Bachelor of Business (B3A)

Overview  2022

Entry Requirements

See entry requirements

Duration

Minimum 3 Years, up to a maximum of 7 Years

Duration

Duration refers to the minimum and maximum amounts of time in which this course can be completed. It will be affected by whether you choose to study full or part time, noting that some programs are only available part time.

Location

Entry Requirements

See entry requirements

Duration

Minimum 3 Years, up to a maximum of 7 Years

Duration

Duration refers to the minimum and maximum amounts of time in which this course can be completed. It will be affected by whether you choose to study full or part time, noting that some programs are only available part time.

Entry requirements

Location

I love the idea of studying business as it opens so many doors and opportunities for future employment and growth.

Read more about Sarah's story

Sarah Rayner, Bachelor of Business (Accelerated)
Studying a degree in Business will give you the knowledge and skills to take your passion and develop it into a career. Use our University’s connections with local industry to get a real-world advantage while studying with us.

Whether you want to get into the workforce as fast as you can or want a balanced study load to fit around other commitments, we have an option to suit your lifestyle.


  • Get hands-on experience with corporate internships, guest lectures from local business leaders, and current case studies from businesses in Tasmania and around the world
  • Fast-track your studies and complete in two years with our accelerated study mode1
  • Gain a qualification recognised by all the major professional bodies in business and economics.
  • Learn from the best with industry experts and teaching staff recognised as international leaders in their field
  • Access real-time financial data systems used by global business and financial professionals.
Majors availableHobartLaunceston Cradle CoastDistance
AccountingAccounting is available in Hobart Accounting is available in Launceston Accounting is available in Cradle Coast Accounting is available by Distance
Business EconomicsBusiness Economics is available in Hobart Business Economics is not available in Launceston Business Economics is not available in Cradle Coast Business Economics is available by Distance
FinanceFinance is available in Hobart Finance is not available in Launceston Finance is not available in Cradle Coast Finance is available by Distance
Human Resource Management2Human Resource Management is available in Hobart Human Resource Management is not available in Launceston Human Resource Management is not available in Cradle Coast Human Resource Management is available by Distance
Management2Management is available in Hobart Management is available in Launceston Management is available in Cradle Coast Management is available by Distance
MarketingMarketing is available in Hobart Marketing is available in Launceston Marketing is available in Cradle Coast Marketing is available by Distance
Hospitality ManagementHospitality Management is available in Hobart Hospitality Management is available in Launceston Hospitality Management is available in Cradle Coast Hospitality Management is available by Distance
Tourism ManagementTourism Management is available in Hobart Tourism Management is available in Launceston Tourism Management is available in Cradle Coast Tourism Management is available by Distance

1 Important note: Not all majors can be completed in 2 years with our accelerated study mode. If you want to complete your major or degree in 2 years please let us know via U.Connect@utas.edu.au so that we can help you to plan your studies.

2 New major coming soon: The HRM and Management majors will be combined into a new major on offer in 2023 titled Managing People and Organisations. Students who commenced the HRM or Management majors in 2022 or earlier will be given the opportunity to transition to the new major. Details to be provided in August, 2022.

Catalyst Program

Are you a high achiever and want to get the most out of your University experience? The Catalyst Program combines your Bachelor degree with scholarships, extracurricular experiences, special events, and networking opportunities. It was created for outstanding students, just like you. Learn more about the Catalyst Program

Key contacts

Current student enrolment questions and advice UConnect
Course Coordinator Mr Alistair Chong
Major Coordinator - Accounting Mr Jason Ketchell
Major Coordinator - Business Economics Dr Clinton Levitt
Major Coordinator - Finance Dr Faisal Khan
Major Coordinator - Human Resource Management Dr Saeed Loghman
Major Coordinator - Management Dr Toby Newstead
Major Coordinator - Marketing Assoc Prof Denni Arli
Major Coordinator - Hospitality Management Mr Alistair Chong
Major Coordinator - Tourism Management Mr Alistair Chong

The Bachelor of Business is an accredited course of study. The aim is to enable students to critically apply routine discipline knowledge, while understanding the theoretical underpinnings, and to clearly communicate discipline advice and ideas. Students develop skills in problem solving and decision making for straight forward situations in practice, using social, ethical, economic, regulatory, and global perspectives. Bachelor of Business graduates will be able to contribute to their profession and to society within a culture of independent lifelong learning. The Bachelor of Business provides the opportunity for graduates to acquire an understanding of business and to develop a coherent body of knowledge in various majors, which will allow them to meet the entry requirements necessary for associate membership of the relevant professional bodies.

  • 1 Acquire and apply discipline specific knowledge and skills related to business and organisations (Discipline Knowledge).
  • 2 Communicate information effectively in written and oral forms with a diverse range of stakeholders (Communication Skills).
  • 3 Apply critical and analytical skills to the identification and evaluation of complex business problems and draw logical conclusions (Critical Skills).
  • 4 Work both independently and collaboratively to achieve agreed team outcomes (Teamwork).
  • Learn beyond the classroom

    Studying in Tasmania, our whole Island becomes your campus. Speak with your unit coordinator about how you can gain practical experience by volunteering in research initiatives, becoming an ambassador, or taking part in a work experience program.

    Study overseas at one of our partner institutions

    Our international exchange program offers opportunities to study at universities around the world, and it counts towards your degree. Exchange can allow you to have an affordable educational and cultural experience in a foreign country for a semester, or a full year. To facilitate this, we offer a range of scholarships and financial assistance. You may also be eligible for OS-HELP Loans or scholarship funding to assist with their airfares, accommodation and other expenses.

