Overview 2022
This course may not be available to international students. Please see the list of distance courses (i.e. online and taken outside Australia) that are offered to international students
View archived years for this course
For years prior to 2015, please view the Course and Unit Handbook Archive
View the current year's course page
This course provides an introduction to Marketing principles for students who are new to the discipline, or who only have limited experience in Marketing. Successful completion of this course will give students a solid foundation in Marketing fundamentals, and can be built on through further studies to achieve the level of competency required to become a Marketing professional.
Key contacts
| Current student enrolment questions and advice | UConnect |
| Course Coordinator | Dr Rajesh Rajaguru |
Course objectives
This course aims to develop marketing graduates who are independent learners and who have the ability to reflect on experiences, think critically, and interpret complex information and practices through research and inquiry. Our graduates are prepared for senior positions where they can use information to make socially responsible and informed decisions.
Learning Outcomes
Course structure
To graduate from the Graduate Diploma of Marketing course, a student must satisfactorily complete 100 credit points of study comprising:
- 100 credit points of core units from the schedule
Core units
Marketing is a business function that goes beyond the mere act of selling or advertising, it encompasses the entire process through which value is created, captured and offered to customers. It is critical that organisations establish and maintain relationships with…
Credit Points: 12.5
| Location | Study period | Attendance options | Available to | ||
|---|---|---|---|---|---|
| Hobart | Semester 1 | ||||
| Hobart | Semester 2 | ||||
For marketers, understanding how buyers and consumers behave is an integral part of correctly identifying their needs, and developing effective marketing strategies. Buyers often go through decision-making processes before making a purchase or making a decision to continue to buy…
Credit Points: 12.5
| Location | Study period | Attendance options | Available to | ||
|---|---|---|---|---|---|
| Hobart | Semester 1 | ||||
Services dominate the global economy. Australia is a service economy, with the fastest growth rates in job formation, are in service industries. Even in emerging economies services contribute to half of the GDP growth. As a service consumer, you use…
Credit Points: 12.5
| Location | Study period | Attendance options | Available to | ||
|---|---|---|---|---|---|
| Hobart | Semester 1 | ||||
The increasing use of the Internet and other digital media by both business andconsumers is having a significant effect on business globally. For consumers,information and communication technologies (ICT) provide more information,convenience, and a wider range of, and access to, product…
Credit Points: 12.5
| Location | Study period | Attendance options | Available to | ||
|---|---|---|---|---|---|
| Hobart | Semester 1 | ||||
View all details for BMA610 Digital and Social Media Marketing
Entry requirements
For Domestic students
For entry into the Graduate Certificate in Marketing students must meet the following criteria:
- Completion of an undergraduate or postgraduate degree, in any discipline, at Bachelor level of higher in an Australian higher education institution or the equivalent standard in any other institution; or
- Qualifications, relevant work experience or other special circumstances, as approved by the Executive Dean or delegated authority.
For International students
In addition to the entry requirements for domestic students, international applicants must also provide one of the following:
- UTASAccess Level 7 with a minimum overall score of 60% and no individual skill below 60%; or
- IELTS with an overall Band of 6 and no Band less than 6; or
- TOEFL (iBT) overall score of 72 (no individual skill must be lower than: Reading 16; Listening 16: Speaking 18: and Writing 22); or
- provide evidence that you have studied for 2 years full-time with English as the sole medium of instruction and examination.
These tests must not be more than 24 months old.
Articulation
Students who successfully complete the C5F Graduate Certificate in Marketing may articulate with full credit into the C6F Graduate Diploma of Marketing or 37L Master of Marketing Management.
Fees & scholarships
Domestic students
This is a full-fee course, which means you’ll need to pay the full amount for your studies. Commonwealth Supported Places are not available in this course. However, there are still support options available for eligible students to help you manage the cost of studying this course.
You may be able to fund all or part of your tuition fees by accessing a FEE-HELP loan from the Australian Government. FEE-HELP is a loan scheme that assists domestic full-fee students to pay for University, which is repaid through the Australian Tax System once you earn above a repayment threshold. This means you’ll only have to start repaying the loan once you start earning above a specific amount
Our scholarships and prizes program also offers more than 400 scholarships across all areas of study. You can even apply for multiple scholarships in one easy application.
Further informationDetailed fee information for domestic students is available at Scholarships, fees and costs, including additional information in relation to the compulsory Student Services and Amenities Fee (SSAF).
Scholarships
For information on general scholarships available at the University of Tasmania, please visit the scholarships website.
How can we help?
Do you have any questions about choosing a course or applying? Get in touch.
- Domestic
- 13 8827 (13 UTAS)
- International
- +61 3 6226 6200
- Course.Info@utas.edu.au
- Online
- Online enquiries