Overview 2021
Location
Full Fee Paying places available
This course may not be available to international students. Please see the International Online Course Guide (PDF 809KB) for courses that are offered to international students
This course provides an introduction to Marketing principles for students who are new to the discipline, or who only have limited experience in Marketing. Successful completion of this course will give students a solid foundation in Marketing fundamentals, and can be built on through further studies to achieve the level of competency required to become a Marketing professional.
Key contacts
| Current student enrolment questions and advice | UConnect |
| Course Coordinator | Dr Gauri Laud |
Course objectives
This course aims to develop graduates who are autonomous learners and who have the ability to reflect on experiences, think critically, and interpret complex information and practices through research and inquiry.
Our graduates are prepared for senior positions where they can use information to make socially responsible and informed decisions.
Learning outcomes
| CLO1 | Evaluate marketing problems and opportunities. |
| CLO2 | Articulate a marketing position, in written and oral forms. |
| CLO3 | Analyse and solve real world marketing problems. |
Course structure
Students undertaking the Graduate Certificate in Marketing complete units totaling 50 credit points. The course includes 37.5 credit points of core units and 12.5 credit points of elective units.
Core units
Complete all of:
Marketing is a business function that goes beyond the mere act of selling or advertising, it encompasses the entire process through which value is created, captured and offered to customers. It is critical that organisations establish and maintain relationships with…
Credit Points: 12.5
| Location | Study period | Attendance options | Available to | ||
|---|---|---|---|---|---|
| Hobart | Semester 1 | ||||
| Hobart | Semester 2 | ||||
For marketers, understanding how buyers and consumers behave is an integral part of correctly identifying their needs, and developing effective marketing strategies. Buyers often go through decision-making processes before making a purchase or making a decision to continue to buy…
Credit Points: 12.5
| Location | Study period | Attendance options | Available to | ||
|---|---|---|---|---|---|
| Hobart | Semester 1 | ||||
The increasing use of the Internet and other digital media by both business andconsumers is having a significant effect on business globally. For consumers,information and communication technologies (ICT) provide more information,convenience, and a wider range of, and access to, product…
Credit Points: 12.5
| Location | Study period | Attendance options | Available to | ||
|---|---|---|---|---|---|
| Hobart | Semester 1 | ||||
View all details for BMA610 Digital and Social Media Marketing
Elective units
Choose from:
Business to Business (B2B) marketing has gained importance globally and differ significantly from business-consumer marketing. Business markets present unique challenges and opportunities for marketers. Business customers engage in complex purchase decision making processes and respond differently to marketing strategies compared…
Credit Points: 12.5
| Location | Study period | Attendance options | Available to | ||
|---|---|---|---|---|---|
| Hobart | Semester 1 | ||||
Services dominate the global economy. Australia is a service economy, with the fastest growth rates in job formation, are in service industries. Even in emerging economies services contribute to half of the GDP growth. As a service consumer, you use…
Credit Points: 12.5
| Location | Study period | Attendance options | Available to | ||
|---|---|---|---|---|---|
| Hobart | Semester 1 | ||||
Firms are paying more attention to the development of new products and services toenhance their market position. Commercialising innovative products and services on atimely basis is a key to not only profit but in some industries, survival. However,despite the significant…
Credit Points: 12.5
| Location | Study period | Attendance options | Available to | ||
|---|---|---|---|---|---|
| Hobart | Semester 2 | ||||
View all details for BMA608 New Product and Service Development
Businesses are changing constantly, and markets are moving at a rapid pace. Thismeans that market research is critical for keeping abreast of such changes. Marketresearch comprises a critical facet of marketing practice; playing a central role insupporting marketing management, business…
Credit Points: 12.5
| Location | Study period | Attendance options | Available to | ||
|---|---|---|---|---|---|
| Hobart | Semester 2 | ||||
View all details for BMA611 Market Research and Decision-Making
Integrated Marketing Communications (IMC) covers the general area of marketing communications with a focus on advertising and promotion at an advanced level. IMC rests upon the management of media and other tools which can be used to deliver marketing messages…
Credit Points: 12.5
| Location | Study period | Attendance options | Available to | ||
|---|---|---|---|---|---|
| Hobart | Semester 1 | ||||
View all details for BMA612 Integrated Marketing Communications
Entry requirements
Entry Requirements
For entry to this course, you need to have:
- an undergraduate degree or above in any discipline, or equivalent, from an approved tertiary institution; or
- qualifications, relevant work experience or other special circumstances, as approved by the Executive Dean or delegated authority.
International students must provide one of the following:
- UTASAccess Level 7 with a minimum overall score of 60% and no individual skill below 60%; or
- IELTS with an overall Band of 6 and no Band less than 6; or
- TOEFL (iBT) overall score of 72 (no individual skill must be lower than Reading 16; Listening 16; Speaking 18; and, Writing 22); or
- provide evidence that you have studied for 2 years full-time with English as the sole medium of instruction and examination.
These tests must not be more than 24 months old.
Articulation to
This course articulates with full credit to the C6F Graduate Diploma in Marketing, 37C Master of Marketing Management and 37F Master of Marketing Management (Advanced), subject to the rules of those degrees.
Fees & scholarships
Domestic students
Domestic students enrolled in a full fee paying place are charged the Student Services and Amenities Fee but this fee is incorporated in the fees you pay for each unit you enrol in. Full fee paying domestic students do not have to make any additional SSAF payments.
Detailed tuition fee information for domestic students is available at the Domestic Student Fees website, including additional information in relation to a compulsory Student Services and Amenities Fee (SSAF).
International students
2021 Total Course Fee (international students): $19,975 AUD*.
Course cost based on a rate of $39,950 AUD per standard, full-time year of study (100 credit points).
* Please note that this is an indicative fee only.
International students
International students are charged the Student Services and Amenities Fee but this fee is incorporated in the annual rate. International students do not have to make any additional SSAF payments.
Scholarships
For information on general scholarships available at the University of Tasmania, please visit the scholarships website.
How can we help?
Do you have any questions about choosing a course or applying? Get in touch.
- Domestic
- 1300 363 864
- International
- +61 3 6226 6200
- Course.Info@utas.edu.au
- Online
- Online enquiries