    UPDATE (MARCH) 2021: Please note, due to the ongoing COVID-19 pandemic, Face-to-Face Study Abroad & Exchange programs have been postponed until 2022.

    Alternative Virtual Exchange Opportunities can be found on our Virtual Overseas Experiences tab. For more information please contact Global.Mobility@utas.edu.au

    Find out more about Student Exchange.

    Become a Student Ambassador

    Improve your communication, teamwork and leadership skills, meet new people, inspire and help others, and developing lasting friendships and networks as a student ambassador. Our ambassadors proudly represent the University throughout Tasmania in schools, at University and community events, and support a range of recruitment and engagement activities. Through the Student Ambassador Program you will have many opportunities for training and professional development, experience in real-world community engagement and outreach, networking, and public speaking, plus end up with a key point of distinction on your CV.

    The University of Tasmania is integrated into all areas of industry locally, nationally and internationally be it through research or work placement programs. Talk to your course coordinator about finding an opportunity to take part in a work experience, placement, or extracurricular activities including one of the corporate internships mentioned above during your degree.

    Career outcomes

    Our graduates have exceptional career outcomes. 76% of our undergraduate business and management students find full-time employment within 4 months of graduating, which is above the national average (Source: 2018 Graduate Outcomes Survey).

    Our Business course gives you both job-specific and transferrable skills. You’ll gain job-specific skills in your major area of studying so you’re ready to enter the workforce in accounting, banking and finance, human resource management, marketing, management, hospitality management or tourism management.

    Transferrable skills set you up for long-term success. We embed the principals of entrepreneurship and innovation and teach you critical thinking, strategic analysis, and evidence-based decision making, so you can adapt as the job market evolves.

    Careers requiring business skills are growing fast, with the employers demanding formal qualifications and advanced finance, economic and analytical skills. Here are some of the careers projected to grow into 2024.*

    • Advertising and Marketing Professionals 21.7%
    • Human Resource Professionals 15.7%
    • Accountants 9.7%
    • Finance Managers 8.9%

    *Department of Employment, Skills, Small and Family Business five Year projections from May 2019 to May 2024.

    Postgraduate study

    If you successfully complete this course, you may be also be eligible to apply for a range of other postgraduate courses including Graduate Certificates and Graduate Diplomas and Masters by coursework and research.

    Course structure

    To graduate from the Bachelor of Business, you must satisfactorily complete 300 credit points of study comprising:

    • A minimum of 100 credit points of core units from the list in the Schedule;
    • At least one approved 100 credit point major from the list in the Schedule; and
    • An additional 100 credit points of study.

    A major is an area of focus in your degree. During your studies, you’ll choose an area that interests you, and then study a group of units related to that area.

    You'll complete eight units of core knowledge to learn the underpinning principals of business and develop general workplace skills. These units are compulsory for all students in the Bachelor of Business. We recommend enrolling in the introductory level units as early as possible in your studies so that you have completed these units before attempting intermediate or advanced level units.

    Organisations are composed of people. The study of organisational culture is, therefore, fundamental to understanding how organisations work. The primary purpose of this unit is to enable you to learn how people relate to each other and work together in…

    Credit Points: 12.5

    LocationStudy periodAttendance optionsAvailable to
    HobartSemester 2
    LauncestonAccelerated Study Period 2
    Cradle CoastAccelerated Study Period 2
    Hong Kong Universal EdSemester 1

    Key: On-campus    Off-Campus    International students    Domestic students

    BEA111 introduces the key concepts in economics, both microeconomics and macroeconomics. It demonstrates how these concepts can be used to describe and explain the decisions of businesses and individuals and their reactions to world events, social and economic change and…

    Credit Points: 12.5

    LocationStudy periodAttendance optionsAvailable to
    HobartSemester 1
    LauncestonAccelerated Study Period 1
    Cradle CoastAccelerated Study Period 1
    Hong Kong Universal EdSemester 1

    Key: On-campus    Off-Campus    International students    Domestic students

    BEA140 is a foundation unit in business statistics and the mathematics of finance, and is a core unit in the Bachelor of Economics (BEc) and Bachelor of Business (BBus) degrees. It is also a nominated elective in a wide range…

    Credit Points: 12.5

    LocationStudy periodAttendance optionsAvailable to
    HobartSemester 2
    LauncestonAccelerated Study Period 2
    Cradle CoastAccelerated Study Period 2
    Hong Kong Universal EdSemester 2

    Key: On-campus    Off-Campus    International students    Domestic students

    This unit will help you understand the role that accounting plays in providing accountability. We move beyond introductory accounting and explore the important role that accounting has in organisations, society and the environment. After completing this unit, you will have…

    Credit Points: 12.5

    LocationStudy periodAttendance optionsAvailable to
    HobartSemester 1
    HobartSemester 2
    LauncestonAccelerated Study Period 1
    LauncestonAccelerated Study Period 2
    LauncestonAccelerated Study Period 3
    Cradle CoastAccelerated Study Period 1
    Hong Kong Universal EdSemester 2

    Key: On-campus    Off-Campus    International students    Domestic students

    Entrepreneurship is a way of looking at business that is focused on opportunities, creativity and innovation. It is also about having a passion for doing the things that are important to you, be they related to business or not. It…

    Credit Points: 12.5

    LocationStudy periodAttendance optionsAvailable to
    HobartSemester 2
    LauncestonAccelerated Study Period 1
    LauncestonAccelerated Study Period 3
    Cradle CoastAccelerated Study Period 3
    Hong Kong Universal EdSemester 2

    Key: On-campus    Off-Campus    International students    Domestic students

    This unit covers a range of legal topics relating to the business environment. It combines topics that are necessary for a consideration of business and corporate law including: an introduction to the Australian legal system; contract law principles; sale of…

