Graduate Diploma in Marketing (C6F)

Overview  2023

Entry Requirements

See entry requirements

Duration

Minimum 1 Year, up to a maximum of 3 Years

Duration

Duration refers to the minimum and maximum amounts of time in which this course can be completed. It will be affected by whether you choose to study full or part time, noting that some programs are only available part time.

Location

Hobart
Semester 1, Semester 2
Online
Semester 1, Semester 2

Entry Requirements

See entry requirements

Duration

Minimum 1 Year, up to a maximum of 3 Years

Duration

Duration refers to the minimum and maximum amounts of time in which this course can be completed. It will be affected by whether you choose to study full or part time, noting that some programs are only available part time.

Entry requirements

Location

Hobart
Semester 1, Semester 2
Online
Semester 1, Semester 2
The Graduate Diploma in Marketing is a 12 month full-time or part-time equivalent course offered by the Tasmanian School of Business and Economics. The course is full fee-paying, which means that you will be charged at the full fee-paying rate listed for each unit.

This course provides an introduction to Marketing principles for students who are new to the discipline, or who only have limited experience in Marketing. Successful completion of this course will give students a solid foundation in Marketing fundamentals, and can be built on through further studies to achieve the level of competency required to become a Marketing professional.

Please note: Due to unit availabilities, Semester 2 commencement is only available to students with prior experience or study in a related (cognate) area.

Key contacts

Current student enrolment questions and adviceUConnect
Course CoordinatorDr Rajesh Rajaguru
Due to the ongoing response to COVID-19, online study may replace some or all of your on-campus classes. We'll be sure to keep you informed of any changes.

This course aims to develop marketing graduates who are autonomous learners and who have the ability to reflect on experiences, think critically, and interpret complex information and practices through research and inquiry. Our graduates are prepared for senior positions where they can use information to make socially responsible and informed decisions.

  • 1 Evaluate and critique marketing problems and opportunities for a range of specialist marketing areas.
  • 2 Articulate a marketing position to diverse audiences.
  • 3 Identify and develop innovative solutions to solve complex marketing problems using contemporary marketing approaches.
  • Course structure

    To graduate from the Graduate Diploma of Marketing course, a student must satisfactorily complete 100 credit points of study comprising:

    • 100 credit points of core units from the schedule

    Marketing is a business function that goes beyond the mere act of selling or advertising, it encompasses the entire process through which value is created, captured and offered to customers. It is critical that organisations establish and maintain relationships with…

    Credit Points: 12.5

    LocationStudy periodAttendance optionsAvailable to
    HobartSemester 1
    HobartSemester 2
    OnlineSemester 1
    OnlineSemester 2

    Key: On-campus    Off-Campus    International students    Domestic students

    For marketers, understanding how buyers and consumers behave is an integral part of correctly identifying their needs, and developing effective marketing strategies. Buyers often go through decision-making processes before making a purchase or making a decision to continue to buy…

    Credit Points: 12.5

    LocationStudy periodAttendance optionsAvailable to
    HobartSemester 1
    OnlineSemester 1

    Key: On-campus    Off-Campus    International students    Domestic students

    Services dominate the global economy. Australia is a service economy, with the fastest growth rates in job formation, are in service industries. Even in emerging economies services contribute to half of the GDP growth. As a service consumer, you use…

    Credit Points: 12.5

    LocationStudy periodAttendance optionsAvailable to
    HobartSemester 1
    OnlineSemester 1

    Key: On-campus    Off-Campus    International students    Domestic students

    The increasing use of the Internet and other digital media by both business andconsumers is having a significant effect on business globally. For consumers,information and communication technologies (ICT) provide more information,convenience, and a wider range of, and access to, product…

    Credit Points: 12.5

    LocationStudy periodAttendance optionsAvailable to
    HobartSemester 1
    OnlineSemester 1

    Key: On-campus    Off-Campus    International students    Domestic students

    Businesses are changing constantly, and markets are moving at a rapid pace. Thismeans that market research is critical for keeping abreast of such changes. Marketresearch comprises a critical facet of marketing practice; playing a central role insupporting marketing management, business…

