputation management, value chain and service innovation. You’ll benefit from their connections with industry and ability to bring theory to life with real-life case studies.
You’ll choose one of three specialisations:
Contemporary Issues in Marketing
With a focus on sales, business to business marketing, analytics, and brand management this specialisation will teach you how to develop and implement a sales marketing and then evaluate its success.
International Marketing
As global business continues to grow, understanding marketing in all cultures is essential. This specialisation will develop your marketing skills in a global context.
Entrepreneurial Marketing
An entrepreneurial mindset is an asset in our modern economy. This specialisation will teach you to how to develop fit-for-purpose marketing strategies to take entrepreneurism to the next level.
New to marketing or looking to gain practical experience?
If you are new to the marketing industry or would like to complete a Workplace Project or Corporate Internship the Master of Marketing Management is the best qualification for you.
Course objectives
Our graduates are equipped and inspired to shape and respond to the opportunities and challenges of the future as accomplished communicators, highly regarded professionals and culturally competent citizens in local, national, and global society. Graduates acquire subject and multidisciplinary knowledge and skills and develop critical and creative literacies and skills of inquiry. Our graduates recognise and critically evaluate issues of social responsibility, ethical conduct and sustainability.
Learning Outcomes
- Apply advanced knowledge of marketing philosophy, theories, and principles, over a variety of contexts and timeframes to evaluate and reflect upon marketing problems and opportunities.
- Use advanced marketing communication skills (written and oral); articulate and defend a position, persuade an audience, and negotiate a win-win outcome with diverse audiences across different cultures.
- Analyse and think critically to innovatively solve complex marketing problems; including collecting and analysing data, generating information, developing solutions to marketing problems, and making decisions using creative strategic thinking.
- Undertake a marketing research project with increasing autonomy, judgement and responsibility; including developing and implementing research methodologies, analysing data, and effectively communicating results.
- Apply advanced personal and interpersonal skills; work independently or in collaboration with diverse stakeholders; build and manage effective work relationships; take responsibility for their own work and personal presentation.
- Plan and implement multiple marketing projects and use advanced leadership skills to deliver projects within specified deadlines while considering scheduling, time management, and ethical and sustainable practice.
Career outcomes
Mark Acheson
Marketing Professional
For Mark Acheson, the Master of Marketing Management was a great way to up-skill with hands-on work placement.
Read more about Mark
Marketing is at the centre of what makes any business successful, so it’s crucial for leaders in an organisation to know how and why it works. This advanced marketing degree will prepare you for mid to senior level roles in marketing management or general management.
Examples of roles this course will prepare you for include:
- Marketing Manager
- Brand and/or Product Manager
- Marketing Consultant
- Research Analyst
- Sales Executive
- Social Media and Digital Marketing Specialist
- Account Manager
- Advertising Manager
Professional Recognition
TSBE is a member of the Australian Marketing Institute (AMI) which offers opportunities for students to be Associate Members and to develop a relationship with the local branch.
Course structure
Overview
Students undertaking the Master of Marketing Management (Advanced) complete units totaling 200 credit points. The course includes 150 credit points of core units and 50 credit points of elective units chosen from one of three streams.
Core units
Marketing is a business function that goes beyond the mere act of selling or advertising – it encompasses the entire process through which value is created, captured and offered to customers. It is also critical that marketing organisations establish and…
Credit Points: 12.5
| Location | Study period | Attendance options | Available to | ||
|---|---|---|---|---|---|
| Hobart | Semester 1 | ||||
| Hobart | Semester 2 | ||||
For marketers, understanding how buyers and consumers behave is an integral part of correctly identifying their needs, and subsequently developing effective marketing strategies. Buyers go through a decision-making processes before making a purchase or before deciding to continue to buy…
Credit Points: 12.5
| Location | Study period | Attendance options | Available to | ||
|---|---|---|---|---|---|
| Hobart | Semester 1 | ||||
The professional service sector is growing rapidly and professional service firms (PSFs) contribute significantly to economic growth in most economies. PSFs work in a very competitive and dynamic environment and face both increasing opportunities and challenges. PSFs have unique characteristics…
Credit Points: 12.5
