Overview 2023
Location
- What is an ATAR
- Course rules
- CRICOS: 105170J
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For years prior to 2015, please view the Course and Unit Handbook Archive
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This course provides an introduction to Marketing principles for students who are new to the discipline, or who only have limited experience in Marketing. Successful completion of this course will give students a solid foundation in Marketing fundamentals, and can be built on through further studies to achieve the level of competency required to become a Marketing professional.
Please note: Due to unit availabilities, Semester 2 commencement is only available to students with prior experience or study in a related (cognate) area.
Key contacts
| Current student enrolment questions and advice | UConnect |
| Course Coordinator | Dr Rajesh Rajaguru |
Course objectives
This course aims to develop marketing graduates who are autonomous learners and who have the ability to reflect on experiences, think critically, and interpret complex information and practices through research and inquiry. Our graduates are prepared for senior positions where they can use information to make socially responsible and informed decisions.
Learning Outcomes
Course structure
To graduate from the Graduate Diploma of Marketing course, a student must satisfactorily complete 100 credit points of study comprising:
- 100 credit points of core units from the schedule
Core units
Marketing is a business function that goes beyond the mere act of selling or advertising, it encompasses the entire process through which value is created, captured and offered to customers. It is critical that organisations establish and maintain relationships with…
Credit Points: 12.5
| Location | Study period | Attendance options | Available to | ||
|---|---|---|---|---|---|
| Hobart | Semester 1 | ||||
| Hobart | Semester 2 | ||||
| Online | Semester 1 | ||||
| Online | Semester 2 | ||||
| ECA Melbourne | Semester 2 | ||||
For marketers, understanding how buyers and consumers behave is an integral part of correctly identifying their needs, and developing effective marketing strategies. Buyers often go through decision-making processes before making a purchase or making a decision to continue to buy…
Credit Points: 12.5
| Location | Study period | Attendance options | Available to | ||
|---|---|---|---|---|---|
| Hobart | Semester 1 | ||||
| Hobart | Semester 2 | ||||
| Online | Semester 1 | ||||
| Online | Semester 2 | ||||
Services dominate the global economy. Australia is a service economy, with the fastest growth rates in job formation, are in service industries. Even in emerging economies services contribute to half of the GDP growth. As a service consumer, you use…
Credit Points: 12.5
| Location | Study period | Attendance options | Available to | ||
|---|---|---|---|---|---|
| Hobart | Semester 1 | ||||
| Online | Semester 1 | ||||
The increasing use of the Internet and other digital media by both business andconsumers is having a significant effect on business globally. For consumers,information and communication technologies (ICT) provide more information,convenience, and a wider range of, and access to, product…
Credit Points: 12.5
| Location | Study period | Attendance options | Available to | ||
|---|---|---|---|---|---|
| Hobart | Semester 1 | ||||
| Online | Semester 1 | ||||
View all details for BMA610 Digital and Social Media Marketing
Businesses are changing constantly, and markets are moving at a rapid pace. Thismeans that market research is critical for keeping abreast of such changes. Marketresearch comprises a critical facet of marketing practice; playing a central role insupporting marketing management, business…
Credit Points: 12.5
| Location | Study period | Attendance options | Available to | ||
|---|---|---|---|---|---|
| Hobart | Semester 2 | ||||
| Online | Semester 2 | ||||
View all details for BMA611 Market Research and Decision-Making
Integrated Marketing Communications (IMC) covers the general area of marketing communications with a focus on advertising and promotion at an advanced level. IMC rests upon the management of media and other tools which can be used to deliver marketing messages…
Credit Points: 12.5
| Location | Study period | Attendance options | Available to | ||
|---|---|---|---|---|---|
| Hobart | Semester 1 | ||||
| Online | Semester 1 | ||||
View all details for BMA736 Integrated Marketing Communications
Firms are paying more attention to the development of new products and services to enhance their market position. Commercialising innovative products and services on a timely basis is a key to not only profit but in some industries, survival. However,…
Credit Points: 12.5
| Location | Study period | Attendance options | Available to | ||
|---|---|---|---|---|---|
| Hobart | Semester 2 | ||||
| Online | Semester 2 | ||||
View all details for BMA737 New Product and Service Development
As global business continues to grow, understanding marketing in all cultures isessential. Understanding diversity is critical due to cultural, economic, technological,political and legal differences, which affect consumer choices and consequently themarketing process. International marketing recognises that consumers across theglobe have…
Credit Points: 12.5
| Location | Study period | Attendance options | Available to | ||
|---|---|---|---|---|---|
| Hobart | Semester 2 | ||||
| Online | Semester 2 | ||||
Entry requirements
For Domestic students
For entry into the Graduate Diploma in Marketing students must meet the following criteria:
- Completion of an undergraduate AQF level 7 degree in an Australian higher education institution or the equivalent standard in any other institution; or
- Qualifications, relevant work experience or other special circumstances, as approved by the Executive Dean or delegated authority.
For International students
In addition to the entry requirements for domestic students, international applicants must also provide one of the following:
- UTASAccess Level 7 with a minimum overall score of 60% and no individual skill below 60%; or
- IELTS with an overall Band of 6 and no Band less than 6; or
- TOEFL (iBT) overall score of 72 (no individual skill must be lower than: Reading 16; Listening 16: Speaking 18: and Writing 22); or
- provide evidence that you have studied for 2 years full-time with English as the sole medium of instruction and examination.
These tests must not be more than 24 months old.
Credit transfer
Students who have completed a cognate Bachelor award at AQF7 can be given recognition for prior learning 50 credit points and complete the remaining 50 credit points to be awarded the Graduate Diploma.
Articulation
Students who successfully complete the C5F Graduate Certificate in Marketing may articulate with full credit into the C6F Graduate Diploma of Marketing. Students who successfully complete the C6F Graduate Diploma of Marketing may articulate with full credit into 37L Master of Marketing Management.
Fees & scholarships
Domestic students
This is a full-fee course, which means you’ll need to pay the full amount for your studies. Commonwealth Supported Places are not available in this course. However, there are still support options available for eligible students to help you manage the cost of studying this course.
You may be able to fund all or part of your tuition fees by accessing a FEE-HELP loan from the Australian Government. FEE-HELP is a loan scheme that assists domestic full-fee students to pay for University, which is repaid through the Australian Tax System once you earn above a repayment threshold. This means you’ll only have to start repaying the loan once you start earning above a specific amount
Our scholarships and prizes program also offers more than 400 scholarships across all areas of study. You can even apply for multiple scholarships in one easy application.
Further informationDetailed fee information for domestic students is available at Scholarships, fees and costs, including additional information in relation to the compulsory Student Services and Amenities Fee (SSAF).
International students
2023 Total Course Fee (international students): $35,950 AUD*.
Course cost based on a rate of $35,950 AUD per standard, full-time year of study (100 credit points).
* Please note that this is an indicative fee only.
International students
International students are charged the Student Services and Amenities Fee but this fee is incorporated in the annual rate. International students do not have to make any additional SSAF payments.
Scholarships
For information on general scholarships available at the University of Tasmania, please visit the scholarships website.
How can we help?
Do you have any questions about choosing a course or applying? Get in touch.
- Domestic
- 1300 363 864
- International
- +61 3 6226 6200
- Course.Info@utas.edu.au
- Online
- Online enquiries