Graduate Diploma in Marketing (C6F)

Overview  2022

Entry Requirements

See entry requirements

Duration

Minimum 1 Years, up to a maximum of 3 Years

Duration

Duration refers to the minimum and maximum amounts of time in which this course can be completed. It will be affected by whether you choose to study full or part time, noting that some programs are only available part time.

Location

Hobart
Semester 1, Semester 2
Distance Hobart
Semester 1, Semester 2

Full Fee Paying places available

Entry Requirements

See entry requirements

Duration

Minimum 1 Years
Entry requirements

Location

Hobart
Semester 1, Semester 2
Distance Hobart
Semester 1, Semester 2
The Graduate Diploma in Marketing is a 12 month full-time or part-time equivalent course offered by the Tasmanian School of Business and Economics. The course is full fee-paying, which means that you will be charged at the full fee-paying rate listed for each unit.

This course provides an introduction to Marketing principles for students who are new to the discipline, or who only have limited experience in Marketing. Successful completion of this course will give students a solid foundation in Marketing fundamentals, and can be built on through further studies to achieve the level of competency required to become a Marketing professional.

Please note: Due to unit availabilities, Semester 2 commencement is only available to students with prior experience or study in a related (cognate) area.

Key contacts

Current student enrolment questions and adviceUConnect
Course CoordinatorDr Gauri Laud
Due to the ongoing response to COVID-19, online study may replace some or all of your on-campus classes. We'll be sure to keep you informed of any changes.

This course aims to develop marketing graduates who are autonomous learners and who have the ability to reflect on experiences, think critically, and interpret complex information and practices through research and inquiry. Our graduates are prepared for senior positions where they can use information to make socially responsible and informed decisions.

CLO1Evaluate and critique marketing problems and opportunities for a range of specialist marketing areas.
CLO2Articulate a marketing position to diverse audiences.
CLO3Identify and develop innovative solutions to solve complex marketing problems using contemporary marketing approaches.

Course structure

Complete all of the following eight (8) units:
 

Marketing is a business function that goes beyond the mere act of selling or advertising, it encompasses the entire process through which value is created, captured and offered to customers. It is critical that organisations establish and maintain relationships with…

Credit Points: 12.5

LocationStudy periodAttendance optionsAvailable to
HobartSemester 1
HobartSemester 2

Key: On-campus    Off-Campus    International students    Domestic students

For marketers, understanding how buyers and consumers behave is an integral part of correctly identifying their needs, and developing effective marketing strategies. Buyers often go through decision-making processes before making a purchase or making a decision to continue to buy…

Credit Points: 12.5

LocationStudy periodAttendance optionsAvailable to
HobartSemester 1

Key: On-campus    Off-Campus    International students    Domestic students

Services dominate the global economy. Australia is a service economy, with the fastest growth rates in job formation, are in service industries. Even in emerging economies services contribute to half of the GDP growth. As a service consumer, you use…

Credit Points: 12.5

LocationStudy periodAttendance optionsAvailable to
HobartSemester 1

Key: On-campus    Off-Campus    International students    Domestic students

The increasing use of the Internet and other digital media by both business andconsumers is having a significant effect on business globally. For consumers,information and communication technologies (ICT) provide more information,convenience, and a wider range of, and access to, product…

Credit Points: 12.5

LocationStudy periodAttendance optionsAvailable to
HobartSemester 1

Key: On-campus    Off-Campus    International students    Domestic students

Businesses are changing constantly, and markets are moving at a rapid pace. Thismeans that market research is critical for keeping abreast of such changes. Marketresearch comprises a critical facet of marketing practice; playing a central role insupporting marketing management, business…

Credit Points: 12.5

LocationStudy periodAttendance optionsAvailable to
HobartSemester 2

Key: On-campus    Off-Campus    International students    Domestic students

Integrated Marketing Communications (IMC) covers the general area of marketing communications with a focus on advertising and promotion at an advanced level. IMC rests upon the management of media and other tools which can be used to deliver marketing messages…

Credit Points: 12.5

LocationStudy periodAttendance optionsAvailable to
HobartSemester 1

Key: On-campus    Off-Campus    International students    Domestic students

Firms are paying more attention to the development of new products and services to enhance their market position. Commercialising innovative products and services on a timely basis is a key to not only profit but in some industries, survival. However,…

Credit Points: 12.5

LocationStudy periodAttendance optionsAvailable to
HobartSemester 2

Key: On-campus    Off-Campus    International students    Domestic students

As global business continues to grow, understanding marketing in all cultures isessential. Understanding diversity is critical due to cultural, economic, technological,political and legal differences, which affect consumer choices and consequently themarketing process. International marketing recognises that consumers across theglobe have…

Credit Points: 12.5

LocationStudy periodAttendance optionsAvailable to
HobartSemester 2

Key: On-campus    Off-Campus    International students    Domestic students

Entry requirements

Applicants with higher education study

To be eligible for an offer, applicants must have:

  • A completed undergraduate or postgraduate degree, in any discipline, at Bachelor level of higher (or equivalent#); or
  • Qualifications, relevant work experience or other special circumstances, as approved by the Executive Dean or delegated authority.

Admission to most postgraduate coursework courses at the University of Tasmania require qualifications equivalent to an Australian bachelor's degree. Applicants must achieve the required grade in their qualifying studies, meet any prerequisite subjects, and meet English language requirements to be eligible for an offer.

English Language Requirements

For students who do not meet the English Language Requirement through citizenship or prior studies in English in an approved country, evidence of an approved English language test completed within the last 2 years must be provided. See the English Language Requirements page for more information.

Course Specific Requirements

This course does not have any course specific requirements.

Students who have completed a cognate Bachelor award at AQF7 can be given recognition for prior learning of the entire transition study block and complete the remaining 50 credit points to be awarded the Graduate Diploma.

Cognate disciplines for the Graduate Diploma of Marketing Management are marketing and management.

Students who successfully complete the C5F Graduate Certificate in Marketing may articulate with full credit into the C6F Graduate Diploma of Marketing.

Students who successfully complete the C6F Graduate Diploma of Marketing may articulate with full credit into the 37L Master of Marketing Management.

Fees & scholarships

Domestic students

Domestic students enrolled in a full fee paying place are charged the Student Services and Amenities Fee but this fee is incorporated in the fees you pay for each unit you enrol in. Full fee paying domestic students do not have to make any additional SSAF payments.

Detailed tuition fee information for domestic students is available at the Domestic Student Fees website, including additional information in relation to a compulsory Student Services and Amenities Fee (SSAF).

International students

2022 Total Course Fee (international students): $39,950 AUD*.

Course cost based on a rate of $39,950 AUD per standard, full-time year of study (100 credit points).

* Please note that this is an indicative fee only.

International students

International students are charged the Student Services and Amenities Fee but this fee is incorporated in the annual rate. International students do not have to make any additional SSAF payments.

Scholarships

For information on general scholarships available at the University of Tasmania, please visit the scholarships website.

How can we help?

Do you have any questions about choosing a course or applying? Get in touch.

Domestic
1300 363 864
International
+61 3 6226 6200
Email
Course.Info@utas.edu.au
Online
Online enquiries

Next steps