Hobart, Launceston, Hong Kong Universal Ed
Marketing is the practice of managing an organisation's market offerings to create value-laden customer exchanges. Adopting a market orientation means organisations allow their marketing practices to be responsive to opportunities, and threats presented in the business environment. This responsiveness enables them to compete effectively in an increasingly dynamic global marketplace. This unit explores the basic principles and concepts that underpin marketing. Students will be introduced to theories supporting market segmentation, target marketing, positioning and the marketing mix. This unit provides students with the foundational knowledge on how firms market products, and an understanding of the role of marketing within the organisational, business and social environment. This unit will help students to develop skills in the application of marketing concepts to practical business problems in order to identify potential marketing solutions.
|Unit name||Principles of Marketing|
|Faculty/School||College of Business & Economics
Tasmanian School of Business and Economics
Semester 1: Dr Maria Massey
Other study periods: TBA
|Available as student elective?||Yes|
|Location||Study period||Attendance options||Available to|
|Hobart||Semester 2||On-Campus||Off-Campus||International International||Domestic Domestic|
|Launceston||Accelerated Study Period 2||On-Campus||Off-Campus||International International||Domestic Domestic|
|Launceston||Accelerated Study Period 3||On-Campus||Off-Campus||International International||Domestic Domestic|
|Hong Kong Universal Ed||Semester 2||On-Campus||International|
- International students
- Domestic students
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Units are offered in attending mode unless otherwise indicated (that is attendance is required at the campus identified). A unit identified as offered by distance, that is there is no requirement for attendance, is identified with a nominal enrolment campus. A unit offered to both attending students and by distance from the same campus is identified as having both modes of study.
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|Study Period||Start date||Census date||WW date||End date|
|Accelerated Study Period 2||25/5/2020||12/6/2020||9/7/2020||22/8/2020|
|Accelerated Study Period 3||14/9/2020||2/10/2020||28/10/2020||12/12/2020|
* The Final WW Date is the final date from which you can withdraw from the unit without academic penalty, however you will still incur a financial liability (see withdrawal dates explained for more information).
Unit census dates currently displaying for 2020 are indicative and subject to change. Finalised census dates for 2020 will be available from the 1st October 2019.
- LO1: Explain marketing theories.
- LO2: Apply knowledge of marketing theories to analyse marketing problems.
- LO3: Discuss marketing's role in an organisation and society.
- LO4: Communicate knowledge of marketing theories in written form.
|Band||CSP Student Contribution||Full Fee Paying (domestic)||Field of Education|
|3||2020: $1,394.00||2020: $2,702.00||080505|
Fees for next year will be published in October. The fees above only apply for the year shown.
Please note: international students should refer to this page to get an indicative course cost.
You cannot enrol in this unit as well as the following:
BMA109, BMA251, JNB220, XPD112
1 x 2 hour lecture, 1 x 1 hour tutorial per week. Please check the unit outline for details.
Online quiz (30%), Case Study (30%), Final exam (40%).
|Timetable||View the lecture timetable | View the full unit timetable|
Armstrong G, Adam S, Denize S, Volkov M, & Kotler P, 2017, Principles of Marketing, 7th edn, Pearson, Australia.
In addition to the texts/software recommended above, you are also expected to be familiar with the key academic journals in the discipline from which useful insights may be derived. In particular, you are encouraged to review regularly the relevant papers that are published in:
Students should also review the following websites and blogs for up to date information and opinions on marketing:
B&T Weekly (Incorporating Professional Marketer): www.bandt.com.au
Booktopia textbook links
The University reserves the right to amend or remove courses and unit availabilities, as appropriate.