Graduate Certificate in Behavioural Insights (C5V)

Overview  2023

Entry Requirements

See entry requirements

Duration

Minimum 0.5 Years, up to a maximum of 2 Years

Duration

Duration refers to the minimum and maximum amounts of time in which this course can be completed. It will be affected by whether you choose to study full or part time, noting that some programs are only available part time.

Location

Hobart
Semester 1, Semester 2

This course may not be available to international students. Please see the list of distance courses (i.e. online and taken outside Australia) that are offered to international students

The Graduate Certificate in Behavioural Insights provides you with an in-depth understanding of how and why people think and act in certain ways. The course draws on theories and concepts from different fields such as behavioural economics, psychology, cognitive science, sociology and anthropology. Via practical learning you will obtain the knowledge and skills required to apply behavioural insights to uncover the human behavioural roots underlying contemporary policy challenges, and to construct behavioural solutions to address these challenges. The course also teaches you how to use appropriate empirical methods to design, test and evaluate behavioural interventions for evidence-based policymaking.

The Tasmanian School of Business and Economics (TSBE) at the University of Tasmania has been accredited by AACSB International, the highest standard of achievement for business schools worldwide. AACSB is the world’s leading accreditation program for post-secondary business schools, with only 5 per cent currently accredited.

Key contacts

Current student enrolment questions and advice UConnect
Course CoordinatorProfessor Swee-Hoon Chuah
  • 1 Identify and explain core concepts at the intersection of economics, psychology and behavioural science, to predict their influence on individual and group behaviour, and decision making.
  • 2 Identify the behavioural roots of social or economic problems, construct alternate solutions, and translate these solutions into a series of possible interventions to solve these problems.
  • 3 Implement rigorous and ethical experiments to test and evaluate the efficacy of alternate behavioural intentions.
  • You will have the opportunity to take part in our Behavioural Insights Lab activities, where you will partake conducting behavioural and experimental economics research that is aligned with policy and industry needs. This includes designing and testing solutions and interventions based on behavioural insights to address topical policy challenges.

    Career outcomes

    Completion of this program will give you the opportunity to undertake further postgraduate programs with the Tasmanian School of Business and Economics, which may have career change or advancement benefits.

    Course structure

    For this Graduate Certificate in Behavioural Insights, students will complete 50 credit points – x4 12.5 credit point units from the schedule below.

    Note: If a student enters the course with a background in economics, then they will be given the option to replace BEA683 Economics for Managers with an additional marketing unit (either BMA610 Digital and Social Media Marketing or BMA708 Marketing Insights into Big Data). 

    This unit provides you with an introduction to behavioural economics. Behavioural economics is a discipline at the intersection of economics and psychology that draws on insights and methods from the social sciences to understand better how people actually make decisions.…

    Credit Points: 12.5

    This unit is currently unavailable.

    The purpose of the unit is to build an applied understanding of the psychological biases which influence financial decision-making. The behavioural finance perspective of decision-making is contrast with more traditional finance perspectives. This enables a unique interpretation of market anomalies…

    Credit Points: 12.5

    LocationStudy periodAttendance optionsAvailable to
    HobartSemester 1
    HobartSemester 2
    OnlineSemester 1
    OnlineSemester 2

    Key: On-campus    Off-Campus    International students    Domestic students

    For marketers, understanding how buyers and consumers behave is an integral part of correctly identifying their needs, and developing effective marketing strategies. Buyers often go through decision-making processes before making a purchase or making a decision to continue to buy…

    Credit Points: 12.5

    LocationStudy periodAttendance optionsAvailable to
    HobartSemester 1
    OnlineSemester 1

    Key: On-campus    Off-Campus    International students    Domestic students

    If you don't have an economics background, you must select BEA683. If you have a background in economics you may choose BMA708 or BMA710, instead of BEA683.

    This unit provides managers with an introduction to a comprehensive range of key microeconomic and macroeconomic topics. The emphasis is on the practical application of basic economic concepts and models to real world business oriented problems. The unit will develop…

    Credit Points: 12.5

    LocationStudy periodAttendance optionsAvailable to
    HobartSemester 1
    HobartSemester 2
    OnlineSemester 1
    OnlineSemester 2

    Key: On-campus    Off-Campus    International students    Domestic students

    Marketing decision-making is growing in importance in the business world. More than ever before, organisations are placing greater emphasis on the marketers' ability to evaluate, anticipate, and illustrate the contribution of marketing to organisational performance. Increasingly, senior managers are requiring…

    Credit Points: 12.5

    LocationStudy periodAttendance optionsAvailable to
    HobartSemester 2
    OnlineSemester 2

    Key: On-campus    Off-Campus    International students    Domestic students

    Brands and brand management are increasingly important for organisations in almost every industry. In many sectors, as products become increasingly similar, organisations are turning to branding as a way to differentiate their offerings and create customer preferences for them. In…

    Credit Points: 12.5

    LocationStudy periodAttendance optionsAvailable to
    HobartSemester 1
    OnlineSemester 1

    Key: On-campus    Off-Campus    International students    Domestic students

    Entry requirements

    For entry into the Graduate Certificate in Behavioural Insights, students must meet the following criteria:  

    Completion of an AQF level 7 Bachelor degree (or higher) or the equivalent overseas qualification. The qualification may be from any discipline.

    In addition to the requirements for Domestic applicants, International applicants must provide one of the following:

    • Successful completion of English for Academic Purposes 2 at the University of Tasmania with a minimum overall score of 65% (no individual score less than 60%);
    • An IELTS 6.5 (no individual band less than 6.0);
    • A TOEFL (iBT) overall score of 88 (no individual skill below: Reading 16; Listening 16; Speaking 18; Writing 22);
    • A PTE Academic 58 with no score lower than 50

    These tests must not be more than 24 months old. 

    UTAS also accepts approved Prior Studies in English (https://www.utas.edu.au/international/applying/entry-requirements/english-language-requirements)

    Students who complete this Graduate Certificate can articulate with full credit (50 credit points) into the Behavioural Insights specialisation in the Master of Finance. 

    Fees & scholarships

    Domestic students

    Commonwealth supported places (CSP)

    Domestic undergraduate students may be eligible for a Commonwealth supported place in this course. If you are offered a Commonwealth supported place, your fees are substantially subsidised by the Australian Government, and you will only be required to pay the student contribution amount for each unit.

    You may be able to defer payment of the student contribution amount by accessing a HECS-HELP loan from the Government. This means you can pay your tuition fees later once you start earning above a specific threshold. For more information, please refer to the Study Assist website.

    The student contribution amount for each unit of study is based on its discipline area. Student contribution amounts are charged for each unit of study, this means that amounts will depend on which units you choose. Find out more about student contribution amounts.

    Detailed fee information for domestic students is available at Scholarships, fees and costs, including additional information in relation to the compulsory Student Services and Amenities Fee (SSAF).

    International students

    International students should refer to the International Students course fees page to get an indicative course cost.

    Scholarships

    For information on general scholarships available at the University of Tasmania, please visit the scholarships website.

    How can we help?

    Do you have any questions about choosing a course or applying? Get in touch.

    Domestic
    1300 363 864
    International
    +61 3 6226 6200
    Email
    Course.Info@utas.edu.au
    Online
    Online enquiries

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