Overview 2023
Location
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- CRICOS: 111852K
Understanding how to implement and utilise behavioural insights unlocks an edge that allows you to stand above the crowd in an increasingly competitive world. With companies that implement behavioural insights principles outperforming their peers by 85% in sales growth and more than 25% in gross margin (Gallup Consulting), it’s no surprise that businesses are increasingly turning to behavioural economics in what has been dubbed the ‘Behavioural Revolution’ (Ernst & Young).
Your studies will be interwoven with the Tasmanian Behavioural Lab, providing you with a learning environment that delivers job-ready skills, leaving you prepared to uncover the behavioural factors underlying contemporary social, business, and economic issues, and to construct behavioural solutions to address them. You’ll convert your theory-based knowledge into practical skills from authentic applied teaching, with real-world examples and experiences equipping you with the capability to design, test, and evaluate behavioural interventions for evidence-based policy and strategy.
The Tasmanian School of Business and Economics (TSBE) at the University of Tasmania has been accredited by AACSB International, the highest standard of achievement for business schools worldwide. Graduates from AACSB accredited institutions go onto have highly competitive salaries, more access to recruiters and increased employability. (AACSB Research, 2021)
Course objectives
In this course, you’ll learn to identify, explain and utilise core concepts at the intersection of economics, psychology, and behavioural science, being able to understand and predict their influence on individuals, group behaviour and decision making.
You’ll develop the ability to identify the behavioural roots of social or economic problems, construct alternate solutions, and translate these solutions into a series of possible interventions to solve these problems.
You’ll acquire the skills to implement rigorous and ethical experiments to test and evaluate the efficacy of alternate behavioural intentions.
Learning Outcomes
Practical experience
Tasmanian Behavioural Lab
A key pillar of the learning and teaching in this course is the Tasmanian Behavioural Lab. Operating in collaboration with multiple organisations in the private, public and community sectors, both in Tasmania and across Australia. Founded to help find solutions to big problems, you'll bridge the gap between theory and be directly involved in projects ranging from finding answers to reduce high-risk gambling to disincentivising overfishing practices. Guided by lab members from various backgrounds, you'll gain key experience in activities spanning every stage, from problem identification to testing of behavioural solutions.
Work placement
Building upon your practical experience, you'll have the opportunity to continue expanding your knowledge with undertaking a project at the Tasmanian Behavioural Lab. Undertaking a project widens your horizons, forming industry connections and allowing you to put theories into practice. Exiting the lab, you'll be well equipped with exposure to both the application of behavioural insights and in-demand job ready skills to hit the ground running.
Career outcomes
Acquiring behavioural insights knowledge and skills opens the path to both private and public employment. With growing numbers of respected companies and departments seeking out professionals equipped to refine business strategy and public policy. Upon graduation, you will be prepared to adapt and meet challenges in your chosen workplace or sector, with understanding of discipline-specific concepts, research strategies and communication methods to tackle challenges head on. Potential career paths for graduates include consultants, policy advisors and behavioural finance specialists.
Private, public and community sectors are increasingly focusing on understanding the behavioural patterns of individuals. This enables them to develop policies and strategies which can result in better outcomes for all. As such, businesses and governmental agencies are increasingly setting up behavioural insights teams and are looking for employees with such skills and knowledge. McKinsey Quarterly recently reported that companies using behavioural insights experienced a 14% increase in consumer retention and a 33% increase in employee loyalty, so the private sector is keen as well.
Swee-Hoon Chuah
Professor of Behavioural Economics and Director of the Tasmanian Behavioural Lab.
Course structure
For this Graduate Certificate in Behavioural Insights, students will complete 50 credit points – x4 12.5 credit point units from the schedule below.
Note: If a student enters the course with a background in economics, then they will be given the option to replace BEA683 Economics for Managers with an additional marketing unit (either BMA610 Digital and Social Media Marketing or BMA708 Marketing Insights into Big Data).
Please note that the units in this course included timetabled classes and that both on campus and online students are expected to attend classes at the scheduled times. For students studying online outside of Australia this may include classes outside of normal work and study hours due to differences in timezones.
