Hobart
Introduction
The aim of this unit is to introduce students to the economic theory of business strategy and its implications for modern markets. The foundation theories of monopoly and perfect competition are reviewed, and their implications for markets are analysed. A brief introduction to game theory is presented, which allows the rigorous analysis of the strategic interaction between businesses in imperfect markets. Students will apply economic principles to study strategic pricing, horizontal and vertical mergers, strategic entry deterrence, tying and bundling, advertising and innovation. Upon completion of the unit, students will have gained the tools and knowledge to analyse and evaluate contemporary business strategies.
Summary 2021
Unit name | Economics of Business Strategy |
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Unit code | BEA205 |
Credit points | 12.5 |
Faculty/School | College of Business & Economics Tasmanian School of Business and Economics |
Discipline | Economics |
Coordinator | |
Available as student elective? | Yes |
Breadth Unit? | No |
Availability
Note
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TNE Program units special approval requirements.
* The Final WW Date is the final date from which you can withdraw from the unit without academic penalty, however you will still incur a financial liability (see withdrawal dates explained for more information).
Fees
Requisites
Mutual Exclusions
You cannot enrol in this unit as well as the following:
BEA305
Teaching
Timetable | View the lecture timetable | View the full unit timetable |
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Textbooks
Required | None |
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