Overview 2022
Location
This course may not be available to international students. Please see the list of distance courses (i.e. online and taken outside Australia) that are offered to international students
View archived years for this course
For years prior to 2015, please view the Course and Unit Handbook Archive
View the current year's course page
Dynamic market conditions have drastically changed the role of marketing professions within organisations. Contemporary Marketing Practitioners require a high level of digital literacy and creative problem-solving skills to serve new-age customers through data-driven decisions.
The Master of Marketing Management will prepare you for mid-level and senior-level marketing positions. You will study marketing theories and strategies across Digital and Social Media Marketing, Marketing Insights into Big Data, New Product and Service Development, Integrated Marketing Communications, Strategic Brand Management and more. You’ll also develop an understanding of differences and commonalities between global and local marketing issues and how to resolve them by leveraging relevant marketing skills.
Pay for uni later with a HELP loan
If you’re an eligible domestic student, you may be able to defer payment of some or all your tuition fees via the Commonwealth Governments FEE-HELP loan scheme. Visit our scholarships, fees and cost page for more information.
Key contacts
| Current student enrolment questions and advice | UConnect |
| Course Coordinator | Dr Rajesh Rajaguru |
Course objectives
The role of marketing is to contribute to organisational sustainable performance and profitability, while providing meaningful value for consumers and for society at large. The Master of Marketing Management offered by the Tasmanian School of Business and Economics expands on key elements of marketing theory in the business to consumer context taught at an undergraduate level, as well as adding subjects such as Business to Business Marketing, Digital and Social media Marketing, Consumer Analytics, New Product and Service development and Brand Management. Graduates will be able to use the advanced-level marketing knowledge and skills to make socially responsible decisions to support a organizations’ objectives and contribute to its business performance and reputation.
Learning and teaching in this program focus on key areas of marketing theory and practice. The program takes a structured, scaffolded approach over the 4 semesters of the curriculum (FTE), where knowledge, skills and graduate attributes are built over time through an integrated and complementary set of marketing units. The program is based around contemporary real-world marketing issues and placed-based learning approach to student centred education, where students take responsibility for their own learning. Blended learning, as the central teaching and learning philosophy, forms the basis of the learning experience, where the class – whether online or face to face – is a space for in-depth, theory-practice discussion with peers, academic staff and marketing professionals. The program is designed to develop students’ knowledge and skills to apply marketing philosophy and theory to critically analyse, evaluate and develop creative solutions and strategies to complex marketing problems through authentic, problem-based learning.
Graduates will be qualified to become marketing executives with the capacity to reflect on experiences and interpret complex information and practices through research and inquiry. UTAS Master of Marketing Management graduates will earn an advanced marketing degree that prepares them for mid-level and senior-level marketing-related positions. Graduates will be equipped for work in areas such as: brand management, marketing management, marketing analytics and metrics, customer insights, marketing research, product and service development, sales management, digital marketing, customer relationship management and services marketing. Graduates can expect to gain employment in positions such as: Marketing Manager, Brand and/or Product Manager, Marketing Consultant, Research Analyst, Sales Executive, Social Media and Digital Marketing Specialist, Account Manager and Advertising Manager.
Learning Outcomes
Career outcomes
Marketing is at the centre of what makes any business successful, so it’s crucial for leaders in an organisation to know how and why it works. Our Master of Marketing program will prepare you for mid to senior level roles in marketing management or general management.
