Hobart
This unit has been discontinued.
Introduction
We often hear people talking about the price of a good. However, there are very few goods that actually sell only for a single price per unit. For instance, the price per unit may depend on the quantity purchased, the location of the purchase, the relative quality of the purchase, and a number of other factors. This fact is a reflection of a firms attempts to increase its profitability through the adoption of sophisticated pricing strategies. In this unit, we consider how a firms profitability is critically dependent on how it prices its goods. This unit shows how economic ideas and tools are applied to business-based pricing issues and problems. It introduces the student to some of the key pricing mechanisms that are used in practice. It provides a foundation for understanding and devising profitable pricing policies.
Summary 2020
| Unit name | Prices and Profits |
|---|---|
| Unit code | BEA325 |
| Credit points | 12.5 |
| Faculty/School | College of Business & Economics Tasmanian School of Business and Economics |
| Discipline | Economics and Finance |
| Coordinator | |
| Level | Advanced |
| Available as student elective? | Yes |
| Breadth Unit? | No |
Availability
Note
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* The Final WW Date is the final date from which you can withdraw from the unit without academic penalty, however you will still incur a financial liability (see withdrawal dates explained for more information).
Learning Outcomes
- LO1: Distinguish between the various pricing mechanisms used by firms.
- LO2: Analyse and clearly communicate how various pricing mechanisms used by firms to influence profits.
- LO3: Compare and clearly communicate the relative effectiveness of different pricing mechanisms in increasing profit.
Fees
Requisites
Prerequisites
BEA111
Teaching
| Teaching Pattern | 1 x 2 hour lecture, 1 x 1 hour workshop per week. Please check the unit outline for details. |
|---|---|
| Assessment | Test (30%), Quizzes (20%), Workshop participation (10%), Final exam (40%). |
| Timetable | View the lecture timetable | View the full unit timetable |
Textbooks
| Required | Please check the unit outline for details. |
|---|---|
| Recommended |
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