Courses & Units

Strategic Entrepreneurship BAA539

Hobart, Launceston


According to the Global Economic Monitor Survey (2014), approximately 13% of the adult population in Australia is involved in either starting or managing a new business. (This percentage varies dramatically across different country contexts; see Many other individuals are actively contemplating creating a start-up, and still others work for small firms. Moreover, even rank and file managers are increasingly asked to act like entrepreneurs. Sometimes such activity occurs within existing companies or institutions, in which case it is dubbed intrapreneurship. Clearly, the profile of entrepreneurship and entrepreneurs has never been higher. In many ways, they are modern day heroes. Further, institutional changes have made it easier for everyone, especially young entrepreneurs to venture out on their own.

Strategic Entrepreneurship will provide a strategic perspective on starting a business. The unit adopts the perspective of the entrepreneur or general manager, rather than a specialist in a particular field of business. The first half of the unit focuses on developing students’ knowledge and skills to understand, analyse and apply theory about how to identify/create and evaluate business opportunities within a competitive context, with limited resources, and under uncertainty. The second half assumes that an opportunity has been identified, and the unit provides theoretical lenses to shed light on the challenges of exploiting the opportunity under these conditions and creating an entrepreneurial organization poised for sustainable competitive advantage. Our perspective is illuminated by the discussion of real entrepreneurship cases from around the world.   This unit also draws upon work-integrated learning where students will study the processes of opportunity identification, evaluation, and exploitation in projects with actual start-ups. Work-integrated learning is extremely important, since entrepreneurship (like most activities) is most effectively learned by engaging actively in it.


Unit name Strategic Entrepreneurship
Unit code BAA539
Credit points 12.5
Faculty/School College of Business & Economics
Tasmanian School of Business and Economics
Discipline Management

Dr Roshni Narendran

Level Postgraduate
Available as student elective? Yes
Breadth Unit? No


Location Study period Attendance options Available to
Hobart Semester 1 On-Campus Off-Campus International International Domestic Domestic
Launceston Semester 2 On-Campus International Domestic


International students
Domestic students

Please check that your computer meets the minimum System Requirements if you are attending via Distance/Off-Campus.

Units are offered in attending mode unless otherwise indicated (that is attendance is required at the campus identified). A unit identified as offered by distance, that is there is no requirement for attendance, is identified with a nominal enrolment campus. A unit offered to both attending students and by distance from the same campus is identified as having both modes of study.

Special approval is required for enrolment into TNE Program units.

TNE Program units special approval requirements.

Key Dates

Study Period Start date Census date WW date End date
Semester 1 24/2/2020 23/3/2020 13/4/2020 31/5/2020
Semester 2 13/7/2020 10/8/2020 31/8/2020 18/10/2020

* The Final WW Date is the final date from which you can withdraw from the unit without academic penalty, however you will still incur a financial liability (see withdrawal dates explained for more information).

Unit census dates currently displaying for 2020 are indicative and subject to change. Finalised census dates for 2020 will be available from the 1st October 2020.

About Census Dates

Learning Outcomes

LO1Explain, apply and evaluate theories and practices related to entrepreneurial opportunities.
LO2Identify, analyse and solve problems associated with entrepreneurial opportunities.
LO3Develop, communicate and justify a strategy for exploiting a new opportunity.



Band CSP Student Contribution Full Fee Paying (domestic) Field of Education
3 2020: $1,394.00 2020: $3,545.00 080301

Fees for next year will be published in October. The fees above only apply for the year shown.

Please note: international students should refer to this page to get an indicative course cost.



Report (50%), Workshop Assessments (30%), Presentation (20%).

TimetableView the lecture timetable | View the full unit timetable



Please see the unit outline for details.

Co-op Bookshop links

The University reserves the right to amend or remove courses and unit availabilities, as appropriate.