Overview 2023
This course may not be available to international students. Please see the list of distance courses (i.e. online and taken outside Australia) that are offered to international students
View archived years for this course
For years prior to 2015, please view the Course and Unit Handbook Archive
View the current year's course page
The Tasmanian School of Business and Economics (TSBE) at the University of Tasmania has been accredited by AACSB International, the highest standard of achievement for business schools worldwide. AACSB is the world’s leading accreditation program for post-secondary business schools, with only 5 per cent currently accredited.
Key contacts
| Current student enrolment questions and advice | UConnect |
| Course Coordinator | Professor Swee-Hoon Chuah |
Learning Outcomes
Practical experience
You will have the opportunity to take part in our Behavioural Insights Lab activities, where you will partake conducting behavioural and experimental economics research that is aligned with policy and industry needs. This includes designing and testing solutions and interventions based on behavioural insights to address topical policy challenges.
Career outcomes
Completion of this program will give you the opportunity to undertake further postgraduate programs with the Tasmanian School of Business and Economics, which may have career change or advancement benefits.
Course structure
For this Graduate Certificate in Behavioural Insights, students will complete 50 credit points – x4 12.5 credit point units from the schedule below.
Note: If a student enters the course with a background in economics, then they will be given the option to replace BEA683 Economics for Managers with an additional marketing unit (either BMA610 Digital and Social Media Marketing or BMA708 Marketing Insights into Big Data).
Core units
This unit provides you with an introduction to behavioural economics. Behavioural economics is a discipline at the intersection of economics and psychology that draws on insights and methods from the social sciences to understand better how people actually make decisions.…
Credit Points: 12.5
This unit is currently unavailable.
The purpose of the unit is to build an applied understanding of the psychological biases which influence financial decision-making. The behavioural finance perspective of decision-making is contrast with more traditional finance perspectives. This enables a unique interpretation of market anomalies…
Credit Points: 12.5
| Location | Study period | Attendance options | Available to | ||
|---|---|---|---|---|---|
| Hobart | Semester 1 | ||||
| Hobart | Semester 2 | ||||
| Online | Semester 1 | ||||
| Online | Semester 2 | ||||
For marketers, understanding how buyers and consumers behave is an integral part of correctly identifying their needs, and developing effective marketing strategies. Buyers often go through decision-making processes before making a purchase or making a decision to continue to buy…
Credit Points: 12.5
| Location | Study period | Attendance options | Available to | ||
|---|---|---|---|---|---|
| Hobart | Semester 1 | ||||
| Online | Semester 1 | ||||
Unit choice
This unit provides managers with an introduction to a comprehensive range of key microeconomic and macroeconomic topics. The emphasis is on the practical application of basic economic concepts and models to real world business oriented problems. The unit will develop…
Credit Points: 12.5
| Location | Study period | Attendance options | Available to | ||
|---|---|---|---|---|---|
| Hobart | Semester 1 | ||||
| Hobart | Semester 2 | ||||
| Online | Semester 1 | ||||
| Online | Semester 2 | ||||
Marketing decision-making is growing in importance in the business world. More than ever before, organisations are placing greater emphasis on the marketers' ability to evaluate, anticipate, and illustrate the contribution of marketing to organisational performance. Increasingly, senior managers are requiring…
Credit Points: 12.5
| Location | Study period | Attendance options | Available to | ||
|---|---|---|---|---|---|
| Hobart | Semester 2 | ||||
| Online | Semester 2 | ||||
View all details for BMA708 Marketing Insights into Big Data
Brands and brand management are increasingly important for organisations in almost every industry. In many sectors, as products become increasingly similar, organisations are turning to branding as a way to differentiate their offerings and create customer preferences for them. In…
Credit Points: 12.5
| Location | Study period | Attendance options | Available to | ||
|---|---|---|---|---|---|
| Hobart | Semester 1 | ||||
| Online | Semester 1 | ||||
Entry requirements
For Domestic students
For entry into the Graduate Certificate in Behavioural Insights, students must meet the following criteria:
Completion of an AQF level 7 Bachelor degree (or higher) or the equivalent overseas qualification. The qualification may be from any discipline.
For International students
In addition to the requirements for Domestic applicants, International applicants must provide one of the following:
- Successful completion of English for Academic Purposes 2 at the University of Tasmania with a minimum overall score of 65% (no individual score less than 60%);
- An IELTS 6.5 (no individual band less than 6.0);
- A TOEFL (iBT) overall score of 88 (no individual skill below: Reading 16; Listening 16; Speaking 18; Writing 22);
- A PTE Academic 58 with no score lower than 50
These tests must not be more than 24 months old.
UTAS also accepts approved Prior Studies in English (https://www.utas.edu.au/international/applying/entry-requirements/english-language-requirements)
Articulation
Students who complete this Graduate Certificate can articulate with full credit (50 credit points) into the Behavioural Insights specialisation in the Master of Finance.
Fees & scholarships
Domestic students
Commonwealth supported places (CSP)
Domestic undergraduate students may be eligible for a Commonwealth supported place in this course. If you are offered a Commonwealth supported place, your fees are substantially subsidised by the Australian Government, and you will only be required to pay the student contribution amount for each unit.
You may be able to defer payment of the student contribution amount by accessing a HECS-HELP loan from the Government. This means you can pay your tuition fees later once you start earning above a specific threshold. For more information, please refer to the Study Assist website.
The student contribution amount for each unit of study is based on its discipline area. Student contribution amounts are charged for each unit of study, this means that amounts will depend on which units you choose. Find out more about student contribution amounts.
Detailed fee information for domestic students is available at Scholarships, fees and costs, including additional information in relation to the compulsory Student Services and Amenities Fee (SSAF).
International students
International students should refer to the International Students course fees page to get an indicative course cost.
Scholarships
For information on general scholarships available at the University of Tasmania, please visit the scholarships website.
How can we help?
Do you have any questions about choosing a course or applying? Get in touch.
- Domestic
- 1300 363 864
- International
- +61 3 6226 6200
- Course.Info@utas.edu.au
- Online
- Online enquiries