    Credit Points: 12.5

    LocationStudy periodAttendance optionsAvailable to
    HobartSemester 1
    LauncestonAccelerated Study Period 1
    Cradle CoastAccelerated Study Period 1
    Hong Kong Universal EdSemester 2

    Key: On-campus    Off-Campus    International students    Domestic students

    Strategy is concerned with the long- term direction of an organisation - with making strategic choices about how to best use resources and how to align the firm with the operating environment. Business Strategy enhances students’ knowledge of the process…

    Credit Points: 12.5

    LocationStudy periodAttendance optionsAvailable to
    HobartSemester 2
    LauncestonAccelerated Study Period 2
    Cradle CoastSemester 2
    Hong Kong Universal EdSemester 2

    Key: On-campus    Off-Campus    International students    Domestic students

    Sound and effective management and leadership require not only financial and technical expertise but also ethical competency. This unit provides a focus on ethical decision-making, and in particular introduces a series of frameworks for discerning what is right and wrong…

    Credit Points: 12.5

    LocationStudy periodAttendance optionsAvailable to
    HobartSemester 1
    LauncestonAccelerated Study Period 1
    Cradle CoastSemester 1
    Hong Kong Universal EdSemester 1

    Key: On-campus    Off-Campus    International students    Domestic students

    You'll choose a major area of study made up of eight units. This will develop your specialised knowledge in a particular business discipline. We recommend enrolling in the introductory level units as early as possible in your studies so that you have completed these units before attempting intermediate level units. Similarly, you will usually take the intermediate level units in your major before attempting the advanced level units.

    This major can be taken on campus at the Hobart, Launceston & Cradle Coast campuses

    This unit is a compulsory unit in the accounting major and is an important pre- requisite for second and third-year units.In this unit you will consider the fundamental principles that underpin accounting, the role that accounting plays in decision making…

    Credit Points: 12.5

    LocationStudy periodAttendance optionsAvailable to
    HobartSemester 2
    LauncestonAccelerated Study Period 2
    LauncestonAccelerated Study Period 3
    Cradle CoastAccelerated Study Period 2

    Key: On-campus    Off-Campus    International students    Domestic students

    This unit will introduce you to the major concepts and analytical tools used in the theory and practice of financial management in a business organization. It is designed to provide you with an understanding of:• The basis of finance concepts…

    Credit Points: 12.5

    This unit is currently unavailable.

    Students will expand their understanding gained in their previous core accounting units, to develop their accounting knowledge, skills and terminology in the context of more complex accounting issues. In particular, students are introduced to a number of accounting standards, their…

    Credit Points: 12.5

    LocationStudy periodAttendance optionsAvailable to
    HobartSemester 1
    LauncestonAccelerated Study Period 1
    Cradle CoastSemester 1

    Key: On-campus    Off-Campus    International students    Domestic students

    The rise of digital technology in the modern economy has seen the need for knowledge and skills in relation to Information Communication Technology (ICT) and Information Systems (IS) becoming crucial, central and critical components of any business related degree program.…

    Credit Points: 12.5

    LocationStudy periodAttendance optionsAvailable to
    HobartSemester 2
    LauncestonAccelerated Study Period 3
    Cradle CoastAccelerated Study Period 3

    Key: On-campus    Off-Campus    International students    Domestic students

    This unit is a compulsory unit in the accounting major as part of the accredited program and expands the skill, knowledge and understanding students have gained in BFA201 Financial Accounting. It integrates the theory and practice of financial accounting in…

    Credit Points: 12.5

    LocationStudy periodAttendance optionsAvailable to
    HobartSemester 2
    LauncestonAccelerated Study Period 2
    Cradle CoastSemester 2

    Key: On-campus    Off-Campus    International students    Domestic students

    BFA303 Auditing is designed to introduce you to the key concepts of auditing and the modern audit practice environment within the Australian professional and legal framework. The unit's broad aim is to provide you with knowledge of practical auditing from…

    Credit Points: 12.5

    This unit is currently unavailable.

    Management accounting is an essential unit for students studying the Accounting major in the Bachelor of Business.Students will apply techniques to support management decision-making in respect of product costing, variance analysis, inventory management, budgeting and forecasting. The unit emphasises the…

    Credit Points: 12.5

    This unit is currently unavailable.

    This unit is a compulsory unit in the Accounting Major and is designed to assist you in gaining an understanding of the theoretical concepts that underpin taxation law in Australia. This knowledge is used to develop your skills in the…

    Credit Points: 12.5

    This unit is currently unavailable.

    Economists use data to understand the big questions that face people, organisations, and the world. We have been teaching Economics for over 100 years and have produced some of Australia’s leading experts in the field.

    Traditional economics portrays decision making as rational deliberation that computes optimal choices based on well-defined objectives and perfect information. In reality, limited information and cognition as well as certain features of the human psychology often result in decisions that deviate…

    Credit Points: 12.5

    LocationStudy periodAttendance optionsAvailable to
    HobartSemester 1

    Key: On-campus    Off-Campus    International students    Domestic students

    BEA121 is the second of two foundation level economicsunits offered by the Tasmanian School of Business and Economics. Taken togetherwith BEA111 Principles of Economics 1, BEA121 provides you with a comprehensiveintroduction to macroeconomic theory and policy, and forms a strong…

    Credit Points: 12.5

    LocationStudy periodAttendance optionsAvailable to
    HobartSemester 2

    Key: On-campus    Off-Campus    International students    Domestic students

    The aim of this unit is to introduce students to the economic theory of business strategy and its implications for modern markets. The foundation theories of monopoly and perfect competition are reviewed, and their implications for markets are analysed. A…