| Location | Study period | Attendance options | Available to | ||
|---|---|---|---|---|---|
| Hobart | Semester 1 | ||||
Firms are paying more attention to the development of new products and services to enhance their market position. Commercialising innovative products and services on a timely basis is the key to not only profit, but in some industries, survival. However,…
Credit Points: 12.5
| Location | Study period | Attendance options | Available to | ||
|---|---|---|---|---|---|
| Hobart | Semester 2 | ||||
View all details for BMA608 New Product and Service Development
The increasing use of the Internet and other digital media by both business and consumers is having a significant effect on business globally. For consumers, information and communication technologies (ICT) provide more information, convenience, and a wider range of, and…
Credit Points: 12.5
| Location | Study period | Attendance options | Available to | ||
|---|---|---|---|---|---|
| Hobart | Semester 1 | ||||
View all details for BMA610 Digital and Social Media Marketing
Businesses are changing constantly and markets are moving at a rapid pace, meaning that market research is critical to keep abreast of such changes. Market research comprises a critical facet of marketing management; playing a central role in supporting marketing…
Credit Points: 12.5
| Location | Study period | Attendance options | Available to | ||
|---|---|---|---|---|---|
| Hobart | Semester 2 | ||||
View all details for BMA611 Market Research and Decision-Making
…
Credit Points: 12.5
| Location | Study period | Attendance options | Available to | ||
|---|---|---|---|---|---|
| Hobart | Semester 1 | ||||
View all details for BMA612 Integrated Marketing Communications
Strategic marketing management is the driving force of successful industrial and business to business (B2B) firms. To be successful, a company must develop competitive marketing strategies that effectively position its products against competitors and give it the strongest possible competitive…
Credit Points: 12.5
| Location | Study period | Attendance options | Available to | ||
|---|---|---|---|---|---|
| Hobart | Semester 2 | ||||
This unit provides students with the opportunity to apply the knowledge gained in the MBA (Health Management) core units to a significant research project in a relevant setting. It provides students with the opportunity to: formulate a testable research question;…
Credit Points: 25
| Location | Study period | Attendance options | Available to | ||
|---|---|---|---|---|---|
| Hobart | Spring school (extended) | ||||
Aims at developing an appreciation of research methodology with particular reference to techniques and approaches of relevance to candidates. Completion of the unit will give candidates the opportunity to design and undertake a significant research study of substantial importance to…
Credit Points: 25
| Location | Study period | Attendance options | Available to | ||
|---|---|---|---|---|---|
| Hobart | Semester 1 | ||||
| Hobart | Semester 2 | ||||
| Launceston | Semester 1 | ||||
| Launceston | Semester 2 | ||||
| Cradle Coast | Semester 1 | ||||
| Cradle Coast | Semester 2 | ||||
Elective units
Contemporary Issues in Marketing
The importance of marketing in the Business to Business (B2B) sector has grown globally. Business markets present unique challenges and opportunities for marketers that differ significantly from business to consumer (B2C) markets. B2B and B2C markets function very differently and…
Credit Points: 12.5
| Location | Study period | Attendance options | Available to | ||
|---|---|---|---|---|---|
| Hobart | Semester 1 | ||||
Sales management and personal selling are critical to organisational success, especially in highly competitive markets. Good personal selling skills guide sales professionals toward alignment with buyers, by helping them overcome their problems and challenges, and creating value for both the…
Credit Points: 12.5
| Location | Study period | Attendance options | Available to | ||
|---|---|---|---|---|---|
| Hobart | Semester 2 | ||||
View all details for BMA609 Sales Management and Personal Selling
Marketing decision-making is growing in importance in the business world. More than ever before, organisations are placing greater emphasis on the marketers' ability to evaluate, anticipate, and illustrate the contribution of marketing to organisational performance. Increasingly, senior managers are requiring…
Credit Points: 12.5
This unit is currently unavailable.
Brands and brand management have spread far beyond the traditional view of consumer-goods marketers. Brands are increasingly important for companies in almost every industry; industrial and Business to Business (B2B) organisations in particular need to use branding in a strategic…
Credit Points: 12.5
| Location | Study period | Attendance options | Available to | ||
|---|---|---|---|---|---|
| Hobart | Semester 1 | ||||
International Marketing
International business, which refers to a wide range of business activities undertaken across national borders, has been growing dramatically over the past several decades and drawing the attention of business practitioners, government officials and academics. Although international business has many…
Credit Points: 12.5
This unit is currently unavailable.
