Graduate Diploma in Marketing (C6F)

Overview  2021

Entry Requirements

See entry requirements

Duration

mode.loadCategory not equal to Part Time
Minimum 1 Years, up to a maximum of 3 Years

Duration

Duration refers to the minimum and maximum amounts of time in which this course can be completed. It will be affected by whether you choose to study full or part time, noting that some programs are only available part time.

Location

Hobart
Semester 1, Semester 2
Distance Hobart
Semester 1, Semester 2

Full Fee Paying places available

Entry Requirements

See entry requirements

Duration

Minimum 1 Years
Entry requirements

Location

Hobart
Semester 1, Semester 2
Distance Hobart
Semester 1, Semester 2
The Graduate Diploma in Marketing is a 12 month full-time or part-time equivalent course offered by the Tasmanian School of Business and Economics. The course is full fee-paying, which means that you will be charged at the full fee-paying rate listed for each unit.

This course provides an introduction to Marketing principles for students who are new to the discipline, or who only have limited experience in Marketing. Successful completion of this course will give students a solid foundation in Marketing fundamentals, and can be built on through further studies to achieve the level of competency required to become a Marketing professional.

Key contacts

Current student enrolment questions and adviceUConnect
Course CoordinatorDr Gauri Laud
Due to the ongoing response to COVID-19, online study may replace some or all of your on-campus classes. We'll be sure to keep you informed of any changes.

This course aims to develop graduates who are autonomous learners and who have the ability to reflect on experiences, think critically, and interpret complex information and practices through research and inquiry. Our graduates are prepared for senior positions where they can use information to make socially responsible and informed decisions.

CLO1Evaluate and critique marketing problems and opportunities for a range of specialist marketing areas.
CLO2Articulate a marketing position, in written and oral forms, to diverse audiences.
CLO3Analyse and innovatively solve real world marketing problems.

Course structure

Students undertaking the Graduate Diploma in Marketing complete units totaling 100 credit points. The course includes 75 credit points of core units and 25 credit points of elective units.

Complete all of:

Marketing is a business function that goes beyond the mere act of selling or advertising-it encompasses the entire process through which value is created, captured and offered to customers. It is critical that organisations establish and maintain relationships with customers…

Credit Points: 12.5

LocationStudy periodAttendance optionsAvailable to
HobartSemester 1
HobartSemester 2

Key: On-campus    Off-Campus    International students    Domestic students

For marketers, understanding how buyers and consumers behave is an integral part of correctly identifying their needs, and developing effective marketing strategies. Buyers often go through decision-making processes before making a purchase or making a decision to continue to buy…

Credit Points: 12.5

LocationStudy periodAttendance optionsAvailable to
HobartSemester 1

Key: On-campus    Off-Campus    International students    Domestic students

Firms are paying more attention to the development of new products and services to enhance their market position. Commercialising innovative products and services on a timely basis is a key to not only profit but in some industries, survival. However,…

Credit Points: 12.5

LocationStudy periodAttendance optionsAvailable to
HobartSemester 2

Key: On-campus    Off-Campus    International students    Domestic students

The increasing use of the Internet and other digital media by both business and consumers is having a significant effect on business globally. For consumers, information and communication technologies (ICT) provide more information, convenience, and a wider range of, and…

Credit Points: 12.5

LocationStudy periodAttendance optionsAvailable to
HobartSemester 1

Key: On-campus    Off-Campus    International students    Domestic students

Businesses are changing constantly, and markets are moving at a rapid pace. This means that market research is critical for keeping abreast of such changes. Market research comprises a critical facet of marketing practice; playing a central role in supporting…

Credit Points: 12.5

LocationStudy periodAttendance optionsAvailable to
HobartSemester 2

Key: On-campus    Off-Campus    International students    Domestic students

Credit Points: 12.5

LocationStudy periodAttendance optionsAvailable to
HobartSemester 1

Key: On-campus    Off-Campus    International students    Domestic students

Choose from:

This Unit integrates work and learning for Master’s degree students. It carries a 25 Credit Points (equivalent to two units), and is an elective unit or specialisation unit in Master’s degrees offered by the TSBE. You will undertake a workplace…

Credit Points: 25

This unit is currently unavailable.