    Credit Points: 12.5

    LocationStudy periodAttendance optionsAvailable to
    HobartSemester 1

    Key: On-campus    Off-Campus    International students    Domestic students

    This unit builds on an understanding of microeconomic concepts in order to provide you with an introduction to several widely-applied economic evaluation and impact-assessment methods. Informing decision-makers about how best to allocate scarce resources is a key role for economists…

    Credit Points: 12.5

    LocationStudy periodAttendance optionsAvailable to
    HobartSemester 2

    Key: On-campus    Off-Campus    International students    Domestic students

    In this unit, students are introduced to applying economic principles to agriculture, agribusiness, and related markets. Students will apply economic principles to study issues in food production and food security. Content will include topics in farm management and organisation, the…

    Credit Points: 12.5

    LocationStudy periodAttendance optionsAvailable to
    HobartSemester 1

    Key: On-campus    Off-Campus    International students    Domestic students

    Energy is a key input for a well-functioning economy and is essential for maintaining our modern way of life. Energy influences many dimensions of our economic and social lives. Ensuring future responsible (sustainable) and equitable access to affordable energy is…

    Credit Points: 12.5

    LocationStudy periodAttendance optionsAvailable to
    HobartSemester 2

    Key: On-campus    Off-Campus    International students    Domestic students

    This unit examines a range of contemporary economic issues shaping the development of regional and rural areas. Students will apply economics principles to study regional growth, urbanisation, international trade, migration and development policy. Students will study the complex tradeoffs between…

    Credit Points: 12.5

    LocationStudy periodAttendance optionsAvailable to
    HobartSemester 2

    Key: On-campus    Off-Campus    International students    Domestic students

    This unit offers an introduction to modern macroeconomic thought, methods and policy. It emphasises microeconomic foundations to better integrate the study of macroeconomics with microeconomics. In doing so, it follows the approach consistent with current macroeconomic research and will prepare…

    Credit Points: 12.5

    LocationStudy periodAttendance optionsAvailable to
    HobartSemester 1

    Key: On-campus    Off-Campus    International students    Domestic students

    Careers in finance suit analytical, inquisitive thinkers who want to work closely with the decision-makers in an organisation. You’ll learn about how banking and financial institutions operate along with financial planning and management, investment analysis, and corporate and international finance.

    Finance is a discipline that deals with the sources and uses of money by individuals, businesses and governments. Financial institutions and markets are the structures through which individuals and organisations access finance. These institutions and markets are therefore an effective…

    Credit Points: 12.5

    LocationStudy periodAttendance optionsAvailable to
    HobartSemester 2

    Key: On-campus    Off-Campus    International students    Domestic students

    This unit will introduce you to the major concepts and analytical tools used in the theory and practice of financial management in a business organization. It is designed to provide you with an understanding of:• The basis of finance concepts…

    Credit Points: 12.5

    This unit is currently unavailable.

    This unit focusses on security analysis and portfolio management. The unit is designed around the following three points of view, to enable you to learn about trading and investing in financial markets. Investment skills for your own personal gain. Investment…

    Credit Points: 12.5

    LocationStudy periodAttendance optionsAvailable to
    HobartSemester 1

    Key: On-campus    Off-Campus    International students    Domestic students

    The unit Financial Planning will help you gain an understanding of how financial advisers and support staff are part of a large industry that provides necessary services to the community and contributes to Australia’s economic performance. Working through this unit…

    Credit Points: 12.5

    LocationStudy periodAttendance optionsAvailable to
    HobartSemester 2

    Key: On-campus    Off-Campus    International students    Domestic students

    International finance refers to a branch of financial economics that deals with monetary systems and economics that surpass national borders. This field focuses on global capital markets through monitoring and examining trade practices across borders, global investment flows and movements…

    Credit Points: 12.5

    LocationStudy periodAttendance optionsAvailable to
    HobartSemester 2

    Key: On-campus    Off-Campus    International students    Domestic students

    This is a third-year unit and a compulsory unit in the Economics Foundations and Finance majors in the Bachelor of Economics. It is an elective unit in Economic Analysis major in the Bachelor of Economics and the Finance major in…

    Credit Points: 12.5

    LocationStudy periodAttendance optionsAvailable to
    HobartSemester 1

    Key: On-campus    Off-Campus    International students    Domestic students

    This Unit is concerned with Corporate Finance. The central issues in Corporate Finance are how to acquire and employ or invest funds efficiently. Concepts in Corporate Finance are explored as a set of ideas and principles that work together and…

    Credit Points: 12.5

    LocationStudy periodAttendance optionsAvailable to
    HobartSemester 1

    Key: On-campus    Off-Campus    International students    Domestic students

    In this face-to-face and flexible delivery unit, we develop an understanding of one of the fastest growing types of financial markets - those of derivative securities. They are called derivative securities because they ‘derive’ their value from the value of…

    Credit Points: 12.5

    LocationStudy periodAttendance optionsAvailable to
    HobartSemester 2

    Key: On-campus    Off-Campus    International students    Domestic students

    This major is only available to those students entering the Bachelor of Business via the approved Hospitality Management pathway.

    Students entering the Bachelor of Business via the approved Hospitality Management pathway are granted Advanced Standing towards the major on the basis of their completed pathway qualification and will then complete a selection of advanced level units to complete the major.

