37F Master of Marketing Management (Advanced)

Overview 2020

Entry Requirements: See entry requirements

Duration: Minimum

Duration

Duration refers to the minimum and maximum amounts of time in which this course can be completed. It will be affected by whether you choose to study full or part time, noting that some programs are only available part time.

Location

Hobart: Semester 1, Semester 2
Distance Hobart: Semester 1, Semester 2

This course may not be available to international students. Please see the list of distance courses (i.e. online and taken outside Australia) that are offered to international students

View archived years for this course

For years prior to 2015, please view the Course and Unit Handbook Archive

View the current year's course page

It has been a fantastic grounding in the marketing industry. I don’t think I would be as successful in my current role without it.

Rebecca Byfield, Master of Marketing Management (Advanced)

Take the next step in your marketing career and develop your evidence-based decision-making skills.

Our academics are leading researchers in consumer behaviour, retailing, arts and culture, corporate reputation management, value chain and service innovation. You’ll benefit from their connections with industry and ability to bring theory to life with real-life case studies.

You’ll choose one of three specialisations:

International Business
Entrepreneurship
Business Research

New to marketing or looking to gain practical experience?
If you are new to the marketing industry or would like to complete a Workplace Project or Corporate Internship the Master of Marketing Management is the best qualification for you.

Course objectives

Our graduates are equipped and inspired to shape and respond to the opportunities and challenges of the future as accomplished communicators, highly regarded professionals and culturally competent citizens in local, national, and global society. Graduates acquire subject and multidisciplinary knowledge and skills and develop critical and creative literacies and skills of inquiry. Our graduates recognise and critically evaluate issues of social responsibility, ethical conduct and sustainability.

Career outcomes

Mark Acheson
Marketing Professional

For Mark Acheson, the Master of Marketing Management was a great way to up-skill with hands-on work placement.

Read more about Mark

Marketing is at the centre of what makes any business successful, so it’s crucial for leaders in an organisation to know how and why it works. This advanced marketing degree will prepare you for mid to senior level roles in marketing management or general management.

Examples of roles this course will prepare you for include:

Marketing Manager
Brand and/or Product Manager
Marketing Consultant
Research Analyst
Sales Executive
Social Media and Digital Marketing Specialist
Account Manager
Advertising Manager

Course structure

Entry requirements

Fees & scholarships

Domestic students

Domestic students enrolled in certain postgraduate coursework programs may not be eligible for student payments through Youth Allowance and Austudy. Visit the Department of Social Services website to find out more about eligibility for Centrelink support and the list of eligible courses