Examples of roles this course will prepare you for include:
- Marketing Manager
- Brand and/or Product Manager
- Marketing Consultant
- Marketing Research Analyst
- Digital Sales Executive
- Social Media and Digital Marketing Specialist
- Account Manager
- Advertising Manager
- Consumer Insights Manager /Marketing and Digital Insights Analyst
- Communications Manager
Course structure
To graduate from the Master of Marketing Management course, a student must satisfactorily complete 200 credit points of study comprising:
- 50 credit points of core units from the Transition units
- 100 credit points of Core units
- 50 credit points of Research/Project units, including an option for the student to select either a Research/Business Project or an equivalent project undertaken as a Corporate Internship
Transition units
Marketing is a business function that goes beyond the mere act of selling or advertising, it encompasses the entire process through which value is created, captured and offered to customers. It is critical that organisations establish and maintain relationships with…
Credit Points: 12.5
| Location | Study period | Attendance options | Available to | ||
|---|---|---|---|---|---|
| Hobart | Semester 1 | ||||
| Hobart | Semester 2 | ||||
For marketers, understanding how buyers and consumers behave is an integral part of correctly identifying their needs, and developing effective marketing strategies. Buyers often go through decision-making processes before making a purchase or making a decision to continue to buy…
Credit Points: 12.5
| Location | Study period | Attendance options | Available to | ||
|---|---|---|---|---|---|
| Hobart | Semester 1 | ||||
Services dominate the global economy. Australia is a service economy, with the fastest growth rates in job formation, are in service industries. Even in emerging economies services contribute to half of the GDP growth. As a service consumer, you use…
Credit Points: 12.5
| Location | Study period | Attendance options | Available to | ||
|---|---|---|---|---|---|
| Hobart | Semester 1 | ||||
The increasing use of the Internet and other digital media by both business andconsumers is having a significant effect on business globally. For consumers,information and communication technologies (ICT) provide more information,convenience, and a wider range of, and access to, product…
Credit Points: 12.5
| Location | Study period | Attendance options | Available to | ||
|---|---|---|---|---|---|
| Hobart | Semester 1 | ||||
View all details for BMA610 Digital and Social Media Marketing
Core units
Businesses are changing constantly, and markets are moving at a rapid pace. Thismeans that market research is critical for keeping abreast of such changes. Marketresearch comprises a critical facet of marketing practice; playing a central role insupporting marketing management, business…
Credit Points: 12.5
| Location | Study period | Attendance options | Available to | ||
|---|---|---|---|---|---|
| Hobart | Semester 2 | ||||
View all details for BMA611 Market Research and Decision-Making
Marketing decision-making is growing in importance in the business world. More than ever before, organisations are placing greater emphasis on the marketers' ability to evaluate, anticipate, and illustrate the contribution of marketing to organisational performance. Increasingly, senior managers are requiring…
Credit Points: 12.5
| Location | Study period | Attendance options | Available to | ||
|---|---|---|---|---|---|
| Hobart | Semester 2 | ||||
View all details for BMA708 Marketing Insights into Big Data
To be successful, a company must develop competitive marketing strategies that effectively position its products against competitors and give it the strongest possible competitive advantage. The task of marketing management is to develop, maintain and/or defend an organisation's competitive position…
Credit Points: 12.5
| Location | Study period | Attendance options | Available to | ||
|---|---|---|---|---|---|
| Hobart | Semester 2 | ||||
Brands and brand management are increasingly important for organisations in almost every industry. In many sectors, as products become increasingly similar, organisations are turning to branding as a way to differentiate their offerings and create customer preferences for them. In…
Credit Points: 12.5
| Location | Study period | Attendance options | Available to | ||
|---|---|---|---|---|---|
| Hobart | Semester 1 | ||||
Integrated Marketing Communications (IMC) covers the general area of marketing communications with a focus on advertising and promotion at an advanced level. IMC rests upon the management of media and other tools which can be used to deliver marketing messages…
Credit Points: 12.5
| Location | Study period | Attendance options | Available to | ||
|---|---|---|---|---|---|
| Hobart | Semester 1 | ||||
View all details for BMA736 Integrated Marketing Communications
Firms are paying more attention to the development of new products and services to enhance their market position. Commercialising innovative products and services on a timely basis is a key to not only profit but in some industries, survival. However,…
Credit Points: 12.5
| Location | Study period | Attendance options | Available to | ||
|---|---|---|---|---|---|
| Hobart | Semester 2 | ||||
View all details for BMA737 New Product and Service Development
Business to Business (B2B) marketing has gained importance globally and differ significantly from business-consumer marketing. Business markets present unique challenges and opportunities for marketers. Business customers engage in complex purchase decision making processes and respond differently to marketing strategies compared…
Credit Points: 12.5
| Location | Study period | Attendance options | Available to | ||
|---|---|---|---|---|---|
| Hobart | Semester 1 | ||||
As global business continues to grow, understanding marketing in all cultures isessential. Understanding diversity is critical due to cultural, economic, technological,political and legal differences, which affect consumer choices and consequently themarketing process. International marketing recognises that consumers across theglobe have…
Credit Points: 12.5
| Location | Study period | Attendance options | Available to | ||
|---|---|---|---|---|---|
| Hobart | Semester 2 | ||||
Research/Project units
This unit supports students completing MBA Research or Workplace Projects to develop and implement a research program. Seminars and practical activities develop an understanding of the philosophical underpinnings of research, the purpose of research methodology and the evaluation of research…
Credit Points: 12.5
| Location | Study period | Attendance options | Available to | ||
|---|---|---|---|---|---|
| Hobart | Semester 1 | ||||
This unit explores the management and analysis of qualitative and quantitative data. Seminars and practical sessions explore the principles and practices of organising and analysing data using software support. The qualitative component explores computer-supported analysis using NVivo. Topics include data…
Credit Points: 12.5
| Location | Study period | Attendance options | Available to | ||
|---|---|---|---|---|---|
| Hobart | Winter school | ||||
Choice of Research/Business Project or Corporate Internship
This Unit integrates work and learning for final year Masters degree students. It carries 25 Credit Points (equivalent to two units), and is an elective unit or specialisation unit in Masters degree offered by the TSBE. You will undertake a…
Credit Points: 25
This unit is currently unavailable.