    Advanced Standing granted on the basis of an approved pathway
    Advanced Standing granted on the basis of an approved pathway

    Leadership affects all organisations and is of increasing importance in today’s dynamic business world. The task of leading is generally associated with senior management, but all organisational members have the potential to exercise leadership by influencing and inspiring themselves and…

    Credit Points: 12.5

    LocationStudy periodAttendance optionsAvailable to
    HobartSemester 2
    LauncestonAccelerated Study Period 3
    Hong Kong Universal EdSemester 2

    Key: On-campus    Off-Campus    International students    Domestic students

    The nature of the workforce is changing. The future of work is characterised by a shrinking ‘traditional’ job market and a rising gig economy. In Australia, self-employment now makes up a third of the workforce, and small business is considered…

    Credit Points: 12.5

    LocationStudy periodAttendance optionsAvailable to
    HobartSemester 1
    LauncestonAccelerated Study Period 2

    Key: On-campus    Off-Campus    International students    Domestic students

    Choose TWO (2) units from the following list.

    This unit takes an interdisciplinary perspective to prepare students for understanding the diagnosis, design and implementation process of change at group and organization-wide levels. The need to manage change is recognised as a critical success factor for organisations. This unit…

    Credit Points: 12.5

    LocationStudy periodAttendance optionsAvailable to
    HobartSemester 1
    LauncestonAccelerated Study Period 2
    Hong Kong Universal EdSemester 2

    Key: On-campus    Off-Campus    International students    Domestic students

    Retailing is a large and diverse industry that contributes significantly to the economy and creates more jobs than many other sectors (retailing is the second largest employment sector in Tasmania and Australia). For marketers, understanding different aspects of a retailing…

    Credit Points: 12.5

    LocationStudy periodAttendance optionsAvailable to
    HobartSemester 2
    LauncestonAccelerated Study Period 3
    Hong Kong Universal EdSemester 2

    Key: On-campus    Off-Campus    International students    Domestic students

    BMA349 Advertising and Promotion covers the general area of marketing communications. The unit focuses on the selection of appropriate marketing messages for an organisation to communicate. Fundamentally, this rests upon the management of key tools and media which can be…

    Credit Points: 12.5

    This unit is currently unavailable.

    The demand for trained, experienced and effective marketing practitioners is growing.Marketing is a discipline that seeks to ‘make sense’ of the commercial world around us, a skill that can benefit any enterprise. As such, more and more firms (including government…

    Credit Points: 12.5

    LocationStudy periodAttendance optionsAvailable to
    HobartSemester 2
    LauncestonAccelerated Study Period 3
    Hong Kong Universal EdSemester 2

    Key: On-campus    Off-Campus    International students    Domestic students

    The HRM major is designed as an HR journey.

    Students will learn the foundations of HR in the first year and will become familiar with HR practices.

    In the second year, students will focus on the applied and practical side of HR.

    Finally, in the third year, students will obtain a strategic mindset of HR, will see how HR practices are implemented in the workplace, and how these practices may change in the future.

    This unit provides students with an introduction to management concepts, functions and strategies. The unit outlines the key functions of management. The unit then explores the context surrounding management functioning, including an analysis of the broad environment in which organisations…

    Credit Points: 12.5

    LocationStudy periodAttendance optionsAvailable to
    HobartSemester 1
    LauncestonAccelerated Study Period 1
    Cradle CoastAccelerated Study Period 1

    Key: On-campus    Off-Campus    International students    Domestic students

    The principal aim of the unit is to provide an overview of the fields of HumanResources (HR), and Industrial Relations (IR) by providing the underpinningknowledge and developing an understanding of core theoretical principles and models of Human Resource Management (HRM).…

    Credit Points: 12.5

    LocationStudy periodAttendance optionsAvailable to
    HobartSemester 2
    LauncestonAccelerated Study Period 3
    Cradle CoastAccelerated Study Period 3
    Hong Kong Universal EdSemester 2

    Key: On-campus    Off-Campus    International students    Domestic students

    Strategic and effective human resource management is now widely recognised as a critical contributor to the achievement of organisational objectives, organisational competitiveness and profitability. Todays HR professionals are expected to understand and practise human resource management that is strategically aligned…

    Credit Points: 12.5

    LocationStudy periodAttendance optionsAvailable to
    HobartSemester 1

    Key: On-campus    Off-Campus    International students    Domestic students

    HR professionals are expected to understand and practice human resource management aligned with organisational goals. This unit integrates theory and research to develop students' understanding of evidence-based human resource management and professional skills. Human resources development is widely recognised as…

    Credit Points: 12.5

    LocationStudy periodAttendance optionsAvailable to
    HobartSemester 2

    Key: On-campus    Off-Campus    International students    Domestic students

    This unit takes an interdisciplinary perspective to prepare students for understanding the diagnosis, design and implementation process of change at group and organization-wide levels. The need to manage change is recognised as a critical success factor for organisations. This unit…

    Credit Points: 12.5

    LocationStudy periodAttendance optionsAvailable to
    HobartSemester 1
    LauncestonAccelerated Study Period 2
    Hong Kong Universal EdSemester 2

    Key: On-campus    Off-Campus    International students    Domestic students

    This unit investigates the role and practice of Human Resource Management in organisations with an applied industry component. Through engagement with industry partners, the unit provides students with the opportunity to apply HRM practices, concepts, theories and skills to critical…

    Credit Points: 12.5

    LocationStudy periodAttendance optionsAvailable to
    HobartSemester 2

    Key: On-campus    Off-Campus    International students    Domestic students

    The way workforces are structured and organised is changing. This unit introduces and assesses future trends in human resource management in light of the key contemporary drivers of organisational change. The unit investigates the influence of digitisation and the ongoing…

    Credit Points: 12.5

    LocationStudy periodAttendance optionsAvailable to
    HobartSemester 1

    Key: On-campus    Off-Campus    International students    Domestic students

    This unit offers you an opportunity to pursue advanced study in the discipline of industrial relations. The unit is particularly focussed on the employment relationship, its regulation and management in contemporary workplaces. The unit introduces theoretical approaches to power, conflict…

