Courses & Units

Entrepreneurship BAA211


Entrepreneurship is a way of looking at business that is focused on opportunities, creativity, and innovation. It is also about having a passion for doing the things that are important to you and making the world a better place by solving problems in innovative ways. It is about challenge and persistence. It is about the development of an enterprising mindset and being the kind of person who sees problems as opportunities and is not afraid of doing the hard work of building something from nothing. 

In this unit you will learn about the elements of an entrepreneurial mindset and how to cultivate these traits and behaviours in your own life.  You will learn how to use design thinking to reframe problems as potential opportunities.  You will learn how to come up with new business and social enterprise ideas, and how to evaluate those ideas and find the most promising ones amongst them.  You will learn how to use the lean startup methodology to build a business that learns quickly and outpaces its competitors.  You will learn how to build viable and sustainable business models around your own innovative product ideas and how to evolve those business models over time in response to lessons you learn as you continue to develop your business.  Finally, you will learn the important art of pitching and how to convince other people to join you in your entrepreneurial mission, as cofounders, employees, or investors. 

While we often think of entrepreneurship as being solely concerned with new businesses, in this unit you will learn how to apply the tools, skills and mindsets of entrepreneurship more broadly.  You will learn how to apply the tools you learn about in this unit to your work within larger organisations and to not-for-profit businesses and social enterprises as well.  By the end of this unit, you will be equipped with a range of methods that you can use to develop innovative new ideas and put them into practice.


Unit name Entrepreneurship
Unit code BAA211
Credit points 12.5
College/School College of Business & Economics
Tasmanian School of Business and Economics
Discipline Management
Coordinator Mr James Riggall
Available as an elective? Yes
Delivered By University of Tasmania and Third Party(ies): ECA|Shanghai Ocean University AEIN Institute|Universal College of Higher Education Hong Kong
Level Intermediate


Location Study period Attendance options Available to
Hobart Semester 2 On-Campus International Domestic
Launceston Accelerated Study Period 1 On-Campus International Domestic
Launceston Accelerated Study Period 3 On-Campus International Domestic
Cradle Coast Accelerated Study Period 1 On-Campus International Domestic
Cradle Coast Accelerated Study Period 3 On-Campus International Domestic
Online Semester 2 Off-Campus International Domestic
Online Accelerated Study Period 1 Off-Campus International Domestic
Online Accelerated Study Period 3 Off-Campus International Domestic
Hong Kong Universal Ed Semester 2 On-Campus International
ECA Melbourne Semester 2 On-Campus International


International students
Domestic students

Enrolment in units available at ECA Melbourne, Hong Kong Universal Ed, and Shanghai Ocean University is only available to eligible students studying at those corresponding locations.

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Key Dates

Study Period Start date Census date WW date End date
Accelerated Study Period 3 16/9/2024 9/10/2024 31/10/2024 15/12/2024
Accelerated Study Period 1 5/2/2024 28/2/2024 21/3/2024 5/5/2024
Semester 2 22/7/2024 16/8/2024 9/9/2024 27/10/2024

* The Final WW Date is the final date from which you can withdraw from the unit without academic penalty, however you will still incur a financial liability (refer to How do I withdraw from a unit? for more information).

Unit census dates currently displaying for 2024 are indicative and subject to change. Finalised census dates for 2024 will be available from the 1st October 2023. Note census date cutoff is 11.59pm AEST (AEDT during October to March).

About Census Dates

Learning Outcomes

  • Use innovation and entrepreneurship tools, mindsets, and practices to develop innovative product ideas and sustainable business models.
  • Communicate innovative ideas to a professional audience.

Fee Information

The 2024 Commonwealth Supported Place (CSP) rates are still being finalised by the Government and we will update the domestic fee information as soon as we have more details.


Mutual Exclusions

You cannot enrol in this unit as well as the following:

ZAA234 and BAA203


AssessmentInvestor Pitch + Workbook (50%)|Opportunity Pitch + Workbook (50%)
TimetableView the lecture timetable | View the full unit timetable



Required readings will be listed in the unit outline prior to the start of classes.


The recommended textbook for this unit is:

Entrepreneurship: The Practice and Mindset (2nd Edition, 2020)
Written by Neck, H., Neck, C. and Murray, E.

You can purchase physical and digital copies of the textbook directly via the publisher or through Amazon, Booktopia and other online stores. Please note that this textbook is not required to succeed in this unit, however, you will find it is useful if you are able to access a copy. There are also a range of other recommended readings. You can find details for these recommendations on MyLO.

LinksBooktopia textbook finder

The University reserves the right to amend or remove courses and unit availabilities, as appropriate.