Aims at developing an appreciation of research methodology with particular reference to techniques and approaches of relevance to candidates. Completion of the unit will give candidates the opportunity to design and undertake a significant research study of substantial importance to…
Credit Points: 25
| Location | Study period | Attendance options | Available to | ||
|---|---|---|---|---|---|
| Hobart | Semester 1 | ||||
| Hobart | Semester 2 | ||||
Entry requirements
For Domestic students
Applicants with higher education study
To be eligible for an offer, applicants must have:
- A completed undergraduate or postgraduate degree, in any discipline, at Bachelor level or higher.
For International students
In addition to the requirements for domestic students, international applicants must also provide one of the following:
- IELTS with an overall Band of 6.5 and no Band less than 6; or
- TOEFL (iBT) overall score of 88 (no individual skill must be lower than Reading 16; Listening 16; Speaking 18; and, Writing 22); or
- PTE Academic overall of 58; or
- provide evidence that you have studied for 1 year full-time with English as the sole medium of instruction and examination; or
- UTAS English EAP2 65% (no individual score less than 60%)
These tests must not be more than 24 months old.
Credit transfer
Students who have completed a cognate Bachelor award at AQF7 can be given recognition for prior learning of the entire transition study block and complete the remaining 150 credit points to be awarded the Masters.
Students who have completed a cognate Bachelor Honours award at AQF8 can be given recognition for prior learning of the entire transition study block and entire research/project study block and complete the remaining 100 credit points to be awarded the Masters.
Cognate disciplines for the Master of Marketing Management are marketing and management.
Articulation
Students who graduate with any of the approved exit and/or articulating awards of the Master of Marketing Management such as the Graduate Certificate in Marketing or the Graduate Diploma in Marketing may return to or continue to the higher level award with full credit for units completed provided that the credit is consistent with the requirements of higher level award in terms of the course structure and the units were not completed more than 10 years prior to the expected date of graduation in the higher level award.
Fees & scholarships
Domestic students
This is a full-fee course, which means you’ll need to pay the entire amount for your studies. Commonwealth supported places are not available in this postgraduate course. However, there are still support options available for eligible students to help you manage the cost of studying this course.
You may be able to fund all or part of your tuition fees by accessing a FEE-HELP loan from the Australian Government. FEE-HELP is a loan scheme that assists domestic full-fee students to pay for University, which is repaid through the Australian Tax System once you earn above a repayment threshold. This means you’ll only have to start repaying the loan once you start earning above a specific amount.
Our scholarships and prizes program also offers more than 400 scholarships across all areas of study. You can even apply for multiple scholarships in one easy application.
An important note on Youth Allowance and AustudyThe Department of Social Services has approved some accredited and professionally oriented Masters courses for student payments through Youth Allowance or Austudy. This means if you enrol in one of these courses, you may be eligible for student payments. However, please be aware that this is not the case for all Master courses. Please visit our Scholarships, Fees and Costs website for further information.
Further informationDetailed fee information for domestic students is available at Scholarships, fees and costs, including additional information in relation to the compulsory Student Services and Amenities Fee (SSAF).
Domestic students enrolled in certain postgraduate coursework programs may not be eligible for student payments through Youth Allowance and Austudy. Visit the Department of Social Services website to find out more about eligibility for Centrelink support and the list of eligible courses
Scholarships
For information on general scholarships available at the University of Tasmania, please visit the scholarships website.
How can we help?
Do you have any questions about choosing a course or applying? Get in touch.
- Domestic
- 13 8827 (13 UTAS)
- International
- +61 3 6226 6200
- Course.Info@utas.edu.au
- Online
- Online enquiries