This Unit integrates work and learning for final year Masters degree students. It carries 25 Credit Points (equivalent to two units), and is an elective unit or specialisation unit in Masters degree offered by the TSBE. You will undertake a…

Credit Points: 25

LocationStudy periodAttendance optionsAvailable to
HobartSemester 1
HobartSemester 2
LauncestonSemester 1
LauncestonSemester 2

Key: On-campus    Off-Campus    International students    Domestic students

The importance of marketing in the Business to Business (B2B) sector has grown globally. Business markets present unique challenges and opportunities for marketers that differ significantly from business to consumer (B2C) markets. B2B and B2C markets function very differently and…

Credit Points: 12.5

LocationStudy periodAttendance optionsAvailable to
HobartSemester 1

Key: On-campus    Off-Campus    International students    Domestic students

The professional service sector is growing rapidly and professional service firms (PSFs) contribute significantly to economic growth in most economies. PSFs work in a very competitive and dynamic environment and face both increasing opportunities and challenges. PSFs have unique characteristics…

Credit Points: 12.5

LocationStudy periodAttendance optionsAvailable to
HobartSemester 1

Key: On-campus    Off-Campus    International students    Domestic students

As global business continues to grow, understanding marketing in all cultures is essential. Understanding diversity is critical due to cultural, economic, technological, political and legal differences, which affect consumer choices and consequently the marketing process. International marketing recognises that consumers…

Credit Points: 12.5

LocationStudy periodAttendance optionsAvailable to
HobartSemester 2

Key: On-campus    Off-Campus    International students    Domestic students

Entry requirements

For entry to this course, you need to have:

  • an undergraduate or Masters degree in any discipline, or equivalent, from an approved tertiary institution; or
  • qualifications, relevant work experience or other special circumstances, as approved by the Executive Dean or delegated authority.

International students must provide one of the following:

  • UTASAccess Level 7 with a minimum overall score of 60% and no individual skill below 60%; or
  • IELTS with an overall Band of 6 and no Band less than 6; or
  • TOEFL (iBT) overall score of 72 (no individual skill must be lower than Reading 16; Listening 16; Speaking 18; and, Writing 22); or
  • provide evidence that you have studied for 2 years full-time with English as the sole medium of instruction and examination.

These tests must not be more than 24 months old.

Students who successfully complete the C5F Graduate Certificate in Marketing from the University of Tasmania may articulate into this course with full credit.

This course articulates with full credit to the 37C Master of Marketing Management and 37F Master of Marketing Management (Advanced), subject to the rules of those degrees.

Fees & scholarships

Domestic students

Domestic students enrolled in a full fee paying place are charged the Student Services and Amenities Fee but this fee is incorporated in the fees you pay for each unit you enrol in. Full fee paying domestic students do not have to make any additional SSAF payments.

Detailed tuition fee information for domestic students is available at the Domestic Student Fees website, including additional information in relation to a compulsory Student Services and Amenities Fee (SSAF).

International students

2021 Total Course Fee (international students): $39,950 AUD*.

Course cost based on a rate of $39,950 AUD per standard, full-time year of study (100 credit points).

* Please note that this is an indicative fee only.

International students

International students are charged the Student Services and Amenities Fee but this fee is incorporated in the annual rate. International students do not have to make any additional SSAF payments.

Scholarships

For information on general scholarships available at the University of Tasmania, please visit the scholarships website.

How can we help?

Do you have any questions about choosing a course or applying? Get in touch.

Domestic
1300 363 864
International
+61 3 6226 6200
Email
Course.Info@utas.edu.au
Online
Online enquiries

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