    Credit Points: 12.5

    LocationStudy periodAttendance optionsAvailable to
    HobartSemester 2
    OnlineSemester 2

    Key: On-campus    Off-Campus    International students    Domestic students

    Integrated Marketing Communications (IMC) covers the general area of marketing communications with a focus on advertising and promotion at an advanced level. IMC rests upon the management of media and other tools which can be used to deliver marketing messages…

    Credit Points: 12.5

    LocationStudy periodAttendance optionsAvailable to
    HobartSemester 1
    OnlineSemester 1

    Key: On-campus    Off-Campus    International students    Domestic students

    Firms are paying more attention to the development of new products and services to enhance their market position. Commercialising innovative products and services on a timely basis is a key to not only profit but in some industries, survival. However,…

    Credit Points: 12.5

    LocationStudy periodAttendance optionsAvailable to
    HobartSemester 2
    OnlineSemester 2

    Key: On-campus    Off-Campus    International students    Domestic students

    As global business continues to grow, understanding marketing in all cultures isessential. Understanding diversity is critical due to cultural, economic, technological,political and legal differences, which affect consumer choices and consequently themarketing process. International marketing recognises that consumers across theglobe have…

    Credit Points: 12.5

    LocationStudy periodAttendance optionsAvailable to
    HobartSemester 2
    OnlineSemester 2

    Key: On-campus    Off-Campus    International students    Domestic students

    Entry requirements

    For entry into the Graduate Diploma in Marketing students must meet the following criteria:

    • Completion of an undergraduate AQF level 7 degree in an Australian higher education institution or the equivalent standard in any other institution; or
    • Qualifications, relevant work experience or other special circumstances, as approved by the Executive Dean or delegated authority.

     

    In addition to the entry requirements for domestic students, international applicants must also provide one of the following:

    • UTASAccess Level 7 with a minimum overall score of 60% and no individual skill below 60%; or
    • IELTS with an overall Band of 6 and no Band less than 6; or
    • TOEFL (iBT) overall score of 72 (no individual skill must be lower than: Reading 16; Listening 16: Speaking 18: and Writing 22); or
    • provide evidence that you have studied for 2 years full-time with English as the sole medium of instruction and examination.

    These tests must not be more than 24 months old. 

    Students who have completed a cognate Bachelor award at AQF7 can be given recognition for prior learning 50 credit points and complete the remaining 50 credit points to be awarded the Graduate Diploma.

    Students who successfully complete the C5F Graduate Certificate in Marketing may articulate with full credit into the C6F Graduate Diploma of Marketing. Students who successfully complete the C6F Graduate Diploma of Marketing may articulate with full credit into 37L Master of Marketing Management.

    Fees & scholarships

    Domestic students

    Commonwealth supported places (CSP)

    Domestic undergraduate students may be eligible for a Commonwealth supported place in this course. If you are offered a Commonwealth supported place, your fees are substantially subsidised by the Australian Government, and you will only be required to pay the student contribution amount for each unit.

    You may be able to defer payment of the student contribution amount by accessing a HECS-HELP loan from the Government. This means you can pay your tuition fees later once you start earning above a specific threshold. For more information, please refer to the Study Assist website.

    The student contribution amount for each unit of study is based on its discipline area. Student contribution amounts are charged for each unit of study, this means that amounts will depend on which units you choose. Find out more about student contribution amounts.

    Detailed fee information for domestic students is available at Scholarships, fees and costs, including additional information in relation to the compulsory Student Services and Amenities Fee (SSAF).

    International students

    2023 Total Course Fee (international students): $41,348 AUD*.

    Course cost based on a rate of $41,348 AUD per standard, full-time year of study (100 credit points).

    * Please note that this is an indicative fee only.

    International students

    International students are charged the Student Services and Amenities Fee but this fee is incorporated in the annual rate. International students do not have to make any additional SSAF payments.

    Scholarships

    For information on general scholarships available at the University of Tasmania, please visit the scholarships website.

    How can we help?

    Do you have any questions about choosing a course or applying? Get in touch.

    Domestic
    1300 363 864
    International
    +61 3 6226 6200
    Email
    Course.Info@utas.edu.au
    Online
    Online enquiries

    Next steps