Courses & Units

Economics of Business Strategy BEA205


The aim of this unit is to introduce students to the economic theory of business strategy and its implications for modern markets. The foundation theories of monopoly and perfect competition are reviewed, and their implications for markets are analysed. A brief introduction to game theory is presented, which allows the rigorous analysis of the strategic interaction between businesses in imperfect markets. Students will apply economic principles to study strategic pricing, horizontal and vertical mergers, strategic entry deterrence, tying and bundling, advertising and innovation. Upon completion of the unit, students will have gained the tools and knowledge to analyse and evaluate contemporary business strategies.


Unit name Economics of Business Strategy
Unit code BEA205
Credit points 12.5
College/School College of Business & Economics
Tasmanian School of Business and Economics
Discipline Economics
Coordinator Doctor Clinton Levitt
Available as an elective? Yes
Delivered By University of Tasmania


Location Study period Attendance options Available to
Hobart Semester 1 On-Campus International Domestic
Online Semester 1 Off-Campus International Domestic


International students
Domestic students

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Key Dates

Study Period Start date Census date WW date End date
Semester 1 20/2/2023 21/3/2023 10/4/2023 28/5/2023

* The Final WW Date is the final date from which you can withdraw from the unit without academic penalty, however you will still incur a financial liability (refer to How do I withdraw from a unit? for more information).

Unit census dates currently displaying for 2023 are indicative and subject to change. Finalised census dates for 2023 will be available from the 1st October 2022. Note census date cutoff is 11.59pm AEST (AEDT during October to March).

About Census Dates

Learning Outcomes

  • Define and interpret key concepts in business strategy.
  • Identify and apply appropriate economic concepts and theories to the analysis of business strategy.
  • Use economic models to analyse business strategies and effectively communicate conclusions supported by evidence.
Field of Education Commencing Student Contribution 1,3 Grandfathered Student Contribution 1,3 Approved Pathway Course Student Contribution 2,3 Domestic Full Fee 4
091901 $1,892.00 $1,482.00 not applicable $2,472.00

1 Please refer to more information on student contribution amounts.
2 Please refer to more information on eligibility and Approved Pathway courses.
3 Please refer to more information on eligibility for HECS-HELP.
4 Please refer to more information on eligibility for FEE-HELP.

If you have any questions in relation to the fees, please contact UConnect or more information is available on StudyAssist.

Please note: international students should refer to What is an indicative Fee? to get an indicative course cost.


Mutual Exclusions

You cannot enrol in this unit as well as the following:



Teaching Pattern

2 hour fortnightly workshops; plus online content. Please refer to the timetable for dates, time and venue.

AssessmentTake-Home Assignments (x 2) (40%)|Written Presentation Proposal (20%)|Presentation (40%)
TimetableView the lecture timetable | View the full unit timetable



Carlton, D. & Perloff, J., 2015, Modern industrial organization, (International Edition), Global Edition, Pearson Addison-Wesley. ISBN: ISBN 9781292087856

LinksBooktopia textbook finder

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