The aim of this unit is to introduce students to the economic theory of business strategy and its implications for modern markets. The foundation theories of monopoly and perfect competition are reviewed, and their implications for markets are analysed. A brief introduction to game theory is presented, which allows the rigorous analysis of the strategic interaction between businesses in imperfect markets. Students will apply economic principles to study strategic pricing, horizontal and vertical mergers, strategic entry deterrence, tying and bundling, advertising and innovation. Upon completion of the unit, students will have gained the tools and knowledge to analyse and evaluate contemporary business strategies.
|Unit name||Economics of Business Strategy|
|College/School||College of Business & Economics
Tasmanian School of Business and Economics
|Coordinator||Doctor Clinton Levitt|
|Available as student elective?||Yes|
|Delivered By||University of Tasmania|
|Location||Study period||Attendance options||Available to|
|Hobart||Semester 1||On-Campus||Off-Campus||International International||Domestic Domestic|
- International students
- Domestic students
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|Study Period||Start date||Census date||WW date||End date|
* The Final WW Date is the final date from which you can withdraw from the unit without academic penalty, however you will still incur a financial liability (refer to How do I withdraw from a unit? for more information).
Unit census dates currently displaying for 2022 are indicative and subject to change. Finalised census dates for 2022 will be available from the 1st October 2021. Note census date cutoff is 11.59pm AEST (AEDT during October to March).
- Define and interpret key concepts in business strategy.
- Identify and apply appropriate economic concepts and theories to the analysis of business strategy.
- Use economic models to analyse business strategies and effectively communicate conclusions supported by evidence.
|Field of Education||Commencing Student Contribution 1||Grandfathered Student Contribution 1||Approved Pathway Course Student Contribution 2||Domestic Full Fee|
1 Please refer to more information on student contribution amounts.
2 Please refer to more information on eligibility and Approved Pathway courses.
3 Please refer to more information on eligibility for HECS-HELP.
4 Please refer to more information on eligibility for FEE-HELP.
Please note: international students should refer to What is an indicative Fee? to get an indicative course cost.
You cannot enrol in this unit as well as the following:BEA305
2 hour fortnightly workshops; plus online content. Please refer to the timetable for dates, time and venue.
|Assessment||Take-Home Assignments (x 2) (40%)|Written Presentation Proposal (20%)|Presentation (40%)|
|Timetable||View the lecture timetable | View the full unit timetable|
Carlton, D. & Perloff, J., 2015, Modern industrial organization, (International Edition), Global Edition, Pearson Addison-Wesley. ISBN: ISBN 9781292087856
|Links||Booktopia textbook finder|
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