    Credit Points: 12.5

    LocationStudy periodAttendance optionsAvailable to
    HobartSemester 2
    LauncestonAccelerated Study Period 3

    Key: On-campus    Off-Campus    International students    Domestic students

    This unit provides students with an introduction to management concepts, functions and strategies. The unit outlines the key functions of management. The unit then explores the context surrounding management functioning, including an analysis of the broad environment in which organisations…

    Credit Points: 12.5

    LocationStudy periodAttendance optionsAvailable to
    HobartSemester 1
    LauncestonAccelerated Study Period 1
    Cradle CoastAccelerated Study Period 1

    Key: On-campus    Off-Campus    International students    Domestic students

    The principal aim of the unit is to provide an overview of the fields of HumanResources (HR), and Industrial Relations (IR) by providing the underpinningknowledge and developing an understanding of core theoretical principles and models of Human Resource Management (HRM).…

    Credit Points: 12.5

    LocationStudy periodAttendance optionsAvailable to
    HobartSemester 2
    LauncestonAccelerated Study Period 3
    Cradle CoastAccelerated Study Period 3
    Hong Kong Universal EdSemester 2

    Key: On-campus    Off-Campus    International students    Domestic students

    Marketing is the practice of managing an organisation’s market offerings to createvalue-laden customer exchanges. Adopting a market orientation means organisationsallow their marketing practices to be responsive to opportunities, and threatspresented in the business environment. This responsiveness enables them to competeeffectively…

    Credit Points: 12.5

    LocationStudy periodAttendance optionsAvailable to
    HobartSemester 2
    LauncestonAccelerated Study Period 2
    LauncestonAccelerated Study Period 3
    Cradle CoastAccelerated Study Period 2

    Key: On-campus    Off-Campus    International students    Domestic students

    This unit takes an interdisciplinary perspective to prepare students for understanding the diagnosis, design and implementation process of change at group and organization-wide levels. The need to manage change is recognised as a critical success factor for organisations. This unit…

    Credit Points: 12.5

    LocationStudy periodAttendance optionsAvailable to
    HobartSemester 1
    LauncestonAccelerated Study Period 2
    Hong Kong Universal EdSemester 2

    Key: On-campus    Off-Campus    International students    Domestic students

    Leadership affects all organisations and is of increasing importance in today’s dynamic business world. The task of leading is generally associated with senior management, but all organisational members have the potential to exercise leadership by influencing and inspiring themselves and…

    Credit Points: 12.5

    LocationStudy periodAttendance optionsAvailable to
    HobartSemester 2
    LauncestonAccelerated Study Period 3
    Hong Kong Universal EdSemester 2

    Key: On-campus    Off-Campus    International students    Domestic students

    This unit offers you an opportunity to pursue advanced study in the discipline of industrial relations. The unit is particularly focussed on the employment relationship, its regulation and management in contemporary workplaces. The unit introduces theoretical approaches to power, conflict…

    Credit Points: 12.5

    LocationStudy periodAttendance optionsAvailable to
    HobartSemester 2
    LauncestonAccelerated Study Period 3

    Key: On-campus    Off-Campus    International students    Domestic students

    The nature of the workforce is changing. The future of work is characterised by a shrinking ‘traditional’ job market and a rising gig economy. In Australia, self-employment now makes up a third of the workforce, and small business is considered…

    Credit Points: 12.5

    LocationStudy periodAttendance optionsAvailable to
    HobartSemester 1
    LauncestonAccelerated Study Period 2

    Key: On-campus    Off-Campus    International students    Domestic students

    Marketing is about finding creative solutions to communication problems. You’ll learn how to identify a target audience, develop strategies to reach them, and communicate effectively to drive action.

    The Marketing major is available in accelerated study mode.

    This unit provides students with an introduction to management concepts, functions and strategies. The unit outlines the key functions of management. The unit then explores the context surrounding management functioning, including an analysis of the broad environment in which organisations…

    Credit Points: 12.5

    LocationStudy periodAttendance optionsAvailable to
    HobartSemester 1
    LauncestonAccelerated Study Period 1
    Cradle CoastAccelerated Study Period 1

    Key: On-campus    Off-Campus    International students    Domestic students

    Marketing is the practice of managing an organisation's market offerings to create value-laden customer exchanges. Adopting a market orientation means organisations allow their marketing practices to be responsive to opportunities, and threats presented in the business environment. This responsiveness enables…

    Credit Points: 12.5

    LocationStudy periodAttendance optionsAvailable to
    HobartSemester 2
    LauncestonAccelerated Study Period 2
    LauncestonAccelerated Study Period 3
    Cradle CoastAccelerated Study Period 2
    Hong Kong Universal EdSemester 2

    Key: On-campus    Off-Campus    International students    Domestic students

    The service industry is increasingly identified as contributing to worldwide business growth and is seen as a critical source of employment. Furthermore, the provision of services is playing an increasingly important role in the marketing strategies of goods manufacturing companies,…

    Credit Points: 12.5

    LocationStudy periodAttendance optionsAvailable to
    HobartSemester 1
    LauncestonAccelerated Study Period 1
    Hong Kong Universal EdSemester 1

    Key: On-campus    Off-Campus    International students    Domestic students

    As consumers, we live in a constantly changing world, driven by fast-pacedtechnological, social, cultural and economic developments, resulting in access to awide array of new products and services. These rapidly changing social and marketfactors significantly affect our behaviours and purchase…

    Credit Points: 12.5

    LocationStudy periodAttendance optionsAvailable to
    HobartSemester 2
    LauncestonAccelerated Study Period 3
    Cradle CoastAccelerated Study Period 3
    Hong Kong Universal EdSemester 2