View all details for BMA534 International Business Management
As global business continues to grow, understanding marketing in all cultures is essential. Understanding diversity is critical due to cultural, economic, technological, political and legal differences, which affect consumer choices and consequently the marketing process. International marketing involves recognising that…
Credit Points: 12.5
| Location | Study period | Attendance options | Available to | ||
|---|---|---|---|---|---|
| Hobart | Semester 2 | ||||
This unit is designed to provide students with an understanding of the fundamental regulatory framework within which international trade is conducted and with a grasp of the core topics and practices. Students will develop knowledge of the interaction of domestic…
Credit Points: 12.5
| Location | Study period | Attendance options | Available to | ||
|---|---|---|---|---|---|
| Hobart | Semester 1 | ||||
View all details for BFA603 International Trade Regulation and Practice
Brands and brand management have spread far beyond the traditional view of consumer-goods marketers. Brands are increasingly important for companies in almost every industry; industrial and Business to Business (B2B) organisations in particular need to use branding in a strategic…
Credit Points: 12.5
| Location | Study period | Attendance options | Available to | ||
|---|---|---|---|---|---|
| Hobart | Semester 1 | ||||
Entrepreneurial Marketing
Start-ups are identified as the sources of technological innovations and major contributors to any economy system. At the same time these entrepreneurial firms experience high failure rates worldwide. To a large extent the high failure rates are explained by a…
Credit Points: 12.5
| Location | Study period | Attendance options | Available to | ||
|---|---|---|---|---|---|
| Hobart | Semester 1 | ||||
According to the Global Economic Monitor Survey (2014), approximately 13% of the adult population in Australia is involved in either starting or managing a new business. (This percentage varies dramatically across different country contexts; see http://gemconsortium.org/). Many other individuals are…
Credit Points: 12.5
| Location | Study period | Attendance options | Available to | ||
|---|---|---|---|---|---|
| Hobart | Semester 1 | ||||
The purpose of this unit is to provide a solid basis in financial literacy. Through studying this unit, you will gain knowledge of both internal and external reporting for financial decision making. Rather than generating data, the emphasis in on…
Credit Points: 12.5
| Location | Study period | Attendance options | Available to | ||
|---|---|---|---|---|---|
| Hobart | Semester 1 | ||||
View all details for BAA537 Accounting for Venture Decisions
Some of the most important skills for an entrepreneur are the ability to communicate effectively, establish relationships with all stakeholders related to your enterprise and being able to develop a network of people important to your success.This unit will develop…
Credit Points: 12.5
| Location | Study period | Attendance options | Available to | ||
|---|---|---|---|---|---|
| Hobart | Semester 2 | ||||
View all details for BAA612 Communicating and Connecting as an Entrepreneur
Entrepreneurship and innovation, by their very natures, require unique skill sets and capabilities involving creativity, collaboration, negotiation and out of the box thinking. Oftentimes, they involve cross-border relations as well as expanding into international markets, sourcing materials across the globe,…
Credit Points: 12.5
| Location | Study period | Attendance options | Available to | ||
|---|---|---|---|---|---|
| Hobart | Semester 2 | ||||
Entry requirements
Entry Requirements
For admission to the Master of Marketing Management (Advanced), students need to have:
- an undergraduate degree of an Australian higher education institution or the equivalent standard in any other institution,
OR
- completed Master of Marketing Management from the University of Tasmania.
For entry into all postgraduate courses, international students must provide an IELTS test score of at least Band 6 with a minimum of 6.0 on all bands or a TOEFL score of 575 with a Test of Written English score of no less than 4.5. These tests must not be more than 24 months old.
Articulation from
This course articulates with full credit from the Master of Marketing Management (37C) subject to the rules of the degree.
Fees & scholarships
Domestic students
2019 Annual Course Fee (domestic students): $20,888 AUD*.
* Please note that this is an indicative annual fee only and is provided as a guide based on a typical enrolment of students completing the first year of this course. The cost will vary depending on the units you choose, your study load, the length of your course and any approved credit for prior learning. More information about Domestic Student Fees, including how your fees are calculated, is available here.
Student Services and Amenities fee
Domestic students enrolled in a full fee paying place are charged the Student Services and Amenities Fee but this fee is incorporated in the fees you pay for each unit you enrol in. Full fee paying domestic students do not have to make any additional SSAF payments.
Domestic students enrolled in a Commonwealth supported place will be charged a fee based on the number of units they enrol in. In 2019, this fee is $45.45 per unit (of 12.5 credit points). In 2019, the maximum charge for full time students is $303.
International students
2019 Total Course Fee (international students): $76,211 AUD*.
Course cost based on a rate of $37,450 AUD per standard, full-time year of study (100 credit points).
* Please note that this is an indicative fee only.
International students
International students are charged the Student Services and Amenities Fee but this fee is incorporated in the annual rate. International students do not have to make any additional SSAF payments.
Scholarships
For information on general scholarships available at the University of Tasmania, please visit the scholarships website.
How can we help?
Do you have any questions about choosing a course or applying? Get in touch.
- Domestic
- 1300 363 864
- International
- +61 3 6226 6200
- Course.Info@utas.edu.au
- Online
- Online enquiries