Core units
This unit provides you with an introduction to behavioural economics. Behavioural economics is a discipline at the intersection of economics and psychology that draws on insights and methods from the social sciences to understand better how people actually make decisions.…
Credit Points: 12.5
| Location | Study period | Attendance options | Available to | ||
|---|---|---|---|---|---|
| Hobart | Semester 1 | ||||
| Hobart | Semester 2 | ||||
| Online | Semester 1 | ||||
| Online | Semester 2 | ||||
The purpose of the unit is to build an applied understanding of the psychological biases which influence financial decision-making. The behavioural finance perspective of decision-making is contrast with more traditional finance perspectives. This enables a unique interpretation of market anomalies…
Credit Points: 12.5
| Location | Study period | Attendance options | Available to | ||
|---|---|---|---|---|---|
| Hobart | Semester 1 | ||||
| Hobart | Semester 2 | ||||
| Online | Semester 1 | ||||
| Online | Semester 2 | ||||
For marketers, understanding how buyers and consumers behave is an integral part of correctly identifying their needs, and developing effective marketing strategies. Buyers often go through decision-making processes before making a purchase or making a decision to continue to buy…
Credit Points: 12.5
| Location | Study period | Attendance options | Available to | ||
|---|---|---|---|---|---|
| Hobart | Semester 1 | ||||
| Hobart | Semester 2 | ||||
| Online | Semester 1 | ||||
| Online | Semester 2 | ||||
Unit choice
This unit provides managers with an introduction to a comprehensive range of key microeconomic and macroeconomic topics. The emphasis is on the practical application of basic economic concepts and models to real world business oriented problems. The unit will develop…
Credit Points: 12.5
| Location | Study period | Attendance options | Available to | ||
|---|---|---|---|---|---|
| Hobart | Semester 1 | ||||
| Hobart | Semester 2 | ||||
| Online | Semester 1 | ||||
| Online | Semester 2 | ||||
Marketing decision-making is growing in importance in the business world. More than ever before, organisations are placing greater emphasis on the marketers' ability to evaluate, anticipate, and illustrate the contribution of marketing to organisational performance. Increasingly, senior managers are requiring…
Credit Points: 12.5
| Location | Study period | Attendance options | Available to | ||
|---|---|---|---|---|---|
| Hobart | Semester 1 | ||||
| Hobart | Semester 2 | ||||
| Online | Semester 1 | ||||
| Online | Semester 2 | ||||
View all details for BMA708 Marketing Insights into Big Data
Brands and brand management are increasingly important for organisations in almost every industry. In many sectors, as products become increasingly similar, organisations are turning to branding as a way to differentiate their offerings and create customer preferences for them. In…
Credit Points: 12.5
| Location | Study period | Attendance options | Available to | ||
|---|---|---|---|---|---|
| Hobart | Semester 1 | ||||
| Online | Semester 1 | ||||
Entry requirements
For Domestic students
For entry into the Graduate Certificate in Behavioural Insights, students must meet the following criteria:
Completion of an AQF level 7 Bachelor degree (or higher) or the equivalent overseas qualification. The qualification may be from any discipline.
For International students
In addition to the requirements for Domestic applicants, International applicants must provide one of the following:
- Successful completion of English for Academic Purposes 2 at the University of Tasmania with a minimum overall score of 65% (no individual score less than 60%);
- An IELTS 6.5 (no individual band less than 6.0);
- A TOEFL (iBT) overall score of 88 (no individual skill below: Reading 16; Listening 16; Speaking 18; Writing 22);
- A PTE Academic 58 with no score lower than 50
These tests must not be more than 24 months old.
UTAS also accepts approved Prior Studies in English (https://www.utas.edu.au/international/applying/entry-requirements/english-language-requirements)
Articulation
Students who complete this Graduate Certificate can articulate with full credit (50 credit points) into the Behavioural Insights specialisation in the Master of Finance.
Fees & scholarships
Domestic students
This is a full-fee course, which means you’ll need to pay the full amount for your studies. Commonwealth Supported Places are not available in this course. However, there are still support options available for eligible students to help you manage the cost of studying this course.
You may be able to fund all or part of your tuition fees by accessing a FEE-HELP loan from the Australian Government. FEE-HELP is a loan scheme that assists domestic full-fee students to pay for University, which is repaid through the Australian Tax System once you earn above a repayment threshold. This means you’ll only have to start repaying the loan once you start earning above a specific amount
Our scholarships and prizes program also offers more than 400 scholarships across all areas of study. You can even apply for multiple scholarships in one easy application.
Further informationDetailed fee information for domestic students is available at Scholarships, fees and costs, including additional information in relation to the compulsory Student Services and Amenities Fee (SSAF).
International students
2023 Total Course Fee (international students): $16,975 AUD*.
Course cost based on a rate of $33,950 AUD per standard, full-time year of study (100 credit points).
* Please note that this is an indicative fee only.
International students
International students are charged the Student Services and Amenities Fee but this fee is incorporated in the annual rate. International students do not have to make any additional SSAF payments.
Scholarships
For information on general scholarships available at the University of Tasmania, please visit the scholarships website.
How can we help?
Do you have any questions about choosing a course or applying? Get in touch.
- Domestic
- 1300 363 864
- International
- +61 3 6226 6200
- Course.Info@utas.edu.au
- Online
- Online enquiries