    Key: On-campus    Off-Campus    International students    Domestic students

    Retailing is a large and diverse industry that contributes significantly to the economy and creates more jobs than many other sectors (retailing is the second largest employment sector in Tasmania and Australia). For marketers, understanding different aspects of a retailing…

    Credit Points: 12.5

    LocationStudy periodAttendance optionsAvailable to
    HobartSemester 2
    LauncestonAccelerated Study Period 3
    Hong Kong Universal EdSemester 2

    Key: On-campus    Off-Campus    International students    Domestic students

    Marketing research is one of the most important aspects of marketing. It is the process by which firms acquire market information that facilitates their decision-making. Given the rapid evolution of the business world, it is critical that firms know who…

    Credit Points: 12.5

    LocationStudy periodAttendance optionsAvailable to
    HobartSemester 1
    LauncestonAccelerated Study Period 2
    Hong Kong Universal EdSemester 1

    Key: On-campus    Off-Campus    International students    Domestic students

    BMA349 Advertising and Promotion covers the general area of marketing communications. The unit focuses on the selection of appropriate marketing messages for an organisation to communicate. Fundamentally, this rests upon the management of key tools and media which can be…

    Credit Points: 12.5

    This unit is currently unavailable.

    The demand for trained, experienced and effective marketing practitioners is growing.Marketing is a discipline that seeks to ‘make sense’ of the commercial world around us, a skill that can benefit any enterprise. As such, more and more firms (including government…

    Credit Points: 12.5

    LocationStudy periodAttendance optionsAvailable to
    HobartSemester 2
    LauncestonAccelerated Study Period 3
    Hong Kong Universal EdSemester 2

    Key: On-campus    Off-Campus    International students    Domestic students

    This major is only available to those students entering the Bachelor of Business via the approved Tourism Management pathway.

    Students entering the Bachelor of Business via the approved Hotel Management pathway are granted Advanced Standing towards the major on the basis of their completed pathway qualification and will then complete a selection of advanced level units to complete the major.

    Advanced Standing granted on the basis of an approved pathway
    Advanced Standing granted on the basis of an approved pathway

    Leadership affects all organisations and is of increasing importance in today’s dynamic business world. The task of leading is generally associated with senior management, but all organisational members have the potential to exercise leadership by influencing and inspiring themselves and…

    Credit Points: 12.5

    LocationStudy periodAttendance optionsAvailable to
    HobartSemester 2
    LauncestonAccelerated Study Period 3
    Hong Kong Universal EdSemester 2

    Key: On-campus    Off-Campus    International students    Domestic students

    The nature of the workforce is changing. The future of work is characterised by a shrinking ‘traditional’ job market and a rising gig economy. In Australia, self-employment now makes up a third of the workforce, and small business is considered…

    Credit Points: 12.5

    LocationStudy periodAttendance optionsAvailable to
    HobartSemester 1
    LauncestonAccelerated Study Period 2

    Key: On-campus    Off-Campus    International students    Domestic students

    Choose TWO (2) units from the following list.

    This unit takes an interdisciplinary perspective to prepare students for understanding the diagnosis, design and implementation process of change at group and organization-wide levels. The need to manage change is recognised as a critical success factor for organisations. This unit…

    Credit Points: 12.5

    LocationStudy periodAttendance optionsAvailable to
    HobartSemester 1
    LauncestonAccelerated Study Period 2
    Hong Kong Universal EdSemester 2

    Key: On-campus    Off-Campus    International students    Domestic students

    Retailing is a large and diverse industry that contributes significantly to the economy and creates more jobs than many other sectors (retailing is the second largest employment sector in Tasmania and Australia). For marketers, understanding different aspects of a retailing…

    Credit Points: 12.5

    LocationStudy periodAttendance optionsAvailable to
    HobartSemester 2
    LauncestonAccelerated Study Period 3
    Hong Kong Universal EdSemester 2

    Key: On-campus    Off-Campus    International students    Domestic students

    BMA349 Advertising and Promotion covers the general area of marketing communications. The unit focuses on the selection of appropriate marketing messages for an organisation to communicate. Fundamentally, this rests upon the management of key tools and media which can be…

    Credit Points: 12.5

    This unit is currently unavailable.

    The demand for trained, experienced and effective marketing practitioners is growing.Marketing is a discipline that seeks to ‘make sense’ of the commercial world around us, a skill that can benefit any enterprise. As such, more and more firms (including government…

    Credit Points: 12.5

    LocationStudy periodAttendance optionsAvailable to
    HobartSemester 2
    LauncestonAccelerated Study Period 3
    Hong Kong Universal EdSemester 2

    Key: On-campus    Off-Campus    International students    Domestic students

    These units will broaden your learning experience and complement your major area of study with other discipline-specific studies. You may choose from any units offered by the Tasmanian School of Business and Economics or other areas of the University that are available as electives. You can also use this space in your degree to complete an optional 2nd major.

    Experience and Engagement electives are your choice of units from any study area across the University, subject to meeting relevant prerequisites and quotas. You may choose to enrol in additional discipline/study area units or a study area from another degree.

    Experience and Engagement electives are your choice of units from any study area across the University, subject to meeting relevant prerequisites and quotas. You may choose to enrol in additional discipline/study area units or a study area from another degree.

    Experience and Engagement electives are your choice of units from any study area across the University, subject to meeting relevant prerequisites and quotas. You may choose to enrol in additional discipline/study area units or a study area from another degree.

    Experience and Engagement electives are your choice of units from any study area across the University, subject to meeting relevant prerequisites and quotas. You may choose to enrol in additional discipline/study area units or a study area from another degree.

