Overview 2023
This course may not be available to international students. Please see the list of distance courses (i.e. online and taken outside Australia) that are offered to international students
The Tasmanian School of Business and Economics (TSBE) at the University of Tasmania has been accredited by AACSB International, the highest standard of achievement for business schools worldwide. AACSB is the world’s leading accreditation program for post-secondary business schools, with only 5 per cent currently accredited.
Key contacts
| Current student enrolment questions and advice | UConnect |
| Course Coordinator | Professor Swee-Hoon Chuah |
Learning Outcomes
Practical experience
You will have the opportunity to take part in our Behavioural Insights Lab activities, where you will partake conducting behavioural and experimental economics research that is aligned with policy and industry needs. This includes designing and testing solutions and interventions based on behavioural insights to address topical policy challenges.
Career outcomes
Completion of this program will give you the opportunity to undertake further postgraduate programs with the Tasmanian School of Business and Economics, which may have career change or advancement benefits.
Course structure
For this Graduate Certificate in Behavioural Insights, students will complete 50 credit points – x4 12.5 credit point units from the schedule below.
Note: If a student enters the course with a background in economics, then they will be given the option to replace BEA683 Economics for Managers with an additional marketing unit (either BMA610 Digital and Social Media Marketing or BMA708 Marketing Insights into Big Data).
Core units
This unit provides you with an introduction to behavioural economics. Behavioural economics is a discipline at the intersection of economics and psychology that draws on insights and methods from the social sciences to understand better how people actually make decisions.…
Credit Points: 12.5
| Location | Study period | Attendance options | Available to | ||
|---|---|---|---|---|---|
| Hobart | Semester 1 | ||||
| Hobart | Semester 2 | ||||
| Online | Semester 1 | ||||
| Online | Semester 2 | ||||
The purpose of the unit is to build an applied understanding of the psychological biases which influence financial decision-making. The behavioural finance perspective of decision-making is contrast with more traditional finance perspectives. This enables a unique interpretation of market anomalies…
Credit Points: 12.5
| Location | Study period | Attendance options | Available to | ||
|---|---|---|---|---|---|
| Hobart | Semester 1 | ||||
| Hobart | Semester 2 | ||||
| Online | Semester 1 | ||||
| Online | Semester 2 | ||||
For marketers, understanding how buyers and consumers behave is an integral part of correctly identifying their needs, and developing effective marketing strategies. Buyers often go through decision-making processes before making a purchase or making a decision to continue to buy…
Credit Points: 12.5
| Location | Study period | Attendance options | Available to | ||
|---|---|---|---|---|---|
| Hobart | Semester 1 | ||||
| Hobart | Semester 2 | ||||
| Online | Semester 1 | ||||
| Online | Semester 2 | ||||
Unit choice
This unit provides managers with an introduction to a comprehensive range of key microeconomic and macroeconomic topics. The emphasis is on the practical application of basic economic concepts and models to real world business oriented problems. The unit will develop…
Credit Points: 12.5
| Location | Study period | Attendance options | Available to | ||
|---|---|---|---|---|---|
| Hobart | Semester 1 | ||||
| Hobart | Semester 2 | ||||
| Online | Semester 1 | ||||
| Online | Semester 2 | ||||
Marketing decision-making is growing in importance in the business world. More than ever before, organisations are placing greater emphasis on the marketers' ability to evaluate, anticipate, and illustrate the contribution of marketing to organisational performance. Increasingly, senior managers are requiring…
Credit Points: 12.5
| Location | Study period | Attendance options | Available to | ||
|---|---|---|---|---|---|
| Hobart | Semester 1 | ||||
| Hobart | Semester 2 | ||||
| Online | Semester 1 | ||||
| Online | Semester 2 | ||||
View all details for BMA708 Marketing Insights into Big Data
Brands and brand management are increasingly important for organisations in almost every industry. In many sectors, as products become increasingly similar, organisations are turning to branding as a way to differentiate their offerings and create customer preferences for them. In…
Credit Points: 12.5
| Location | Study period | Attendance options | Available to | ||
|---|---|---|---|---|---|
| Hobart | Semester 1 | ||||
| Online | Semester 1 | ||||
Entry requirements
For Domestic students
For entry into the Graduate Certificate in Behavioural Insights, students must meet the following criteria:
Completion of an AQF level 7 Bachelor degree (or higher) or the equivalent overseas qualification. The qualification may be from any discipline.
For International students
In addition to the requirements for Domestic applicants, International applicants must provide one of the following:
- Successful completion of English for Academic Purposes 2 at the University of Tasmania with a minimum overall score of 65% (no individual score less than 60%);
- An IELTS 6.5 (no individual band less than 6.0);
- A TOEFL (iBT) overall score of 88 (no individual skill below: Reading 16; Listening 16; Speaking 18; Writing 22);
- A PTE Academic 58 with no score lower than 50
These tests must not be more than 24 months old.
UTAS also accepts approved Prior Studies in English (https://www.utas.edu.au/international/applying/entry-requirements/english-language-requirements)
Articulation
Students who complete this Graduate Certificate can articulate with full credit (50 credit points) into the Behavioural Insights specialisation in the Master of Finance.
Fees & scholarships
Domestic students
This is a full-fee course, which means you’ll need to pay the full amount for your studies. Commonwealth Supported Places are not available in this course. However, there are still support options available for eligible students to help you manage the cost of studying this course.
You may be able to fund all or part of your tuition fees by accessing a FEE-HELP loan from the Australian Government. FEE-HELP is a loan scheme that assists domestic full-fee students to pay for University, which is repaid through the Australian Tax System once you earn above a repayment threshold. This means you’ll only have to start repaying the loan once you start earning above a specific amount
Our scholarships and prizes program also offers more than 400 scholarships across all areas of study. You can even apply for multiple scholarships in one easy application.
Further informationDetailed fee information for domestic students is available at Scholarships, fees and costs, including additional information in relation to the compulsory Student Services and Amenities Fee (SSAF).
International students
2023 Total Course Fee (international students): $16,975 AUD*.
Course cost based on a rate of $33,950 AUD per standard, full-time year of study (100 credit points).
* Please note that this is an indicative fee only.
International students
International students are charged the Student Services and Amenities Fee but this fee is incorporated in the annual rate. International students do not have to make any additional SSAF payments.
Scholarships
For information on general scholarships available at the University of Tasmania, please visit the scholarships website.
How can we help?
Do you have any questions about choosing a course or applying? Get in touch.
- Domestic
- 1300 363 864
- International
- +61 3 6226 6200
- Course.Info@utas.edu.au
- Online
- Online enquiries