Courses & Units

Introduction to Commercialisation BLD101


This unit is focused upon developing each student's understanding of the process of bringing a new idea to market, and the distinct steps or stage gates used to determine which ideas make it to market and which do not.  The learning activities used throughout the unit provide each student with an opportunity to reflect upon the commercialisation process, with a particular focus on lean or guerrilla online start-up as a common contemporary commercialisation strategy.  This gives students an opportunity for participation in a 'real world' potential business and reflection on their experience of gaining knowledge.  The workshops provide an experience in how to add value and work in the context of a commercialisation team; student-directed learning gives students opportunities to make a deeper self-directed analysis of the work and activities as reflected in the commercialisation process using materials and social media that is valuable to their future work practice and personal brands.


Unit name Introduction to Commercialisation
Unit code BLD101
Credit points 12.5
Faculty/School Tasmanian School of Business & Economics (TSBE)
Office of TSBE
Discipline Australian Innovation Research Centre
Teaching staff

Please check the unit outline for details.

Level Introductory
Available as student elective? Yes
Breadth Unit? No


This unit is currently unavailable.


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* The Final WW Date is the final date from which you can withdraw from the unit without academic penalty, however you will still incur a financial liability (see withdrawal dates explained for more information).

Unit census dates currently displaying for 2015 are indicative and subject to change. Finalised census dates for 2015 will be available from the 1st October 2014.

About Census Dates



Band CSP Student Contribution Full Fee Paying (domestic) Field of Education
3 2015: $1,283.00 2015: $2,093.00 080301

Fees for next year will be published in October. The fees above only apply for the year shown.

Please note: international students should refer to this page to get an indicative course cost.


Mutual Exclusions

You cannot enrol in this unit as well as the following:



Teaching Pattern

3 hour workshops fortnightly (from 5pm - 8pm)


Please check the unit outline for details.

TimetableView the lecture timetable | View the full unit timetable



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