    Experience and Engagement electives are your choice of units from any study area across the University, subject to meeting relevant prerequisites and quotas. You may choose to enrol in additional discipline/study area units or a study area from another degree.

    Experience and Engagement electives are your choice of units from any study area across the University, subject to meeting relevant prerequisites and quotas. You may choose to enrol in additional discipline/study area units or a study area from another degree.

    Entry requirements

    Applicants who have recently completed secondary education (in the past two years)

    This course uses ATAR and equivalent ranks as part of the admission process. The lowest ATAR to receive an offer may change from year to year based on the number of applications we receive. In 2021, the lowest ATAR to receive an offer into this course was 51.80.

    Applicants who have recently completed senior secondary studies but have not received an ATAR may still be eligible for admission. We will consider your individual subject results on a case-by-case basis when we assess your application.

    Applicants with previous higher education study

    To be eligible for an offer, applicants must have:

    • Completed UTAS University Preparation Program or an equivalent enabling program offered by another Australian University; OR

    • Completed course at Diploma level or above at any Australian higher education provider (or equivalent overseas qualification); OR

    • Partially completed a course at Associate Degree level or higher at any Australian higher education provider (or have partially completed an equivalent overseas qualification). Applicant must have completed the equivalent of at least two units of study (equivalent to 25 UTAS credit points). If an applicant has failed any units, the application may be subject to further review before an offer is made.

    Applicants with previous VET / TAFE study

    To be eligible for an offer, applicants must have:

    • Completed Certificate IV or above. Applications on the basis of work or life experience This course does accept applications based on work or life experience.

    Work and life experience

    Applicants without senior secondary, tertiary or VET / TAFE study can complete a personal competency statement.

    Applicants may be eligible for an offer if they have relevant work and / or life experiences which demonstrate a capacity to succeed in this course.

    All international students will need to meet the minimum English Language Requirements, University General Entry Requirements and any course specific requirements such as pre-requisite subjects, if applicable.

    English Language Requirements
    This degree requires an IELTS (Academic) of 6.0, with no individual band less than 5.5, or a PTE Academic score of 50, with no score lower than 42 or equivalent.


    For students who do not meet the English Language Requirement through citizenship or prior studies in English in an approved country, evidence of an approved English language test completed within the last 2 years must be provided. See the English Language Requirements page for more information.

    General Entry Requirements
    Admission to undergraduate courses at the University of Tasmania requires the completion of qualifications equivalent to a 12th year of education in Australia.

    Please review the equivalent undergraduate entry requirements to see the minimum requirement relevant to your country. The ATAR information for this course is located in the “For Domestic Students” section of the entry requirements on this page.

    You can also meet the General Entry Requirement for this course with the following qualifications or prior studies:

    • Completion of an equivalent AQF Certificate IV or above
    • Complete or incomplete (minimum 25 credit points) of previous tertiary study at Bachelor level or higher

    If you do not meet the minimum requirements, we offer the Foundation Studies Program and X1B International First Year Diploma (Business).

    Course Specific Requirements
    This course does not have any course specific requirements.

    You may be eligible for advanced standing (i.e. credit) in this degree if you:

    • Have completed an award such as a Diploma or Advanced Diploma from the University or another institution;
    • Are currently studying another Bachelor degree at the University or at another institution;
    • Have completed a Bachelor degree at the University or an equivalent award from another institution.

    How to apply for credit

    You can apply for a credit/advanced standing as part of the online application process.

    The following qualifications are recognised articulating admissions pathways into the B3A Bachelor of Business:

    - Diploma of Applied Business; Associate Degree in Applied Business

    - Diploma of Hospitality Management; Advanced Diploma of Hospitality Management

    - Diploma of Marketing & Communication; Advanced Diploma of Marketing & Communication

    - Diploma of Travel and Tourism; Advanced Diploma of Travel and Tourism

    - Diploma of University Studies; Associate Degree in University Studies

    Detailed admissions information and advice for all undergraduate courses, including comprehensive, course-level student profiles, is available from UTAS Admissions.

    Fees & scholarships

    Domestic students

    Options for this course

    This is a full-fee course, which means you’ll need to pay the full amount for your studies. Commonwealth Supported Places are not available in this course. However, there are still support options available for eligible students to help you manage the cost of studying this course.

    You may be able to fund all or part of your tuition fees by accessing a FEE-HELP loan from the Australian Government. FEE-HELP is a loan scheme that assists domestic full-fee students to pay for University, which is repaid through the Australian Tax System once you earn above a repayment threshold. This means you’ll only have to start repaying the loan once you start earning above a specific amount

    Our scholarships and prizes program also offers more than 400 scholarships across all areas of study. You can even apply for multiple scholarships in one easy application.

    Further information

    Detailed fee information for domestic students is available at Scholarships, fees and costs, including additional information in relation to the compulsory Student Services and Amenities Fee (SSAF).

    International students

    2022 Total Course Fee (international students): $96,138 AUD*.

    Course cost based on a rate of $30,950 AUD per standard, full-time year of study (100 credit points).

    * Please note that this is an indicative fee only.

    International students

    International students are charged the Student Services and Amenities Fee but this fee is incorporated in the annual rate. International students do not have to make any additional SSAF payments.

    Scholarships

    Applications are NOW OPEN. Scholarships and bursaries that are available for application are listed below, check for closing dates.

    For information on general scholarships available at the University of Tasmania, please visit the scholarships website.

    How can we help?

    Do you have any questions about choosing a course or applying? Get in touch.

    Domestic
    13 8827 (13 UTAS)
    International
    +61 3 6226 6200
    Email
    Course.Info@utas.edu.au
    Online
    Online enquiries

    Next steps